adaptivesn corpoverview venturemadness2019 · adaptivesn, corp ceo: scott ruple adaptivesn, corp....

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AdaptiveSN, Corp CEO: Scott Ruple AdaptiveSN, Corp. [email protected] 16813 E Palisades Blvd., Suite B 602.524.6833 Fountain Hills, Az 85268 www.adaptivesn.com AdaptiveSN is a self-funded start-up that has created software that virtualizes storage networks shielding organizations from the complexity and cost of networking storage by eliminating the need for dedicated hardware. AdaptiveSN, was started in August of 2017 in Fountain Hills, Arizona and with over 14 patents issued, is the innovator of the next generation of software-driven storage networking. AdaptiveSN’s intelligent storage network orchestration architecture automates the configuration and management of data access across standard Ethernet networks resulting in high performance, secure, and scalable storage networks. By orchestrating connections to data across existing physical or virtualized IT infrastructures and supporting NVMe, the latest storage technology, our software will save organizations as much as 70% in operational and capital expenses. AdaptiveSN is delivering on the key customer requirements of high performance, security, scalability, and ease of management. Unique to the industry, we offer the only solution that addresses these requirements and provides a migration path for customers with existing iSCSI storage networks. AdaptiveSN’s primary market is the rapidly emerging market based on the advanced storage technology, NVMe over Fabrics (NVMe oF). According to a 2018 report from G2M Market Research, the total market for NVMe storage is forecasted to reach $65B by 2021. Using this forecast and an IDC Market Breakdown, our segment, Network Switch Software, is anticipated to exceed $1.5B by 2021. The NVMe oF market promises to be the next generation storage network; supplanting existing Fibre Channel (FC) Storage Area Networks (SANs). We are building alliances with key network and storage vendors to achieve early acceptance of our solution. As part of building our brand and adoption of our solution, we will be providing an open-source version of our client software to partners and other industry vendors to facilitate their move to NVMe oF. In order to achieve all of this, we will be raising capital to complete our development team, equipment labs, along with other key infrastructure to finish our product, launch the company and grow our business. AdaptiveSN was started by three proven executives with expertise in storage, security, and software defined networking. With 30 years of experience each, we were among the original Fibre Channel SAN technology developers and evangelists. Our history includes multiple start-ups that have led to a successful IPO, multiple acquisitions, and numerous awards throughout multiple industries. They are: Scott Ruple, President and CEO – Proven CEO/VP with multiple successful startups including #14 IPO of 1999; MS Engineering USC; BSBA Accounting & MIS, University of Arizona. Allison Parsons, VP Engineering – Successful VP/Dir Engineering at multiple storage and security startups. BSEECS & Grad studies at Santa Clara University. Tracy Crowe, VP Marketing and Sales - VP/Dir of Marketing with multiple storage, networking & software startups. BSEE Stanford, USC Marshall Executive Program. The company’s advisors/board members are: Heiner Sussner, Managing Directory, Miramar Ventures. Business and investment advisor Wayne Ricard, CMO, Formulus Black. Storage industry luminary and longtime friend and co-worker from the early days of FC.

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Page 1: AdaptiveSN CorpOverview VentureMadness2019 · AdaptiveSN, Corp CEO: Scott Ruple AdaptiveSN, Corp. sruple@adaptivesn.com 16813 E Palisades Blvd., Suite B 602.524.6833 Fountain Hills,

AdaptiveSN, Corp CEO: Scott Ruple AdaptiveSN, Corp. [email protected] 16813 E Palisades Blvd., Suite B 602.524.6833 Fountain Hills, Az 85268

www.adaptivesn.com

AdaptiveSN is a self-funded start-up that has created software that virtualizes storage networks shielding organizations from the complexity and cost of networking storage by eliminating the need for dedicated hardware. AdaptiveSN, was started in August of 2017 in Fountain Hills, Arizona and with over 14 patents issued, is the innovator of the next generation of software-driven storage networking. AdaptiveSN’s intelligent storage network orchestration architecture automates the configuration and management of data access across standard Ethernet networks resulting in high performance, secure, and scalable storage networks. By orchestrating connections to data across existing physical or virtualized IT infrastructures and supporting NVMe, the latest storage technology, our software will save organizations as much as 70% in operational and capital expenses. AdaptiveSN is delivering on the key customer requirements of high performance, security, scalability, and ease of management. Unique to the industry, we offer the only solution that addresses these requirements and provides a migration path for customers with existing iSCSI storage networks. AdaptiveSN’s primary market is the rapidly emerging market based on the advanced storage technology, NVMe over Fabrics (NVMe oF). According to a 2018 report from G2M Market Research, the total market for NVMe storage is forecasted to reach $65B by 2021. Using this forecast and an IDC Market Breakdown, our segment, Network Switch Software, is anticipated to exceed $1.5B by 2021. The NVMe oF market promises to be the next generation storage network; supplanting existing Fibre Channel (FC) Storage Area Networks (SANs). We are building alliances with key network and storage vendors to achieve early acceptance of our solution. As part of building our brand and adoption of our solution, we will be providing an open-source version of our client software to partners and other industry vendors to facilitate their move to NVMe oF. In order to achieve all of this, we will be raising capital to complete our development team, equipment labs, along with other key infrastructure to finish our product, launch the company and grow our business. AdaptiveSN was started by three proven executives with expertise in storage, security, and software defined networking. With 30 years of experience each, we were among the original Fibre Channel SAN technology developers and evangelists. Our history includes multiple start-ups that have led to a successful IPO, multiple acquisitions, and numerous awards throughout multiple industries. They are:

• Scott Ruple, President and CEO – Proven CEO/VP with multiple successful startups including #14 IPO of 1999; MS Engineering USC; BSBA Accounting & MIS, University of Arizona.

• Allison Parsons, VP Engineering – Successful VP/Dir Engineering at multiple storage and security startups. BSEECS & Grad studies at Santa Clara University.

• Tracy Crowe, VP Marketing and Sales - VP/Dir of Marketing with multiple storage, networking & software startups. BSEE Stanford, USC Marshall Executive Program.

The company’s advisors/board members are: • Heiner Sussner, Managing Directory, Miramar Ventures. Business and investment

advisor • Wayne Ricard, CMO, Formulus Black. Storage industry luminary and longtime friend

and co-worker from the early days of FC.

Page 2: AdaptiveSN CorpOverview VentureMadness2019 · AdaptiveSN, Corp CEO: Scott Ruple AdaptiveSN, Corp. sruple@adaptivesn.com 16813 E Palisades Blvd., Suite B 602.524.6833 Fountain Hills,

Michelle Eichner, CEO

1 N. 1st Phoenix, AZ 85004 [email protected] 480-650-1964

Digitile Executive Summary

Is this the most up-to-date file version? This is a commonly asked question amongst billions of

employees every day. Files are often buried in long message chains, reside in multiple folders or the

wrong folder creating issues with locating the latest version. According to Gartner’s research, employees

waste an average of 18 minutes per file to search and validate it’s the right version. This wasted time

costs companies an average of $19,732 per year per employee. The workforce needs a frictionless way

to search and share relevant files scattered across disparate cloud business solutions that is as simple as

Googling information across millions of websites.

Solution

Digitile’s a B2B Cloud file search platform that makes finding the right file quick and painless without

employees having to switch between Google Suite, Microsoft Office, Slack, Dropbox, and other popular

work apps. With its AI-powered file search platform, Digitile assembles all the user’s files in one place,

providing employees the peace of mind they’re working with the most recent version.

Market Opportunity

According to Cisco’s global cloud index, by 2023 it is expected that 86% of all companies will be running

on purely SaaS. Digitile’s addressable market includes companies using SaaS solutions with 100+

employees. There are 155 Million business professionals across more than 1.3MM businesses with 100+

employees using SaaS solutions. Digitile is aggressively targeting the marketing and sales department in

those companies, which makes up 7.4 million people resulting in an $880 Million revenue opportunity.

Why Digitile Wins and Customers Refer Business

● File Management - Having the ability to search and share files across platforms all in one place

● File Inventory - View multiple copies of the same file distributed across business platforms all in

one place to quickly identify the most recent version

Management Team

Co-founder & CEO, Michelle Eichner is a seasoned entrepreneur and SaaS veteran with a deep understanding of the marketplace. Previously co-founder and VP of Client Services she had a successful exit with Pivotal Veracity in 2010 to Unica Corp. an IBM company for $17.8 million. Her more than 25 years of in-depth B2B experience driving customer acquisition, product marketing and strategy helps to identify market challenges, gaps, and solutions. Co-founder & CPO, Josh Topel is an experienced SaaS veteran with a deep understanding of the marketplace. Before co-founding Digitile, he served as a solutions engineer at IBM and worked closely with clients, product management and development. Josh’s role was pivotal in the sales process driving over $10 million in sales during his tenure. While at IBM, Topel was awarded Client Value Outstanding Technical Achievement and Managers Choice awards among a broad field of colleagues. Lead Engineer, Michael Hillebrand is a full stack engineer that previously led a team at the University of Oklahoma where he worked with cross-functional teams to run their network of students, alumni, and prospective students.

Page 3: AdaptiveSN CorpOverview VentureMadness2019 · AdaptiveSN, Corp CEO: Scott Ruple AdaptiveSN, Corp. sruple@adaptivesn.com 16813 E Palisades Blvd., Suite B 602.524.6833 Fountain Hills,

Innovative Construction Technology Tim Duncan

[email protected] 602-206-3327

Company Overview:

ICT is owned by the partnership team of Tim Duncan and David Francis. Together, they merged their passions for construction and technology by recognizing the need to provide productivity innovation tools that construction teams can use in the field and on the job site. The construction industry is entering the mobile revolution that invites apps to become an accepted means for day-to-day workflows and project management. ICT is leading the march in construction as it works towards finding digital solutions that will increase productivity, save time, and make difficult-to-manage projects a thing of the past.

Product Overview:

ICT Tracker addresses the issue where construction teams cannot reliably track job site productivity and completion milestones during projects; causing cost overruns, inaccurate estimates, and difficulty finishing projects on time and on budget.

ICT Tracker is an easy-to-use mobile software that enables construction teams to benchmark field installations and deliver comprehensive construction reporting for real-time visibility. Features include:

• Ease of use for even the non-technical end user • Leverages existing mobile devices already in use on the job site • Uses existing 3D project contract design or construction models • Integrates with Autodesk BIM360 Docs, the industry-standard project collaboration site • Provides key performance metrics for all stakeholders of the project

Contractors can now accurately track construction projects, control costs and realize immediate ROI. For example, a mid-size contractor averaging $50m in annual revenue, can realize a savings of $1.6m. This is a 26.3x return on investment for a $60k, 20-seat purchase.

Market Opportunity:

The TAM for construction in the U.S. is over $2.2 trillion annually. Our target market of mechanical, electrical, plumbing, and fire protection (MEP&F) is $236 million annually. By capturing just 3% of the IT/Software construction spending for the U.S. we have a market opportunity of $141 million annually.

Management Team:

TIM DUNCAN, Co-Founder / CEO Tim Duncan is a registered architect who has successfully started and operated companies in the architecture, engineering, and construction market. He has witnessed the challenges and opportunities that companies face with the evolution of advanced computer technologies. Embracing technology and supporting the customer throughout the lifecycle of construction is a passion that Tim is extending with the creation of solutions using mobile, AR, and other emerging technologies. His knowledge of the lifecycle of building from design to construction has provided an understanding of what is needed to

DAVID FRANCIS, Co-Founder / CTO David Francis has years of hands-on expertise managing MEP Design/Build construction projects. He has held positions with some of the top mechanical contractors as a Foreman, General Foreman, Detailer, Plant Manager, Planning Manager, Constructibility Manager, Project coordinator, BIM/VDC Manager, and MEP Manager. David has embraced technology in all areas of construction and was responsible for guiding the companies he worked for into the implementation and use of technologies that provided the most value and increased process efficiency. David serves as the Associated General Contractors of America BIM Forum MEP Group National Chairman and the MEP group lead on the LOD Specification committee.

ICT has assembled a team of construction industry and SaaS experienced sales and marketing staff committed to the launch and success of Innovative Construction Technology solutions.

Page 4: AdaptiveSN CorpOverview VentureMadness2019 · AdaptiveSN, Corp CEO: Scott Ruple AdaptiveSN, Corp. sruple@adaptivesn.com 16813 E Palisades Blvd., Suite B 602.524.6833 Fountain Hills,

RexPay Executive Summary

(917) 828-2695

[email protected]

275 N Gateway Drive

Phoenix, AZ 85028

Your Medical Bill Rescue App

RexPay.com

RexPay

YOUR MEDICAL BILL RESCUE APP

Elevator Pitch

RexPay is disrupting the medical billing industry by providing an app where patients can easily understand, pay, and track all of their medical bills & insurance coverage in one place. By making it easier for patients to pay, RexPay helps providers reduce delayed & defaulted payments and cuts down inquiry volume.

Product Description

RexPay is a mobile app, powered by artificial intelligence, that helps patients understand, track and pay all medical bills in on place. The app explains bills & insurance coverage, automatically organizes bills & payments, allows patients to pay all doctors in one place, and helps find available savings and financing options for patients.

Go-To-Market Plan

Maternity is our early target market. We will leverage OBGYN clinics as our first distribution channel. We have interviewed over 100+ patients, 80+ providers, and have conducted in-depth interviews with 20 maternity patients; and 90% said they want the product now. Early customer acquisition cost per patient is $30 direct and $13 via our distribution channel. We will conduct a soft launch in March 2019 and a hard launch in July 2019.

Revenue Model

When a RexPay provider is paid, the provider pays RexPay a 1% transaction fee. When a non-RexPay provider is paid, the patient pays RexPay a 1% transaction fee ($5 cap) and 20% of the savings found ($500 annual cap).

Market Size

Our total market opportunity includes all patients in the U.S. under 65. This segment is a $4.8BN industry (CMS.gov, 2016, World Bank, 2014, Journalist Resource, 2010). These market sizing calculations are based on the out of pocket portion of total healthcare costs.

Leadership Team

Rachel Mertensmeyer, CEO & Co-Founder: Decade of marketing and management experience in Fortune 100 companies; including Unilever and Avon in New York and BBDO and WPP in Shanghai.

Harlow Burgess, CTO & Co-Founder: 25 years of software development, architecture and infrastructure experience within the finance & marketing industry.

Page 5: AdaptiveSN CorpOverview VentureMadness2019 · AdaptiveSN, Corp CEO: Scott Ruple AdaptiveSN, Corp. sruple@adaptivesn.com 16813 E Palisades Blvd., Suite B 602.524.6833 Fountain Hills,

SimpliBuzz, LLC Mary Ann Torgerson, CEO

12044 N. Lamont Drive, Fountain Hills, AZ 85268 E: [email protected] T: 210-325-9447 W: simplibuzz.com

SimpliBuzz, LLC

SimpliBuzz is a simple, intuitive, inexpensive SaaS social media management system (SMMS) for small businesses (SMB’s), micros, and brands. This simple tool was developed to give SMB’s the same competitive advantage as their larger competitors in the expanding world of social media. Social media is here to stay. Currently the SMMS market is dominated by social giants like Hootesuite and others. (Technavio) However, they have concentrated their marketing efforts almost exclusively in the enterprise space, effectively ignoring the social media needs of 30+ million small businesses in the US alone (SBA). Their tools are complex and expensive making them impractical for SMB’s. Small business owners understand the need to be active in the social media space, but lack the time, tools, resources and awareness necessary to be effective. SimpliBuzz is designed to solve this problem with its inexpensive price point, intuitive features, and ease of use. The SMMS market has grown to $975M with historical growth rates of 14.9% year over year. However, this data reflects only information collected from large companies with dedicated social media departments. (Technavio). Our economic engine, small business, is highly under served. Although the SMB and micro space is fragmented and can be very expensive to reach, SimpliBuzz has made a strategic decision to provide a solution in this space. A key market penetration strategy is to team up with SMB global giants, like GoDaddy and others, who have already penetrated this market. The plan is to capitalize on their trusted branding and tap into their existing customer bases by adding value to their product portfolio, providing them incremental revenue, and ultimately building the SimpliBuzz brand and user base. An additional go to market strategy includes an affiliate program to allow influencers and other prominent social media users the ability to sell the product to their loyal followers on a recurring revenue share model. Should any of these influencers or brands wish to “make the tool their own”, the SimpliBuzz white label feature allows custom branding, colors and content to make this happen easily. Currently the largest SimpliBuzz user base is coming in to the platform through the partnership with OfferLogic and GoDaddy, yielding 689 users on five continents to date. This marketing effort is producing 1.3M impressions per month with a 0.07 take rate. The current conversion rate is 40% with a customer acquisition cost of $7.25. This SimpliBuzz user community is providing valuable feedback as SimpliBuzz V.2 nears completion. Users are saying they enjoy the product because of its ease of use, low price point, unlimited posting capabilities, time zone posting, and automatic photo sizing capabilities. As one customer says, “I like SimpliBuzz because it has everything I need and, nothing I don’t. All for $24.95 a month”. These features, along with two patents pending, are clear competitive advantages over the complexities of existing enterprise tools. The SimpliBuzz revenue model is a monthly recurring revenue and a negotiated revenue share model for partners and affiliates. The executive team is currently boot strapping this effort and is highly committed to the success of SimpliBuzz. Mary Ann Torgerson, CEO, has 30+ years as a top professional in business development. William Johnson, CTO, has extensive background in the technology field. He has touched on virtually every facet of the tech industry. Cheryl Kosloske, Founder, is a social media guru and has successfully launched a social media concierge company for SMB’s. She is a key figure in strategic planning and brand building. Andrew Bart, CGO, is an active VC, advisor, and C-level growth executive.

Page 6: AdaptiveSN CorpOverview VentureMadness2019 · AdaptiveSN, Corp CEO: Scott Ruple AdaptiveSN, Corp. sruple@adaptivesn.com 16813 E Palisades Blvd., Suite B 602.524.6833 Fountain Hills,

Managing Interns Is Challenging.Symba Makes It Easier.

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Our Team

We are proud to be a diverse, all-female startup team. As former interns, we know internships.

Chief Executive Officer Ahva SadeghiChief Technical Officer Nikita Gupta Chief Marketing Officer Ellen Zhang Chief Strategy Officer Tamara EstrellaBiz Development Director Paula Moras