Q1: In what ways does your media product use,

develop or challenge forms and conventions of

real media products?

It is common in many R&B music videos that the artist performs the song in a public environment. We have used this convention in our video as Connor walks through multiple artificial environments. Here you can clearly see him walking down a public street.

Video Conventions

It is popular within the R&B genre to have the main focus of the song to be a woman. We have followed this convention here with Connor acting upset about a previous break up. There is an illustrative relationship between the lyrics and the visuals throughout the narrative.

Video Conventions

Another convention that is often found in R&B videos is having a dual narrative alternating during the performance. Here we have used this convention where Connor is upset and performing on the bridge at the same time. We have used many close ups which would meet the demands of the record label.

Video Conventions

A common convention of a magazine advert is the release date. We have followed this convention by adding a release date in bold on the bottom of the page.

Magazine Conventions

Another convention normally on a magazine advert is the record label logo. We have included this convention on the bottom right of our magazine advert.

Magazine Conventions

Magazine Conventions

Another magazine convention normally followed is the name of the album and artist. Here we have used both as a main focal point on the advert. We have put it on the very top of the advert. We have layered the words to make it visually appealing to the viewer.

Magazine Conventions

We have added a rating/review to the advert to firstly make it look more appealing and secondly to give readers an idea of how good the album is. Many adverts follow this convention as it could help to sell more copies of the album.

Digi-Pak Conventions

One Convention used commonly by digipaks is the use of the record label logo. We have used this on one of the images in the digipak. It is discreet but still well noticeable. It isn’t normally a convention used for style, its used to advertise the label.

Digi-Pak Conventions

Another convention often used on digipaks is the track list. We have used this convention and challenged it by including a DVD and DVD track list. This is obviously a common part if digipaks as almost every potential customer wants to know which tracks are featured.

Digi-Pak Conventions

Here we have used 2 conventions often found on a digipak. Firstly, have given the producers a mention on the back of the pack. Secondly, we have included other ways of gathering more information about Craig David. These are common conventions as the music companies want as much coverage as possible to promote not only themselves but the artist too.