Turning Your Ad Operations Into A Revenue Center

Rob Beeler, VP of Content & Media, AdMonsters

The only professionalThe only professional association exclusivelyassociation exclusively

dedicated to online advertising operations and

technologytechnology

What we doWhat we doPublisher Forum Leadership Forum

Network Operations Forum

AdOps 360 WebcastsBlog Series

Training ConsultingHundreds of companies

Over a thousand members

p

We Live and Breathe Ad Operations

True or False:True or False:

Ad Operations has always been about Revenue.

True butTrue, but…

Putting the Pieces Together

Being Heard

Revenue Nowhere to be Found

• Revenue hard to findRevenue hard to find

• Complexity Everywhere

C l it E hC l it E hComplexity EverywhereComplexity Everywhere

Ad Operations EmergesAd Operations Emerges

S l & BD FiSales & BD Finance

Ad Opsp

Editorial Technology

“I’m giving it allI m giving it all h ’ t”she’s got” g

is no longeris no longer good enoughgood enough

Don't apply theDon t apply the Peter Principle toPeter Principle to Ad OperationsAd Operations

Take Ownership of Your Inventory

Premium Inventory P d t I ti

Take Ownership of Your Inventory

Premium Inventory Product Innovation

“Middle Tier” The New Frontier

Remnant Network Optimization

B Y O BB.Y.O.B.

B ildBuildYourOwn

Business

B Y O BB.Y.O.B.

• Make relationships that build your businessbusiness

• Learn from your partners

• Innovation isn’t a part time job

B Y O BB.Y.O.B.

• Data is where it’s at

• Make Ad Operations your source for rational informationfor rational information

Ad Ops = Revenue CenterAd Ops Revenue Center

The Right PeopleThe Right People +

Th Ri ht L l f R ibilitThe Right Level of Responsibility+

The Right Amount of Resources=

Revenue

THANKS!Robert Beeler VP of Content & Media• Robert Beeler, VP of Content & Media

• rob@admonsters.org• http://www.twitter.com/admonsters• http://www.admonsters.com