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8/8/2019 Ad Id as Ppt

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PresentingPresenting--------

ADIDASADIDASImpossible is nothingImpossible is nothing

By:By:--

Shreyasi GuptaShreyasi Gupta

10DM02510DM025


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About ADIDASAbout ADIDAS--------

INDUSTRY:INDUSTRY:Clothing and consumer goods manufacture.Clothing and consumer goods manufacture.

FOUNDED:FOUNDED: 1924(registered in 1949)1924(registered in 1949)

FOUNDER(S):FOUNDER(S):Adolf DasslerAdolf Dassler

HEADQUARTERS:HEADQUARTERS:Herzogenaurach,GermanyHerzogenaurach,Germany

AREA SERVED:AREA SERVED:Wo

rldwide.

Worldwide.

KEY PEOPLE:KEY PEOPLE: Stamminger (CEO, Adidas brand) ,Stamminger (CEO, Adidas brand) ,

Igor Landau (Chairman of theIgor Landau (Chairman of the

supervisory board)supervisory board)

PRODUCTS:PRODUCTS: Footwear, sportswear, sports equipments, toiletries.Footwear, sportswear, sports equipments, toiletries.

REVENUE:REVENUE: 10.38 billion(2009)10.38 billion(2009)

OPERATING INCOME:OPERATING INCOME: 508 million(2009)508 million(2009) PROFIT:PROFIT: 245 million(2009)245 million(2009)

EMPLOYEES:EMPLOYEES: 39600(2009)39600(2009)

WEBSITE:WEBSITE: www.adidaswww.adidas--group.comgroup.com


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HISTORYHISTORY

GEBRUDER DASSLER SCHUHFABRIKGEBRUDER DASSLER SCHUHFABRIK

Adolf (Adi) Dassler started to produce his own shoes in his mothersAdolf (Adi) Dassler started to produce his own shoes in his motherswash kitchen.wash kitchen.

His brother joined the business which became Gebruder DasslerHis brother joined the business which became Gebruder DasslerSchuhfabrick (Dassler brothers shoe factory) and prospered.Schuhfabrick (Dassler brothers shoe factory) and prospered.

COMPANY SPLITCOMPANY SPLIT

Rudi forming a new firm that he ca

lledRudi f

orming a new firm that he ca

lled RudaRuda

fromfrom RuRud

olfd

olfDaDass

ler,

laterss

ler,

laterrebrandedrebranded PumaPuma

Adi forming a company formally registered asAdi forming a company formally registered as adidas AGadidas AG on 18 Auguston 18 August1949. The1949. The acronymacronymAll Day I Dream AboutSportAll Day I Dream AboutSport, although sometimes, although sometimesconsidered the origin of the adidas name, was applied retroactively, whichconsidered the origin of the adidas name, was applied retroactively, whichmakes it amakes it abackronymbackronym. The name is actually formed from "Adi" (a. The name is actually formed from "Adi" (anickname forAdolf) and "Das" (from "Dassler")nickname forAdolf) and "Das" (from "Dassler")


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PRODUCTSPRODUCTS

RunningRunning

Adidas currently manufactures several running shoes, including the adiStar Control 5, theAdidas currently manufactures several running shoes, including the adiStar Control 5, theadiStar Ride (the replacement for the adiStar Cushion 6), the Supernova Sequence (theadiStar Ride (the replacement for the adiStar Cushion 6), the Supernova Sequence (thereplacement for the Supernova Control 10), and the Supernova Cushion 7 (which willreplacement for the Supernova Control 10), and the Supernova Cushion 7 (which willsoon be replaced by the Supernova Glide), among others.soon be replaced by the Supernova Glide), among others.

FootballFootball

One of the main focuses ofAdidas is football kit and associated equipment. Adidas also providesOne of the main focuses ofAdidas is football kit and associated equipment. Adidas also providesapparel and equipment for all teams inapparel and equipment for all teams in Major League SoccerMajor League Soccer. Adidas remain a major company. Adidas remain a major companyin the supply of team kits for international football teams.in the supply of team kits for international football teams.

TennisTennis

Adidas has sponsored tennis players and recently introduced a new line of tennisAdidas has sponsored tennis players and recently introduced a new line of tennis racquetsracquets. While. Whilethe Feather is made for the "regular player", and the Response for the "club player", Adidasthe Feather is made for the "regular player", and the Response for the "club player", Adidastargets the "tournament player" with the 12.2 oz Barricade tour model.targets the "tournament player" with the 12.2 oz Barricade tour model.[18][18] Adidas sponsorsAdidas sponsorsthe following professional players with mainly clothing apparel and footwear:the following professional players with mainly clothing apparel and footwear:


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Cont.Cont.

GolfGolf

Adidas Golf is part of adidas, a GermanAdidas Golf is part of adidas, a German--based sports apparel manufacturer andbased sports apparel manufacturer andpart of the adidas Group, which consists ofpart of the adidas Group, which consists ofReebokReeboksportswear company,sportswear company,TaylorMadeTaylorMade--adidasadidas golf company, andgolf company, and RockportRockport

CricketCricketIn the 1990s, Adidas signed the famous Indian batsmanIn the 1990s, Adidas signed the famous Indian batsman Sachin TendulkarSachin Tendulkarandand

made shoes for him. Tendulkar continues to wearAdidas shoes whilemade shoes for him. Tendulkar continues to wearAdidas shoes whileplaying matches. Adidas even made action figures after Sachin Tendulkar.playing matches. Adidas even made action figures after Sachin Tendulkar.

BasketballBasketball

Adidas has been a longtime basketball shoe manufacturer and is one of theAdidas has been a longtime basketball shoe manufacturer and is one of theleading basketball brands in the world. They are most famous for theirleading basketball brands in the world. They are most famous for theiriconic Superstar and Pro Model shoes, affectionately known as "shelltoes"iconic Superstar and Pro Model shoes, affectionately known as "shelltoes"for their stylized hard rubber toe boxfor their stylized hard rubber toe box


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ContCont

LacrosseLacrosse

In 2007, Adidas announced the future production ofIn 2007, Adidas announced the future production oflacrosselacrosseequipment, and will sponsor the Adidas National Lacrosseequipment, and will sponsor the Adidas National LacrosseClassic in July 2008 for the top 600 high schoolClassic in July 2008 for the top 600 high school

underclassmen lacrosse players in theunderclassmen lacrosse players in the United StatesUnited States..

RugbyRugby

Adidas make rugby balls and other rugby gear.Adidas make rugby balls and other rugby gear.

GymnasticsGymnasticsSince 2000, adidas has provided men's and women's gymnasticsSince 2000, adidas has provided men's and women's gymnastics

wear for Team USA, throughwear for Team USA, through USA GymnasticsUSA Gymnastics


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Cont..Cont..

SkateboardingSkateboarding

Adidas SB (Skateboarding) are shoes madeAdidas SB (Skateboarding) are shoes madespecifically for skateboarding. Many of thespecifically for skateboarding. Many of theshoes Adidas previously made wereshoes Adidas previously made wereredesigned for skateboarding.redesigned for skateboarding.

AccessoriesAccessoriesAdidas also designs and makesAdidas also designs and makes sandalssandals,, watcheswatches,,

eyeweareyewear,,bagsbags,,baseball capsbaseball caps, and, and sockssocks


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OTHER PRODUCTSOTHER PRODUCTS


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MISSION AND VISION OFMISSION AND VISION OF

ADIDASADIDASMISSION :MISSION :----To be the best sportsbrand of the world.To be the best sportsbrand of the world.

VISION :VISION :----

1.1. Lead in all areas of sports industry.Lead in all areas of sports industry.

2.2. Develop market and sports.Develop market and sports.

3.3. Be perceived as a leader.Be perceived as a leader.


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VISION CONTINUED..VISION CONTINUED..

1.1. Be the company teams, associations, athletes,Be the company teams, associations, athletes,

customers, consumers want to be associatedcustomers, consumers want to be associated

with.with.

2.2. Set standards of the industry.Set standards of the industry.

3.3. Be a source of best practice forothersBe a source of best practice forothers

subsidiaries in the group.subsidiaries in the group.

4.4. Be the place where people want to work.Be the place where people want to work.

5.5. Exemplify sporting values.Exemplify sporting values.


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COMPETITORSCOMPETITORS

Amer sportsAmer sports

Callaway golfCallaway golf

NikeNike


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MARKETINGMARKETING

Adidas, like other sports brands is believed to engender highAdidas, like other sports brands is believed to engender highconsumer brand loyalty.consumer brand loyalty.

The current mainstream marketing slogan forAdidas isThe current mainstream marketing slogan forAdidas is"Impossible is Nothing"."Impossible is Nothing".

Adidas is a brand built on leading technology and cuttingAdidas is a brand built on leading technology and cutting--edgeedgedesign. It is a brand identified and respected by consumers fordesign. It is a brand identified and respected by consumers for

its innovative, inspirational and authentic values.its innovative, inspirational and authentic values.

Adidas's worldwide line of commercials, showcase events thatAdidas's worldwide line of commercials, showcase events thatare truly impossibleare truly impossible


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CORPORATE SOCIAL RESPONSIBILTYCORPORATE SOCIAL RESPONSIBILTY

Adidas Group hasAdidas Group has releasedreleased aa corporatecorporate

responsibility reportresponsibility report

The report highlights the new Adidas GrnThe report highlights the new Adidas Grn

(green )(green )


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WEBSITE ANALYSISWEBSITE ANALYSIS

The website is very user friendly.The website is very user friendly.

Consists of the home page, group description,Consists of the home page, group description,

spiritof sp

orts, sustainabi

lity, invest

orsspirit

of sp

orts, sustainabi

lity, invest

ors

relations, media, careers.relations, media, careers.

Every part has a did you know? question.Every part has a did you know? question.

Very informative.Very informative.


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