ad age keynote
Post on 19-Oct-2014
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![Page 1: Ad Age Keynote](https://reader034.vdocuments.mx/reader034/viewer/2022042713/54439471b1af9fbc0e8b45a9/html5/thumbnails/1.jpg)
Earning Your Media
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Global Ad Spend
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It’s All Up And To The Right
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Global Stock Markets
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You Can’t Defy Gravity For Long
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It’s Time To Start Earning Your Media In Addition To Buying It
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Paid vs Earned Media
http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html - David Armano
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Story Time
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KogiBBQhttp://twitter.com/kogibbq
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Men With Cramps
http://dandelion.com/
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The Jonas Brothers
“Nabbr has delivered more than 28 million video views in two months for the Jonas Brothers and helped their first single, ‘Mandy,’ reach No. 4 on MTV’s TRL with virtually no radio airplay.”
http://gigaom.com/2008/07/02/those-jonas-brothers-sure-do-get-around-online/
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Monk-E-Mail
http://www.oddcast.com/
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The Monk-E-Mail Pitch
2 spots on the Superbowl are $4 Million plus shooting the TV commercial is a million (Total $5MM) which gets you 10 Million people exposed, but not engaged, for 30 or 60 seconds. The Viral/ Social costs $250K in creative and execution fees and gets 30 million users actually interacting for 8 minutes.
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Whopper Sacrifice
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A Typical Television Ad Campaign
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A Typical Earned Media Campaign
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So How Do VCs Work With Agencies?
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Venture Capital Funds Startups
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Agencies Advise Marketers, Develop Creative, Buy Media
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How VCs Can Help
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Fund New Kinds Of Agencies To Work With And Possibly Buy
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Fund New Kinds of Ad Networks To Buy Media From
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Fund Earned Media Platforms To Run Earned Media Campaigns On
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Fund Analytics, Measurement, and Reporting
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Five “Wild Ass Guesses”
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Questions?