acorns&co marketing
DESCRIPTION
Acorns & Co Estate Agents cover Walsall, Willenhall & Cannock and offer a personal and bespoke approach to getting your property sold. We offer free Market Appraisals. A dedicated manager will handle your sale from start to finish. You are trusting that person to deal with your most valued asset so it’s important that you choose someone who understands your needs, and who will have your best interests at heart. We offer professional wide angle photos, 3D floorplans, premium listings and more on main web portals, a fresh approach to online marketing to make your property stand out from the crowd. Total Transparency with “Gatekeeper”, with your password protected area, allowing you to see viewers, feedback and offers 24/7, instead of chasing your Estate Agent to give you feedback days after a viewing has happened.TRANSCRIPT
Introduction
Introduction
Not all agents are the same
Have you ever called your estate agent only to be greeted by adifferent person each time?
Have you ever tried to sell your home but then you never get todeal with the same person who first came to see you?
Personal ManagerExperts in the field, Fully Trained and hand selected.Offering straight talking honest advice.No trainees, no junior staff, just real advice from real professionals.You are hiring the person, not just the company.With you from the Market Appraisal right through to when you give your keys to the new owner.
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Introduction
We will only charge you for the service that you receive
Why do estate agents have such a bad reputation?
Why is it so hard to find an agent that gives you the service youdeserve?
The fact is most agents allow sales targets to override customerservice, to them you are just a property not a person; they don'tsee themselves as part of a customer service industry.
Market D
ynamics and
Buyer Behaviour
Market dynamics
Principal Use Of Property
74%20%
5%1%
Main Residence
Investment
Second Home
Other
Source Of Enquiries49%21%20%5%
Rightmove
Zoopla
Other Property Portals
Agent Introduction
4%1%
For Sale Board
Newspaper
Buyer behaviour
Buyers typically pay
than their initial budget10%
MORE
Buyers start out looking todiscard propertiessearching logically beforebecoming emotional
Buyers seek lifestyle
66%OF BUYERS
Say they wouldn’t view a propertyif they felt it was overpriced
Buyers will view15PROPERTIES ON AVERAGEBefore they decide to buy
Effective Pricing Strategy
#1PRIORITYIs to beon buyer’sshoppinglists
Internet price points
#1POSITIONOn portals byfixing price Point
Property Portal Price PointsProperties are filtered in 5% price bands.If your property sits on a price point, buyers will see your property first.Capture higher interest with buyers seeing your property first.
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The Marketing
Web portal optimisation
TIME (DAYS) ON PROPERTY PORTAL
BUYE
R A
CTI
VITY
7 14 21 28
10
Website Portal Optimisation
Buyers will pay within 3% if you achieve a sale infirst 6 Weeks
Buyers will pay over 10% less if your propertyremains on the market for 3 – 6 months
PhotoRefresh
It is crucial to get the marketing right and refresh itafter 14 days in order to maximise the first 6 weeksof marketing
Click through rate
Understanding your ClickThrough Rate can increasethe chances of selling yourproperty in the first fewweeks and achieving thebest price.
Marketing ReportSent FortnightlyYour Click Through RateProperties in competitionLocal Market InformationNational Market Information
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The Essential Elements
The essential elements
PhotographyProfessionalWide angleHigh definitionCrucial for all marketingBest possible presentation
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Floorplan
.. Highly qualified buyersBuyers emotionally “move in”
The essential elements
For Sale Board24/7Drive Open Houseand phone enquiries
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BrochuresFloorplanOpen House and mail to clientsAvailable for clients to download online
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Process Elements
Process elements
All Buyers ContactedAll buyers calledAll buyers textedFull property detailsemailed out
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Uploaded to PortalsUploaded within 48 HoursOptimisedShown as new property.
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Open HouseCreate urgency between buyersStaged with Appointments to Stagger buyers arrivalOrganised over a timeframe, to maximise time efficiency
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Process elements
GatekeeperView all feedback & activityAccess 24/7Full transparencyAlways be informed
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Negotiating OffersYou’re the client and will beinformed of maximum buyer will go to1st offer always declined promptly
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Sale ProgressionUK 33% cancellation on salesImportance of agreeing sale correctlyWork with surveyorInformed as sale progresses
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Fees
Marketing Packages
Bronze Launch PackageFull Internet marketing including major sitesNewspaper advertisingUnlimited wide angle photosSales particulars2D Floor plans
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..Silver Launch Package
As per bronze launch PLUSPersonalised Monthly Marketing ReportAccess to Gatekeeper3D Floor plans
Gold Launch Package
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As per silver launch PLUSEnergy performance certificateContract readyOpen house viewing event
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£49
£99
£179
RRP’s Energy Performance Certificate £75.003D Floor plan £45.00Access to Gatekeeper £39.99Contract Ready £75 .00
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