Customer Loyalty Program

Loyalty Program Features

Satisfying Market Needs

Since 2007, our hands-on approach with our customers has given us valuable insight into the many challenges businesses face in today’s economy.

l After listening intently to what our customers were saying about the state of their marketing programs and how they feel things could be made easier, we also researched and found the following facts about the evolving ways that consumers are receiving their information in today’s world.

l Since 2006 promotional email and text messaging sent per subscriber has increased by double digits.

l Traditional media, as a means to communicate with customers, has become non-cost effective for small to mid-sized businesses due to stressed economic conditions coupled with ineffective means of measuring performance.

l The mobile media market is the fastest growing business segment in the past decade and is forecasted to continue double digit growth annually throughout the next decade.

Customer Loyalty Benefit Summary

• Easy-to-launch comprehensive marketing strategies offering in-store promotions, discounts and customer loyalty incentives and specials.

• Communicates relevant information offering services to win a customer’s interest, patronage and first visit purchase.

• Provides measurable proof-of-performance necessary for long-term, cost effective success with promotions.

• Increases rate of customer response through triggered email and text messaging campaigns.

• All of these benefits are available directly from a computer and/or mobile device.

Promotion Typesl One-time special events, advertisements or incentives:

This type of promotion can be setup to be sent the day of or prior to an event. This promotion is received by the business’ customers via Email and/or text message.Example, “10% off on purchases March 25th”

l Permanent promotions: This promotion is on-going and is based around how often a customer makes purchases (Frequency)

or the volume of money they spend (Currency). The system notifies the customer via email each time a purchase is registered under the promotion

how many more they have left to receive the reward. Example-Frequency: “Buy 10, Get 11thFree” Example-Currency: “Spend $500, Get 10% off entire purchase”

l Trigger Promotions:;These type of promotions are triggered by dates that signify important dates in a customer’s life (i.e.

birthdays, anniversaries) and anniversaries of services needed (i.e. oil changes) and/or product launches (i.e. New Fall clothing line).

These promotions are associated with the customer when they are entered into the program by the business.

All of these promotions and events are communicated to customers via Email and/or Text Message. Email promotions can have coupons attached to them. The coupons are created in the Workshop within

the Coupon section.

Sending Promotionsl Determine who will receive the promotion. This

can be based on method of communication, how acquired and triggers or can include the entire database.

l When sending a promotion there is the option to view the promotion in real format prior to it being sent to customers (QA-Quality Assure). This can also be skipped by checking the box “Skip QA?”

l When the customer QA’s the promotion it is sent via Email and/or SMS Text and the recipients of this communication is setup in advance by the merchant.

Registering a Purchasel When a customer makes a purchase it is registered through

the program. There are several ways to do this:

l Search a customer on home page (Dashboard) which will generate a list of results. Find correct customer name and select “+++” to register a new purchase for that customer.

l Choose “Purchase” on the navigation bar, select “Register Purchases” and register a purchase either by Customer or Promotion.

l Enter purchase amount, choose a promotion from the drop-down box (Eligible Promotion) and enter the items purchased.

l The program automatically lists all qualified promotions that the customer is eligible for.

l All of this information is accumulated and reflected in the analytic charts.

Measuring ResultsA business can measure the results of their promotions they have

created through this program and also the results of outside marketing campaigns they have purchased such as TV, Radio, Social Networking, Print ads, etc. This information is viewed in metric charts available within the Chart icon.

Data, from the activity in the program, is filtered into the metric charts and organized by category: Customer, Volume, Promotions. The success of promotions are shown when purchases are registered through the program because they measure the response to each promotion by reflecting how many purchases were generated from the promotion. To track how new customers are acquired and have it reflect in the

metrics, the “How Acquired” fields must be setup in advance and each customer is associated with an option in the “How Acquired” field as they are entered in the database.

Activity-At-A-Glance is another feature that allows merchants to view their activity by a date range (i.e. From 1/28/2011, To 2/28/2011). This feature includes customer acquisition, purchase activity and promotion activity.

Tools: Desktop & Mobil Application(Widget)

l This easy-to-use application can be used for every day operations from a computer desktop without having to log into the full program every time. Great for retailers that have multiple POS and/or users.

l It can also be conveniently accessed via Smartphone for merchants attending trade shows, while on the road, or at special events, etc.

http:www.accessfleet.com/mobile

Setup

Quality Control: Program allows merchant to view or QA (Quality Assure)their promotions by entering their contact information (email/cell phone) to view how promotions will look before they are sent to customers. Option to QA a promotion will be offered before sending each promotion.

How Acquired: Enter different methods of how you will acquire customers to track outside ads such as in a newspaper or on social sites. These will appear in a drop down box when adding a new customer.

l Special Dates: Enter and manage “Special Dates” for use in promotions and qualifying new customers when entering them in database. Allows for up to 10 different entries.

l Response Emails: Manage email addresses you would like to receive emails regarding communication “Abuse” and for customers to “Unsubscribe” from communications. Necessary for program to be in compliance with SPAM-ACT.

l Receive Copies: Allows merchant to be carbon copied (cc’d) on communications to customers.

l This is the where a copy of the disclaimer language is located for SPAM-ACT compliance.

Other FeaturesExport option allows merchants to export

customer lists, promotions, purchases and notes to an outside program such as Excel for the merchant to save and manage outside the Loyalty program.

Easy-to-use Help function.

l Program is fully SPAM-ACT compliant.

Auto Care Pricingl $79/48-months, enforced by lease payment

Includes:

w Full auto care program, including fleet card acceptance

w Loyalty Program

w Access to Marketing Workshop

w Equipment needed to process*

l Credit card processing is mandatory

w Following 48-month term, no continued payment as long as customer continues to process they will have continued access to the Workshop and Loyalty programs.

w Buyout $2495.

Includes:

w Full Auto care program

w Loyalty Program

w Access to program is for 36-months (length of processing contract)

w After 36-months, monthly fee of $59

w Access to Marketing Workshop

w Equipment needed to process*

Credit card processing is mandatory

*

Retail Pricing

l This pricing is offered to all businesses including Auto Repair facilities that are not interested in the fleet program.l $59 month-to-month, monthly payment is cancelable at any time.l Credit card processing required (36-months)l Includes:

w Loyalty programw Marketing Workshop

Additional Purchases

l Postcardsw Purchase Price: $0.23 ea.

l Videosw Purchase Price: $125

l Marketing Portal (includes 1 video)w Purchase Price: $500

In-House ProcessAccess Fleet will reach out to each

new merchant and assist them with set up of their Loyalty program.

Merchants will receive a Program Instruction Manual inside their Merchant Welcome Kit.We will also provide ongoing live support via phone and instant message, which is available directly from the program.

Thank you for your interest in Access Fleet

• This presentation is brought to you by your local representative at Access Fleet.

• To sign up or more information contact:•

• David Kessler at 208 350 0334 or,• Email: davidsk44@yahoo.com