accounting marketing platforms part 2 of 4
TRANSCRIPT
Accounting Marketing Platforms:
An overview of different marketing platforms with information on usage, statistics and more
Table of Contents:
Page Titles: Page Numbers: Digital Marketing 6
Display Advertising 18Email Marketing 28Mobile Marketing 41Search Engine Advertising 55Social Media Marketing 65
Social Media Strategic Positioning 87Facebook Strategic Positioning 88LinkedIn Strategic Positioning 93
Advertising on Social Media 100Facebook Advertising 101LinkedIn Advertising 113
Page Titles: Page Numbers: AdRoll & Facebook Video 123
Editorial Calendar & Analytics 143Video Advertising 149
YouTube Video Advertising 166Webinars 183
Traditional Marketing 218Direct Mail 219Print Media 229
Print Media Marketing 235Newspaper & Brochure Marketing
236
Tips 247Work Cited 256
Digital Marketing:
An overview of digital marketing and different platforms within it
Search Engine Advertising:
Statistics, why and pros and cons of search engine advertising
Search Engine Advertising:Market Shares-
Search Engine Market Share in 2014:
Web Browser Market Share in 2015:
Compiled By Author from Sources: mvfglobal.com, statista.com
Google97%
Yahoo1%
MSN1%
JYXO0% Ask
0%Opera; 7.04%
Internet Ex-
plorer; 6.24%
Safari; 3.81%
Firefox; 31.39%
Chrome;
46.90%
Android; 2.67%Other; 1.95%
Search Engine Advertising:Popular Sites-
Google.co.hu
Facebook.com
Google.com
Youtube.com
Most Popular Sites n Hungary:
Compiled by authors from Sources: mvfglobal.com
Search Engine Advertising:Why to Use-
People start their search for business and products using a search engine
Search engine click-throughs are the #1 driver of traffic to content sites, beating social media by more than 300%
On average, combined paid and organic SEO efforts results in a 25% increase in clicks and a 27% increase in profits over separate efforts
Search Engine Advertising:Pros and Cons-
Pros:
Highly targeted for the desired audience
Increases brand awareness
Goals and ROI can easily be tracked
Generates quality leads and higher conversion rates
Cons:
Highly competitive for attractive keywords
Maximizing campaign performance requires specialized knowledge
A large investment of time for keywords research and continual optimization
Social Media Marketing:
Why use social media to meet your goals
Social Media:Order Of Effectiveness-
LinkedIn – 80.33% Conversions
Facebook – 6.73% Conversions
Google+ - 0.21% Conversions
1
32
Compiled by authors from Sources: kissmetrics.com
Social Media: Website Users-
Facebook LinkedIn Pinterest Instagram Twitter0%10%20%30%40%50%60%70%80%
67%
20%15% 13% 16%
71%
22% 21% 17% 18%
71%
28% 28% 26% 23%
Percentage of Online Adults who Use Social Media Websites by Year:
2012 2013 2014Compiled by authors from Sources: marketingprofs.com
Social Media:Tips-
Increase your website traffic with social media
Target your audience better with the use of social media statistics
Use a social media content calendar to keep your social content organized
Increase your social media reach with social media advertising
Your social media strategy must include social media engagement
Compiled by authors from Sources: blog.hootsuite.com
Social Media:Trends-
Messaging Platforms will outdo Broadcast Social
Networks
Snapchat’s new Ad Targeting will resemble Facebook’s Ad Targeting
Ad Blocking will drive more Marketers to
Social
Compiled by authors from Sources: Adage.com
Social Media:Trends-
DVRs and video streaming provide entertainment without ads
$781 million is lost when consumers use ad-blocking software
Consumers will increase their intolerance for interruption
Ad Blocking:
Why Facebook?Why Use it?
Target Your Niche
Get Rapid Top Google Placement
Raise Visibility
Find Business Contacts
Place Targeted Ads
Compiled by authors from Sources: facebook.com
Why Facebook?Pros and Cons-
Pros:
Relations are easier to build, which enhance local sales
A snowball effect from user interactions
Cons:
Engagement with users who don’t like to comment is difficult
The potential for the business pages to receive spam links and posts
Why LinkedIn? Why Create a Company
Page-To
Promote Your
BrandTo
Highlight Your
Company’s
Expertise
To Amplify Your
Messaging
To Sell Your
Products Or
Services
To Find Qualified
Job Applicants
Compiled by authors from Sources: renaissanceins.com
Why LinkedIn?Statistics-
4 Million Small
Business Pages
17% Small businesses
Use LinkedIn
57% Of Companies
Have a LinkedIn
Page
45% Increase in
Engagement when a page
post contains a
link
Compiled by authors from Sources: expandedramblings.com
Why LinkedIn?Pros-
Pros:
Companies can expose parts of their business such as the mission, the background, and team members
Allows users to easily find partners or recruit employees
Cons:
Users use LinkedIn as an advertising megaphone via SPAM
Users need to constantly ask others to be introduced to companies and individuals they are interested in connecting with
Social Media Strategic Positioning:
How to use Facebook and LinkedIn for business
Facebook Strategic PositioningStrategic Positioning and an overview of what to do on Facebook
Strategic Positioning:Facebook Fan Engagement-
Can Create Call To Action In Posts
Facebook Allows You Reach Your Target Market
Can Post Fan Centered Updates
Pros
Updates” Page Don’t Trigger A “Red” Notification
Wall Updates Don’t Reach All Your Fans
Inbound Fans Only
Cons
Compiled by authors from Sources: e-nor.com, socialmediaexaminer.com
Strategic Positioning:Facebook Content Marketing-
Users are Willing to Read:
Posts with 80+ words acquire 2x as much engagement
Two years ago the formula was <80- this has changed
Increase Shares and Traffic:
Optimize your page with branding, messaging and organic posts
Share assets data sheets, webinars, video, etc. via a link to your website
Share event news, products, customers, and industry
Strategic Positioning:Facebook Content
Marketing-The
content attracts relevant
clients and customers
You can create
content that is
useful for the
audience
Content produces
an emotional response
Pros
Negative feedback
to the content
can travel fast
Need a plan
established to post at least twice
a day
It’s time consuming
and not easy to
come up with
content
Cons
Compiled by authors from Sources: business2community.com, profkrg.com
LinkedIn Strategic PositioningStrategic Positioning and an overview of what to do on LinkedIn.
Power of LinkedIn:6 Ways to Use-
Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerato
rFull Funnel Analytics
Compiled by authors from Sources: business.linkedin.com Images Sources: Google Images
Strategic Positioning:LinkedIn-
Content Marketing:
Is a powerful content publishing platform There are several business users who have used this tactic that have had
successful results
Making the Company Page into a Lead Generation page:
Structure the company page so that it leads to conversion actions Conversion actions are clickthroughs to the website via the company
description or the recent updates
Strategic Positioning:LinkedIn Content Marketing-
Pros:
Expand Your Reach
Better display expertise
Complement your brand
Cons:
Too much competing content
Sponsored Updates
It can be taken away by the Competition
Compiled by authors from Sources: socialmouths.com
Strategic Positioning:LinkedIn Lead Generation-
Pros:
Can use sales Navigator to
Locate Target
Can connect to Target Market
Measure the Impact of Nurture
Programs
Nurture Leads To Drive More Conversions
Cons:
Cost Money to use the more
Advance Features
Members get too much
SPAM
Can easily become a Sales Pitch
Have to Create Post
Fast
Compiled by authors from Sources: linkedin.com, business.linkedin.com
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
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