marketing your accounting firm
DESCRIPTION
How to market your accounting firm in the digital age. - Attracting clients who are willing to pay more - How to differentiate yourself from competitors - How to keep clients http://www.flamedesign.ca/TRANSCRIPT
Client-Centred Approach toMarketing Focus less on you and less on your competitors
Your Current ClientsMatter the Most, and They May Not Know You as Well as You Think
Why Clients Leave
Your clients probably care more about service/communication than expertise
Are Your Clients Price Sensitive?Differentiation, client experienceValue-added services (you’re selling results, not time) Education marketingBranding (especially if you’re a larger firm)
What Is Your Competitive Advantage?
Promote “Offers,” Not Your Company.
<--You may not need a website to get more clients. Have very specific and measurable goals.
Why Online Marketing?
- Cheaper- Faster- More Targeted
Why Advertise?
Google Advertising
Online Chat
Marketing Automation
- Regular communication- Lead nurturing
Technology Should Be anInvestment
Technology Is Often Free
- Google Docs (surveys)- Asana
Online Proposals = Faster Acceptance