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The world’s most integrated solution for Account-Based Marketing. Account-Based Marketing: THE ANSWER TO TODAY’S MORE DEMANDING BUYERS The new B2B buyer expects you to be aware of their needs: to know who they are, what they want and when they are ready to engage. Become Hyper-Aware of Customer Activity Tailoring your website, display ads and sales messaging creates better buying experiences. ACCOUNT SENSING TECHNOLOGY Azalead tracks account behaviour even if they never fill in a web form. Our sensors capture account engagement data across all digital customer contact points, including website, emails and ads, so that everything you do is based on your understanding of your buyer’s actions. Azalead’s patent pending technology includes a real-time Company IP & Cookie database, email domain IP association, cookie tracking and machine learning on unregistered IP’s. We provide deep coverage of your target accounts worldwide, whether they visit from their oice, home or from a mobile device. Capture 10 times more account activity than your marketing automation and analytics software. Leading global enterprises rely on Azalead for Account-Based Marketing. Colt Atos MicrosoBonitasoEuropcar Getty Images Konica Minolta Eutelsat BNP Paribas Real Estate iXBlue THE AZALEAD ABM PLATFORM of website research is done anonymously 57% of the purchase decision is complete before your first sales contact. 95% Measurement Sales Enablement Website Personalization Account Based Advertising Integration ACCOUNT AWARENESS Account Sensing

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Page 1: Account-Based Marketing: THE ANSWER TO … · ACCOUNT BASED ADVERTISING INTEGRATIONS CUSTOMER SUCCESS Touch more stakeholders in target accounts whilst cutting media wastage on the

The world’s most integrated solution

for Account-Based Marketing.

Account-Based Marketing: THE ANSWER TO TODAY’S MORE

DEMANDING BUYERS

The new B2B buyer expects you to be aware of

their needs: to know who they are, what they

want and when they are ready to engage.

Become Hyper-Aware of

Customer Activity

Tailoring your website, display ads and sales

messaging creates better buying experiences.

ACCOUNT SENSING TECHNOLOGY

Azalead tracks account behaviour even if they never fill in a web form. Our sensors capture account engagement data across all digital customer contact points, including website, emails and ads, so that everything you do is based on your understanding of your buyer’s actions.

Azalead’s patent pending technology includes a real-time Company IP & Cookie database, email domain IP association, cookie tracking and machine learning on unregistered IP’s. We provide deep coverage of your target accounts worldwide, whether they visit from their office, home or from a mobile device.

Capture 10 times more account activity than your

marketing automation and analytics software.

Leading global enterprises rely on Azalead for

Account-Based Marketing.

ColtAtosMicrosoftBonitasoftEuropcar

Getty ImagesKonica MinoltaEutelsatBNP Paribas Real EstateiXBlue

THE AZALEAD ABM PLATFORM

of website research is done anonymously

57% of the purchase decision is complete before your first

sales contact.

95%

Measurement

SalesEnablement

WebsitePersonalization

AccountBased

Advertising

Integration

ACCOUNTAWARENESSAccount

Sensing

Page 2: Account-Based Marketing: THE ANSWER TO … · ACCOUNT BASED ADVERTISING INTEGRATIONS CUSTOMER SUCCESS Touch more stakeholders in target accounts whilst cutting media wastage on the

ACCOUNT BASED ADVERTISING

INTEGRATIONS

CUSTOMER SUCCESS

Touch more stakeholders in target accounts whilst cutting media wastage on the wrong accounts. Increase sales close rates with targeted, sequenced, precision ad messages throughout the sales cycle.

Broaden awareness with target accounts

from inquiry to close.

Azalead integrates with CRM and Marketing Automation.

SALES ENABLEMENT

Azalead helps sales reps win more deals faster with real-time buying signals. Sales reps can monitor their target account engagement details via email alerts, Salesforce.com, MS Dynamics and our handy mobile ABM App.

Research shows that most deals go to the

sales rep that responds first.

MEASUREMENT

Old-school marketing metrics don’t make sense any more. Azalead ABM dashboards and reports show real-world business metrics including engagement and sales probability at an account level. This allows you to allocate sales & marketing resources where they will be most effective in speeding up sales.

Now you can see marketing & sales impact at an account level.

AMERICASAzalead Inc.

60 Broad Street, Suite 3502

New York, NY 10004

United States

+1 (315) 707 4360

EUROPEAzalead Software

10 Rue la Boétie

75008 Paris

France

+33 1 84 17 32 85

CONTACT US www.azalead.com@azaleadABM

LEARN MORE

Hello Microsoft!

ABM ResourcesSuccess StoriesFeatures

WEBSITE PERSONALIZATION

Azalead serves up personalized messages, pre-filled webforms and industry specific marketing assets...even for first time anonymous visitors. This drives significantly higher engagement and conversion rates with target accounts.

You never get a second chance to

make a first impression.

Check out our white paper for major

software companies just like you.

White Paper

INDUSTRYSPECIFICCONTENT

We’ve already done hundreds of successful implementations. Your dedicated Customer Success Manager will guide you from set-up to ABM success.