accomplished business manager with business analysis and project management experience

YONG CHEE KHENAbout Me – My Story – Why Me?

Agenda

About Me

My education

Relevant work experience

Why me?

About Me A result-oriented business professional with over 10 years of

end-to-end business experience in research, business analysis, strategy, project implementation, and performance

review

About me

Date of Birth : 26 Oct 1976

Age : 34

Metabolic Age : 26 (as at 26 Dec 2010)

Place of Birth : Kuala Lumpur, Malaysia

Marital Status : Single (Willing to relocate and travel)

Hobbies : Read news, photography, exercise, travelling, internet

Travelling experience: Canada, USA, Hong Kong, China, India, Thailand, Singapore

Cross-cultural experience: 2 years living experience in Canada

My Life Philosophy CANI – Constant And Never-ending Improvement

Lifelong learning, highly discipline, competitive, and energetic. 2 years cross culture experience staying in Canada. Single – willing to travel and relocate (if necessary).

Play Hard

About me – Work Hard, Play Hard

WorkHard

My Education

My Education (Business, IT, Project Management)

Bachelor of Commerce ( Hons.) Pattern Area: Finance and Human Resource Management University of Manitoba, Canada

Highly competitive, proven initiative to learn and develop various of aspect of business and personal skills, fitting my life philosophy of Constant And Never-ending Improvement.

Personal Development: Unleash The Power Within, Anthony Robbins

1998

2001 Master of Information and Multimedia Technology University of Tun Abdul Razak, Malaysia

Certificate in Internal Auditing for Financial Institutions Institute of Bankers Malaysia

Communication And Leadership Program Toastmasters International

2002

2003

Certified Associate in Project Management Project Management Institute (www.pmi.org)

2010

Qualification

Certificate of Unified Examination for Independent Chinese Secondary Schools Chong Hwa Independent High School, Malaysia

1994

Yea

r

Eligibility requirements

Relevant work experience

Professional Experience (End-to-End from Research to Review)

Research Analysis Strategy Implementation Review

Cross-functional experience in business planning, sales, marketing, finance, and

IT

Proven performer in result-oriented and fast changing environment (incl. MNC and FMCG)

Market research (incl. economy, industry, customer, competitor research)

Business analysis (incl. sales, customer, promotion, financial analysis)

Revenue forecasting

Business planning and performance review (incl. business performance review, 3 years strategy plan)

Project management and implementation (inc. business and IT projects)

Leadership / supervisory experience

Business Analyst, Cyber-Village, Jul 1999 - Jul 2000

Main functions: eCommerce Project Management

Served as a Project Manager and worked closely with business owners, account managers, programmers and designers to develop eCommerce website.

Use research insight to provide recommendations to clients

Major projects managed : 111flowers.com, allows customers to purchase flowers via Internet

Watchesplanet.com, allows customers to purchase watches via Internet

Teddybearland.com, allows customers to purchase teddy bear gift via Internet

Expand customer base Improve revenue

Main Impacts to Business Main Impacts to Business

Business AnalysteChannel Dept, AmBank Group, Mar 2001 - May 2004

Main functions: Market Intelligence, eCommerce Project Management

Supported management with market update and competitor intelligence

Served as a Project Manager to introduced new Internet banking services to customers including: Online Credit Card and Debit Card enquiry

Online Credit Card and Debit Card transactions

Online savings account statement (e-Statement)

Online Interbank Funds Transfer

Online Bill Payment

Main responsibilities as a Business Analyst / Project Manager include:

Understand market trend, competitors product features

Develop functional specification, include customer experience, business processes, risk management technical specification, report specification

Work with business and IT units

Manage scope, budget, timeline, change requirements

Provide training to customer service

Review project performance and next steps

Improve customer service Improve customer satisfaction Improve operational efficiency (more e-payments and less over-the-counter transactions)


Planning Analyst, Marketing Dept, DHL, Jun 2004 – Jul 2007

Main functions:

Market Intelligence, Sales Planning and Business Performance Review

Worked closely with external partners, mainly research vendors and government agencies, and internal stakeholders, mainly include regional office, senior management team, marketing, and sales managers.

Managed various research projects including Market Share Trends, Customer Satisfaction Survey, 2005 Transportation Market Sizing Study, 2006 Competitive Intelligence, Free Trade Zone Research and Downtrader Research. Provided management and sales managers with market intelligence importance for business development and operational improvements purposes.

Coordinated various cross-functional strategic projects including Quarterly Country Business Review, 2005 & 2006 Stretch Target Review, 3 years / 5 years / 10 years Strategy Plan, and the development of Market Forecasting Model.

Developed various business analysis including market analysis, sales analysis and customer analysis for business review and business planning purposes.

Supported management with economic forecast, industry forecast, monthly and yearly sales forecast for business planning and target setting purposes.

Awarded the 2005 DHL Malaysia Employee of The Year from excellent work attitude and solid performance

Maximize potential revenue Improve customer satisfaction (via CSS research)

Improve accuracy of sales target setting


Business Planning Manager Corporate Strategy Dept, U Mobile, Aug 2007 – Aug 2008

Main functions: Business Case and Financial Evaluation

Championed the improvement of the business case / financial model – from pure financial analysis to qualitative business strategy analysis and scenario analysis, and provided more insightful analysis for business decision making.

Supported management with business evaluation, including tactical analysis, P&L analysis, scenario analysis and cash flow, on various marketing projects: Over 20 product rate plans, including voice plans and content provider proposals Sales and marketing tools, including CRM and sales tracking tools

Sales incentive program

Expansion of distribution channels

Worked closely with Marketing department to ensure a realistic 2008 Marketing budget.

Managed a team of Business Planning Executives.

Attended the Telecom Pricing Master Class in Singapore.

Joined as an Assistant Manager in Aug 2007 and promoted to Manager in May 2008.

Proven fast learner -- Overcame the challenge of having no concrete financial evaluation experience and getting a promoted within a year

Maximize potential revenue and profit Identify and manage potential risks, particularly financial risks Cost control


Planning Manager Sales Dept, Tesco, Sept 2008 – May 2010

Main functions: Sales Strategy Planning and Project Management

Provided management with 3 years Sales Strategy Plan Identified growing trends and market opportunities.

Analyzed internal sales performance and customer KPIs.

Worked with cross-functional department, including Supply Chain, Marketing, and Sales, to identify opportunities for improvements. Incorporated related findings into strategy plan.

Discussed with Sales department senior management to finalize people capability initiatives

Served as Project Manager to refit Household Chemical category (> RM 100 million) Provided an increment sales growth of over 10% amid economic downturn.

This project was one of the top 3 projects in Tesco in 2009.

Invited as a guest speaker in Colgate-Palmolive Regional Category Management Workshop in Dec 09.

Main responsibilities of a Project Manager include Market, sales, customer, promotion, operation, and space analysis

Use market and customer research to formulate project strategy

Manage and influence large cross functional team and stakeholders

Strengthen market leadership Improve revenue and profit Improve customer satisfaction Improve operational efficiency and product availability


Commercial Insights and Program ManagerMarketing Dept, Tesco, June 2010 – Present

Main functions: Market Intelligence and Program Management

Worked with project sponsors, project managers and stakeholders to sign off the Project Initiation Documents for 2011 strategic projects.

Coached and supported project managers on project management in Tesco.

Provided Commercial Buying Team with supplier analysis for supplier negotiation, and range gap analysis for revenue and margin improvement.

Produced Range Insights Report – identified market opportunities within 30 product categories through market analysis, competitor survey, customer survey, customer spending analysis and sales analysis.

Up-skilled agency, including Nielsen and GFK, to perform customized market analysis catering to sales team’s needs

Initiated the improvement of market research reports, making it more relevant to the Commercial team. Worked closely with research agencies to increase the number of customized category performance report from less than 5 per year to 20 reports per year. Provided more actionable market insights to Commercial Team for revenue and margin improvement purposes.

Improve revenue and profit Improve customer satisfaction, particularly in term of range satisfaction


Contact

Yong Chee Khen Yong Chee Khen

61, Jalan Selangat, Taman Pertama, 56100 Kuala Lumpur,

Malaysia

6012-265 8389 [email protected]