2016 , Laureate Education, Inc | Exclusive and Confidential 1

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2016 , Laureate Education, Inc | Exclusive and Confidential2

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chip conley 4Sir Ken robinSon 7george KohlrieSer 10peter docKer 13Steven Kotler 16aaron hurSt 19tim leberecht 22Freya WilliamS 25claudia Jañez 28axel gegenSchatz 31marK hurd 34

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OVERVIEW OF WOBI ON LEADERSHIP 2016

WOBI on Leadership is a unique two-day experience that gathers experts and leaders from many industries, that seek to develop the transformative qualities of leadership that they need to accomplish a positive change in their organizations.

The event presents great thinkers and professionals of leadership in business, academics and many more, that offer a unique perspective in arts, science and the practice of effective leadership.

This experience is designed to motivate anyone interested in the development of their values and unique characteristics in order to guide and inspire people and teams around them.

HOW TO USE THIS GUIDE

Prepare yourself to the maximum for WOBI on Leadership 2016!

This guide includes biographies on each speaker and their areas of expertise so that you familiarize yourself with the topics throughout the event. We have selected various additional resources and external links to learn more about the speakers or to read some of their published material.

Click on the links to access more information

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Chip Conley is the founder of Joie de Vivre, the second largest boutique hotel company in the world, which he led during 24 years. His success in this notoriously volatile industry is based on a philosophy that heeded the highest needs, both from his clients and employees, creating so a business focused on transformation and meaning. Chip has presented his ideas in a series of high selling books and is currently Head of Hospitality and Strategy at Airbnd, sharing his proven methods with hosts in nearly 200 countries.

OFFICIAL PROFILES ON SOCIAL NETWORKS:FacebookTwitterLinkedIn

CHIP CONLEYLEADING TRANSFORMATION THROUGH MEANING

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booKS:

emotional equations: simple truths for Creating Happiness + success

articleS:

Chip Conley took the maslow Pyramid, made It an employee Pyramid and saved His Company

meet airbnb’s hospitality guru

videoS:

measuring what makes life worthwhile

toward a Psychology of Business

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QueStionS For diScuSSion:

1. Which psychology model influenced Conley to change the way he was managing his company and employees?2. What is the Pyramid of maslow?3. applying the three central themes of the Pyramid of maslow to employees, which are the three main elements?4. ¿What is self-actualization and how did Conley apply it to his employee management model? 5. ¿How did Conley promote a culture of recognition in his company?

activitieS pre/poSt event:

If you were the manager of a multinational company, what skills would you work with in order to be an effective leader in a culturally diverse team? What would your recommendations be to develop these skills? Write an essay answering these questions.

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One of the leading authorities worldwide on creativity, innovation and personal development, the work of Sir Ken Robinson is dedicated to helping unleash the full potential of people and organizations around the world. He is the author of bestsellers like The Element: How Finding Your Passion Changes Everything, Out of Our Minds: Learning to be Creative and Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life.

Sir Ken Robinson’s entire career has been dedicated to transforming our perceptions about creativity and how to cultivate creativity in our schools, businesses and other organizations. He has worked with governments and educational systems in Europe, Asia and the United States, with

SIR KEN ROBINSONFINDING YOUR ELEMENT: PASSION AND PURPOSE AS TRIGGERS FOR CREATIVITY AND INNOVATION

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international agencies, Fortune 500 companies and some of the leading cultural organizations in the world, helping to promote a positive change in this critical area. He has been named as “one of the world’s elite thinkers on creativity and innovation” by the Fast Company magazine.

oFFicial proFileS on Social netWorKS:Facebooktwitteryoutube

booKS:

Creative schools: the grassroots revolution that’s transforming education

articleS:

sir Ken robinson has a lot to say about u.s. school reform (it isn’t good)

Why schools should be more like organic farms

videoS

the Path to discovering your talents and Passions, with sir Ken robinson | Big think mentor

Changing education paradigms

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QueStionS For diScuSSion:

1. What does “finding your element” mean”?2. What events led Sir Ken Robins to find his element?3. according to robinson, why do schools kill creativity?4. What solutions does robinson propose to improve the educational systems?5. Why is it essential to find your “element”?

activitieS pre/poSt event:

Imagine you are launching a new product into a very competitive market. Write an essay considering you are leading this company and develop an action plan and strategy to excel in the market.

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With 40 years of experience as a clinical and organizational psychologist, Kohlrieser works with companies and organizations around the world, focusing on the neuroscience behind high performance leadership and team work. He is Professor of Leadership and Organizational Behavior at the IMD Business School in Switzerland and the author of the award-winning bestseller Hostage at the Table.

Kohlrieser started his career working side-by-side with the police department on the streets of Dayton, Ohio, trying to reduce homicides in domestic violence situations. During those years he was held hostage himself four times. In 1972 he started to teach at the Dayton Police Academy, establishing hostage negotiation teams. At the same time, he

GEORGE KOHLRIESERLEADERSHIP AS A VOCATION: CREATING A HISTORY OF INSPIRATION, PASSION AND PURPOSE

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worked in a psychiatric hospital, teaching mental health specialists how to work with chronic schizophrenics. These roles early in his career led him to develop a deep conviction in the power of emotional bonding and what it can accomplish.

oFFicial proFileS on Social netWorKS:Facebook twitter youtube

booKS:

Care to dare: unleashing astonishing Potential through secure Base Leadership

articleS:

Opinion: Why being a boss is like a hostage crisis

Lead With your Heart, not Just your Head

videoS:

How to turn loss into inspiration | george Kohlrieser | tedxLausanne

Leadership: a master Class

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QueStionS For diScuSSion:

1. What causes conflicts to arise in an organization?2. How can an organization prepare itself to resolve a conflict?3. In what way can a conflict become an opportunity?4. How can conflicts be avoided in an organization?5. What are the best strategies to manage conflict?

activitieS pre/poSt event:

If you were the CeO of an international company, what type of leader do you think you would be and why? Write an essay answering these questions.

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Peter Docker is passionate about enabling people to be extraordinary. As a high official for the Royal Air Force and an international negotiator for the UK government, Peter was inspired by Simon Sinek’s theory of the Golden and now works to help leaders and organizations to discover their purpose and to harness the power of “Why”, in a way that they can create extraordinary cultures and sustainable high performance.

Formerly a high official of the Royal Air Force and a professional pilot, Peter was force commander during combat flying operations and served around the world. Also, as an experienced crisis manager, his multi-faceted career included being an international negotiator for the UK, flying the late Prime Minister Margaret Thatcher around the world and leading multi-million international procurement projects. Peter is now dedicated to sharing his knowledge on how human beings operate, communicate and relate, specializing in organizational culture and leadership.

peter docKerHarnessIng tHe POWer OF WHy

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oFFicial proFileS on Social netWorKS:twitter linkedin

articleS:

the Power of Why and Commitment: Which Way do you think?

the Challenge of the rising star

videoS:

Peter docker - Leadership and Workplace Culture expert

Peter docker & simon sinek in conversation

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QueStionS For diScuSSion:

1. What is simon sinek’s theory of the golden Circle?2. What is the “Why” of a person?3. Why is it important to find the “Why” of an organization?4. What does docker mean when he refers to the term “thought from right to left”?5. In what do organizations that know their “Why” differ from those that do not know it?

activitieS pre/poSt event:

Peter emphasizes the importance of human connection through trust and authenticity and how it is vital to an organization’s success. Write an individual essay on the strategies you would implement as a businessman to foster these practices in your company.

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Author of bestsellers and an award-winning journalist, Steven Kotler is the cofounder and Director of Research for the Flow Genome Project and one of the leading experts in the world on ultimate human performance. His work focuses in exploring the intersection of human capacities, technology and awareness with special emphasis in achieving better understanding of the mental processes of the “flow” that forms the nucleus of innovation, creativity, learning, motivation, decision making and more.

The Flow State refers to the experience of being in the highest state of involvement —when time slows down, self vanishes and action and awareness merge completely. Fifty years of serious investigations prove that being in a flow state optimizes performance, heightens creativity, impels innovation, accelerates learning, increases memory and sustains happiness itself. Steven explored the flow state in his successful book The Rise of

Steven KotlerunLeasHIng tHe FLOW: tHe great seCret OF Human PerFOrmanCe

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Superman, studying how we can use it to radically accelerate performance in our own lives. He is also the author of other books, amongst them Abundance, West of Jesus and The Angle Quickest for Flight, which have been translated to thirty languages.

oFFicial proFileS on Social netWorKS:Facebooktwitterlinkedin

booKS:

Bold: How to go Big, Create Wealth and Impact the World

articleS:

evolution’s next stage

Flow states and Creativity

videoS:

steven Kotler: “the rise of superman: decoding the Science of Ultimate Human Performance”

steven Kotler - Hacking Flow & ultimate Human Potential at superheroyou

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QueStionS For diScuSSion:

1. What is a “Flow State”?2. How can we “ignite” the flow state?3. Which are the 3 necessary psychological conditions for the flow state?4. What is direct transcranial stimulation and what effects does it have on the state of consciousness of a person?5. How does the flow state influence creativity?

activitieS pre/poSt event:

Imagine you are starting your own business, what kind of culture would you like to adapt within the same and why?

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AARON HURST LEADERSHIP IN THE PURPOSE ECONOMY

A globally recognized entrepreneur and futurist, Aaron Hurst in the CEO of Imperative, a technological platform that enables people to discover, connect and act on what gives them purpose in their work and empower them to realize their potential. He has taken his ideas further in his successful book The Purpose Economy, which sets how purpose is becoming in the main driver of innovation, as we approach the next transformation of our economy.

Through his disruptive thought leadership on commitment and employee retention, Aaron traces new paths for organizations and visionary movements that seek out the purpose of its people and change the essence of work in the process. Widely known as forming opinion and a regular

Fast Company and Ashoka, among other organizations.

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oFFicial proFileS on Social netWorKS:Official website Facebook twitter linkedin

booKS:

the Purpose economy: How your desire for Impact, Personal growth and Community Is Changing the World

articleS:

staffers might Love their Jobs... and never tell you

the Purpose economy: How your desire for Impact, Personal growth and Community Is Changing the World

videoS:

michigan student Life alumni: aaron Hurst

aaron Hurst on the Purpose economy

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QueStionS For diScuSSion:

1. How has the way we see purpose changed the improvement of the quality of life?2. What motivated Hurst to leave taproot Foundation and become founder of Imperative? What is the importance of pro-bono work?3. What factors impede finding the purpose?4. How does purpose influence the economy?5. What is the importance of finding purpose in our work?

activitieS pre/poSt event:

Write an essay explaining what kind of leader you think you are and why you consider it the best option for a company.

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TIM LEBERECHT CREATE PURPOSE AND MEANING FOR YOUR CUSTOMERS

A renowned expert in marketing and innovation in the workplace, Tim Leberecht has worked with organizations such as Amazon, Bill & Melinda Gates Foundation, Boeing, Google and Starbucks, to help them create meaningful experiences. Author of the book The Business Romantic, Tim argues that we underestimate the importance of romance in our lives and

services and experiences that connect us with something bigger than ourselves.

500 brands. He is a renowned expert in marketing and innovation in the

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workplace. He has written for many publications such as Harvard Business Review, Entrepreneur, Fast Company, Forbes, Fortune, Psychology Today, Washington Post, and Wired.

OFFICIAL PROFILES ON SOCIAL NETWORKS:

Facebook Twitter LinkedIn

BOOKS:

The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself

ARTICLES:

Are Conferences The Future Of Work?

Why The Future Of Work Might Belong To The Romantics

VIDEOS:

Tim Leberecht: 3 ways to (usefully) lose control of your brand

Interview with Tim Leberecht

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QueStionS For diScuSSion:

1. What role do emotions play in the success of the organizations?2. What does Leberecht mean with “romance”?3. Which is the leadership model that tim proposes?4. What positive effects does this model of leadership have?5. In the organization, how does “romance” benefit the customer?

activitieS pre/poSt event:

referring to tim’s topic, focused in creating purpose and meaning, write a brief essay in groups of 3, analyzing the following: “What is the largest need in the world which you would have the passion and ability to address?” .

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FREYA WILLIAMS GREEN GIANTS: TURNING SUSTAINABILITY INTO A MILLIONAIRE BUSINESS

With a career focused on harnessing the power of businesses to transform the world, Freya Williams is the CEO of Futerra North America, an agency that helps leading companies to leverage sustainability as a driver for innovation and growth. In her book Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, published in 2015, Freya shares her vision on how the smartest companies have a strong sustainability focus and achieve multimillion margins.

An intrapreneur and innovator, Freya is convinced that it is possible to

worked with companies such as Danone, SAB Miller, Lancôme and Unilever, in their quest for sustainable growth.

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Prior to her position in Futerra, she served as EVP, Group Head, Business + Social Purpose in Edelman, and Senior Partner, Group Planning Director in Ogilvy & Mather.

oFFicial proFileS on Social netWorKS:Official website twitterlinkedin

booKS:

green giants: How smart Companies turn sustainability into Billion-dollar Businesses articleS:

9 green giants: Billion-dollar businesses that are sustainable

green giants: How smart Companies turn sustainability into Billion-dollar Businesses

videoS:

Freya Williams at sustainable Brands ‘15 in London

tedxHarvardLaw - Freya Williams & graceann Bennett - Cracking the Code on norming Better Behaviors

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QueStionS For diScuSSion:

1. What does Williams refer to with “Green giants”?2. Why is sustainability important in an organization?3. How do Green giants obtain billionaire profits through sustainability?4. What is a good example of a green giant?5. Which are some of the sustainable practices of the green giants?

activitieS pre/poSt event:

In teams, list and explain several activities that can be implemented to drive the power of businesses to transform the world.

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claudia Jañez InnOvatIOn as tHe engIne OF yOur PurPOse

As President and General Manager of Dupont Mexico for Central America and the Caribbean, Claudia Jañez is focused on bringing the purpose of Dupont to the next level on the hand of innovation, making available science to solve the world’s greatest challenges caused by global population growth. She was recently appointed to the Board of the American Chamber Mexico for the period 2016-2019. She is also part of the Executive Committee of the Executive Council of Global Enterprises (CEEG in Spanish).

Claudia has come a long way; her first responsibility came at an early age, together with a great social character: she taught English to elementary school children in an orphanage. Today, she has 20 years of professional experience in numerous multinationals, amongst them General Electric,

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where she served as Adviser for Mexico, Central America and the Caribbean; also in PepsiCo and Ford, where she worked as Legal Director.

Claudia has developed a great career in Dupont; she has served as Legal and Government Affairs Director for Mexico, Central America and the Caribbean, responsible for corporate affairs, new business development and collaborative partnerships, among other activities she continues to lead.

OFFICIAL PROFILES ON SOCIAL NETWORKS:Twitter

ARTICLES:

DuPont nombra nueva CEO para México

Claudia Jañez, nueva presidenta y directora general de DuPont México, Centro América y el Caribe

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QueStionS For diScuSSion:

1. How have her prior working experiences prepared Claudia Jañez for her position in duPont?2. What innovative ways does Jañez suggest to lead an organization? 3. How can you create long-term, effective, sustainable and viable solutions?4. How has dupont been able to overcome the challenges and how will it continue doing it in the future?5. How can businesses meet the challenges of accelerated population growth?

activitieS pre/poSt event:

get together in teams of 3 to 5 people. Imagine you are leading a major international company. How will you keep your leaders motivated and energized to work? share your ideas and initiatives with all team members.

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axel gegenSchatz WHen emPOWerment Is tHe destIny and Beauty Is tHe JOurney

With a solid profile in marketing and strong commercial qualities in the business of personal care, Axel is the Group Vice President and General Manager of Avon North Latin America since September 2014. With a marked energy and passion for the new challenges, he leads one of the most important beauty companies in the world, with a strong emphasis on the idea “Beauty for a Purpose”; an emblem the company has taken to give more empowerment to women around the world.

Referring to Avon, Axel states that it is a business dedicated to change lives, whose engine is kept running thanks to the efforts of thousands of women, who with their example of struggle ensure the welfare of their families. Axel has extended his strong marketing and strategy development skills, achieving excellent performance in the markets in which he operates. Among his accomplishments in the Company is having reached the highest income growth in five years.

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Prior to his position in Avon, Axel served as General Manager in Reckitt Benckiser, where he proposed interesting initiatives to improve the business and restructured the entire business model, placing the company in a leading position in the market.

OFFICIAL PROFILES ON SOCIAL NETWORKS:Twitter

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QueStionS For diScuSSion:

1. according to gegenschatz, how can a business model generate profits and improve women’s welfare at the same time?2. What does gegenschatz refer to with “beauty for a purpose”? 3. How does beauty affect in the creation of unique and successful businesses?4. What role does an empowered woman play in the business world?5. Why does gegenschatz believe the future of women can become the present?

activitieS pre/poSt event:

In work groups, discuss and share with the other groups, how can a business model generate profits and improve the welfare of millions of women?

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marK hurd a COnversatIOn aBOut strategy and vIsIOn Mark Hurd is chief executive officer of Oracle Corporation and a member of the company’s board of directors. He joined Oracle in 2010, bringing more than 30 years of technology industry leadership, computer hardware expertise, and executive management experience to his role with the company. Hurd is also a member of the Baylor University Board of Regents.

oFFicial proFileS on Social netWorKS:Official website Faceboktwitter linkedin

2016 , Laureate Education, Inc | Exclusive and Confidential 35

booKS:

the value Factor: How global Leaders use Information for growth and Competitive advantage

articleS:

Oracle’s mark Hurd Wants to revitalize american tennis by starting With schools

mark Hurd’s Cloud view: 5 sWOt Observations

videoS:

Oracle President mark Hurd sets Bold direction

Oracle CloudWorld tokyo 2015 Keynote

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QUESTIONS FOR DISCUSSION:

ACTIVITIES PRE/POST EVENT:

If you were the manager of a company dedicated to cloudcomputing, what would strategies would you implement tolead in the cloud?

1. What impact has Oracle had since Mark Hurd’s arrival?2. How has his leadership and way of treating his employeesaffected Oracle?3. In which three pillars does Mark Hurd base leadership?4. Do you consider the source of leadership is innovation? Why?5. What do you consider to be the success behind a company intransition to the cloud?

FOR MORE INFORMATION VISITE:laureatelive.com