1. 1. KoganPage london philadelphia new delhi KoganPage delphia ACADEMIC CATALOGUE 20152016
2. 2. Accounting, Finance & Economics for Business 5 Accounting for Non-Accountants 6 Accounting and Finance for Managers 7 Financial Management for Non-Financial Managers 8 Business and Financial Models 9 How to Understand Business Finance 10 The Handbook of International Trade and Finance 11 Economics for Business 12 Business Research, Study Skills, Business English 13 How to Write Effective Business English 14 Improve Your Global Business English 15 Essay Writing Skills 16 Develop Your Presentation Skills 17 Entrepreneurship, Business Planning, Creativity & Innovation 18 The Business Plan Workbook 19 How to Prepare a Business Plan 20 The Growing Business Handbook 21 A Practical Guide to Entrepreneurship 22 Social Entrepreneurship and Innovation 23 Innovation 24 Building a Culture of Innovation 25 Business Research, Study Skills, Business English 26 Business Research 27 Practical Statistics 28 Market Research in Practice 29 Questionnaire Design 30 Change Management, Project Management and Leadership 31 Making Sense of Change Management 32 The Effective Change Managers Handbook 33 Managing and Leading People Through Organizational Change 34 Engaging Change 35 Leading Change 36 Leading Cultural Change 37 Agile Change Management 38 Big Change, Best Path 39 Enterprise Change Management 40 Understanding Project Management 41 The Power of Project Leadership 42 Goal Directed Project Management 43 Successful Project Sponsorship 44 Armstrongs Handbook of Management and Leadership 45 The Leadership Skills Handbook 46 Thought Leadership 47 4D Leadership 48 Creating Authentic Organizations 49 Human Resources, Learning & Development & Coaching 50 Armstrongs Handbook of Human Resource Management Practice 51 Armstrongs Essential Human Resource Management Practice 52 Predictive HR Analytics 53 Armstrongs Handbook of Strategic Human Resource Management 54 International Human Resource Development 55 Armstrongs Handbook of Performance Management 56 Performance Management 57 Armstrongs Handbook of Reward Management Practice 58 Reward Management 59 Employee Engagement 60 Employee Engagement and Communication Research 61 Learning and Development 62 Informal Learning in Organizations 63 Turning Learning into Action 64 Excellence in Coaching 65 How to Create a Coaching Culture 66 Performance Coaching 67 Leadership Team Coaching 68 Leadership Coaching 69 Coaching and Mentoring 70 Strength-Based Leadership Coaching in Organizations 71 Inclusive Talent Management 72 Strategic Talent Development 73 Brand and Talent 74 Employee Relations 75 Employment Law 76 Internal Communications 77 Strategic Internal Communication 78 Effective HR Communication 79 International Management 80 The Mindful International Manager 81 Organizations 82 Organization Design 83 Data-driven Organization Design 84 The Enlightened Organization 85 The Agile Organization 86 Organization Development 87 Developing Resilient Organizations 88 Creating Authentic Organizations 89 Organizational Behaviour 90 Organizational Management 91 The Psychology of Work 92 The Fear-free Organization 93 The Psychology of Fear in Organizations 94 Strategic Management, International Business, Risk Management, Business Ethics, Corporate Governance & CSR 95 Global Business Ethics 96 IT Governance 97 Corporate Governance Ethics and CSR 98 Fundamentals of Risk Management 99 Risk Management 100 People Risk Management 101 Practical Enterprise Risk Management 102 Social Media Risk and Governance 103 Emerging Markets 104 International Management 105 Creating Competitive Advantage 106 Table of Contents
3. 3. Bids, Tenders and Proposals 107 Understanding Markets and Strategy 108 Strategic Procurement 109 Digital Wars 110 Masterminding the Deal 111 The Public-Private Partnership Handbook 112 Marketing, Sales, Retail, Branding & Luxury 113 Marketing Communications 114 Valuable Content Marketing 115 Persuasive Copywriting 116 Understanding Digital Marketing 117 The Best Digital Marketing Campaigns in the World II 118 Digital Marketing Strategy 119 Leading Digital Strategy 120 Customer-Centric Marketing 121 Mobile Marketing 122 Understanding Social Media 123 Paid Attention 124 The New Strategic Brand Management 125 Brand Psychology 126 Digital Branding 127 The Brand Challenge 128 How Cool Brands Stay Hot 129 On Purpose 130 Fashion Brands 131 The TV Brand Builders 132 Branded Beauty 133 Auto Brand 134 Brands with a Conscience 135 What is a 21st Century Brand? 136 The Luxury Strategy 137 Kapferer on Luxury 138 The Management of Luxury 139 Rethinking Prestige Branding 140 Market Research in Practice 141 Questionnaire Design 142 Decoding the Irrational Consumer 143 Neuromarketing in Action 144 Marketing Analytics 145 Marketing Value Metrics 146 Humanizing Big Data 147 Practical Text Analytics 148 Geodemographics for Marketers 149 Retail Marketing Strategy 150 Field Visual Merchandising Strategy 151 Logistics and Retail Management 152 Shopper Marketing 153 The Grocers 154 The Retail Value Chain 155 Scoring Points 156 Walmart 157 Professional Services Marketing Handbook 158 The Complete Marketer 159 Essential Law for Marketers 160 How to Write a Marketing Plan 161 The 20 Ps of Marketing 162 Marketing Excellence 3 163 Digital Selling 164 Key Account Management 165 Neuro-Sell 166 Selling to Win 167 Principled Selling 168 The New Successful Large Account Management 169 The New Strategic Selling 170 Out of Print 171 Public Relations, Events & Internal Communications 172 Planning and Managing Public Relations Campaigns 173 The PR Professionals Handbook 174 Chartered Public Relations 175 Writing Skills for Public Relations 176 Evaluating Public Relations 177 Crisis, Issues and Reputation Management 178 Public Relations Strategy 179 Campaigns that Shook the World 180 Media Interview Techniques 181 Ethics in Public Relations 182 Event Planning and Management 183 Internal Communications 184 Strategic Internal Communication 185 Effective HR Communication 186 Logistics, Supply Chain, Purchasing Logistics, Global Logistics, Operations 187 The Handbook of Logistics and Distribution Management 188 The Logistics and Supply Chain Toolkit 189 Outsourcing Supply Chains 190 Logistics, Supply Chain and Operations Management Case Study Collection 191 Lowes Transport Managers and Operators Handbook 2016 192 Supply chain Management for Humanitarians 193 Global Supply Chain Ecosystems 194 Food Supply Chain Management and Logistics 195 Sustainable Logistics and Supply Chain Management (Revised Edition) 196 Supply Chain Risk 197 Supply Chain Risk Management 198 The Lean Supply Chain 199 Financing the End to End Supply Chain 200 Supply Chain Management Accounting 201 Supply Chains for a Circular Economy 202 Warehouse Management 203 Inventory Management 204 Global Logistics 205 Global Logistics Strategies 206 Business Operations Models 207 The Operations Advantage 208 Category Management in Purchasing 209 Negotiation for Purchasing Professionals 210 Green Logistics 211 The Handbook of Reverse Logistics 212 Logistics and Retail Management 213 Maritime Logistics 214 Humanitarian Logistics 215 Fashion Logistics 216 E-Logistics 217 Aviation Logistics 218 Supply Chain Management and Logistics in Construction 219 Employability & Careers 220 Ultimate CV 221 Ultimate Cover Letters 222 Great Answers to Tough CV Problems 223 Readymade CVs 224 Preparing the Perfect CV 225 Preparing the Perfect Job Application 226
4. 4. Ultimate Job Search 227 The A-Z of Careers and Jobs 228 Ultimate Interview 229 Great Answers to Tough Interview Questions 230 Successful Interview Skills 231 Knockout Job Interview Presentations 232 Ultimate Psychometric Tests 233 Ultimate IQ Tests 234 Ultimate Aptitude Tests 235 Ultimate New Job 236 The Complete Guide to Professional Networking 237 Flat World Navigation 238 The Definitive Personal Assistant & Secretarial Handbook 239 Decision Making and Problem Solving 240 How to Organize Yourself 241 You.com 242
5. 5. www.koganpage.com 5 Accounting, FinanceEconomics for Business
6. 6. 6 www.koganpage.com Description Now in its 10th edition, Accounting for Non-Accountants provides the perfect introduction to the basics of accounting and finance. Designed for non-specialists with little or no background in accounting, it guides readers through the maze of financial terms and accounting concepts and techniques in a clear and easy-to-follow style. Updated for 2015, Accounting for Non-Accountants includes information on the new UK GAAP accounting standards as well as an overview of current international standards, and is structured to provide in-depth understanding in three key areas: annual accounts (including income statements, balance sheets, cash flow and reporting standards); management accounting (costing, marginal costing and budgetary controls); and financial management (including the cost of capital, working capital, investment appraisal and performance analysis). Table of Contents 01 Financial record keeping 02Income statements 03The balance sheet 04Further adjustments to the income statement 05Checking the double-entry system 06Accounting concepts 07Accounting for other business organizations 08An introduction to business costing 09Marginal costing and decision making 10 Standard costing 11Budgeting 12 Working capital management 13 Capital investment appraisal 14 An introduction to limited companies 15 Published accounts of the limited company 16 Accounting standards 17 Statement of cash flows 18 Accounting ratios Author Information David Horner has taught A Level courses in Accounting, Economics and Business for over 20 years. He currently teaches at Birkdale School in Sheffield. A senior examiner for a major examining board since 2002, he is also the author of a number of textbooks on accounting, economics and related areas most recently Business Accounting Basics, co-authored with Frank Wood, published in 2010. Accounting for Non- Accountants Edition10 Date: 03/01/2015 Price: 19.99 ISBN Paperback: 9780749472818 e-book: 9780749472825 Extent: 392 pages Dimensions: 234 156mm Subject: AccountingFinance This book Helps readers understand real-world issues in presenting and interpreting financial information by leveraging real examples of company accounts Supports independent and distance learners with a companion website Includes review questions designed to support those following a number of accountancy qualifications (ACCA, AAT, CIMA) Brings the reader up to date on the new UK GAAP accounting standards, on International Financial Reporting Standards (IFRS) and International Accounting Standards (IAS) Detailed TOC
7. 7. 7 www.koganpage.com Description Accounting and Finance for Managers is specifically designed for the needs of MBA, EMBA and MA Business and Management students. It includes worked examples throughout the chapters, as well as real-world scenarios and full exercises at the end of each chapter. Supporting online resources include lecture slides and additional questions and exercises for students to aid learning. The book also includes Expert view notes, which encourage students to think more broadly and present them with further issues to consider. For lecturers, the book begins with an indication of how the course material throughout the book might be divided over different time periods. Providing coverage of basic bookkeeping, readers will learn how to interpret financial statements and grasp underlying theory, interpret a cash budget and identify potential problems, identify appropriate pricing strategies to fit different markets and products/ services and incorporate financial evaluation into operational decision making and problem solving. Table of Contents 00Introduction 01 Introduction to accounting 02Accounting concepts and systems 03Financial analysis: Part I 04Financial analysis: Part II 05Business planning 06Budgets and performance management 07Cash flow 08Pricing decisions 09Investment decisions 10 Operational decisions Author Information Matt Bamber is a lecturer in Accounting and Finance at the University of Bristol. He is a chartered accountant with several years experience of teaching on a range of programmes, including MBA, professional and Masters courses. Simon Parry is a lecturer in Accounting and Finance at Newcastle University. He is a chartered accountant with over 25 years experience. He has 15 years experience of teaching on professional, MBA and other postgraduate courses. Edition 1 Date: 03/04/2014 Price: 34.99 ISBN Paperback: 9780749469139 e-book: 9780749469146 Extent: 488 pages Dimensions: 240 170mm Subject: AccountingFinance Accounting and Finance for Managers A Decision-Making Approach This book Explains what accountants do and who uses the information they produce Develops analytical skills through the interpretation and analysis of financial statements, leveraging exercises and other supporting online resources Includes tips for teachers on enthusing and engaging students, and to help them understand real-world finance and accounting Places accounting in a real- world context, making it more accessible and immediate for students Detailed TOC
8. 8. 8 www.koganpage.com Description Financial Management for Non-Financial Managers is an accessible, practical and easy to understand guide that will allow any manager to gain confidence in understanding financial matters, managing a budget and dealing with bankers, accountants and finance professionals. A source of invaluable expert advice on all the essential aspects of financial management within the context of running a business, it covers: business structures, accounting and financial statements, analysis and ratios, planning, budgeting, product and service costing, setting selling prices, investment appraisal, finance and working capital, taxation and international transactions. This book explains financial literacy in the context of management, showing how improved awareness of finances can lead to increased value creation and protection for your business. Aimed at the practicing business manager, Financial Management for Non-Financial Managers includes case studies, spreadsheets and worked examples to accompany key skills and practices explained in the book. Table of Contents 00Introduction 01 Types of business structure and their finance 02The role of the accounting and finance department 03Accounting and financial statements 04Analysis and financial ratios 05Planning and budgeting 06Product and service costing and pricing 07Setting selling prices and marketing strategies 08Investment appraisal 09Finance, funding and working capital 10 International transactions and currency risk 11 Company taxation and financial management 12 The value of a business 13 Financial strategy 14 The cost of capital 15 Dividend policy 16 Case studies Author Information Clive Marsh is a Chartered Banker, Fellow of the Chartered Institute of Bankers in Scotland, Associate Chartered Accountant (NZ) and Fellow of the Chartered Management Institute. His past experience includes key roles as Head of FinanceMIS, Director of Commercial Services, Director of Business Development and Divisional Manager of Corporate Services. He has worked for Shell, Mobil, NatWest, DataBank (BNZ), IBM UK, Cap Gemini ErnstYoung and a number of niche strategy consulting firms. He now works as a coach and author with financial management skills as his main speciality. Edition 1 Date: 03/05/2012 Price: 24.99 ISBN Paperback: 9780749464677 e-book: 9780749464684 Extent: 256 pages Dimensions: 216 138mm Subject: AccountingFinance Financial Management for Non-Financial Managers This book Gives managers all the background and practical knowledge they need to do their job well and to take part in strategic decision making Provides support with online template spreadsheets for planning, budgeting and variance analysis Worked examples and real-life case studies provide the reader with much-needed context Explains the complex world of finance in a clear and compelling style Encourages financial literacy through relating financial understanding to value creation and protection Detailed TOC
9. 9. 9 www.koganpage.com Description A good business model should describe how an organization creates and delivers value, meaning that financial modelling is a vital tool for business strategy, allowing hypotheses and scenarios to be translated into numbers. It enables a company to experiment with different ideas and scenarios in a safe, low-risk environment, to consider what it is aiming to achieve, and to prioritize accordingly. Business and Financial Models provides an accessible introduction to these essential strategic practices, with guidance on using Microsoft Excel for projection and analysis. The book takes you through the process of building your model from the initial phase of formulating questions through modelling cash flow, budgets, investment appraisal and dashboard tools for monitoring performance. Ideal for both small and large companies, Business and Financial Models also includes coverage of new visual thinking techniques, like Structured Visual Thinking, and how these can be incorporated into conventional business modelling. Table of Contents 00Introduction 01 Stages in the development of a business and financial model 02Developing the research question and output definition 03Visual thinking to develop fundamental questions 04Input definition 05Scenario identification 06Building a simple model 07Using charts 08Modelling budgets 09Sales budgets 10 Production material, labour and direct overhead budgets 11 Fixed assets and depreciation 12 Managing and modelling cash flow and working capital 13 Investment appraisal models 14 The cost of capital 15 Business valuation models 16 Performance indicators 17 Modelling the company balance sheet, PL and ratio analysis 18 Financial functions 19 Building a business model 20Modelling projects 21 Integration, complexity and business models 22 Business models for the green economy Author Information Clive Marsh has worked for Capgemini, ErnstYoung, IBM UK, Shell and several niche consultancies, and is a member of the Chartered Banker Institutes academic team. He has a Masters Degree in Strategic Financial Management, is a Chartered Banker and Fellow of the Chartered Banker Institute, an Associate Chartered Accountant of the New Zealand Institute of Chartered Accountants and a Fellow of the Chartered Management Institute. A regular contributor to financial and business journals, Clive is the author of a number of books, including Financial Management for Non-Financial Managers (also published by Kogan Page). Edition 1 Date: 03/03/2013 Price: 24.99 ISBN Paperback: 9780749468101 e-book: 9780749468279 Extent: 296 pages Dimensions: 216 138mm Subject: AccountingFinance Business and Financial Models This book Guides company owners through the process of setting up a business model through financial modelling Explains the basics of business modelling in a style that is easy to understand and implement Provides support through a range of related case study material and online templates Includes guidance on using Microsoft Excel for projection and analysis Shows how to use business models to underpin practical strategy and develop all aspects of a business Detailed TOC
10. 10. 10 www.koganpage.com Description The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. How to Understand Business Finance is part of the bestselling Creating Success series published in association with the Sunday Times, which has been translated into 25 languages with over 500,000 copies sold. This book is written for those managing a business in a real market. It provides a quick and effective course in financial literacy, aimed at the pursuit of business growth, in the context of the journey of a business from initial set-up through its first year of trading. As well as learning how to understand balance sheets and profit and loss accounts, readers will also learn the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more. How to Understand Business Finance demystifies financial helps you to understand double entry bookkeeping, supply chain management, the difference in American and British accounting terminology, financial ratios for measuring business performance, common acronyms, and the real cash flow implications of working capital. Table of Contents 00Introduction 01 So why do you want to know more about finance? 02The business cycle 03Where do all the business functions fit in? 04Financial planning the budgets 05Measuring business performance financial ratios 06Getting finance from the bank 07How our investors see us stock market ratios 08Valuing a company 09Shareholder value and economic profit 10 The hidden costs depreciation, amortization and tax 11 What must we sell to make a profit? 12 Tools for evaluating projects 13 Where is all our cash? Managing working capital Author Information Robert Cinnamon is a world-renowned educator. As a director of the international training and consultancy firm, Insight Marketing and People, he runs a popular masterclass and in-company training programme Demystifying Financial Management. Brian Helweg-Larsen is a global educator and director of Profitability Business Solutions. He teaches in three languages across five continents and runs a business simulation used by the Harvard Business Schools MBA Programme. Edition 2 Date: 03/04/2010 Price: 9.99 ISBN Paperback: 9780749460204 e-book: 9780749460211 Extent: 176 pages Dimensions: 216 138mm Subject: AccountingFinance How to Understand Business Finance This book Provides a quick, thorough and effective grounding in basic finance for businesses Supported by diagrams and tables, case studies and a glossary Gives the self-employed and managers of small firms a basic understanding in the strongest financial strategy to underpin their business Explains geographical and cultural business differences and the financial opportunities for investment in different countries Helps business owners to: understand the business cycle, manage their assets and measure performance Detailed TOC
11. 11. 11 www.koganpage.com Description International trade, and its financing, is now a key component of many undergraduate and postgraduate qualifications. For anyone involved in international sales, finance, shipping and administration, or for those studying for academic or professional qualifications in international trade, The Handbook of International Trade and Finance offers an extensive and topical explanation of the key finance areas including risk management, international payments and currency management. This essential reference resource provides the information necessary to help you to reduce risks and improve cash flow, identify the most competitive finance alternatives, structure the best payment terms, and minimize finance and transaction costs. This fully revised and updated 3rd edition also describes the negotiating process from the perspectives of both the buyer and the seller, providing valuable insight into the complete financing process, and covering key topics such as: trade risks and risk assessment export credit insurance methods of payment trade finance bonds, guarantees and standby letters of credit terms of payment currency risk management The Handbook gives a complete and thorough assessment of all the issues involved in constructing, financing and completing a cross-border transaction and is an indispensable guide for anyone who deals with international trade. It also includes a section on risk management, which plays an increasingly important role in international trade from currency fluctuations to political risk and natural disasters. Table of Contents 00Introduction 01 Trade risks and risk assessment 02Methods of payment 03Bonds, guarantees and standby letters of credit 04Currency risk management 05Export credit insurance 06Trade finance 07Structured trade finance 08Terms of payment Author Information Anders Grath has over 25 years experience in international trade and finance within major European financial institutions, as head of both international departments and corporate units. He is the author of a series of similar titles on individual country markets. Edition 3 Date: 03/12/2013 Price: 39.99 ISBN Paperback: 9780749469542 e-book: 9780749469559 Extent: 240 pages Dimensions: 234 156mm Subject: AccountingFinance The Handbook of International Trade and Finance The Complete Guide for International Sales, Finance, Shipping and Administration This book Includes case studies and examples of cross-border transactions from across the globe A complete and thorough assessment of all the issues involved in the international financing process Features a section on risk management and its potential impact on the physical flow of goods and the cost of insurance Helps you to reduce risks, improve cash flow, structure payment terms and minimize finance and transaction costs Provides insight into the financing process by describing it from the perspectives of both the buyer and the seller Detailed TOC
12. 12. 12 www.koganpage.com Description Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures. With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business. Table of Contents Part 1 Introduction to economics and business 01 Whats economics got to do with business? 02Introduction to markets 03Introduction to the macroeconomy 04Introduction to the financial system Part 2 Microeconomics: individual economic agents and institutions 05Demand 06The firm 07Supply: costs, output and distribution 08Competition, markets and strategy Part 3 Macroeconomics: the business background 09The role of government 10 Money, interest rates and central banking: the role of monetary policy 11 Technology, innovation and investment 12Forecasting 13 Employment: the human factor 14 The economics of international business Author Information Ivan K. Cohen is Associate Professor in Finance and Economics at Richmond University, the American International University based in London. With many years of teaching experience across a wide range of Economics and Finance modules, and having taught on both sides of the Atlantic, he is able to offer a unique global approach to the study of economics. Edition 1 Date: 03/11/2015 Price: 29.99 ISBN Paperback: 9780749470197 e-book: 9780749470203 Extent: 320 pages Dimensions: 240 170mm Subject: Economics For Business Economics for Business A Guide to Decision Making in a Complex Global Macroeconomy This book Provides a thorough understanding of the key economic concepts and their applications in business Explains the crucial importance of the financial system to individual business and the macroeconomy Gives managers and executives the economic understanding they need to make important business decisions International content adds to the readers understanding of global financial markets, of key importance in todays world Detailed TOC
13. 13. www.koganpage.com 13 Business Research, Study Skills, Business English
14. 14. 14 www.koganpage.com Description How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you get your communications right first time, How to Write Effective Business English sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for elementary to immediate English speakers, it focuses on the areas that are easy to get wrong. How to Write Effective Business English draws on the authors wealth of experience, using real-life international business scenarios to develop your skills and provide you with some answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, CVs and more. Featuring sections on punctuation and grammar, checklists to help you assess how you are getting on before moving on to the next stage and now with a new chapter on how to write effectively for social media, How to Write Effective Business English has been praised by both native and non-native writers of English as an indispensable resource. Table of Contents 00Introduction 01 Why you need to write 02Dening business English 03Writing English for global business 04Business writing for today 05Quality matters 06Punctuation and grammar tips 07Writing tips for everyday business 08Common confusions and how to avoid them 09E-mail 10 Letter writing Author Information Fiona Talbot co-founded a communication consultancy in Rotterdam, helping multi- nationals improve their use of English as an international business language. She now runs TQI Word Power Skills, a Business Writing Skills Consultancy. She runs workshops and delivers individual coaching at all levels in all types of business from Directors of blue-chip companies down to more junior staff in smaller companies. She has written articles for Personnel Today, British Airways, New Civil Engineer, CCF magazine, as well as various marketing columns for regional newspapers and features for Chamber of Commerce newsletters. Edition 2 Date: 03/02/2016 Price: 14.99 ISBN Paperback: 9780749475550 e-book: 9780749475567 Extent: 160 pages Dimensions: 216 138mm Subject: Business English How to Write Effective Business English Excel at E-mail, Social Media and All Your Professional Communications This book Gives you a solid grounding in how to use effective English in writing a CV, letter, job application or business plan With international real-life case studies to illustrate examples in context Includes checklists to monitor your progress and take you to the next level in your career Will support you in improving your their punctuation and grammar, with a section focused on frequently confused words to help you avoid common pitfalls Detailed TOC
15. 15. 15 www.koganpage.com Description In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in todays marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Table of Contents 00Introduction 01 Writing English for global business 02Why do we write in business? 03Deciding your business writing objectives in the digital age 04Common challenges in business English in a global workplace 05How does writing in a global economy affect us all? 06Writing e-mails 07Making an impact 08Using the global word power skills guide 09Report writing 10 Writing agendas, notes and minutes of meetings 11 Personal and company promotion in the digital age 12 Using word power skills with social networking media 13 Quality matters 14 Writing tips for everyday business 15 The kaleidoscope effect further perspectives for global business English Author Information Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills consultancy. In addition to writing articles for Personnel Today, British Airways and CCF magazine, she is the author of the Better Business English series, published by Kogan Page. Sudakshina Bhattarcharjee is a lecturer at the Institute of Leadership in Kolkata, where she teaches journalism and mass communications for both undergraduate and postgraduate courses. Previous posts include Lecturing for Kingston College of Further Education and The London College. She lives both in India and the UK. www.sudakshinakina.com Edition 1 Date: 03/11/2012 Price: 14.99 ISBN Paperback: 9780749466138 e-book: 9780749466152 Extent: 256 pages Dimensions: 216 138mm Subject: Business English Improve Your Global Business English The Essential Toolkit for Writing and Communicating Across Borders This book Allows you not only to master the basics, but to customize business English according to your own and your companys values and culture Grows your confidence in expressing yourself clearly and with tact, understanding and finesse Includes quizzes, activities and worksheets for practical self-study and monitoring progress Provides insights and examples from the authors international experience and their combined understanding of working in different cultures Reflects modern business realities, with chapters dedicated to mastering communication on social media Detailed TOC
16. 16. 16 www.koganpage.com Description Writing essays is a major part of many further education courses. In coursework assignments, dissertations and exams, a well-written essay can make the difference between a pass and a fail, and these essays provide you with the stepping stones that take you towards the degree, qualification and career that you desire. Nothing will expose your uncertainty or lack of knowledge more than a poorly written essay; what Essay Writing Skills does is let you know what is expected of you and how best to go about your research, thus allowing you to get on top of your workload quickly. Essay Writing Skills offers practical and proven ways to maximise your success in all aspects of essay writing. From planning your first essay to assessing primary and secondary sources, it will help you to write in a systematic way that presents a convincing and academically sound argument. A comprehensive guide, it provides guidance and advice on good research techniques, grammar and accuracy, creating an essay plan and correctly citing your sources. It also includes a range of real life example essays and insider knowledge on how your essays are assessed, Essay Writing Skills is an indispensible source of advice, making the writing process clear and manageable to help you improve the quality of your written work. Table of Contents Part 1 Introduction: destination graduation 01 New realities 02 Future realities 03 How to use this book Part 2 The academic essay: its nature and role 01 What is an essay? 02 Essay conventions 03 The essay as assessed coursework 04 Developing your academic skills through essay writing Part 3 The foundation for success 01 Using clear language 02 Detail that makes for good writing 03 If your first language is not English Part 4 Researching the content 01 Deciding which topic to write on 02 Understanding the essay title 03 Gathering material and using bibliographies 04 Developing your academic skills 05 Making notes 06 Using essay banks Part 5 Preparing and writing 01 A systematic approach 02 When it all goes wrong Part 6 The structure and detail of an essay 01 The introduction: making a good start 02 The central content 03Referencing 04 An appropriate conclusion 05 Writing essays in examinations 06 The purpose and form of a dissertation Part 7 Example essays and the art of learning from experience 01 What your lecturer wants 02 A checklist 03 The nature of the examples 04 An example of guidelines 05Examples 06 Dealing with criticism 07 A helping hand 08 Top tips Part 8 Looking ahead 01 The immediate benefits 02 The wider world 03 Areas of change 04 Skills with ongoing benefit 05 Applications in finding work and beyond 06 Written communication in the workplace 07 Ongoing development Author Information Jacqueline Connelly has a wealth of experience of universities, including holding senior managerial posts at both Lancaster and Kent Universities. Patrick Forsyth is a consultant, trainer and writer. Mark Connelly, who wrote the foreword and contributed to the book is an author and a lecturer in Modern History at Kent University. Edition 1 Date: 03/04/2012 Price: 12.99 ISBN Paperback: 9780749463915 e-book: 9780749463922 Extent: 152 pages Dimensions: 240 170mm Subject: Study Skills Essay Writing Skills Essential Techniques to Gain Top Marks This book Covers a range of different types of essay assignments, including exam essays and dissertations Supported throughout by examples of real essays from The Open University, with accompanying analysis Helps you to correctly interpret your brief, research the content and improve the speed of your writing as well as the quality Provides guidance and advice on good research techniques, spelling, grammar and accuracy, creating an essay plan and citing your sources Includes action boxes throughout the text to point the way and help you to monitor your progress, along with space to make notes
17. 17. 17 www.koganpage.com Description Going beyond handling nerves and presenting PowerPoint slides, Develop Your Presentation Skills, 2nd edition, provides you with a practical toolkit for developing a belting presentation and improving your confidence along the way. Step-by-step advice includes practical help with unpicking the original brief, understanding just what the audience wants and constructing compelling content that will keep your audience rapt with attention. Complete with anecdotes and expert input to help you avoid disaster, this new edition includes two brand new chapters, helping you to deliver a presentation stripped bare and how to use new media to engage with your audience. Develop Your Presentation Skills, 2nd edition, will help you find your voice and use it with style; to inform, to persuade, to impress. Table of Contents 00Introduction 01 Whats your motivation? 02Where do you begin? 03What on earth are you going to say? 04Its time to write... now! 05The power of storytelling 06Using humour 07Whats the point of PowerPoint? 08Other visual aids 09Rehearsal 10 Finding your voice 11Openings 12Endings 13 Handling your nerves 14 Handling your audience 15 Question and answer sessions 16 Getting ready some practical aspects 17 As the moment approaches 18 Stripped Bare 19 Advanced interactivity 20Progress report 21 What next? Author Information Theo Theobald is a seasoned presenter, freelance writer and business consultant with a track record that includes positions in senior sales and marketing positions with the BBC and a creative writing career embracing major internet and audio production. He is the author of On Message, also published by Kogan Page. Edition 2 Date: 03/03/2013 Price: 9.99 ISBN Paperback: 9780749467029 e-book: 9780749467036 Extent: 184 pages Dimensions: 216 138mm Subject: Study Skills Develop Your Presentation Skills This book Helps you face your performance demons, improve your skills and enhance your career prospects Includes a new chapter on Presentations Stripped Bare and advice on integrating new media into presentations Providing advanced, in-depth advice on how to cultivate successful interaction with your audience, this book will help you to find your voice and use it with style Provides practical help on unpicking and interpreting the original brief, and judging what the audience want Detailed TOC
18. 18. www.koganpage.com 18 Entrepreneurship, Business Planning, CreativityInnovation
19. 19. 19 www.koganpage.com Description One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning. Table of Contents Part 1 Strategy and purpose 01 Coming up with a winning idea for your business plan 02 Strategy the big picture 03 You and your team Part 2 Market research 04 Researching customers 05 Researching competitors 06 A plan for market research Part 3 Competitive marketing strategies 07 Products and/or services 08Pricing 09 Advertising and promotion 10 Place and distribution 11 People, Process and Physical Environment Part 4 Operations and staffing 12 The selling methods plan 13 Making, outsourcing and supplies 14 People and related matters 15 Legal and regulatory factors 16 Building a website 17 Communication systems Part 5 Forecasting results 18 The sales forecast 19 Cash-flow projections 20 The profit and loss account 21 The balance sheet 22 Break-even analysis 23 Estimating financing requirements 24 Stress testing your business projections Part 6 Business controls 25 Financial controls 26 Sales and marketing controls 27 Other business controls 28 Planning for growth Part 7 Writing up and presenting your business plan 29 Writing up and presenting your business plan Author Information Colin Barrow, previously Head of the Enterprise Group at Cranfield School of Management where he taught entrepreneurship modules for the MBA programme, is a Visiting Professor at business schools across the globe. A best-selling author his other books include The 30 Day MBA, Starting a Business from Home, Practical Financial Management and Cut Costs Not Corners, all published by Kogan Page. Paul Barrow is an author, a Visiting Fellow at Cranfield, and also a consultant advising SMEs on growth strategies. Robert Brown directed the Graduate Enterprise Programme at Cranfield where he led a course on entrepreneurship. Edition 8 Date: 03/01/2015 Price: 24.99 ISBN Paperback: 9780749472832 e-book: 9780749472849 Extent: 352 pages Dimensions: 234 156mm Subject: Business Planning The Business Plan Workbook A Practical Guide to New Venture Creation and Development This book From the bestselling author of The 30-Day MBA, this workbook includes a comprehensive and up-to-date list of online resources for business help Features brand new online resources A vast range of case studies include Hotmail, Cobra Beer, IKEA and Amazon, as well as new and updated studies of real life entrepreneurs Includes additional new material on The 7 Ps of Marketing and Planning for Growth Takes the reader through 29 assignments to enable them to create an effective business plan Detailed TOC
20. 20. 20 www.koganpage.com Description A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. Part of Kogan Pages Business Success series, with over 50,000 copies sold worldwide, How to Prepare a Business Plan explains the whole process in accessible language and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and monitoring business progress. The author introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems. How to Prepare a Business Plan helps new business owners to consider what they really want out of their business, and to map their own journey and gain a new understanding of their products place in the market, as well as writing a business plan with the clarity, brevity and logic to keep bank managers interested and convinced. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business one that will get the financial backing they need. Table of Contents 00Introduction 01 Writing a business plan 02Simple cash flow forecasts 03The very small business 04Retail and catering 05Manufacturing 06Expanding a business 07The market 08Planning the borrowing 09How not to write a business plan or run a business 10 Maintaining the plan 11 Small business and the trade cycle 12 Monitoring progress Author Information Edward Blackwell is a consultant on small business affairs and as a former accountant, he ran his own business for many years. He is the author of several Kogan Page books, but is best known for this one which, since the first edition, has been translated into several different languages. Edition 5 Date: 03/02/2011 Price: 14.99 ISBN Paperback: 9780749462529 e-book: 9780749462536 Extent: 200 pages Dimensions: 216 138mm Subject: Business Planning How to Prepare a Business Plan This book Includes in-depth analysis of several small businesses, monitoring their progress and discussing their problems Will help you and your business get the financial backing you need This practical guide covers every stage of writing a winning business plan Fully updated with revised facts, figures and new case studies Provides a specialist focus on expanding a business, planning the borrowing and monitoring business progress Detailed TOC
21. 21. 21 www.koganpage.com Description The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from SME specialists in finance, HR, marketing, innovation, people and IT, as well as help on enterprise risk and useful legal advice. It is the reference source of choice to help you ensure and manage business growth, particularly in challenging economic conditions. Now in its 16th edition, this book looks at all the areas ripe for exploitation by your growing business and discusses ways you can manage the associated risks. It gives a comprehensive insight into the challenges involved in building a high-growth venture in 2015 and beyond. Table of Contents Part 1 Planning for growth Part 2 Ideas and innovation Part 3 Building the brand Part 4 People and performance Part 5 Enterprise support Part 6 Cashflow and working capital Part 7 Information systems Part 8 Enterprise risks Part 9 Leading fast growth Part 10 International expansion Part 11 Growth models Part 12 Growth capital Part 13 Selling the company Author Information Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is Consultant Editor on a number of Kogan Page titles, including: The Handbook of European Intellectual Property Management, Clean Technology, Clean Profits and The Innovation Handbook. Edition16 Date: 03/04/2015 Price: 39.99 ISBN Paperback: 9780749473150 e-book: 9780749473167 Extent: 336 pages Dimensions: 240 170mm Subject: Business Planning The Growing Business Handbook Inspiration and Advice from Successful Entrepreneurs and Fast Growing UK Companies This book Endorsed by the Institute of Directors Highlights the latest ideas, techniques and solutions for maximizing growth and controlling risk Fully updated with new case studies, and the latest fiscal and legal developments Includes studies of well-known companies and associations such as CIMA, Lloyds Banking Group PLC, Avondale Group Ltd, Experian and various universities Gives a comprehensive insight into the challenges involved in building a high-growth venture in 2015 and beyond Detailed TOC
22. 22. 22 www.koganpage.com Description A Practical Guide to Entrepreneurship combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller Starting a Successful Business by the same author, its ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers. Table of Contents 00Introduction Part 1 Entrepreneurship 01 Entrepreneurship today 02Becoming and being an entrepreneur 03Not-for-profit (NFP) entrepreneurship Part 2 Evaluations 04Business ideas creation and evaluation 05Running a business yourself 06IT strategy Part 3 Customers and profits 07Markets, market research and forecasting 08Your proposition and pricing 09Channels of distribution 10 Marketing communications Part 4 Financial management, raising finance 11Costing 12 Controlling cash 13 Further financial planning 14 Credit control 15 Sources of finance Part 5 The law and the firm 16 Business legal entities and business names 17 Criminal and civil law as they affect business 18 The law of contract Part 6 Premises, operations, records and taxation 19 Premises options and implications 20Planning, control and purchasing 21 Safety and quality 22 Financial records and taxation Part 7 Employing staff 23 Why employ, planning to employ and employment law 24Executing the recruitment plan Part 8 Managing risk, developing the firm 25 Risk management and insurance 26 Expansion and culture 27 Leadership and management Part 9 A systematic approach to growth 28 The PLG Programme Author Information Michael Morris has taught for university business schools and contributed regular columns to business magazines, as well as writing three titles published by Kogan Page. After senior management experience in small-to-medium sized firms he advised small firms for over a decade before moving to academia. Edition 1 Date: 03/11/2012 Price: 24.99 ISBN Paperback: 9780749466886 e-book: 9780749466893 Extent: 304 pages Dimensions: 240 170mm Subject: Entrepreneurship A Practical Guide to Entrepreneurship How to Turn an Idea into a Profitable Business This book Accessible, light weight but prescriptive guide to setting up a business Can be used as a core or supplementary text on any course which includes entrepreneurial modules/ electives Includes online study materials for students and lecturers Detailed TOC
23. 23. 23 www.koganpage.com Description Social innovation and social entrepreneurship look for creative and affordable solutions to specific societal problems. Fuelled by the spread of the internet and the ubiquity of mobile phones, there are more people working to solve pressing social and environmental problems in the world today than ever before in human history. Social Entrepreneurship and Innovation presents the journeys of pioneering and often accidental social innovators who, faced with a problem, used their courage, tenacity and creative thinking to find a solution. Using their own words to reflect open their experiences, these cases do not gloss over the setbacks and the dead ends social entrepreneurs can face. Instead, readers will gain a realistic insight into the challenges and an engaging look at the problem-solving mindset needed to overcome them. From a life-saving project to bring solar-powered lighting to midwives in Nigeria, to a news dissemination service thats grown from small beginnings to have a global impact, each case study draws out the lessons learnt by the innovators, providing guidance and advice for those looking to follow in their footsteps. Social Entrepreneurship and Innovation is an invaluable resource for social entrepreneurs and innovators looking for new ideas and insight into what really works and what doesnt. This book is an inspiring read for anyone with a social conscience and a desire to change their world for the better. Author Information Ken Banks, founder of global non-profit organization kiwanja.net, devotes himself to the application of mobile technology for positive social and environmental change in the developing world. He is a PopTech Fellow, a Tech Awards Laureate, an Ashoka Fellow and a National Geographic Emerging Explorer. He was elected a Fellow of the Royal Society of Arts in 2012, and in 2013 he was nominated for the prestigious TED Prize. Edition 1 Date: 03/03/2016 Price: 29.99 ISBN Paperback: 9780749475918 e-book: 9780749475925 Extent: 272 pages Dimensions: 240 170mm Subject: Entrepreneurship Social Entrepreneurship and Innovation International Case Studies and Practice This book Showcases innovative solutions to social problems through case studies from Africa, India, the United States and Europe. Draws out the lessons learnt by each innovator, enabling the reader to learn from their successes and mistakes. Bridges the gap between business and social entrepreneurship by exploring new business models to support social innovation. Provides inspiration and practical guidance for social entrepreneurs and those studying social entrepreneurship.
24. 24. 24 www.koganpage.com Description Any organisation looking to succeed in the global digital economy of today and tomorrow must innovate. Innovation introduces the global pioneers whose ideas and products have driven the changes that have revolutionised our world in every field. It showcases the pioneers who have broken the mould and led the pack in every field from business and technology to food, fashion, culture and healthcare. Drawing on exclusive interviews with more than 100 leading innovators from around the world, Innovation highlights the common denominators linking these highly creative people. It presents the inside track on whos done what, how they did it, what drives them on, and why innovation is so critical to individuals, businesses and to society as a whole. This book is a fascinating, fast-paced read and more importantly, it will empower you and your business to be more innovative too. Table of Contents 01 The me-conomics of the GDE 02The state of the nation addressed 03Flat world navigators connecting the dots 04Me-health 05Innovating educating 06The power of the me-dia 07Being grounded when the skys the limit Author Information Kim Chandler McDonald is the Co Founder and EVP of KimmiC, a company specializing in lateral thinking and international innovation implementation. A former writer/editor for national and international newspapers and magazines and host/ producer of an award winning radio/TV program, Kim is a sought after speaker, columnist and advisory board member. She currently sits on Griffith Universitys Enterprise Advisory Board, the Advisory Board of Frost and Sullivans Global Innovation and Leadership Community and is an Academy Fellow of the International Entrepreneurship Academy. Edition 1 Date: 03/10/2013 Price: 19.99 ISBN Paperback: 9780749469665 e-book: 9780749469672 Extent: 264 pages Dimensions: 234 156mm Subject: Innovation Innovation How Innovators Think, Act and Change Our World This book Draws on the authors interviews with 100 of the worlds greatest innovators Provides insights into what drives successful innovators and what makes innovations take off, with advice on how to apply them yourself Supported by analysis of ground-breaking innovations in a range of fields from computer games, food and drink, and technology, to fashion and healthcare Keyword imagination exercises throughout the text encourage you to find space to think and be inspired by the insights shared in these interviews Places the authors findings in the context of todays global digital economy, with practical advice on how to make the most of its opportunities and avoid the pitfalls Detailed TOC
25. 25. 25 www.koganpage.com Description Being a truly innovative company is more than the dreaming up of new products and services by external consultants and internal taskforces. To stay one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organizational culture to one that supports innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business. The six-step Innovation Culture Change Framework offers a structured process to make change stick, from assessing your organizations innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus, Cisco, Siemens, BrightMove Media and Feefo. Supported with downloadable assessments and resources throughout, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy. Table of Contents 01 Introduction: So you think your organization innovates? 02Understanding where you are today 03Building an innovation leadership team 04Designing the future 05Communication and people engagement 06Building innovation aptitude 07Embedding a culture of innovation 08Conclusion Author Information Cris Beswick spent over a decade as a successful entrepreneurCEO building an award-winning design group. In 2008 he founded The Future Shapers, an innovation consultancy specializing in working with CEOs and senior teams on the strategy, leadership and culture required for innovation.Crishasalsolecturedoninnovation at Henley Business School, Cranfield Universitys Centre for Competitive Creative Design and Synergy Business School in Dubai. Formerly head of customer service at AXA, Derek Bishop has over twenty years experience of leading people and delivering business results in high volume and complex environments. Derek is the co-founder of boutique agency Culture Consultancy and a trusted advisor to several CEOs and senior teams around the world. Formerly head of HR for Goldman Sachs France and Switzerland and with 16 years experience working in change management across the globe, Jo Geraghty specializes in working with CEOs and leadership teams of global organizations operating in large, complex and regulated environments. A co-founder of boutique agency Culture Consultancy, Jo is also a speaker on high-performance leadership and organizational culture and a regular guest lecturer at several of the UKs leading business schools. Edition 1 Date: 03/12/2015 Price: 29.99 ISBN Paperback: 9780749474478 e-book: 9780749474485 Extent: 240 pages Dimensions: 234 156mm Subject: Innovation Building a Culture of Innovation A Practical Framework for Placing Innovation at the Core of Your Business This book Explains the business benefits of developing a culture of innovation and links it directly with the achievement of strategic goals Gives readers the tools to assess the current innovation- readiness of an organization, identifying enablers and inhibitors to success Provides a step-by-step framework for cultural change that is flexible, robust and implementable Includes tailored advice for business leaders, strategists, HR professionals and frontline change agents Supported with downloadable resources and assessments Detailed TOC
26. 26. www.koganpage.com 26 Business Research, Study Skills, Business English
27. 27. 27 www.koganpage.com Description Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a students perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding. Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project. Table of Contents 00Introduction Part 1 Planning your project 01 The nature of business research 02Methodology and methods Part 2 Doing your project 03The project proposal 04Collecting quantitative data 05Collecting qualitative data through interviews 06Collecting data as an ethnographer 07Case study research 08Collecting data: less common methods 09Ensuring data saturation Part 3 Reporting your findings 10 Analysing quantitative data 11 Analysing qualitative data Part 4 Writing your report 12 Discussing project findings 13 Conclusion to your report 14 Reference lists 15 Writing your abstract 16Conclusion Author Information Wilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton. He is a Visiting Professor at two European universities: UNICA (Universit degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore. Elayne Coakes has taught business research methods at the University of Westminster for many years. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience. Edition 1 Date: 03/11/2013 Price: 24.99 ISBN Paperback: 9780749468958 e-book: 9780749468965 Extent: 232 pages Dimensions: 234 156mm Subject: Business Research and Statistics Business Research Enjoy Creating, Developing and Writing Your Business Project This book Provides a clear, step-by-step narrative that links the students research to their aims of getting into their preferred organizations Makes students comfortable and confident in selecting research methods to learn about organizations Provides a clear, step-by-step narrative that links the students research methods to their aim of getting into their preferred organizations Helps students to develop strong arguments and convincing stories that will convince examiners of their knowledge Detailed TOC
28. 28. 28 www.koganpage.com Description Practical Statistics is an introduction and reference guide for those studying business and management at postgraduate level, MBA students and professionals. It gives the reader a solid understanding of statistics without being too simple or mind-numbingly complex. It turns statistics, often perceived as being difficult and pointless, into something approachable and sensible. John Buglear emphasizes the importance of working back from results rather than working out results. He starts the book with basic concepts that get increasingly more complex, from simple diagrams to multivariate methods, as well as using simple metaphors to aid understanding. The book has a two-level approach, with sections headed The essentials and Tell me more to support learning at all levels. A rare book on business statistics that students and professionals can really understand, Practical Statistics supports active learning with use of applications and case studies, invaluable online learning materials and fully worked solutions to questions in the review section. Table of Contents 00Introduction 01 What you need to know before you start analysing data 02Analysing univariate data 03Analysing bivariate data 04Analysing multivariate data with dependency 05Analysing multivariate data for interdependency Author Information John Buglear is Head of the Division of Management at Nottingham Business School. He teaches quantitative methods and basic accounting on undergraduate and postgraduate programmes. He has lectured in statistics, operational research and research methods on postgraduate international programmes: Azerbaijan (in collaboration with BP Exploration); the Czech Republic (in collaboration with PricewaterhouseCoopers) and Uzbekistan. Edition 1 Date: 03/11/2013 Price: 19.99 ISBN Paperback: 9780749468460 e-book: 9780749468477 Extent: 184 pages Dimensions: 240 170mm Subject: Business Research and Statistics Practical Statistics A Handbook for Business Projects This book Enables readers and students to translate statistical data into comprehensive information Supports readers at all levels of knowledge and experience through a two-level approach with The essentials and Tell me more sections Encourages active distance and independent learners through case studies and simple explanations Detailed TOC
29. 29. 29 www.koganpage.com Description Market research has never been more important. As organizations become ever-more sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process from planning and executing a project through to analysing and presenting the findings it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, advice and new international case studies from the authors own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools and templates, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Table of Contents 01Introduction 02 Market research design Part 1 Uses of market research 03 Uses of market research 04 Using market research to segment markets 05 Using market research to improve brand position 06 Using market research to improve customer satisfaction and loyalty 07 Using market research to achieve optimum pricing 08 Using market research to enter a new market 09 Using market research to test advertising effectiveness 10 Using market research to launch new product Part 2 Qualitative research 11 Qualitative Research 12 Desk Research 13 Focus Groups 14 Depth Interviews 15 Observationethnography Part 3 Quantitative research 16 Quantitative research 17Sampling 18 Questionnaire design 19 Face-to-face interviewing 20 Telephone interviewing 21 Self-completion questionnaires 22E-surveys 23 Datastatistical analysis Part 4 Reporting 24Reporting 25 International Market Research 26 Trends in the Market Research Industry 27 Ethics in market research Author Information Paul Hague is MD of B2B International. With 35 years of experience running market research agencies, his clients include some of the largest corporations in Europe and the United States. He has written, co-authored and contributed to numerous publications on market research, its tools and techniques. Matthew Harrison holds a degree in International Management with French from the University of Bath. He is CEO of B2B International and previously set up and ran the companys offices in Beijing and New York. He has 16 years experience of business-to-business market research and intelligence. His clients include the likes of PwC, Shell, Sodexo, Xylem and Infineon. He has written numerous papers and articles. Julia Cupman is a global director of B2B International, where she has led market research projects for over 70 large companies across a variety of industry sectors. In 2011, Julia pioneered the Net Value Score a tool used for assessing the perceived value of brands which has since been incorporated into several hundred research studies to guide companies on their brand positioning and brand equity. Julia is a member of the Marketing Research Association, American Marketing Association, Business Marketing Association, and ESOMAR. Oliver Truman is a director of B2B International responsible for technical development. Olivers clients include Samsung, E.ON, Kaspersky, Vocollect, Shell, Microsoft, Zurich Insurance. He is a graduate in linguistics from Manchester University. Edition 3 Date: 03/03/2016 Price: 29.99 ISBN Paperback: 9780749475857 e-book: 9780749475864 Extent: 328 pages Dimensions: 240 170mm Subject: Business Research and Statistics Market Research in Practice An Introduction to Gaining Greater Market Insight This book Explains how to use market research tools and methods effectively to obtain the most reliable results Helps readers negotiate the intricate bends of conducting effective market research Clearly shows anyone who commissions market research how to effectively manage a project Help practitioners and students see the value of market intelligence in business strategy Detailed TOC
30. 30. 30 www.koganpage.com Description Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research being undertaken. Fully updated with new content on encouraging respondent involvement through the gamification of questionnaires, this third edition of Questionnaire Design also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research. Table of Contents 00Introduction 01 Objectives in writing a questionnaire 02The data collection media 03Planning the questionnaire 04Types of question 05Data types 06Rating scales 07Behavioural questions 08Attitude and image measurement 09Writing the questionnaire 10 Laying out the questionnaire 11 Online questionnaires 12 Engaging the respondent online 13 Piloting the questionnaire 14 Ethical issues 15 Social desirability bias 16 International surveys Author Information Ian Brace is Director of Research Methods at TNS UK. He has been a market researcher for over 30 years, during which time he has worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. He is a Visiting Professor in market research at Bristol Business School, a Fellow of the Market Research Society (MRS) and a member of the MRS Market Research Standards Board. He has earned industry awards from AMSO (Research Effectiveness Awards), the Academy of Marketing and ISBA. Edition 3 Date: 03/06/2013 Price: 29.99 ISBN Paperback: 9780749467791 e-book: 9780749467807 Extent: 296 pages Dimensions: 234 156mm Subject: Business Research and Statistics Questionnaire Design How to Plan, Structure and Write Survey Material for Effective Market Research This book Effectively illustrates the importance of the questionnaire as a decision- making tool Helps readers master the intricacies of questionnaire development Includes numerous invaluable pointers on common pitfalls to avoid and factors to consider Detailed TOC
31. 31. www.koganpage.com 31 Change Management, Project Management and Leadership
32. 32. 32 www.koganpage.com Description The world we live in continues to change at an intense rate. In order to succeed over the next few years, organizations must adapt to tough market conditions by changing their strategies, their structures, their boundaries, their mindsets, their leadership behaviours and of course their expectations of the people who work within them. Ideal reading for anyone who is currently part of, or leading, a change initiative, Making Sense of Change Management is the definitive text in the field of change management, with over 30,000 sales to date. Aimed at students and professionals alike, it provides comprehensive coverage of the models, tools and techniques of successful change management with a focus on individual, team and organizational change to help you apply each concept to unique situations. Now in its 4th edition, it includes a new chapter on exploring the integration of change management with project management and a completely revised and updated section on culture change that takes into account emerging thinking and practice. Table of Contents 00Introduction Part 1 The underpinning theory 01 Individual change 02Team change 03Organizational change 04Leading change 05The change agent Part 2 The applications 06Restructuring 07Mergers and acquisitions 08Culture and change 09Project- and Programme-led change Part 3 Emerging inquiries 10 Complex change 11 Leading change in uncertain times Author Information Esther Cameron is one of the founding Directors of innovative, niche change consultancy Integral Change Consulting Ltd, where she specializes in complex organizational change projects that support moves towards high performance. Previously a lecturer in Change Management for the University of Bristol, she has been collecting and experimenting with approaches to change across different levels of organizational systems for 25 years. This has involved work in the UK, mainland Europe, North America, South Africa and South East Asia. Mike Green is Director of Transitional Space Ltd, a company dedicated to individual, team and organizational development. He is a Visiting Fellow at Henley Business School where he tutors and coaches in Leadership and Change. Mike also delivers bespoke and accredited learning programmes in Change Management to senior managers and change agents in UK, mainland Europe, Africa and the Middle East. He consults in the public, private and the not-for-profit sectors. Edition4 Date: 03/03/2015 Price: 34.99 ISBN Paperback: 9780749472580 e-book: 9780749472597 Extent: 464 pages Dimensions: 240 170mm Subject: Change Management Making Sense of Change Management A Complete Guide to the Models, Tools and Techniques of Organizational Change This book Provides critical knowledge for line managers facing change and project managers who want to know how change works Introduces two new chapters on Project-Led Change and Culture-Led Change to guide managers through this novel and valuable territory Stimulates readers to broaden their understanding of different cultural approaches through case studies and examples Detailed TOC
33. 33. 33 www.koganpage.com The Effective Change Managers Handbook Essential Guidance to the Change Management Body of Knowledge Author Information APMG is a leading global Examination Institute and the Official Accreditor of the UK Governments Cabinet Office and by the United Kingdom Accreditation Service (UKAS). They accredit professional training and consulting organizations and manage certification schemes for knowledge-based workers. Richard Smith (Editor) is a specialist in organizational development- related people development issues and has enjoyed a number of senior roles for a range of blue chip organizations, including Dixon Group and Lloyds Bank. Currently running his own consultancy Richard Smith Associates, he works with clients as diverse as Unilever, GKN, Nestle, Mars and Harvard Business School. The Chief Examiner for APMG Change Management products and lead author of the first global Change Management Body of Knowledge for the Change Management Institute, he is also a Fellow of the CIPD. Ranjit Sidhu is a skilful trainer, facilitator, project and change management consultant with over 20 years experience gained on a variety of projects spanning Europe, North America and Africa. Her credentials include being an accredited trainer for APMG-Internationals Change Management, AgilePM, and Facilitation qualifications, and the AXELOS PRINCE2 certification. Ranjit is also a certified SCRUM trainer, a coach and certified trainer of NLP, and an Assessor for the APM Practitioner. She is a contributing author for the Gower Handbook of People in Project Management, The Effective Change Manager (CMBoK) from the Change Management Institute, and The Effective Change Managers Handbook, published by Kogan Page. Her book Titanic Lessons in Project Leadership uses that tragic case study to highlight guidelines for effective communication and team building, and is the accompanying text for ChangeQuests Project Leadership course. Ranjit is not only an expert practitioner and trainer, but is able to pass on the benefits of this experience and knows how to motivate others. Success for her is measured by the number of aha moments experienced by those she addresses, both in person and in print. An independent consultant and trainer for over 25 years, David King specializes in designing and delivering change programmes, projects and related learning solutions to organizations in public, private and third sectors. David is an Examiner in Change Management for global qualifications body APM Group International and a co-author of the Change Management Institutes Change Management Body of Knowledge (CMBoK), published in September 2013. David is also author of Think, Learn, Improve! Turn your business vision into reality, which sets out a practitioners framework of tools and techniques for designing and developing a comprehensive change programme. Dan Skelseys career as a programme manager, change manager and educator has spanned five continents. He has used facilitation as a tool in every role, and realized that this was a learnable and vital skill for all forms of management. In 2007, he established Project Laneways with a mission to provide quality learning experiences in Change Management, Project Management and related topics. He was the first to offer the APMG Facilitation Practitioner certification training in Australasia. Dan is an examiner for the APMG change management qualifications, and was one of four authors for the first global Change Management Body of Knowledge. He has a masters from Cambridge and is a graduate of the Australian Institute of Company Directors. Description The change management profession is no longer in its infancy. Readily identifiable in organizations and in business literature it is no longer reliant on parent disciplines such as organizational development or project management. Change management is itself in a state of change and growth the number of jobs is increasing and organizations are actively seeking to build their change management capability. The Effective Change Managers Handbook, the official guide to the CMI Body of Knowledge, is explicitly designed to help practitioners, employers and academics define and practice change management successfully and to develop change management maturity within their organization. A single-volume learning resource covering the range of underpinning knowledge required, it includes chapters from esteemed and established thought leaders on topics ranging from benefits management, stakeholder strategy, facilitation, change readiness, project management and education and learning support. Covering the whole process from planning to implementation, it offers practical tools, techniques and models to effectively support any change initiative. Table of Contents 01 A change management perspective 02Defining change 03Managing benefits: Ensuring change delivers value 04Stakeholder strategy 05Communication and engagement 06Change impact 07Change readiness, planning and measurement 08Project management: Change initiatives, projects and programmes 09Education and learning support 10Facilitation 11 Sustaining change 12 Personal and professional management 13 Organizational considerations Edition 1 Date: 03/11/2014 Price: 39.99 ISBN Paperback: 9780749473075 e-book: 9780749473082 Extent: 632 pages Dimensions: 240 170mm Subject: Change Management This book Is the official guide for the first ever Change Management Body of Knowledge, created by Change Management Institute and APMG The definitive resource for continuing professional development in change management, the book provides a strong base level knowledge across the discipline Enables change managers to effectively advise and coach senior colleagues and those sponsoring or leading change initiatives Detailed TOC
34. 34. 34 www.koganpage.com Description Tremendous forces for change are radically reshaping the world of work. Economic shifts are redistributing power, wealth and competition and opportunities around the globe. Disruptive innovations, radical thinking, new business models and resource scarcity are impacting every sector. Although the scale of expected change is not unprecedented, what is unique is the pervasive nature of the change and its accelerating pace which people in organizations have to cope with. A key priority for leaders and managers is therefore to manage people through transitions. People are at the core of sustaining change in organizations and they also represent the greatest challenge to the mastery of change. Structures, systems, processes and strategies are relatively simple to understand and even fix. People, however, are more complex. They have different backgrounds, abilities, personalities, dispositions, hang-ups, interests, motivations and aspirations. Change can have a different impact on each of them, all of which can cause different attitudes and reactions. The complexities of human responses to change are, however, often ignored in books on change in organizations. The proposed book Managing and Leading People through Organizational Change will aim to address this gap and provide a comprehensive examination of how change can be sustained through people. The book will provide a critical analysis of change and transformation in organizations from a theoretical and practical perspective. It will address the individual, team and organizational issues of leading and managing people before, during and after change, using global case studies and interviews with people from organizations in different sectors across the globe. It will demonstrate how theory can be applied in practice, by providing practical examples and recommendations. It will focus on the importance of understanding the impact of the nature of change on individuals and how to engage them collaboratively throughout the transformation journey. Author Information Dr Julie Hodges is an academic, author and consultant. She is currently Director of MBA programmes at Durham University Business School and a lecturer and researcher into change in organizations. Julie has a PhD in the impact of change on levels of stress among middle managers in organizations. Before entering the academic world Julie worked as a management consultant for over 20 years in several profit and non-profit organizations, including the British Council, Vertex, PwC and RBS. Julie is a founding Director of the Leading Well a social enterprise for developing leaders in the public and third sectors. Edition 1 Date: 03/02/2016 Price: 34.99 ISBN Paperback: 9780749474195 e-book: 9780749474201 Extent: 416 pages Dimensions: 240 170mm Subject: Change Management Managing and Leading People Through Organizational Change The theory and practice of sustaining change through people This book Unlike other texts, this book will equip students and practitioners with the practical skills to manage the emotional aspects of change, vital in todays rapidly changing organizations. They will learn to improve their awareness of how people react to change and to extend their ability to deal with the people issues arising from organizational changes Relevant to HR Directors and OD consultants across the globe, because of culturally transferable tools and frameworks, case material, and the experience of the author. This book will fill a gap in the market about the people side of change. It will outline the benefits of leading and managing the human dynamics of change which include: a more committed workforce; more sustainable operational performance; realisation of the benefits of change; and greater change capability. Global case studies, both short and long, will be used throughout the book to help apply the theory to practice. They will provide a framework for diagnosing issues and for formulating interventions to help apply theory to a variety of practical situations. The case studies will be able to be completed on an individual basis or used to facilitate learning in groups.
35. 35. 35 www.koganpage.com Description Any significant organizational level change initiative is dependent on the engagement of the people working in that organization. Without engagement, change will falter and ultimately fail. Engaging Change goes behind the scenes of change management to help managers, consultants and practitioners understand why some things work and why others dont. Engaging Change addresses current challenges such as how to understand the environmental context driving the need for change; how to initiate and sustain momentum throughout the change programme; how to institutionalize structural and behavioural change; and how to create compelling visions. With case studies from Sony, Nestl, Redcats (who own La Redoute, for example) and the British Army, the text provides practice-based insights into the realities of leading sustainable change. Table of Contents 01 Introduction and context 02Leadership 03Exploration 04Envisioning 05Engagement 06Execution 07Conclusions and reflections Author Information Mark Wilcox is a business change expert with over 30 years experience in some of the worlds biggest companies, including a Director role at Sony Europe. He currently runs Change Capability Consulting Ltd where he has worked with clients such as Microsoft, the British Army and Balfour Beatty. He has contributed to the MBA teaching at Bradford School of Management, Manchester Business School, Warwick Business School, Cranfield Business School and the International Masters in HR Leadership at Bocconi University, Milan. Mark Jenkins enjoyed a 38-year career in the British Army before joining Cranfield University at the Defence Academy of the United Kingdom where he was the lead for Through Life Capability Management on the MSc in Defence Acquisition M