lk 2011 academic catalogue

Fashion & Textiles

Graphic Design

Illustration

Animation

Advertising

Product Design

Architecture

Interior Design

Art Theory & History

ACADEMIC 2011

Welcome to the 2011 Laurence King Academic catalog.

2011 brings an exciting expansion of our academic range, with over 75 titles available to you and your students by the end of the year.

We have, for many years, produced major textbooks for some of the biggest educational publishers in the US. The books in this catalog are of the same high academic standard as the books we create for other publishers and have been peer-reviewed in US colleges and universities in exactly the same way. Sold at prices that students can afford and made with the design and production standards that appeal to students of the visual arts, we are confident that you’ll discover something new for you and your class.

To complement the books, we are developing a range of online resources to help with student learning and comprehension. These can be accessed at our website: www.laurenceking.com

As ever, we welcome both comments on current titles and proposals for new ones so do get in touch with any feedback. Please email any thoughts or suggestions to: [email protected]

Approval copies are also available to qualified instructors for adoption consideration. Please contact us at: [email protected] or visit CourseSmart.com to request an online copy.

If you need further copies of this catalog, or if you would like a full-color complete catalog of all our titles, please contact Debra Matsumoto: 415-537-4258, [email protected]

If you have any other questions at all, please don’t hesitate to email us at: [email protected]

IntroductionLaurence King Publishingc/o Chronicle Books680 Second StreetSan Francisco, CA 94107Telephone: 415 537 4200Fax: 415 537 4460Email: [email protected]

All descriptions in this catalog are correct at the time of going to press. Prices, which apply in the US only, are provisional and subject to change without notice.

We’re pleased to announce the launch of our first e-publishing venture, with 18 student titles for the US college market now available through the CourseSmart website and many more to follow throughout 2011. CourseSmart allows students access to e-books through a growing array of devices, including: Macs, PCs, iPhones and iPads. The new e-textbooks are faithful copies of the print versions with the layouts reproduced on screen. Students can also make use of all sorts of helpful tools such as the ability to search the text, make notes, cut, paste, email and print.

Books available in digital form are indicated with this symbol: e beside the CourseSmart ISBN and price.

All future Laurence King books for students will be available as e-books, so that you and your students can choose the format that is most suitable for your needs. We are also working to bring our e-publishing program to new platforms.

About CourseSmart:CourseSmart is the world’s largest digital course materials supplier. It has a rapidly growing digital library of more than 90 per cent of the core higher education textbooks in North America. Additional information can be found on the company’s website: www.coursesmart.com

e-Books

Fashion & Textiles

Graphic Design,

Illustration, Animation

Advertising

Product Design

Architecture

Interior Design

Art Theory & History

Index by Title

Index by Author

Portfolio series

Portfolio Skills series

Web Resources

Contents

6

26

46

50

54

62

68

70

72

74

77

78

Fashion & Textiles 7

A must for any fashion student, this book provides an in-depth review of the wide-ranging career options available in the fashion and textile industry, profiling over 50 careers that span the creative, technical, retail, and media fields. Clearly defined job profiles are accompanied by interviews with people employed in the industry.

• Comprehensive overview of careers in the fashion industry

• Case studies highlighting the career paths of people currently working in the industry

Carol Brown is a Fashion consultant and writer, and a Visiting Lecturer in Fashion at the University of Northampton. She is the author of The Fashion and Textile Information Directory and The Fashion and Textile Suppliers Directory.

150 color illustrations

256 pages • 7 × 9 3 ⁄ 4 in

978 1 85669 617 3

US $24.95 PB • 2010e 978 1 85669 776 7

US $16.20

Contents

Foreword by Antonio Beradi

1. Creative Opportunities

2. Technical Opportunities

3. Business and Management

Opportunities

4. Media Opportunities

5. Alternative Career Options

6. Career Action Planning

7. Job Hunting

8. Preparing a Portfolio

9. The Recruitment Process

10. Starting Your New Job

11. Starting in Business

12. Moving Onward and Upward

Glossary

Resource Directory

Fashion & TextilesThe Essential Careers GuideCarol Brown

6 Fashion & Textiles

This book offers a thorough grounding in the principles of fashion design, describing the qualities and skills needed to become a fashion designer, examining the varied career opportunities available, and giving a balanced inside view of the fashion business today. Subjects covered include how to interpret a project brief; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation; fashion marketing and economics.

• Completely revised, updated, and redesigned

• Over 100,000 copies in print of the previous editions. Previous edition published by Watson Guptill, ISBN: 978 0 82301 644 0

• The must-have book for all new students of fashion design

Sue Jenkyn Jones is Course Director for MA Digital Fashion at the London College of Fashion, University of the Arts.


272 pages • 8 1 ⁄ 2 × 10 in

978 1 85669 619 7

US $40.00 PB • Fall 2011e 978 1 85669 801 6

US $26.00

Contents

1. Context

2. From Manufacture to Market

3. The Body and Illustration

4. Colour and Line

5. In the Studio

6. Assignments

7. The Final Collection—and Beyond

Glossary

Useful Addresses

Fabric and Resources

Fashion Schools

Museums and Costume Galleries

Websites

Film and Literature

Student Information

Shops and Suppliers

Pattern-drafting and Sewing Terms

Fashion Design3rd EditionSue Jenkyn Jones

Forthcoming


How to Set Up & Run a Fashion Label presents a no-nonsense guide to running your own business, whether it is within the apparel, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to learn how to start their own fashion business.

“It explains why it is so important to understand the business elements of running a fashion label.”Luanne K. Mayorga, College of DuPage, IL

• Explains business basics from legal structures to finance and marketing

• Packed with tips and case studies to help students analyze their product and market

• Author is an Associate Lecturer at the London College of Fashion

Toby Meadows is a Director of Three’s Company (Creative Consultants) Ltd, providing consultancy services to the fashion industry, and also Director of the womenswear label Belle & Bunty. He is an Associate Lecturer at the London College of Fashion, where he writes and delivers short courses for professional development within the fashion industry.

137 illustrations, 117 in color

176 pages • 7 × 9 3 ⁄ 4 in

978 1 85669 575 6

US $30.00 PB • 2009

Contents

Introduction: Find Your Way

1. Introduction to the Fashion Industry

2. Be Your Own Boss

3. Business Legal Structure

4. What’s in a Name?

5. Working from Home v Setting

up a Studio

6. Jack-of-All-Trades?

7. Know Your Market

8. Understanding Trends

9. Product and Image

10. Getting it Made

11. Selling Your Collection

12. Get Your Message Out

13. Finance

Useful Websites and Further Reading

Glossary

How to Set Up & Run a Fashion LabelToby Meadows


Aimed at fashion and textile students, Fashion A to Z is an affordable and up-to-date guide to fashion terminology. The book is illustrated with diagrams and drawings of fashion details and costumes that bring the subject to life. Arranged alphabetically, with cross-references to relevant terms and clear, concise, and up-to-date definitions, including:

• Descriptions of garments, accessories, and details

• Descriptions of tailoring techniques and types of cut

• Descriptions of sewing and other needlework techniques

• Materials commonly used in fashion

• General fashion terms

Zakee Shariff is an illustrator and fashion designer.Alex Newman is a writer and designer. He researched, co-wrote and designed DPM: Disruptive Pattern Material with Hardy Blechman of Maharishi.

214 illustrations

240 pages • 7 × 8 3 ⁄ 4 in

978 1 85669 573 2

US $30.00 PB • 2009

Fashion A to ZAn Illustrated DictionaryAlex Newman and Zakee Shariff


A visual feast of 400 dazzling images, this is a comprehensive survey of the genre over the last century. The book also offers an overview of the development of fashion, as seen through the eyes of the greatest illustrators of the day.

• Every style of illustration—from Art Deco and Modernist to the computer-generated and the painterly —is shown

• Encompasses work by over 140 named illustrators to stand up as an unparalleled source of reference and inspiration for students

• A comprehensive survey of the history of fashion illustration in the last 100 years

Cally Blackman teaches on the BA Fashion History and Theory course at Central Saint Martins College. Her previous publications include Costume: From 1500 to the Present Day (2003) and The 20s and 30s: Flappers and Vamps (2000). She is also the author of 100 Years of Menswear (2009).


384 pages • 7 3 ⁄ 4 × 9 3 ⁄ 4 in

978 1 85669 462 9

US $40.00 PB • 2007

Contents

Introduction

1900–1924

1925–1949

1950–1974

1975 and Beyond

Further Reading

List of Illustrators

100 Years of Fashion IllustrationCally Blackman


A comprehensive, visually-led overview, Fashion Illustrator provides a complete course that covers all areas of fashion drawing, presentation, and illustration. It both teaches students how to draw the fashion figure and provides an extended showcase of established and emerging illustrators, providing inspirational examples to encourage the student to develop his/her own style.

• Second edition of a successful textbook, explaining the fundamentals of fashion illustration and covering all aspects of the subject

• Strong practical element to the book with in-depth tutorial section

• First edition Abrams, ISBN: 978 0 81099 171 2

Bethan Morris has lectured in fashion illustration at The University of Wales, Newport and at the universities of Bath and Cardiff, UK.


240 pages • 8 1 ⁄ 2 × 10 in

978 1 85669 654 8

US $35.00 PB • 2010

Contents

1. Inspiration

2. The Figure

3. Artistic Techniques

4. Tutorials

5. Presentation for Fashion Design

6. Historical and Contemporary

Fashion Illustration

7. The Future: Guidance

Fashion Illustrator2nd EditionBethan Morris


Flats, or technical drawings, are essential for anyone working in the fashion industry. This book provides a clear step-by-step course in drawing flats. Uniquely, it shows flats alongside specially photographed muslins of the key basic garment shapes to enable students to translate from 3-D into 2-D. Over 500 flats of garment styles and construction details are included and a free CD features figure templates and basic shapes.

• Clear step-by-step guide to creating a technical drawing for fashion, with over 500 flats and 230 photographs of muslins

• Includes a vocabulary of fashion terms

• The basic figure and garment templates from the book are available on the free CD-ROM

Basia Szkutnicka works as a fashion design consultant, fashion course director and lecturer in fashion design, forecasting, color, and drawing. She runs a department at the London College of Fashion, working with international students.


224 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 618 0

US $35.00 PB • 2010e 978 1 85669 778 1

US $22.75

Contents

Part 1 • Introduction • Illustration in the Fashion Process • How and When are Flats Used? • How to Create Flats • Drawing from a Garment • Technical Drawing by Hand Using

the Generic Template • Technical Drawing from the Generic

Template Using Illustrator • Speed Designing Using Illustrator • Hints and Tips • Adding Color, Texture, and Patterns • Different Drawing Styles • Styling Details

Part 2• Visual Directory of Styles and Details • Garments • Styling Details • Details • Resources

Flats: Technical Drawing for FashionBasia Szkutnicka


Advanced Fashion Drawing is a practical book showing students how to illustrate for the fashion and lifestyle market. Renowned American fashion illustrator Bil Donovan shows how to create an image with a sense of fashion, rather than one that concentrates solely on the fashion figure. A series of demonstrations and exercises help advanced illustration students hone their skills and increase their level of draftsmanship, while establishing their own personal style.

• The first book to cover lifestyle illustration

• Filled with step-by-step “how to” sequences

• Written for advanced illustration students, encourages the development of a personal style

Bil Donovan teaches fashion illustration at the Fashion Institute of Technology in New York.


192 pages • 9 1 ⁄ 2 × 11 in

978 1 85669 648 7

US $35.00 PB • 2010e 978 1 85669 770 5

US $22.75

Contents

Introduction

1. Line

2. Elongating the Figure using Verticals,

Horizontals, and Diagonals

3. Beginning a Vocabulary of Shapes

4. Line Quality

5. Composing the Figure within

an Environment

6. Media

7. The Computer and Illustration

8. Fabric, Prints, and Texture

9. Finding Your Voice

10. Breaking the rules

Glossary

Further Reading

Advanced Fashion DrawingLifestyle IllustrationBil Donovan


This easily navigable resource provides over 100 swatches of the most recognized and widely used varieties fabric, including cottons, silks, wools, and linens, to encourage consideration of not just the aesthetic appeal of various fabrics but also their structure, feel, and weight. Secured in an attractive ring-bound folder, with descriptions alongside them, the fabrics are in their raw state, before bleaching, dying, or finishing, so that their properties can be observed without the distraction of color or pattern.

• Contains over 100 carefully selected swatches, covering a wide range of fabrics

• Companion to Fabric for Fashion

Clive Hallett is an associate lecturer in design management at London College of Fashion.Amanda Johnston is an associate lecturer in design and product development on the BA Fashion Products course at London College of Fashion.

Includes 100 fabric swatches


70 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 669 2

US $85.00 HC • 2010

Contents

Introduction

Fibers to Fabrics

Section 1: Animal Fibers

Wool

Silk

Section 2: Plant Fibers

Linen

Cotton

Sustainable Fibers

Useful Information:

Trade Fairs

Fabric Terminology

Fabric for FashionThe Swatch BookClive Hallett and Amanda Johnston


Fabric For Fashion is the only book specifically for fashion designers to explain the behavior and properties of different fabrics. With detailed color photographs that show how fashion designers, both past and present, have worked with fabrics, the book’s prime objective is to stimulate creative exploration of the relationship of fabrics to fashion. Includes a resource guide to sourcing fabrics.

• The only book for students to explain the properties of fabrics in detail

• Glossary of key terms

Clive Hallett is an associate lecturer in design management at London College of Fashion.Amanda Johnston is an associate lecturer in design and product development on the BA Fashion Products course at London College of Fashion.


208 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 612 8

US $40.00 PB • 2010e 978 1 85669 775 0

US $26.00

Contents

Introduction

Fibers to Fabrics

Introducing Color

Section 1: Animal Fibers

Wool

Luxury Animal Fibers

Silk

Section 2: Plant Fibers

Linen

Cotton

Sustainable Plant Fibers

Useful Information

Fabric and the Fashion Industry

Resources

Glossary

Fabric for FashionA Comprehensive Guide to Natural FibersClive Hallett and Amanda Johnston


Pattern Magic 2 is the cult patternmaking book from Japan, partner to the original title Pattern Magic. Inspiring and exciting, this volume takes a creative approach to patternmaking, with more step-by-step projects for fashion designers and dressmakers to enjoy. The easy-to-follow illustrations and detailed instructions make it easy to create stunning, sculptural clothes.

• Companion volume to Pattern Magic

• Easy-to-follow, step-by-step text

• Inspiring guide to design through patternmaking

Tomoko Nakamichi served for many years as a professor at Bunka Fashion College. She currently delivers lectures and holds courses on pattern making in her native Japan and internationally. This book brings together the results of the research on garment patterns she has carried out to help instruct her students.


104 pages • 7 1 ⁄ 2 × 10 in

978 1 85669 706 4

US $24.95 PB • Spring 2011

Contents

FundamentalsUsing This BookPart 1: Playing with Geometrics Wearing a Balloon Wearing a Circle Wearing a Triangle Wearing a Square Sprouting at the Back (nyokitto) Sprouting at the Front (nyokitto) Just Like a Stole A Ball-shaped Accordion ( jabara) Circular Accordion ( jabara) Circular Sleeve Square Accordion ( jabara)Part 2: Decorative Structures Knots Like a Jungle Stars Flip-turn Different Facings, Different Looks Cowl Neck Application of the Cowl Neck Design A Vanishing Scarf A Vanishing Tie A Vanishing Lapel A Vanishing Pocket Bunka-style Sloper for an Adult Woman

Pattern Magic 2Tomoko Nakamichi


Pattern Magic is the cult patternmaking book from Japan. Taking inspiration from nature, from geometric shapes and from the street, this book harnesses the sheer joy of making and sculpting clothes. The book takes a creative approach to pattern making, with step-by-step projects for fashion designers and fashion students to enjoy.

• Cult patternmaking book—available in English at last

• Highly illustrated, with beautiful photography

• Brings the subject alive by showing the finished designs three dimensionally

Tomoko Nakamichi served for many years as a professor at Bunka Fashion College. She currently delivers lectures and holds courses on pattern making in her native Japan and internationally. This book brings together the results of the research on garment patterns she has carried out to help instruct her students.


104 pages • 7 1 ⁄ 2 × 10 in

978 1 85669 705 7

US $24.95 PB • 2010

Contents

Using This Book Fundamentals Part 1: Creating form through inspiration Accents (deppari) Gathered Hole Crater The Drop Hole (otoshiana) Lumps and Bumps (dekoboko)Part 2: Making Patterns for Haute Couture Garments Draped Design The Twist (nejiri) Hide and Seek (kakurenbo) Interwoven Design Bamboo Shoot (takenoko) The Knot (musubu) Two Distinct Expressions An Intriguing Curve Bunka-style Sloper for an Adult Woman

Pattern MagicTomoko Nakamichi

Now in English

Forthcoming


This book offers students and those wishing to enter a career in textile design a basic grounding in its three main disciplines—printed, woven, and mixed media. Using a wealth of imagery and case studies from designers and studios at work today, the book looks at the basic principles of design and production and gives practical advice on creating a collection. Education and employment are also discussed, giving an insight into the industry and helpful advice on finding a job.

• The only introductory text on textile design aimed at students

• Brings together the different disciplines such as print, weave, and embroidery, within both fashion and interiors in a practical way

• Author is an experienced educator and textile designer

Dr Simon Clarke is Senior Lecturer in Printed Textile Design at University College Falmouth, UK, where he is also Pathway Leader for the MA in Textile Design. He has taught at Kenyatta University in Kenya and Savannah College of Art and Design in the USA.


224 pages • 8 1 ⁄ 2 × 10 in

978 1 85669 687 6

US $35.00 PB • Spring 2011e 978 1 85669 810 8

US $22.75

Contents

Introduction

1. Context

2. Printed Textile Design

3. Woven Textile Design

4. Mixed Media Textile Design

5. Design Principles

6. Creating a Collection

7. Education and Employment

Glossary

Further Reading

Resources

Textile DesignSimon Clarke


An introduction to the basic principles of patternmaking, this practical book shows students how to interpret the human form and look at clothing through the eyes of a designer. With hundreds of photographs and diagrams to explain the patternmaking process, the book will build an understanding of patternmaking, and enable students to experiment and create exciting patterns for their own designs.

• Learn to draft your own block in 15 minutes

• The only book to include photographs of finished garments and work in progress to put the techniques in context

• Shows students how to make patterns for their own designs rather than following ready-made patterns

Dennic Chunman Lo is Director of the Creative Pattern Cutting course at London College of Fashion. He has his own fashion label, Lo and Cabon.


240 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 750 7

US $35.00 PB • Fall 2011e 978 1 85669 807 8

US $22.75

Contents

Introduction

1. Preparation

2. Selecting & Using Tools

3. The Basic Block

4. Creating Patterns & Toiles

5. Converting the Block

6. Inspirational Patternmaking

7. Patternmaking & Technology

Glossary of terms

Further Reading

Resources

PatternmakingDennic Chunman Lo

Forthcoming

Forthcoming


Marketing Fashion is a practical guide to the fundamental principles of marketing and branding. The book explains key theoretical concepts, illustrating how they are applied in practice within the global fashion and retail industry. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to fashion students as well as those contemplating a career within the fashion industry.

• Up-to-date, highly illustrated introduction to Fashion Marketing

• Written by an educator with fashion industry experience

• Includes real-life examples and case studies

Harriet Posner is a lecturer and consultant in fashion, business, and marketing.


224 pages • 8 1 ⁄ 2 × 10 in

978 1 85669 723 1

US $35.00 PB • Spring 2011e 978 1 85669 723 1

US $22.75

Contents

Introduction

1. Structure of the Fashion Market

2. The Marketing Toolkit

3. Researching and Planning

4. Understanding the Consumer

5. Introduction to Branding

6. Fashion Promotion

7. Careers in Fashion Marketing

Glossary

Further Reading

Resources

Marketing FashionHarriet Posner


Digital Textile DesignMelanie Bowles and Ceri Isaac

Digital Textile Design covers everything students and practitioners of textile design will need to learn about designing and printing digitally. It provides the know-how for students and professionals who wish to use Adobe Photoshop and Illustrator as design tools. More than 20 easy to follow, step-by-step tutorials guide the reader through the process of creating designs that are suited to both the traditional textile production process and digital printing onto fabric.

• Step-by-step tutorials teach a range of key design techniques

• Provides the know-how for students who wish to use Adobe Photoshop and Illustrator as design tools

“The exercises are relevant, the instructions are very clear, and the artwork is excellent. I am adopting it for my Fall class.” Kirsty Buchanan, Stephens College, MO

Melanie Bowles is a Senior Lecturer in Digital Textiles at Chelsea College of Art and Design, University of the Arts, London. Ceri Isaac is a Research Fellow at the London College of Fashion, specializing in digital technologies in the textile industry.


192 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 586 2

US $35.00 PB • 2010

Contents

Introduction

1. Textile Design and Print

in the Digital Age

2. Digital Design Tutorials

3. Patterns and Repeats

4. Introduction to Illustration

5. Digital Craft

6. Technology for Digital

Textile Printing

Resources

Forthcoming


A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. This revised edition contains four new case studies and extensively revised and updated images.

• Shows students how clever visual merchandising can increase sales

• Fully illustrated with the latest visual merchandising from around the world

• Looks at the psychology of shopping and buying

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s Arcadia Fashion Academy.

Also available: Visual Merchandising, 1st EditionISBN: 978 1 85669 539 8


208 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 763 7

US $40.00 PB • Fall 2011e 978 1 85669 812 2

US $26.00

Contents

Preface

1. The History of Visual Merchandising

2. The Role of a Visual Merchandiser

3. Store Design

4. Windows

5. In-store Visual Merchandising

6. Mannequins

7. The Visual Merchandiser’s Studio

Glossary

Further Reading

Visual Merchandising2nd EditionTony Morgan

The Trend Forecaster’s Handbook is a sharp, in-depth, and highly visual textbook and teaching aid for students and educators keen to know more about the world of trends, trend forecasting, and consumer-insight techniques. This “how to” book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.

• Real-life case studies put theory into context

• Author is the leading expert in the field

Martin Raymond is a co-founder of The Future Laboratory, a consumer-insight, trend-forecasting, and brand-strategy agency whose clients include American Express, Louis Vuitton, Laurent-Perrier, Absolut, BMW, Lamborghini, and Condé Nast. He is a regular media commentator on trends and business for the BBC. He is also a contributing editor for Wired UK, and a fellow of the Royal Society of the Arts. Martin has written several books including CrEATe and The Tomorrow People: Future Consumers and How to Read Them.


216 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 702 6

US $40.00 Flexibound • 2010e 978 1 85669 785 9

US $26.00

Contents

1. The Anatomy of a Trend

2. The Trend Forecaster’s Toolkit

3. Intuitive Forecasting

4. Network Forecasting

5. Cultural Triangulation

6. Scenario Planning

7. Insight, Strategy, and Innovation

Notes

Glossary

The Trend Forecaster’s HandbookMartin Raymond


Forthcoming


Leather Fashion Design is a practical, how-to book about making garments from leather, suede, and similar materials. It covers everything from what to look for in choosing a skin to work with, through patternmaking, sewing techniques, and finishing. The final chapter includes working with “leather-like” materials including ultrasuede and faux patent leather.

• Invaluable practical guide for students

• Step-by-step illustrations show how garments are made

• Includes directions for working with faux leather

Francesca Sterlacci is currently President of the University of Fashion, an educational fashion DVD series, and is on the faculty of the the Academy of Art University in San Francisco. Previously at the Fashion Institute of Technology in New York, she was Chairperson of the Fashion Design department. She is the creator of the Leather Apparel Certificate Program, the Haute Couture Program and the Outerwear and Performance Apparel Program at FIT.


192 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 671 5

US $40.00 PB • 2010e 978 1 85669 783 5

US $26.00

Contents

1. Leather

2. The Tanning Process

3. The Design Process

4. Planning

5. Creating a Design/Spec Sheet

6. Sorting, Shading, and Cutting

7. Putting Your Leather Garment

Together

8. Linings and Reinforcements

9. Seam Finishes

10. Sewing a Shirt

11. Sewing a Pair of Pants

12. Sewing a Jacket

13. Leather Defects

14. Faux Leather

Resources:

Tips for Proper Leather Garment Care

Directory

Glossary

Further Reading

Leather Fashion DesignFrancesca Sterlacci


This book looks at one of the strongest trends in fashion, towards the production of desirable and well-designed apparel and accessories with a conscience. Eco Fashion shows the range of sustainable and ethical products available around the globe and explains the stories behind them, as well as showing how and why they make a difference.

• Sustainability and ethics are increasingly important concepts in fashion

• Gives students a visual overview of the most interesting and exciting eco-fashion

Sass Brown is a full-time professor at the Fashion Institute of Technology in New York, and lives in Florence, Italy, where she is Resident Director for it’s overseas program.


208 pages • 7 3 ⁄ 4 × 11 in

978 1 85669 691 3

US $35.00 PB • 2010

Contents

1. Community & Fair Trade

2. Ecological & Slow Design

3. Recycle, Reuse & Redesign

4. New Models

5. Designer & Corporate Initiatives

Glossary

Resources

Eco FashionSass Brown

Graphic Design, Illustration, Animation 27

Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications. Using fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures.

• Practical guide to using images in graphic and web design

• Explains the basic principles of semiotics to help inform design decisions with easy-to-follow, step-by-step text

• Case studies showing best practice from leading designers

Dr Lindsey Marshall is a freelance graphic designer. Previously she was a principal lecturer working in visual communications at the School of Art & Design, University of Wolverhampton, UK.Lester Meachem has worked as a freelance illustrator/designer for many years. He is Head of Visual Communication at the School of Art & Design, University of Wolverhampton, UK.


192 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 658 6

US $35.00 PB • 2010e 978 1 85669 781 1

US $22.75

Contents

Introduction

1. Selection

2. Structure and Layout

3. Composition

4. Communication

5. Color

6. Image Potential

7. Production

Glossary

Further Reading

How to Use ImagesLindsey Marshall and Lester Meachem

26 Graphic Design, Illustration, Animation

This book shows students embarking on an illustration or graphic design career how best to put together an effective, professional portfolio. It discusses what to include and how to organize and display the work, and also advises on who to approach for work, good interview and presentation techniques, and self-promotion. Both print and virtual portfolios are covered.

• Features tips from commissioners working in publishing, design and advertising, as well as agents and educators

• Includes advice on who to approach for work and how; good interview and presentation techniques; and self-promotion

• Covers both print and digital portfolios

Fig Taylor is Portfolio Consultant at the Association of Illustrators, London. She lectures extensively on professional practice to students throughout the UK.


144 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 672 2

US $30.00 PB • 2010e 978 1 85669 779 8

US $19.50

Contents

1. What is a Portfolio?

2. Making Sense of the Marketplace

3. Research and Cold-calling

4. Creating a Good Portfolio

5. Choosing the Right Portfolio

6. Making Yourself Known in

the Marketplace

Resources

Professional Bodies and

Membership Organizations

Information and Advice

Portfolio Manufacturers and Suppliers

Useful Design Websites

Useful Illustration Websites

Useful Publications

Annuals and Competitions

Subject-specific Links

How to Create a Portfolio & Get HiredA Guide for Graphic Designers and IllustratorsFig Taylor


How to Design Websites addresses the skills required to produce websites that are functional and elegant, from a graphic designer’s perspective. It demonstrates that you can design a working website in minutes without the need for expensive software. The book looks at both the nuts and bolts of web design, as well as website aesthetics, showcasing examples of good design.

• Demonstrates how to design a working website

• Written for design students not computer scientists

• Case studies showcase the best examples of contemporary website design

Alan Pipes is a freelance writer, illustrator, webmaster, and part-time publisher specializing in applications of computer technology in graphic design, fine art, illustration, and product design.


168 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 739 2

US $29.95 PB • Fall 2011e 978 1 85669 803 0

US $19.50

Contents

1. Introduction and Background

2. Code

3. Layout

4. Text and Typography

5. Images and Color Schemes

6. Added Extras

Glossary

Further Reading

How to Design WebsitesAlan Pipes


This book gives graphic design students the confidence to do everything necessary to ensure trouble-free, high-quality printing—to calibrate images, adjust trapping levels in all the major software applications, and mix colors that won’t print as something that is a complete surprise. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to make images look good in print—even if they have been downloaded from the internet. There is advice on how to get accurate quotes from a printer, a checklist to use when sending a job to print, and a glossary of print production terms.

• A clear, jargon-free guide to preparing files for print

• New edition fully updated and redesigned

• Essential reference for students and graphic designers beginning their careers

Mark Gatter has worked in the commercial printing industry and as a freelance graphic designer for the last twenty years. He teaches software courses in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Quark XPress as well as custom courses covering all aspects of digital repro and prepress.


160 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 699 9

US $30.00 PB • 2010e 978 1 85669 784 2

US $19.50

Contents

1. The Evolution of an Industry

2. Four-Color Printing Explained

3. Understanding Colour

4. Calibrating a Grayscale Image

5. Bitmaps and Pixel Depth

6. Calibrating Color Images

7. Good and Bad Image Formats…

and Others!

8. Resolution and Scanning

9. Trapping

10. Using Pantone Colors

11. Photoshop Tips and More

12. Preparing the File for the Printer

Production for PrintMark Gatter

Forthcoming



This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles. It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first concept to final production.

• Includes step-by-step photographic tutorials, diagrams, templates, case studies, and interviews with innovative designers and companies

• Eco-friendly packaging is a growing concern for industry and consumers

• Essential reference for students looking to embrace/ improve eco-friendly practices

Scott Boylston is a writer and professor of graphic design at Savannah College of Art and Design. He is the author and designer of Creative Solutions for Unusual Projects, and Corrosion: Season of Anecdote, An Exploration of Ecological Decline Across the Globe.


192 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 597 8

US $40.00 PB • 2009

Contents

Section 1—Re:focus

1. Package Design and Commerce:

A Foundation on which to Build

2. Package Design and Sustainability:

Constructing a Future

3. Sustainability in the

Professional Realm

Section 2—Re:structure

4. Materials and Construction

5. Case Studies in Building Prototypes

Resources

Designing Sustainable PackagingScott Boylston


This introduction provides a complete course giving the student a sound grasp of how packaging is designed and constructed today. It is illustrated by a wide range of examples and includes useful tips and ideas. Concluding with a chapter on careers advice, the book will be essential reading for all students studying packaging, whether in structural or graphic design, product design, marketing, or consumer studies.

“Mr. Stewart has done a wonderful job in presenting ALL components of design.” Peter Bianco, New England School of Art and Design at Suffolk University

• Excellent introductory text for students, packed with contemporary examples

• Explains the commercial practice in packaging design

• Describes the various careers and pathways through the industry

Bill Stewart has worked as an independent consultant in commercial design practice and has lectured at Sheffield Hallam University, England. His previous books include Packaging Design Strategy and Packaging as an Effective Marketing Tool.


224 pages • 8 1 ⁄ 2 × 10 in

978 1 85669 525 1

US $29.95 PB • 2007

Contents

1. In the Beginning and

Looking Forward

2. Understanding the Target Audience

3. The Packaging Designer’s Toolbox

4. Creating Design Concepts

5. Design Development

6. Working with Brands

7. Packaging Obligations

and Responsibilities

8. Finding Your Role

Glossary

Bibliography

Sources of Inspiration

Packaging DesignBill Stewart


This broad introduction to illustration reveals the artistic, intellectual, and organizational skills needed to study and practice as a freelance illustrator. It includes a practical introduction to image-making, covering basic techniques, and also looks at the mechanics of visualization and communication. There are chapters on how to deal with different kinds of brief, from publishing and editorial to light entertainment, as well as information on career paths and how to work in the industry.

• Comprehensive overview of all aspects of illustration

• The essential companion for illustration students, or anyone thinking about studying illustration

• Contains work from some of the world’s leading illustrators

Andrew Hall is Subject Leader in Illustration on the BA Graphic Design course at Central Saint Martins College of Art & Design, London.


228 pages • 8 1 ⁄ 2 × 10 in

978 1 85669 710 1

US $35.00 PB • Spring 2011e 978 1 85669 805 4

US $22.75

Contents

1. Training to be an Illustrator

2. The Mechanics of Visualizing

3. The Mechanics of Communication

4. The Editorial Brief

5. The Publishing Brief

6. The Corporate Identity and the

Advertising Brief

7. The Light Entertainment Industry Brief

8. Future Pathways in Illustration

9. Working as an Illustrator

Further Reading

Resources

Useful Addresses

IllustrationAndrew Hall


This book provides a showcase of the most inspiring and innovative of examples of packaging today. Showing how packaging performs, preserves, protects, and promotes, it is an essential resource for all students and professionals.

• Features the most innovative packaging design from around the world

• Case studies include interviews with designers, manufacturers, retailers, scientists, and environmentalists

• Shows the technical drawings, designs, and previously unpublished sketches of famous packaging

Janice Kirkpatrick graduated in graphic design from Glasgow School of Art and in 1985 co-founded the international design consultancy Graven Images where she is Creative Director. A writer, broadcaster, and lecturer, she has also curated several exhibitions including “The Good Buy Girl” for the Design Museum, London, and “UK Style” and “UK PackAge” for the British Council.


192 pages • 9 1 ⁄ 4 × 11 1⁄ 4 in

978 1 85669 613 5

US $35.00 PB • 2009

Contents

1. Packaging that Protects

2. Packaging that Preserves

3. Packaging that Performs

4. Packaging that Promotes

New Packaging DesignJanice Kirkpatrick

Forthcoming


This book offers an introduction to the basics of typography, from choosing which typeface to use and how to combine different typefaces in one document, to adjusting letter, line and word-spacing for improved legibility; from understanding kerning and leading, to mastering typographic details, such as italics, punctuation and line endings.

“Detailed information about typography. Something they really should have on their shelves. Great reference book!”David Hampton, Wenatchee Valley College, WA

• A comprehensive introduction to the subject for students

• Over 300 illustrations, giving practical examples of good and bad solutions

• Includes a glossary explaining typographic terms

Victoria Squire is senior lecturer and course leader of the BA Hons Design: Graphic Communication with Typography course at the University of Plymouth, UK.


176 pages • 7 × 9 3 ⁄ 4 in

978 1 85669 474 2

US $19.95 PB • 2006

Contents

Introduction

1. Typography: Letterforms

and Typefaces

2. Text: Words and Paragraphs

3. Layout: Grids and Text

4. Typography: Print and Screen

5. Additional Information

Getting it Right with TypeThe Dos and Don’ts of TypographyVictoria Squire


At last, here is real practical help for future illustrators. This book explains how to avoid the pitfalls that can ruin a career, with advice on crucial first impressions, how to create a portfolio and approach clients, how to negotiate contracts, and how to handle, deliver, and bill the first job.

• Features interviews with top illustrators

• Includes crucial careers advice, such as how to create a portfolio, approach clients and negotiate contracts

• Author has worked as an agent handling major artists in the US and the UK

Darrel Rees has worked as an illustrator since 1986. In 1994 he co-founded illustration agency Heart (London and New York). He contributed to The Education of an Illustrator, edited by Steven Heller. He is a member of the Society of Publication Designers in New York and the D&AD in the UK.


160 pages • 7 1 ⁄ 2 × 9 in

978 1 85669 530 5

US $24.95 PB • 2008

Contents

Foreword

Introduction

1. Getting Started

2. Preparing your Portfolio

3. Job-hunting and Interviews

4. Producing the First Job

5. Billing it—Financial Tips

6. Promoting Yourself

7. Studios

8. Agents

Appendix

How to be an IllustratorDarrel Rees


This is an inspiring and uniquely accessible book enabling the student to understand visual communication in each of today’s major media. This book is illustrated throughout with up-to-date examples of best practise from around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.

“The text is accessible and there is a cohesive logic to the arrangement of chapters and text.”Luke Matjas, California State University

• Engaging and practical student introduction to the basics of visual communication

• Examines the entire design process from creativity to branding and semiotics

• Summaries at the end of chapters make it ideal for revision and reference

Bo Bergström has over 25 years experience as a creative director. He is a lecturer at the Berghs Institute of Communication in Stockholm, Sweden.


240 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 577 0

US $40.00 PB • 2008

Contents

Foreword

1. Scared of Seeing

2. Storytelling

3. Work

4. Strategy

5. Messages

6. Influences

7. Creativity

8. Typography

9. Text

10. Images

11. Design

12. Paper

13. Color

14. Profiles

15. Sound

16. Interplay

Further Reading

Essentials of Visual CommunicationBo Bergström


1,400 color illustrations

240 pages • 8 1 ⁄ 2 × 10 3 ⁄ 4 in

978 1 85669 686 9

US $50.00 HC • Fall 2011

Contents

Introduction

1. Hand-drawn and Painted Lettering

2. Typecasting, Composition, and Design

3. Printing

4. Cut, Engraved and Etched

Three-dimensional Printing

5. Moulded and Cast Three-

dimensional Lettering

6. Lettering in Textiles

7. Illumination, Animation and

Motion Graphics

Appendix

Further Reading

Glossary

LetteringA Reference Manual of TechniquesAndrew Haslam

Using a combination of explanatory text, step-by-step photographs and classic and contemporary examples, this unique survey brings together over 80 processes involved in creating lettering and applying it to surfaces. Included are hand-drawn lettering techniques (from sign writing to tattooing); dimensional lettering (hand engraving to laser cutting); typesetting (from letterpress to lettering in food); printing (Letraset to printing on bank notes); lettering on textiles (embroidery to flag-making); and illuminated type (neon signage to holography).

• Unique guide to 80 processes involved in creating and using lettering; from laser-cutting and letterpress to tattooing and stencil painting

• Specially commissioned step-by-step photography explains how each process works

• Essential reference work for all design and architecture students

Andrew Haslam was course leader of the MA Communication Design course at Central Saint Martins College of Art & Design, London for ten years and is now Program Leader for undergraduate and postgraduate Graphic Design and Illustration at the University of Brighton, UK. In 1994 he won the American Institute of Physics Award for best science writing.

Forthcoming


This book explains how graphic designers use computers as a medium to combine word, image, motion, sound, and user interaction for the internet, TV, promos, games, animation, CDs, and exhibitions. Mapping the spectrum of career opportunities created by digital technologies in the industry, it also describes the attitudes, skills, and knowledge needed to enter the profession.

“Austin and Doust have succeeded in presenting the array of material in this text [in a way that] separates it from the plethora of critically and contextually vacuous ‘how to’ texts that currently flood the academic marketplace.”Michael R Gibson, College of Visual Arts and Design, UNT, TX

• A comprehensive overview of the subject for beginning students

• Includes case studies of key practitioners around the world

• Covers web design, experience design, games and animation design, and interactive design for film and TV

Tricia Austin is the Course Director of MA Creative Practice for Narrative Environments at Central Saint Martins College of Art & Design, London. Richard Doust is currently developing new media, virtual and online learning initiatives at Central Saint Martins College of Art & Design, London.


192 pages • 8 1 ⁄ 2 × 10 in

978 1 85669 431 5

US $29.95 PB • 2007

Contents

Introduction

1. Starting Points

2. Designing For New Media

3. The Internet Environment

4. Imaginary Worlds

5. Next Steps

Glossary

Further Reading

Websites

New Media DesignTricia Austin and Richard Doust


This book provides an introduction to semiotics by using visual examples to explain 75 key concepts. It gradually builds a solid framework, enabling the student to have a better understanding of what communication is, how it works, and why it is important.

“It explains semiotic theory in an understandable way, with interesting examples from a range of sources of visual culture.”Jennifer Bracy, Western Oregon University

• Divided into 75 key concepts—layout encourages students to think for themselves

• Uses up-to-date images to explain concepts

• Visual examples make subject more understandable to students

Sean Hall is Deputy Head of Department and Leader in Contextual Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford.


176 pages • 7 1 ⁄ 4 × 10 1⁄ 4 in

978 1 85669 521 3

US $28.00 PB • 2007

Contents

Introduction

Acknowledgments

1. Signs and Signing

2. Ways of Meaning

3. Conceptual Structures

4. Visual Structures

5. Textual Structures

6. Matters of Interpretation

7. Framing Meaning

8. Stories and Storytelling

Conclusion

Bibliography

This Means This, This Means ThatA User’s Guide to SemioticsSean Hall


What do art directors do, exactly? Here, finally, two leading art directors offer a highly informative and entertaining insight into the different forms of art direction, using interviews with some of the top people in the field to increase student’s understanding of the profession.

• Co-authored by one of the world’s leading art directors

• Teaches everything about art direction which can be taught

• Contains sections created and illustrated by some of the most respected art directors in the world

Steven Heller is co-chair of the Designer as Author programme and co-founder of the Design Criticism programme at School of Visual Arts, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE, contributing editor to Print, Eye, Baseline and I.D., and author of more than 120 books on design, including Design Literacy and Paul Rand. He received the 1999 AIGA Medal for Lifetime Achievement.Veronique Vienne has worked at a number of US magazines as art director, including Parenting, Self and the Sunday magazine of the San Francisco Examiner. She is the author of Chip Kidd, The Art of Doing Nothing and Something to be Desired, as well as a frequent contributor to Graphis, Communication Arts and Metropolis magazines. She teaches at School of Visual Arts, New York, in the Designer as Author program.


256 pages • 8 3 ⁄ 4 × 10 in

978 1 85669 624 1

US $35.00 Flexibound • 2009

Contents

A Fable/Preamble: “I Am An Art

Director,” Said The Fox, Brian Collins

Introduction: Two Authors Talk

Art Direction

Foreword: Art Direction Beckons

Preface: To Be An Art Director,

You Must Have…

Section One: What is an Art Director?

Section Two: Creative Tension 101

(What Makes Art Direction Work)

Section Three: Auto Art Direction

Section Four: Nuts and Bolts

Afterword: In Defense of Dilettantes

Contributors

Art Direction Explained, At Last!Steven Heller and Véronique Vienne


This book shows all the stages in the creation of animation films, whether they are drawn, computer-generated, or stop motion. It shows the creative process, introducing students to important elements of pre-production. It also comes with a DVD of animatics, other development material, and final films of the work profiled in the book.

“It’s a wonderful resource to see how contemporary independent animations are being made. The variety and choices of animations examined are excellent!”Ann LaVigne, Rhode Island School of Design

• The first book to show the working methods of some of the world’s leading animators

• Free DVD showreel of many of the films featured in the book

Andrew Selby is Program Leader for the Visual Communication disciplines at Loughborough University, UK, covering the areas of illustration, graphic communication, and animation. He is also an active member of the LUSAD Animation Academy. He writes regularly for the design press.


192 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 587 9

US $40.00 PB • 2009

Contents

Introduction

1. Cel & Drawn

2. Computer Generated

3. Stop Motion & 3D CGI

4. Unorthodox

Awards & Festivals

Further Reading

Inspiration

Web Links

Animation in ProcessAndrew Selby

includes DVD


This book shows where ideas and inspiration come from and helps unlock the reader’s creativity, providing numerous strategies to help solve creative briefs and design problems. Including hundreds of great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this is an indispensable creative primer for all students of the visual arts.

• A sourcebook of visual ideas and strategies for visual communication

• Reveals how to approach a creative brief and come up with fresh ideas to solve it

• Full of great examples of advertising campaigns, posters, illustration, book and magazine covers

John Ingledew is Senior Lecturer in Photography at the University of Gloucestershire. He has run projects and workshops with students in Europe, America, Japan, and China


224 pages • 8 1 ⁄ 2 × 10 in

978 1 85669 714 9

US $30.00 PB • Fall 2011

ContentsArt / Build a bigger picture / Caricature /

Clichés seen afresh / Color /

Counterintuition / Creative collisions /

Cryptic communication / Digitality / Dreams

and Daydreams / Expressions visualized /

Eyes / Familiar seen Afresh / Finding Ideas

/ Flags / Fusion / Garage genius / Hands /

Happy Accidents / Hidden Messages /

Humour Icons / Illusions / Intuition and

instinct / Irony / Irreverence / Juxtaposition

/ Laughter / Make a Face / Map making /

Materials / Maths / Mirror mirror / Movies

/ Museums / Music Nature / One thing

leads to another / Parody / Photographs /

Photography / Phototypography / Places

of Worship / Puns / Put Yourself into It

Question / Reinvent / Rescale / Reverse /

Satire / Science / Sensation / Shadows /

Shock / Signs / Silhouettes / Sketchbooks

/ So bad It’s Great / Surprise / Symbols /

Telling tales / Tension between Text and

Images / Torn images / Travel / Type /

Unexpected Messages / Visual metaphors /

Word of Mouth / Wordplay /

X-rays / Zeitgeist

How to Solve any Creative Brief:An A–Z of IdeasJohn Ingledew



240 pages • 8 1 ⁄ 2 × 10 1⁄ 4 in

978 1 85669 688 3

US $40.00 PB • 2010

Contents

Introduction

Casa da Música identity—

Stefan Sagmeister

Formulare Gestalten book—

Borries Schwesinger

Pupendo poster—Homework

Wallpaper* magazine—

Meirion Pritchard

Take note badges—Emmi Salonen

Transport Dubai font—Dalton Maag

PWHOA identity—Frauke Stegman

Childhood, Interrupted exhibition—

Bond and Coyne

104 identity—Experimental Jetset

Truvia packaging—Paula Scher

Vitsœ website—Airside

Notes on the Text

Glossary

Design DiariesCreative Process in Graphic DesignLucienne Roberts and Rebecca Wright

This thought-provoking and practical sourcebook for graphic design students explores and encourages individual creative practice. Part critical reader and part how-to guide, the book examines the varied ways of getting from first thought to final product, making the creative process tangible, visible, and possible.

The book introduces the essential elements of the creative process through a series of in-depth studies on a range of real-life graphic design projects. In each case, the designers are interviewed and their working process documented in detail.

• A practical guide to creativity in graphic design

• Tracks the progress of real-life design projects from idea to final product

• Includes strategies for how to get started on a project, how to keep going, and how to think laterally

Lucienne Roberts is a designer and author who runs her own studio, LucienneRoberts+. She has written numerous books, most recently Good: An Introduction to Ethics in Graphic Design. Rebecca Wright is currently course director of Graphic Design at Kingston University, UK.

Forthcoming


Many designers use folding techniques in their work to make three-dimensional forms from two-dimensional sheets of fabric, cardboard, plastic, metal, and many other materials. This unique book explains the key techniques of folding, such as pleated surfaces, curved folding and crumpling. An elegant, practical handbook, it covers over 70 techniques explained by clear step-by-step drawings, crease-pattern drawings, and specially commissioned photography.

• A practical handbook with step-by-step drawings and photographs to clearly explain over 70 folding techniques

• Written by an expert on folding techniques who has taught folding to design students at over 150 colleges worldwide

• Accompanied by a CD containing all the crease pattern drawings

Paul Jackson has taught the techniques of paper folding on more than 150 university-level design courses in the UK, Germany, Belgium, the US, Canada, and Israel. These include courses in Architecture, Graphic Design, Fashion Design, Textile Design, Jewelry, Product Design, Packaging, Ceramics, Industrial Design, Fine Art, Basic Design, and Interior Design.

575 illustrations

224 pages • 8 3 ⁄ 4 × 8 3 ⁄ 4 in

978 1 85669 721 7

US $35.00 PB • Spring 2011

Contents

1. Basics

2. Basic Pleats

3. Other Pleats

4. V-Pleats

5. Spans and Parabolas

6. Boxes and Bowls

7. No Crease, One Crease

8. Crumpling

Folding Techniques for DesignersFrom Sheet to FormPaul Jackson


This book offers students, novice designers, and battle-toughened professionals alike an insider’s guide to the com-plexities of current graphic design practice and thinking.

• A one-stop reference guide to graphic design practice, written by the author of the best selling How to Be a Graphic Designer Without Losing Your Soul

• Covers every aspect of current practice: from salaries to ethics, from kerning to software

• Essential reading for graphic design students

Adrian Shaughnessy is a designer and writer, and the author of How to Be a Graphic Designer Without Losing Your Soul and Cover Art By: New Music Graphics. He co-founded the design company Intro and, since leaving in 2003, has worked as a consultant to various design studios and clients. He has lectured extensively on design and hosts the radio show “Graphic Design On The Radio”.


320 pages • 7 1 ⁄ 2 × 9 3 ⁄ 4 in

978 1 85669 591 6

US $30.00 PB • 2009

Organized as an A-Z below are some

of the topics covered:

A: Annual Reports, Avant Garde

B: Book Design, Briefing others

C: Charities, working for, Copyright

D: Debt Chasing, Drawing

E: Ethics, Exhibitions

F: Finding Clients, Flash Animation

G: Gothic Types, Grids

H: Hanging Punctuation, Humor

I: Icons, Intellectual Property

J: Japanese Design, Justified text

K: Kitsch, Knowledge

L: Layout, Lousy jobs

M: Modernism, Money

N: Names of design groups,

Negotiating fees

O: Online portfolio, On-screen design

P: Printers, Presentation skills

R: Record Cover Design, Rejection

S: Sacking clients, Swiss design

T: Typography, Theory

U: Univers, USA Design

V: Vector Illustrations

W: Web Design

X: x-height

Y: Young Designers

Z: Zeitgeist

Graphic Design: A User’s ManualAdrian Shaughnessy

Forthcoming

Advertising 47

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press, and poster simply won’t reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda, and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations, and individuals to promote themselves, their ideas, and their products.

• All-new selection of innovative work from an area of advertising that continues to grow in importance

• With quotes and observations by those creatively involved in the projects

• A great source of inspiration for advertising students

Gavin Lucas is Senior Writer at the leading monthly communication arts journal and blog Creative Review.He is the author of Guerrilla Advertising and Badge Button Pin (both Laurence King).


192 pages • 9 × 11 3 ⁄ 4 in

978 1 85669 747 7

US $40.00 PB • Fall 2011

Contents

1. Street Propaganda

2. Site Specific

3. Sneaky Maneuvers

4. Stunts

5. Multi-fronted Attack

Guerrilla Advertising 2More Unconventional Brand CommunicationGavin Lucas

46 Advertising

This book explains the techniques that can be employed to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide the student with all the tools needed to become a confident and versatile creative copywriter.

“I loved it ... the aesthetic approach to the presentation of the material is exactly what today’s student values.” Mary B Harms, Robert H. Smith School of Business, MD

• Shows how to write for all formats and contexts: from catalogs to magazines and websites

• Includes interviews with leading copywriters

• Aimed at all students of copywriting

Mark Shaw has been a copywriter for 20 years, starting out as an advertising agency writer before freelancing for marketing departments. In 1995 he created Jupiter Design, one of the UK’s top 25 design agencies. He now runs copywriting seminars for corporate businesses and design students.


216 pages • 6 3 ⁄ 4 × 9 3 ⁄ 4 in

978 1 85669 568 8

US $24.95 PB • 2009e 978 1 85669 769 9

US $16.20

Contents

Introduction

1. Getting to Grips with Copywriting

2. The Art of Writing Great Copy

3. Writing for Advertising and

Direct Marketing

4. Writing for Retailing and Products

5. Writing for Catalogs

6. Writing for Company Magazines

and Newsletters

7. Writing for Websites and

Digital Formats

8. Writing for Brand, Marketing,

and Internal Communications

Further Reading

CopywritingSuccessful Writing for Design, Advertising, and MarketingMark Shaw

Forthcoming


160 pages • 7 1 ⁄ 2 × 9 in

978 1 85669 657 9

US $24.95 PB • 2010e 978 1 85669 780 4

US $16.20

Contents

Foreword by David Droga /

Founder of Droga

Introduction

Part One: Getting a Job

1. Do You Have What It Takes to

be a Creative?

2. How to Get a Job

3. Where to Get a Job

Part Two: Surviving

4. How to Work in a Team

5. How to Sell Your Work

Part Three: Thriving

7. Managing Your Career

8. The Intangible Aspects of Success

9. The Differing Career Paths of Art

Directors and Copywriters

Part Four: Making It Big

10. Becoming a Creative Director

11. Starting Your Own Agency

12. Getting Out

Resources

How to Make It as an Advertising CreativeSimon Veksner

Advertising 49

This book is aimed at anyone who is considering becoming an advertising creative, studying to become one, or would like to become a better one. Getting a job as an advertising creative is not easy. This book will teach you the elusive skills that are essential if you are to get a job, survive, thrive, and ultimately make it big in one of the most exciting industries on the planet.

• Covers the whole career path from getting a first job to setting up an agency

• Includes interviews with big-name creatives from top international agencies

• Essential reading for all advertising students

Simon Veksner is a copywriter at Bartle Bogle Hegarty in London, where he has produced campaigns for some of the agency’s most iconic brands including Levi’s and Audi. He has won over 50 industry awards in his 16 years as a Creative, and is a frequent D&AD juror.

48 Advertising

This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations, and individuals to promote themselves, their ideas, and their products. Over 70 international campaigns are featured grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns, and multi-fronted attacks.

• Overview of best global practice in new forms of advertising

• Aimed at students and practitioners

• Written by a leading design journalist

Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review. Michael Dorrian has been a designer since the 1990s. He has co-edited and designed numerous books, including Business Cards (Laurence King).


192 pages • 9 × 11 3 ⁄ 4 in

978 1 85669 470 4

US $40.00 PB • 2006

Contents

1. Street Propaganda

2. Site-Specific Media

3. Sneaky Manoeuvres

4. Stunts

5. Multi-Fronted Attack

Guerrilla AdvertisingUnconventional Brand CommunicationMichael Dorrian and Gavin Lucas

Product Design 51

Drawing for Designers offers a complete course to all forms of drawing for product/industrial designers and students. Covering both manual and computer drawing methods, the book follows the design process: from initial concept sketches, presentation drawings and visualizations, general arrangement and detail drafting, to fully dimensioned production drawings. It also includes technical illustrations and exploded/assembly diagrams used for publicity and instructing the end user in the product’s assembly, operation, and maintenance. Interspersed with the chapters there are case study spreads featuring famous designer products shown both as drawn concepts and as finished objects. There are also several step-by-step “how-to-do-it” sequences.

• Case studies feature famous products shown as drawn concepts and finished products

• Includes step-by-step “how-to” sequences

• Follows the design process as a whole, from initial concept sketches, to fully dimensional production drawings and diagrams

Alan Pipes is a freelance writer specializing in the applications of computers in graphic design, fine art, illustration, and product design.


224 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 533 6

US $35.00 PB • 2007

Contents

Introduction

1. A Brief History of Designers’

Drawings

2. Basic Drawings Skills

3. Tools and Materials

4. Computer Systems

5. Concept Design

6. Presentation Drawings and Visuals

7. From General Arrangement Drawing

to Production

8. Technical Illustration

9. The Future of The Design Drawing

Glossary

Bibliography

Drawing for DesignersAlan Pipes

50 Product Design

This book offers students a comprehensive introduction to the field of product design and the key role of product designer. It shows all the stages and activities involved in the creation of a new product—from concept design to manufacture, prototyping to marketing. It also explores new and emerging forms of practice, as well as providing an overview of influential design movements and individuals.

• A comprehensive introduction to product design, from historical context to working practices and career guidance

• Explains the product design process from research through concept generation to manufacture and marketing

• Features interviews with and profiles of influential figures and case studies of key product designs

Paul Rodgers is a Professor in the School of Design at Northumbria University, UK.Alex Milton is Associate Head of School at Edinburgh College of Art, UK.


240 pages • 8 1 ⁄ 2 × 10 in

978 1 85669 751 4

US $35.00 PB • Fall 2011e 978 1 85669 808 5

US $22.75

Contents

Introduction

1. Historical and Cultural Context

2. Research, Brief, and Specification

3. Concept Design

4. From Manufacture to Market

5. Contemporary Issues

6. Design Education and Beyond

Glossary

Bibliography

Further Resources

Useful Addresses

Product DesignPaul Rodgers and Alex Milton

Forthcoming

This book provides an in-depth study of the creative and manufacturing processes behind 50 contemporary domestic design objects. Chosen from around the world, they span furniture, lighting, tableware, and textiles. The work of both long-established and emerging designers is featured, with each product selected for its significant use of new technology, unorthodox, or complex production process, use of innovative materials and, in some cases, for the creative concept behind it.

• Looks in detail at the process, not just the design of the finished object

• Gives students insight into the process of some of the world’s leading designers, such as Ron Arad and Konstantin Grcic

• Each object illustrated with multiple photos and diagrams

Jennifer Hudson is an author, editor, and researcher in the fields of contemporary design and architecture. She is the author of a number of books including 1000 Designs and Where to Find Them, Interior Architecture Now, and Interior Architecture: From Brief to Build.

Also available: Process, 1st EditionISBN: 978 1 85669 541 1, $45.00

1,079 illustrations, 1,017 in color

240 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 725 5

US $45.00 PB • Spring 2011

Contents

Includes the following projects:

Bodyguards / Ron Arad Associates

One Laptop Per Child XO Computer

Yves Béhar / fuseproject

Miura stool / Konstantin Grcic

Micarta chair / Marc Newson

Bokka lamp / Karim Rashid

Pane chair / Tokujin Yoshioka

EPS Chair / Tom Dixon

Chasen lamp / Patricia Urquiola

Orchid 5 fabric / Eugène van Veldhoven

Stardust vases / Setsu & Shinobu Ito

Process 2nd Edition

50 Product Designsfrom Concept to ManufactureJennifer Hudson

Product Design 5352 Product Design

There are many different ways in which a product can be manufactured but most designers probably know only a handful of techniques in any detail. Both informative and inspirational, Making It covers a broad range of almost 90 production methods. As well as describing each process, with drawings which make it easy to comprehend, the text offers guidance on its pros and cons and on suitable production volumes, the costs involved, speed of production, relevant materials, and typical applications.

“Excellent book—concise and appropriate level.”Stan Rickel, Rochester Institute of Technology, NY

• Covers almost 90 production methods

• Concise and clearly illustrated

• Information boxes show the key features of each process

Chris Lefteri is Senior Lecturer in Product Design at Central Saint Martins College of Design, London. He also runs his own packaging, furniture, and product-design business in London. His previous books include five titles in the Materials for Inspirational Design series covering Plastic, Wood, Glass, Metals, and Ceramics.


240 pages • 6 3 ⁄ 4 × 9 1 ⁄ 2 in

978 1 85669 506 0

US $35.00 PB • 2007

Contents

1. Cut From Solid

2. Sheet

3. Continuous

4. Thin & Hollow

5. Into Solid

6. Complex

7. Advanced

Glossary

Making ItManufacturing Techniques for Product DesignChris Lefteri

Forthcoming

Architecture 55

This book focuses on the inspiring possibilities for creating three-dimensional physical models of the built environment with all the media and techniques that are now available. Through description of the use of different models in different contexts, the book provides a practical and effective guide to how and why models are used, in addition to what they are used for, and how they relate to architectural education. Architectural Modelmaking provides a concise yet broad “toolbox” for students of architecture.

• Covers all the skills needed by students to present their work in three dimensions

• Includes a wide range of model types, from paper and wood to advanced CAD • Essential for all students of architecture

Nick Dunn is a Senior Lecturer at the Manchester School of Architecture, UK. His publications include The Ecology of the Architectural Model (2007).

450 illustrations, 435 in colour

192 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 670 8

US $35.00 PB • 2010e 978 1 85669 772 9

US $22.75

Contents

Introduction

1. Getting Started

2. Machines

3. Media

4. Types

5. Application

Glossary

Further Reading

Architectural ModelmakingNick Dunn

54 Architecture

This book offers a thorough introduction to the entire field of architecture, outlining the steps that are normally taken in becoming a qualified architect, from initial education right through to professional practice, as well as how to apply this architectural training in other fields. This book is essential reading for anyone considering taking an architecture course or just beginning one.

• The first book to give a complete overview of architectural education, careers, and practice

• Examines every stage of the architectural process

• Ideal for those just beginning or about to begin an architecture course

Geoffrey Makstutis is Course Director of BA (Honors) Architecture: Spaces + Objects at Central Saint Martins College of Art & Design, London. He has also lectured at the Architectural Association, Royal College of Art and University of Westminster. He has worked in London, New York, and Detroit.


248 pages • 8 1 ⁄ 2 × 10 in

978 1 85669 623 4

US $35.00 PB • 2010

Contents

Introduction

1. The Setting

2. Education and Qualification

3. The Client and the Brief

4. From Brief to Project

5. The Project and the Process

6. The Practice

7. The Future

Glossary

Further Reading

ArchitectureAn IntroductionGeoffrey Makstutis

Architecture 57

Drawing for Urban Design explores a wide range of ways to represent the city, from freehand sketching to sophisticated computer models. Architects and urban planners need to describe cities in the course of their work, be it through maps, diagrams, sketches, computer renderings, or models. This book provides an introduction to these techniques for students while explaining the processes associated with describing and designing urban environments— it is an invaluable visual handbook for representing the contemporary city.

• Covers a range of drawing types from simple sketches to advanced CAD visualizations

• Step-by-step sequences demonstrating illustration techniques

• Includes masterplan case studies by renowned architects

Lorraine Farrelly is Deputy Head of the Portsmouth School of Architecture. Her previous books include Interior Structures: Bars and Restaurants (2003), Representational Techniques, and Fundamentals of Architecture (both 2007).


192 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 718 7

US $35.00 PB • Spring 2011e 978 1 85669 804 7

US $22.75

Contents

Introduction

1. The City in Context

2. The City as Object

3. The City as Data

4. The City Imagined

5. Masterplanning Projects

Further Reading

Glossary

Drawing for Urban DesignLorraine Farrelly

56 Architecture

This book focuses on the exciting possibilities for representing the built environment through drawing using all the techniques—both traditional and digital—that are now available. Packed with practical information, the book illustrates all the key types of drawings—from sketches to working details—and includes some of the best examples by practicing architects. Each section is illustrated with key drawings and accompanying commentaries. Step-by-step sequences and special tips will help students to make the most of their newly acquired skills.

• All students of architecture need to learn drawing techniques

• Includes step-by-step sequences and practical tips

• Covers both traditional and digital techniques

David Dernie is a practicing architect and Head of the Leicester School of Architecture at De Montfort University, UK. His previous books include New Stone Architecture (Laurence King, 2003) and Exhibition Design (Laurence King, 2006).


208 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 679 1

US $35.00 PB • 2010e 978 1 85669 771 2

US $22.75

ContentsIntroduction

1. Media

Line

Render

Mixed Media

2. Types

Sketches

Plans

Sections and Elevations

Axonometric Projections

Perspectives

Scripted drawings

3. Places

Interiors

Landscapes

Urban settings

Scripted Drawings and Urban Design

Glossary

Further Reading

Architectural DrawingDavid Dernie

Forthcoming

Architecture 59

In his highly acclaimed reference work David Watkin traces the history of western architecture from the earliest times to the 21st century. Adopting an approach that sees architectural history as a continuous narrative, the author emphasizes the ongoing vitality of the Classical language of architecture, underlining the continuity between, for example, the work of Ictinus in 5th-century bc Athens and that of McKim, Mead and White in 20th-century New York.

“The best narrative survey of Western Architecture” Sir John Summerson

• Comprehensive overview of architecture as an evolving continuum

• Packed with images of the greatest triumphs of Western architecture

• Extensively revised and updated new edition of classic student text

David Watkin is Emeritus Professor of the History of Architecture at the University of Cambridge, UK. He has written many books, including Morality and Architecture Revisited and Sir John Soane (1996).

Also available: 4th editionISBN: 978 1 85669 459 9, $40.00


720 pages • 7 1 ⁄ 4 × 9 1 ⁄ 4 in

978 1 85669 790 3

US $40.00 PB • Fall 2011

Contents

Preface

1. Mesopotamia and Egypt

2. The Classical Foundation:

Greek, Hellenistic, Roman

3. Early Christian and Byzantine

4. Carolingian and Romanesque

5. The Gothic Experiment

6. Renaissance Hamrony

7. Baroque Expansion

8. Eighteenth-Century Classicism

9. The Nineteenth Century

10. Art Nouveau

11. The Twentieth Century

12. The Twenty-First Century

Glossary

Further Reading

A History of Western Architecture 5th Edition

David Watkin

58 Architecture

In order to understand architecture in all its cultural complexity it is necessary to grasp certain key concepts such as representation, form, and space. The aim of this book is to provide designers, teachers, students, and interested laypersons with a set of ideas that will enrich their conversation, their writing, and above all their thinking about architecture. The book is divided into eight chapters, each covering a particular aspect of architecture. Thinking about Architecture will be an invaluable standard introduction to architectural theory for architecture students, practising architects, and interested general readers.

• Clear, accessible introduction to what can be a very complicated subject

• Relates architectural theory to architectural practice

• Suitable for all beginning students of architecture

Colin Davies is a professor at London Metropolitan University and the author of several books, including High Tech Architecture, The Prefabricated Home, and Key Houses of the Twentieth Century (Laurence King, 2006).


160 pages • 6 3 ⁄ 4 × 9 3 ⁄ 4 in

978 1 85669 755 2

US $29.95 PB • Fall 2011e 978 1 85669 811 5

US $19.50

Contents

Introduction

1. Representation

2. Language

3. Form

4. Space

5. Architecture and Truth

6. Organic Architecture

7. History

8. The City

Footnotes

Bibliography

Thinking about ArchitectureAn Introduction to Architectural TheoryColin Davies

Forthcoming

Forthcoming

Architecture 61

Aimed at students and professionals, this book covers all aspects of landscape construction, giving a good understanding of building materials and of assembly. Well-designed landscape construction depends on a thorough understanding of materials (including their formation, chemistry and physical characteristics) and of practical construction. Following a brief introduction, the book is divided into five chapters on general principles, materials, elements, assembly, and protection and finishes. The book is illustrated with numerous specially commissioned, detailed construction drawings. At the end of the book there is a glossary and an appendix of technical information.

• Provides a detailed overview of the subject

• Highly visual with hundreds of photographs and illustrations of materials and techniques

• Essential reference for all students of landscape design

Robert Holden and Jamie Liversedge teache landscape architecture and garden design at the University of Greenwich, London. Robert Holden is also the author of New Landscape Design (Laurence King, 2003).


240 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 708 8

US $40.00 PB • Spring 2011e 978 1 85669 802 3

US $26.00

Contents

Introduction

1. General Principles

2. Building Materials

3. Elements

4. Assembly

5. Protection and Finishes

Glossary

Further Reading

Construction for Landscape ArchitectureRobert Holden and Jamie Liversedge

Aimed clearly at architectural students, this book provides an accessible, highly illustrated introduction to all aspects of architectural technology: structural physics, structural elements and forms, heating, lighting, environmental control, and computer modeling. As well as providing a clear grounding in these topics, it will also help students to integrate their design thinking with the appropriate structural and environmental solutions.

• Accessible introduction to the subject for beginning students

• Explains the key concepts with clear diagrams, charts, illustrations, and photographs

• Case studies cover a wide range of buildings from Tepees to the International Space Station

“I will be recommending this to my CAD architecture students. It is very innovative and informative to real world applications of material and design.”Stephen Churchill. SUNY Rockland Community College, NY

William McLean and Pete Silver both teach at The School of Architecture at The University of Westminster, London. They are also joint authors of Fabrication (2006). Dason Whitsett lectures at the School of Architecture of the University of Texas at Austin


192 pages • 8 3 ⁄ 4 × 8 3 ⁄ 4 in

978 1 85669 566 4

US $29.95 PB • 2008

Contents

Foreword by Hanif Kara

Introduction

1. Structural Physics

2. Structural Elements

3. Structural Logic

4. Human Comfort

5. Building Performance

6. Computational Tools and Techniques

7. Case Studies

8. Building Codes

Further Reading and Resources

Introduction to Architectural TechnologyPete Silver, William McLean, and Dason Whitsett

60 Architecture

Interior Design 63

This book covers all stages of visual presentation as part of the interior design process, from the most basic initial sketches, to models, to fully developed CAD visualizations. With a varied and comprehensive range of images, it is an invaluable, inspirational, and practical resource for interior design and interior architecture students and practicing interior designers alike.

• An important practical resource for students, covering all aspects of drawing

• Includes step-by-step sequences and practical tips

• Covers handmade and computer-generated drawing

Drew Plunkett is Head of the Department of Interior Design at the Glasgow School of Art.


192 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 622 7

US $35.00 PB • 2009e 978 1 85669 773 6

US $22.75

Contents

Introduction

1. The Basics

2. Conception

3. Presentation

4. Production

Glossary

Drawing for Interior DesignDrew Plunkett

62 Interior Design

Aimed at prospective and new students, this book provides a comprehensive introduction to the nature and practice of interior design as well as invaluable information about education and careers, and gives a balanced inside view of the business today. Its broad, up-to-date approach unites history, theory, and practice. Subjects covered include how to develop a program with a client; presentations and sample boards; choosing materials and designs; project planning and management.

• A great introduction to all aspects of interior design for students

• Contains advice on the skills needed to become an interior designer and the career opportunities available

• Covers sustainability in interior design

Jenny Gibbs is Principal of the KLC School of Design in London. A regular lecturer and broadcaster, she is also the author of A Handbook for Interior Designers (1995) and The Country House: Classic Style for an Elegant House (1997).


224 pages • 8 1 ⁄ 2 × 10 in

978 1 85669 604 3

US $35.00 PB • 2009e 978 1 85669 782 8

US $22.75

Contents

Introduction

1. Context

2. Pre-Design Work

3. Planning and Design

4. Harmonizing the Elements

5. Project Coordination

and Management

6. Design Education and Beyond

7. Careers

Glossary

Further Reading

Interior Design2nd EditionJenny Gibbs

Exhibition Design offers a complete introduction for students in the principles of designing for exhibitions. It covers all types of exhibition from museums, galleries, and visitor centers to brand experiences, festivals, and trade fairs. Visual material includes concept drawings, computer renderings, charts and tables of information—as well as photographs of a wide range of completed exhibitions by world renowned designers.

• Offers a thorough introduction to the field of designing for exhibitions, covering both theory and practice

• A wide range of drawings, photographs and diagrams make the subject easily accessible to students.

• Shows examples of best practice from some of the world’s leading designers

Philip Hughes is an exhibition designer working in London. He has also taught design at a number of institutions, including the University of Portsmouth, UK and the University of the Creative Arts in Farnham, UK.


224 pages • 8 1 ⁄ 2 × 10 in

978 1 85669 640 1

US $35.00 PB • 2010e 978 1 85669 774 3

US $22.75

Contents

Introduction

1. The brief

2. The visitor

3. The site

4. Exhibition Strategy

5. 3-D design Skills

6. 2-D design Skills

7. Lighting

8. Interaction

9. Sound and Film

10. Materials

11. Portable Exhibitions

12. Technical Drawing

13. Construction and Delivery

14. Conclusion

Accessibility Guidelines

Glossary

Further Reading

Exhibition DesignPhilip Hughes

Interior Design 6564 Interior Design

Construction and detailing are vital skills for all students studying interior design and architecture. This accessible, up-to-date text explains the principles of sound construction for interiors, and provides the means to create successful variations on standard types of detailing. It also covers the relation of existing building shells to the construction and detailing of new elements. Practical tips are given throughout the book, which is packed with over 300 images, including professional annotated drawings together with explanatory photographs of techniques, materials, and tools.

• A key skill for all interior design and architecture students

• More than 300 images, including professional drawings and photographs of materials, fixings, and tools

• Guides students through the principles of construction and detailing, providing the confidence to create personal designs

Drew Plunkett is Head of the Department of Interior Design at the Glasgow School of Art.


192 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 689 0

US $35.00 PB • 2010e 978 1 85669 768 2

US $22.75

Contents

Introduction

1. Existing Walls

2. New Walls

3. Alternative Partitions

4. Doors

5. Floors

6. Ceilings

7. Furniture, Furnishings,

and Equipment

8. Stairs

9. Materials

10. Structural Principles

Glossary

Resources

Construction and Detailingfor Interior DesignDrew Plunkett

This text sets out to change and clarify the perceptions and misconceptions about contemporary interior design by examining some of the key issues that define what it is, how it is different from architecture, what specific skills it requires, and what design problems it solves. The book also offers new creative possibilities to expand and further distinguish the discipline. Written by one of the foremost educators and practitioners in the field, this book will be essential for all interior design students and teachers.

• Challenges long-held misconceptions about interiors practice

• Written by one of the foremost educators in the field

• Will help stimulate debate among students, teachers, and practitioners

Shashi Caan received her BFA from the Edinburgh School of Art and has two Masters degrees from the Pratt Institute, New York. She was Chair of Interior Design at Parsons in New York from 2002 to 2006.


192 pages • 6 3 ⁄ 4 × 9 3 ⁄ 4 in

978 1 85669 756 9

US $29.95 PB • Fall 2011e 978 1 85669 809 2

US $19.50

Contents

Preface by Susan Szenasy

Introduction

1. The Search for Shelter

2. Being

3. Inside

4. Design

Rethinking Design and InteriorsHuman Beings in the Built EnvironmentShashi Caan

Interior Design 6766 Interior Design


240 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 697 5

US $45.00 PB • 2010

Contents

Retail

Hotels, Clubs, and Restaurants

Corporate

Public

Residential

Interior Architecture:From Brief to BuildJennifer Hudson

Interior Architecture: From Brief to Build provides an in-depth study of the creative and construction processes behind 30 contemporary interior architecture designs. Covering a broad range of international projects, the book illustrates the working methods and creative concerns of both long-established and emerging international architects. Every stage of the project is included, from the demands of the original brief, through early sketches and design development to investigation of building regulations and collaboration with engineers, contractors, builders, and suppliers. The book is unique in that each project is presented through an explanatory overview, with specially taken shots of both the design and construction phases, and details of fixtures, fittings, customized furnishings and interior design.

• The first book to go beyond the finished project to show the whole process of interior architecture.

• International coverage of both established and emerging architects

• A key book for students studying interior architecture Jennifer Hudson was the general editor of The International Design Yearbook. She is the author of 1000 Designs and Where to Find Them, Interior Architecture Now, Restroom, and Process: 50 Product Designs from Concept to Manufacture.

Forthcoming

Art Theory & History 69

Light for Visual Artists is the first book to look at the way light can be used to create realistic and fantastical effects in a wide range of visual media. It is a valuable resource for animators, digital illustrators, painters, photographers, and artists working in any medium. Clearly written by a practicing illustrator, this book is essential reading for both students and professional artists.

• The first book to look at the way light is used to create effects in a range of media

• Useful for all students of the visual arts

• Packed with diagrams, illustrations, screengrabs, and film stills

Richard Yot is an illustrator who works in both traditional print and digital media. His clients have included Disney, HMV, Jamie Oliver, and Channel 4 UK.


176 pages • 8 1 ⁄ 2 × 11 in

978 1 85669 660 9

US $29.95 PB • Spring 2011

Contents

Introduction

Part 1: Lighting Fundamentals

1. Basic Principles

2. Light Direction

3. Natural Light

4. Indoor & Artificial Light

5. Shadows

6. Surfaces

7. Diffuse Reflection

8. Direct Reflection

9. Translucency & Transparency

10. Light & Color

Part 2: Lighting People & Places

11. Light & People

12. Light in the Environment

Part 3: Creative Lighting

13. Composition & Staging

14. Mood & Symbolism

15. Time, Location & Story

Glossary

Light for Visual ArtistsUnderstanding & Using Light in Art & DesignRichard Yot

68 Art Theory & History

Art historical theory is a forum of intense, often passionate debate. This book provides a starting point for the art history student to the range of theoretical perspectives used in looking at and analysing art. It covers a broad range of approaches, presenting individual arguments, controversies, and divergent perspectives. The book begins by introducing the concept of theory and explains why it is important to the practice of art history. Each of the six chapters that form the core of the book presents a group of related approaches that are then discussed in turn and applied to one or more works of art. The book ends with some practical ideas about writing theory-based art history essays.

• A jargon-free analysis of complex theories of art history

• Essential for all students of art history

• Includes practical ideas about writing theory-based essays

Anne D’Alleva is Associate Professor of Art History and Women’s Studies at the University of Connecticut. She is the author of Arts of the Pacific Islands and Look! The Fundamentals of Art History.

37 illustrations

192 pages • 5 1 ⁄ 2 × 8 1 ⁄ 4 in

978 1 85669 417 9

US $18.95 PB • 2004

Contents

Introduction

1. Thinking About Theory

2. The Analysis of Form, Symbol,

and Sign

3. Art’s Contexts

4. Psychology and Perception in Art

5. Taking a Stance Toward Knowledge

6. Writing with Theory

Methods and Theories of Art HistoryAnne D’Alleva

Forthcoming

AAdvanced Fashion Drawing:

Lifestyle Illustration 12

Animation in Process 40

Architectural Drawing 56

Architectural Modelmaking 55

Architecture: An Introduction 54

Art Direction Explained, At Last!

41

CConstruction and Detailing for

Interior Design 64

Construction for Landscape

Architecture 61

Copywriting: Successful Writing

for Design, Advertising, and

Marketing 46

DDesign Diaries: Creative Process

in Graphic Design 42

Designing Sustainable Packaging

31

Digital Textile Design 20

Drawing for Designers 51

Drawing for Interior Design 63

Drawing for Urban Design 57

EEco Fashion 24

Essentials of Visual

Communication 37

Exhibition Design 65

FFabric For Fashion: A

Comprehensive Guide to

Natural Fibers 14

Fabric for Fashion: The Swatch

Book 15

Fashion & Textiles: The Essential

Careers Guide 7

Fashion A–Z: An Illustrated

Dictionary 8

Fashion Design, 3rd edition 6

Fashion Illustrator, 2nd edition 10

Flats: Technical Drawing for

Fashion 13

Folding Techniques for Designers:

From Sheet to Form 45

GGetting It Right With Type:

The Dos and Don’ts of

Typography 35

Graphic Design: A User’s Manual

44

Guerrilla Advertising:

Unconventional Brand

Communication 48

Guerrilla Advertising 2:

More Unconventional

Brand Communcation 47

HHistory of Western Architecture,

A, 5th Edition 59

How to be an Illustrator 34

How to Create a Portfolio &

Get Hired: A Guide for Graphic

Designers and Illustrators 26

How to Design Websites 29

How to Make It as an Advertising

Creative 49

How to Set Up & Run a Fashion

Label 9

How to Solve any Creative Brief:

An A–Z of Ideas 43

How to Use Images 27

IIllustration 33

Interior Architecture: From Brief

to Build 66

Interior Design, 2nd Edition 62

Introduction to Architectural

Technology 60

LLeather Fashion Design 25

Lettering: A Reference Manual

of Techniques 36

Light for Visual Artists:

Understanding & Using Light

in Art & Design 69

MMaking It: Manufacturing

Techniques for Product

Design 52

Marketing Fashion 20

Methods and Theories of Art

History 68

NNew Media Design 39

New Packaging Design 32

O100 Years of Fashion Illustration

11

PPackaging Design 30

Pattern Cutting 18

Pattern Magic 16

Pattern Magic 2 17

Process: 50 Product Designs from

Concept to Manufacture, 2nd

Edition 53

Product Design 50

Production for Print 28

RRethinking Design and Interiors:

Human Beings in the Built

Environment 67

TTextile Design 19

Thinking about Architecture:

An Introduction to

Architectural Theory 58

This Means This, This Means That:

A User’s Guide to Semiotics

38

Trend Forecaster’s Handbook,

The 22

VVisual Merchandising, 2nd Edition

23

Index by Title 71

AAustin, Tricia 39

BBergström, Bo 37

Blackman, Cally 11

Bowles, Melanie 20

Boylston, Scott 31

Brown, Carol 7

Brown, Sass 24

CCaan, Shashi 67

Chunman Lo, Dennic 18

Clarke, Simon 19

DD’Alleva, Anne 68

Davies, Colin 58

Dernie, David 56

Donovan, Bil 12

Dorrian, Michael 48

Doust, Richard 39

Dunn, Nick 55

FFarrelly, Lorraine 57

GGatter, Mark 28

Gibbs, Jenny 62

HHall, Andrew 33

Hall, Sean 38

Hallett, Clive 14, 15

Haslam, Andrew 36

Heller, Steven 41

Holden, Robert 61

Hudson, Jennifer 53, 66

Hughes, Philip 65

IIngledew, John 43

Isaac, Ceri 20

JJackson, Paul 45

Jenkyn Jones, Sue 6

Johnston, Amanda

14, 15

KKirkpatrick, Janice 32

LLefteri, Chris 52

Liversedge, Jamie 61

Lucas, Gavin 47, 48

MMakstutis, Geoffrey 54

Marshall, Lindsey 27

McLean, William 60

Meachem, Lester 27

Meadows, Toby 9

Milton, Alex 50

Morgan, Tony 23

Morris, Bethan 10

NNakamichi, Tomoko

16, 17

Newman, Alex 8

PPipes, Alan 29, 51

Plunkett, Drew 63, 64

Posner, Harriet 21

RRaymond, Martin 22

Rees, Darrel 34

Roberts, Lucienne 42

Rodgers, Paul 50

SSelby, Andrew 40

Shariff, Zakee 8

Shaughnessy, Adrian 44

Shaw, Mark 46

Silver, Pete 60

Squire, Victoria 35

Sterlacci, Francesca 25

Stewart, Bill 30

Szkutnicka, Basia 13

TTaylor, Fig 26

VVeksner, Simon 49

Vienne, Véronique 41

WWatkin, David 59

Whitsett, Dason 60

Wright, Rebecca 42

YYot, Richard 69

Index by Author 73

The Portfolio series of books is aimed at those about to begin a course of study in one of the key areas of the visual arts. Each book is written by an academic at a leading college or institution and provides a thorough introduction to the subject, giving a complete theoretical and practical overview, including information on professional practice and careers. Each book also contains a comprehensive reference section including glossaries, data on key industry bodies, and suggestions for further reading.

Additional resources, including test banks and instructor manuals, are available at www.laurenceking.com

Portfolio series 7574 Portfolio series

Portfolio Skills books are designed to accompany undergraduate courses in architecture, fashion and textile design, interior design, graphic design, product design, and interior design. The books explain the practical skills needed by students throughout their studies and on into professional practice. Each title is extensively illustrated with step-by-step instructions on key methods and techniques.

Affordably priced and attractively packaged, written and peer reviewed by educators at leading art and design schools, the titles are being adopted at an increasing number of institutions.

Additional resources, including test banks and instructor manuals, are available at www.laurenceking.com

Portfolio Skills series 7776 Portfolio Skills series

Web Resources 79

For the latest information on all our titles, please visit our website: www.laurenceking.com www.laurenceking.com/academic.htmwww.laurenceking.com/portfolio-skills.htm

Find us on Facebook Follow us on Twitter at: @laurencekingpub

78 Web Resources

xxx 81

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Laurence King Publishingc/o Chronicle Books680 Second StreetSan Francisco, CA 94107

ISBN 978 1 85669 815 3

lk 2011 academic catalogue

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