about servetm technologies
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https://www.servetm.com
Your Financial Assistant App
Our vision is to revolutionize the way
people handle financial services.
The Challenge: Managing money is not a priority and is a behavioral issue. It’s a big challenge to be able to use persuasive technology to improve money behavior.
The Opportunity: Total addressable market is 156 million Urban households in India that already has access to smart phones! (+ 120 million Rural users)
The Pain Points we want to solve Consumers are not being serviced appropriately and
adequately. Advisor Burnouts: When the agents do not continue to service
their own clients. Lack of an efficient mechanism that delivers service,
information and advisory in an easy and convenient method. Reaching out for making service requests and escalating
grievances is a pain area. Finding the right advisor is another pain point.
Solution ServeTM financial assistant app will offer an easy to use mobile platform that will help users make their service requests and info requests.
The app connects consumers in the financial services industry with the financial institutions and their trained advisors.
The app will also help consumers set & track financial goals and will provide useful calculators, informative & interactive content.
ServeTM, in future, will also become an “Account Aggregator” for users who can have all their financial transactions on a single screen.
ServeTM, in future, will also build a CRM app for Partners.
Competitive Advantage Deep understanding of the customers with over 25 years of working with the customers.
Team comprises of advisors from the technology industry as well as financial services industry.
Deep understanding of the needs & aspirations of the distribution channel.
Market The addressable user base of prospective users is 156* million urban households in India. The addressable user base for prospective Partners is 2.5 million financial advisors in India.(* 27 million urban middle + 129 million urban
mass)
Competition Each financial service provider have their own service mechanisms. However, instead of competing with the existing service providers, we aim to be the enablers. While the app can be copied easily, setting up the partnership with advisors will be a challenge for our future competitors.
Revenue Model Advertising Subscription fee from Advisors
Management Team
Ranjan VarmaFounder25+ years of work
experience, Author of Money
Management book, Trainer
Board of advisors comprise of IIT/IIM Alumni
who are in diverse sectors
like Technology
& Consulting
Execution Plan We are building the prototype right now.
Onboarding the existing and new Partners in February, 2017.
User testing and feedback in January, 2017.
Soft launch in Navi Mumbai in February, 2017.
Conduct service camps in societies and offices in Navi Mumbai.
Risk Assessment Our solution is to a problem that the user is not aware of or not aware of the possible solutions. Changing behavior is difficult. Execution of the idea is the key.
Understanding Consumers
Current Status (Screenshots of the App)
QuestionsRanjan VarmaEmail: [email protected] or [email protected]: +91-9892393469