a/b testing
DESCRIPTION
Event: Creative Coffee by TechMeetUp Location: Urban Station Maslak, Istanbul Event Website: http://cc.techmeetup.netTRANSCRIPT
![Page 1: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/1.jpg)
RIZA SELÇUK SAYDAM
TESTING
A B
![Page 2: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/2.jpg)
@rssems#ccistanbul #techmeetup
günün menüsü...
Merhaba Data Çağı
A/B TestiLean UX
Örnekler
Özet
Sorular ve Cevaplar
![Page 3: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/3.jpg)
@rssems#ccistanbul #techmeetup
RIZA SELÇUK SAYDAMUI/UX DESIGNER & DEVELOPER @ NOKTA.COM
www.rss-ems.com
![Page 4: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/4.jpg)
![Page 5: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/5.jpg)
@rssems #ccistanbul #techmeetup
![Page 6: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/6.jpg)
RIZA SELÇUK SAYDAM
A/B TESTING
![Page 7: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/7.jpg)
@rssems#ccistanbul #techmeetup
![Page 8: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/8.jpg)
@rssems#ccistanbul #techmeetup
![Page 9: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/9.jpg)
@rssems#ccistanbul #techmeetup
![Page 10: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/10.jpg)
@rssems#ccistanbul #techmeetup
![Page 11: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/11.jpg)
@rssems#ccistanbul #techmeetup
![Page 12: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/12.jpg)
@rssems#ccistanbul #techmeetup
![Page 13: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/13.jpg)
@rssems#ccistanbul #techmeetup
![Page 14: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/14.jpg)
@rssems#ccistanbul #techmeetup
![Page 15: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/15.jpg)
@rssems#ccistanbul #techmeetup
![Page 16: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/16.jpg)
@rssems#ccistanbul #techmeetup
![Page 17: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/17.jpg)
@rssems#ccistanbul #techmeetup
![Page 18: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/18.jpg)
@rssems#ccistanbul #techmeetup
![Page 19: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/19.jpg)
@rssems#ccistanbul #techmeetup
![Page 20: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/20.jpg)
@rssems#ccistanbul #techmeetup
![Page 21: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/21.jpg)
@rssems#ccistanbul #techmeetup
![Page 22: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/22.jpg)
@rssems#ccistanbul #techmeetup
![Page 23: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/23.jpg)
@rssems#ccistanbul #techmeetup
![Page 24: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/24.jpg)
![Page 25: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/25.jpg)
![Page 26: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/26.jpg)
@rssems#ccistanbul #techmeetup
![Page 27: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/27.jpg)
@rssems#ccistanbul #techmeetup
![Page 28: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/28.jpg)
@rssems#ccistanbul #techmeetup
![Page 29: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/29.jpg)
@rssems#ccistanbul #techmeetup
HEDEFVERİLER VE"Nereye gitmek istedigini bilmiyorsan
hangi yoldan gideceğin farketmez." Cheshire
![Page 30: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/30.jpg)
@rssems#ccistanbul #techmeetup
![Page 31: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/31.jpg)
@rssems#ccistanbul #techmeetup
Data, Not Design, is King in Age of Google
Age of Data
"We let the math and the data govern how things look and feel." Marisa Mayer (Past Google, now Yahoo)
![Page 32: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/32.jpg)
@rssems#ccistanbul #techmeetup
“If you torture the data long enough, it will confess” !
Ronald Coase (Nobel Prize in Economics)
![Page 33: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/33.jpg)
@rssems#ccistanbul #techmeetup
Az maliyet
Çok katılımcı Veri Gücü
Neden A/B Test?Neden sanat?!
Hızlı Sonuç
UX
![Page 34: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/34.jpg)
Focus on the user and all else will follow
![Page 35: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/35.jpg)
![Page 36: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/36.jpg)
![Page 37: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/37.jpg)
![Page 38: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/38.jpg)
![Page 39: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/39.jpg)
@rssems#ccistanbul #techmeetup
Tasarım Değişikliği
33% conversion increase
![Page 40: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/40.jpg)
@rssems#ccistanbul #techmeetup
The original: Worst performer
Headline
+30% ORIGINAL
+7%+15%+27%
![Page 41: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/41.jpg)
@rssems#ccistanbul #techmeetup
Call to Action
+28%
+34%
+21%
![Page 42: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/42.jpg)
![Page 43: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/43.jpg)
![Page 44: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/44.jpg)
@rssems#ccistanbul #techmeetup
Fiyat Etkisi
E-commerce
2x
![Page 45: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/45.jpg)
@rssems#ccistanbul #techmeetup
Single Page vs. Multi-Step
Checkout
21.8%
![Page 46: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/46.jpg)
@rssems#ccistanbul #techmeetup
Ürün Detay
+10%
![Page 47: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/47.jpg)
@rssems#ccistanbul #techmeetup
Trial & Buy
+47%
![Page 48: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/48.jpg)
Fiyat Listesi
+97%
![Page 49: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/49.jpg)
@rssems#ccistanbul #techmeetup
İnsan Etkisi
![Page 50: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/50.jpg)
@rssems#ccistanbul #techmeetup
Sayfa Yüksekliği
![Page 51: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/51.jpg)
@rssems#ccistanbul #techmeetup
Farklı Karakterler
![Page 52: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/52.jpg)
@rssems#ccistanbul #techmeetup
![Page 53: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/53.jpg)
@rssems#ccistanbul #techmeetup
Form
+40%
![Page 54: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/54.jpg)
@rssems#ccistanbul #techmeetup
![Page 55: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/55.jpg)
@rssems#ccistanbul #techmeetup
![Page 56: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/56.jpg)
@rssems#ccistanbul #techmeetup
Adwords
![Page 57: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/57.jpg)
@rssems#ccistanbul #techmeetup
A/B Testin Temel Kurallarıaman diyeyim...
!
Tek Değişken Varyasyonları
Yummy Cookies
Belirli bir amaca yönelik
Mauris tempor vehicula
Probleme Yönelik
Tümü Aynı Anda
![Page 58: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/58.jpg)
@rssems#ccistanbul #techmeetup
A/B Test Araçları
Kendinize Özel Framework
uzun vade çözümü !
Visual Website Optimizer
ücretli !
visualwebsiteoptimizer.com
Google Analytics Content
Experiments !
google.com/analytics
Optimizely ücretli
!
Predefined chunks as necessary, making
![Page 59: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/59.jpg)
@rssems#ccistanbul #techmeetup
Özetle…Bugün nelerden bahsettik?
Lean UX
• Geleneksel Süreç
• Sürekli Öğrenme ve Test ederek geliştirme
Data
• Verinin gücü adına!
• Ürünü analiz edebilmek
A/B Test Süreci
• Bilimsel Method
• Problem ve Amaç
• Örnekler
• Significant Test
Bilimsel method ile kullanılabilirlik çalışması
![Page 60: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/60.jpg)
![Page 61: A/B Testing](https://reader031.vdocuments.mx/reader031/viewer/2022020122/54c7b5c24a7959dd038b4594/html5/thumbnails/61.jpg)
@rssems#ccistanbul #techmeetup
CEVAPLARSORULAR