a/b testing 101
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DESCRIPTION
Learning the basic principles for effective A/B testing and design optimization. See examples and learn about common mistakes.TRANSCRIPT
- 1. A/B Testing 101Design optimization through testing
2. 6 Elements of Effective A/B Testing1. Clear Hypothesis2. Test one variable at a time3. Clear & defined success metrics4. Volume & statistical significance5. Randomization6. Documentation 3. A/B Testing in a visual 4. Newspaper Homepage Test:A B The importance of the little things. 5. Does image size & scrolling matter? AB 6. Order of price plans presented A B 7. Fine-tuning the call-to-action 8. Conversion FunnelFlow:Landing Page Case Study Contact Us Form Submit Conversion Funnel: Of the 100% of people who landed on the landing page, only 14% made it to the conversion step of submitting the contact us form (a sales lead). 9. Josue SierraMarketing [email protected] Marketing and Technology117 N. Market St. Suite 300Wilmington, DE 19801T 302.778.1300F 302.778.1301www.trellist.com