a2 introduction 3-brand-2014 - upload

12
BRAND IDENTITY A2 - G324: Advanced Portfolio in Media

Upload: chris-earl

Post on 30-May-2015

355 views

Category:

Education


0 download

DESCRIPTION

A2 Media Introduction - Branding

TRANSCRIPT

Page 1: A2 introduction 3-brand-2014 - upload

BRAND IDENTITYA2 - G324: Advanced Portfolio in Media

Page 2: A2 introduction 3-brand-2014 - upload

Branding

Product Identity and personality Can take many forms, including

Name Sign Symbol Colour combination Slogan Imagery

Comes from cattle branding Legally protected brand

name - trademark ™

Page 3: A2 introduction 3-brand-2014 - upload
Page 4: A2 introduction 3-brand-2014 - upload

White Stripes –Button to Button Video

Page 6: A2 introduction 3-brand-2014 - upload

Logo Evolution

Page 7: A2 introduction 3-brand-2014 - upload

How is Brand Identity created? Logo?

Name Colour combination

Text? Imagery?

Sign Symbol

Mood? Tone?

Page 8: A2 introduction 3-brand-2014 - upload

Branding - Music

Page 9: A2 introduction 3-brand-2014 - upload

Branding - Movies

Page 10: A2 introduction 3-brand-2014 - upload

Album Covers

Page 11: A2 introduction 3-brand-2014 - upload
Page 12: A2 introduction 3-brand-2014 - upload

Task

Consider genre Find 2-5 album cover(s) for 3 different

bands Find associated imagery (from videos,

singles, websites etc) from those albums. Can you identify Brand identity? Key Images? Key features?

Complete task by end of next week I will be assessing your blogs informally

during weekend beginning 26th September