video content marketing brand perpective - sharing session kelas blogger upload
TRANSCRIPT
KELAS BLOGGER #6 JKT
CONTENT MARKETING IS THE NEW
SOCIAL VIDEO
SENO PRAMUADJI
TOTAL POPULATION
ACTIVE INTERNET USER
ACTIVE SOCIAL MEDIA USER
DIGITAL in INDONESIA
255,5M 72,7M 74M
Source: We Are Social SG MAR 2015
URBANISATION: 51% PENETRATION: 28% PENETRATION: 29%
ACTIVE MOBILE SOCIAL USER
64M URBANISATION: 51%
MILLENIALS LIKE (TO WATCH) VIDEO
MEDIA CONSUMPTION Source:AGBNielsenMediaResearch
SMARTFREN SOCIAL MEDIA ASSETS
https://plus.google.com/smartfrenworlds
http://www.youtube.com/user/smartfrenworld
http://instagram.com/smartfrenworld
https://twitter.com/smartfrenworld
https://www.facebook.com/smartfren
http://www.smartfren.com
SOCIALBAKERSDIDAFANTASTICSTUDYONENGAGEMENTIN
NATIVEVIDEOVSYOUTUBE.
Facebook videos are more engaging than their YouTube links of the same video.
40 Source: Socialbakers
USER at the AGE 15-24 IS WEB VIDEO SEARCHING 46 Source: ComScore Media Metrix
SHARE OF NUMBERS OF VIDEO POSTS
SHARE OF INTERACTIONS
INDONESIA USERS
89% 18-34 yo
ACTIVE USERS Rises
2X Year on year
INDONESIA USERS
89% 18-34 yo,
once a week. FEMALE DOMINANT
Sumber: Instagram internal
Sumber:Instagraminternal
VIDEOS ON SOCIAL MEDIA INSTAGRAM = 15”, 30” NATIVE VIDEO TWITTER VINE SNAPCHATS
WEBSERIES, VIDEO SMARTREN
www.generasi4g.com
SenoPramuadji
Maturnuwun!SocialMedia&DigitalEnthusiast
@seno_pramuadji
SenoPramuadji
SenoPramuadji