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KEY Event space
International Marketplace
Knowledge Hub
Marketplace
Festival Stakeholders
Networking Café
Festival Main Partners
Festival Day Partners
Event Catering
Innovation Hub
Futures Stage
Festival Floorplan KEY Event space
International Marketplace
Knowledge Hub
Marketplace
Festival Stakeholders
Networking Café
Festival Main Partners
Festival Day Partners
Event Catering
Innovation Hub
Futures Stage
Festival Floorplan
The International Business Festival is the biggest event of its kind in the world. Held across nine days over three weeks, the Festival connects globally ambitious businesses with influencers, innovators and industry leaders.
Hosted every two years in its home city of Liverpool, the event gives businesses access to the space, support and expertise they need to take the next step – whether that’s scaling up, building better supply chains or exploring new export markets.
Since its beginning in 2014, the International Business Festival has attracted more than 30,000 delegates from over 100 countries, and facilitated more than £600m of additional trade and investment for UK and international companies.
The International Business Festival will return in June 2018, delivered in partnership with the UK government through the Department for International Trade. We are also supported by a range of leading trade and commercial partners including the Confederation for British Industry, HSBC, DWF and by our global media partner BBC Worldwide.
THE BIGGEST BUSINESS FESTIVAL IN THE WORLD.
FESTIVAL FLOORPLAN
COM
MERCIAL PARTN
ERSHIPS
COMMERCIAL PARTNERSHIPS At the International Business Festival, we don’t do off-the-shelf sponsorship packages. Instead we work with you closely, taking the time to understand your business objectives. This means we can build a partnership offer unique to you, maximising your brand’s impact at the Festival.Whether your interest is in helping to shape our Festival programme, aligning with industry leaders and policymakers or direct customer acquisition, we’ll make sure that the Festival helps meet your brand’s objectives.
Build your profile as a sponsor of the world’s biggest business festival • Take advantage of global marketing and PR reach • Stand shoulder to shoulder alongside internationally recognised brands as Partners• Coverage for your business in our high-quality publication, The Business Tribune• Branding and digital marketing opportunities across Festival promotional
materials, website, social media and outdoor media Integrate your brand into the Festival experience• Feed into our Festival programme and help set the agenda in your industry or sector • Branded activation for your products and services in our International Marketplace • Opportunities for speaking slots and networking sessions across the Festival
Priority access for your team, networks and clients • Priority delegate passes and third party event tickets for staff and customers • Invitations to Official Festival opening and closing ceremonies • Host drinks receptions and meals at unique partner venues across Liverpool • Access to our network of international trade partners and industry sounding board
To find out how your business can benefit from a commercial partnership at the 2018 International Business Festival contact Chris Heyes, Head of Commercial ([email protected])
INTERN
ATION
AL PARTNER O
PPORTU
NITIES
INTERNATIONAL PARTNER OPPORTUNITIESThe International Business Festival lives up to its name. In 2016 we welcomed independent attendees and trade delegations from nearly 100 countries worldwide resulting in more than £18m of additional international sales and investment. For 2018 we’re committed to growing global presence at the Festival.There are a range of opportunities open to international delegations at the 2018 Festival, from exhibiting in our Marketplace to taking advantage of our tailored business-to-business matching service.
We are also operating an incentive scheme which will provide a contribution towards travel or accommodation costs for selected international companies who want to be part of the 2018 International Business Festival.
Build your global business network• Network with an audience of business decision makers from internationally ambitious SMEs• Meet delegates from key sectors incl. manufacturing, sustainable energy and life sciences
Grow your UK and international presence• Take space in the Festival marketplace and reach thousands of potential new customers per day • Develop relationships with potential new buyers, suppliers and investees
Meet with influencers and industry leaders• Access to high level Festival supporters from business and government• Enjoy inspiring keynote addresses and expert panels on issues facing global business
To explore how your country, region or company can make the most of the 2018 International Business Festival, contact Christine Vaudrey, Head of International ([email protected])
FESTIVAL MARKETPLACE
FESTIVAL MARKETPLACEFor three weeks in June 2018, the best of business will be represented on the floor of the International Business Festival as companies, organisations and regions exhibit their products and services to a global audience.Our Festival Marketplace will allow your business to connect with the International Business Festival’s audience of buyers, investors and ambitious SMEs exploring export and scale-up opportunities.A selected number of stands are being offered in a range of sizes. A choice of specification packages – covering AV provision and design – are also available.
To be a part of our International Marketplace please visit our site or contact Anthony Hamer, Event Sales Manager. ([email protected])
Connect with new customers• Access a potential audience of 3,000 UK and international business
decision makers per day• Meet delegates working within a range of sectors, from
manufacturing to life sciencesReach an international audience• Connect with delegations of buyers and investors from Europe, Asia
and the Americas• Benefit from marketing positioning the Festival as a key date in the
2018 business calendar
Be part of the world’s biggest business festival• Exhibit alongside the thought leaders and innovators who make up
the Festival’s programme• Participate in an event backed by major industry and government
partners including HSBC, Confederation of British Industry and Department for International Trade
AUDIEN
CE PROFILE
AUDIENCE PROFILEThe International Business Festival is aimed at an audience of ambitious business leaders from across the UK and around the world, with the majority of attendees in 2016 being decision makers holding senior management or c-suite level positions.Delegates will represent companies that are looking to take the next step on their journey to growth – whether that means expanding into international markets or accessing finance.Working with our partners at the Department for International Trade we have developed a programme which will appeal directly to this prospective audience.
1Below £250k38%
£250k-£1m19%
£10m+15%
£5m-£10m15%
£1m-£5m21%
Annual Turnover
Company Size
1-9 employees47%
250+ employees10%
20-249 employees17%
10-49 employees26%
Senior Manager29%
Business Owner
7%
Position Held
C Suite24%
Employee16%
Middle Manager
24%
The Midlands7%
London & The South East20%
The North54%
Delegate Origin - 2016 International Business Festival
2016 DELEGATE PROFILE
USA CHINA ITALY FRANCE IRELAND
Top 5 counties by attendance
SILVER package includes: • Standard Festival Graphic*• Lockable Small counter and stool• Panel lights• Power supply£1,900 Per week
GOLD package includes:• Standard Festival Graphic*• Lockable Large counter with literature holders and stool• Panel lights• Power supply• TV Screen with keyboard and shelf for laptop£2,950 Per week
PLATINUM package includes: • Standard Festival Graphic*• Large lockable counter with literature holders• Poseur tables and stools• 42 inch TV with keyboard• Panel lights• Power supply£8,400 Per week
FESTIVAL MARKETPLACE STAND OPTIONS
* Upgrade the standard festival graphic to your own personalised background for an additional cost
3m x 2m Stand 4m x 4m Stand
SILVER package includes: • Standard Festival Graphic*• Lockable Small counter and stool• Panel lights• Power supply£1,375 Per week
GOLD package includes:• Standard Festival Graphic*• Lockable Large counter with literature holders and stool• Panel lights• Power supply• TV Screen with keyboard and shelf for laptop£1,900 Per week
2m x 2m Stand