a summer training project report on “analysis of anti pepsi behaviour

7/28/2019 A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR

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NETAJI SUBHAS INSTİTUTE OF BUSINESS

MANAGEMENT, POKHARI, JAMSHEDPUR

APPROVED BY AICTE, MİNİSTRY OF HRD,GOVT. OF INDİA

AFFILIATED TO KOLHAN UNIVERSITY,

CHAIBASA

SUMMER TRAINING PROJECT REPORT ON

“ANALYSIS OF ANTI PEPSI BEHAVIOUR OFRETAILOUTLETS”

(PEPSICO)FOR THE PARTIAL FULF I LLMENT OF THE REQUIREMENT

FOR THE AWARD OF

MASTER IN BUSINESS ADM INISTRATION

UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF:

Mr. Soumya Moy Maitra Mr. Dhananjay Kumar

SUBMITTED BY

Rohit Singh

UNIVERSITY ROLL NO: - 12MBA210046074

UNIVERSITY REGISTRATION NO: - MBA55090/2012

MBA 2012-2014



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Declaration

Certificate from the company

Certificate from the guide

Acknowledgement

Chapter Scheme

Preface

Executive Summary



Company profile

Product Profile

Chapter -1

Introduction

1.1 Objective & Limitations

1.2 Research Methodology

Chapter-2

Marketing and promotional activities and distribution channel

Marketing and promotional activities

Distribution channel

Chapter-3

Findings and Analysis

Findings and analysis

Marker share of the company

Analysis of the dealer Questionnaire

Survey on Premium class eateries

Findings

For Distribution Channel

For Premium class Eateries

Recommendations

References

Annexure

DECLARATION

I do hereby indemnify my research work to be authentic and original in

all respects of the process carried out in this project. Under any evitable



circumstances, if my project could be scrutinized and screened which

evades of copying, I am liable for any demarcation /variation of marks

whatsoever my guide of this project deems fit.

Date: - Rohit Singh.

CERTIFICATE FROM THE

COMPANY



CERTIFICATE BY THE GUIDE



This is to certify that the project report titled “ANALYSIS OF ANTI PEPSI

BEHAVIOUR” is based on the original project done by Rohit Singh, student of

“ Netaji Subhas Institute of Business Management”, Jamshedpur as a part of

summer internship programme under my guidance. This finds less scope for

duplication and was not submitted for the award of any degree or diploma

from any other university or institution from any other university or

institution.

Date:Place: Mr. Soumyamoy Maitra

ACKNOWLEDGEMENT

First and foremost I express my heartily thanks to SMV BEVERAGE Pvt. Ltd.,

JAMSHEDPUR for selecting me for dissertation and giving me opportunity towork on this project.

I greatfully acknowledge and thank Mukti Rani Ma’m (HR manager) for

providing me an opportunity and platform to explore and cut out data related tomarketing strategies of a company so as to get an insight into the real happenings



of the corporate world. I will be indebted to her as my project guide, lifelong for

her guidance and support throughout my dissertation at SMV BEVERAGE Pvt.

Ltd., JAMSHEDPUR. Her dignified demeanor and willingness helped me in

successfully completing the project.

My sincere gratitude to Mr. Nitesh Kumar (TDM, Jamshedpur) for providinga friendly and supportive work environment and making my dissertation an

exciting and memorable event. Heartfelt thanks to Mr.Salil Dey (ADC,

Jamshedpur) for providing me plenty of information related to “sales anddistribution” channel of PEPSICO.

I owe a great deal to Mr. Dhananjay Kumar ( ), Mr. Dhananjay Kumar (CE)

and Mr. Jitender Pandey (PSR) for their support, encouragement, and

suggestions.

My overriding debt continues to Prof. Soumyamoy Maitra for his guidance and

enthusiastic cooperation which enhance my practical and theoretical skills.

Thanks are also due to the retailers and consumers for their co-operation during

the survey.

I am also very thankful to all other Faculty Members and Non – Teaching staffs

for their kind assistance. I would also like to share my gratitude and indebtedness

towards my own teammates.

Finally, a very special thanks to “Netaji Subhas Institute of BusinessManagement” for providing me the opportunity to accomplish my Summer

Internship Program from India’s one of the beverage giant i.e. PEPSICO.

The learning from this experience has been immense and would be cherished

throughout life.

Date:-

Place: - RohitSingh.

PREFACE

Marketing is the activity, set of instructions, and process for creating,

communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is also an art as well as



science of choosing target markets and getting, keeping, and growing customers

through creating, delivering and communicating superior customer value. In other

words marketing is “meeting needs profitably”.

Growth and profit are the objective of any business organization. Growth is only

possible when the product is successful in the market. An organization should

have well set and well equipped strategy for this purpose. Market research studies

help in this matter a lot.

Customer involvement in a product is an important variable influencing the pre

purchase of consumer behavior. Its understanding is helpful in making marketing

decisions and formulating the strategies. In decision relating to segmentation and positioning or communication planning, specially strategic advertising decisions

relating to the type of media, degree of reputation, quantity of information’s

length of the messages, knowledge of level of consumer involvement in the product categories has been reported to be the utility to marketing professionals.

There are different factors which influence the sale of goods. A number of

elements come into play when we consider the sale of Soft drink products. The

basic reason for this is seasonal affect on purchasing the product.

These elements include:-

Visibility

Feasibility

Availability Perceived quality

Distribution channels

This project work has been executed under the supervision of S.M.V Beverages

(Jamshedpur), which is the FOB (Franchise is Owned Bottling plant) of PepsiCo

India limited. The bottling plant is located at Adityapur industrial area (AIDA),

Adityapur- Kandra Main Road, Adityapur.

I have done my training in Jamshedpur under the guidance of the executives of

S.M.V Beverages (Jamshedpur).

EXECUTIVE SUMMERY



INTRODUCTION

In the F.M.C.G sector beverage is one of the toughest branch because it deals

with two way system. Firstly company has to sell the soft drink and after that it



has to collect the bottle which is important so that those bottles could be used by

company after recycling process.

As we know that sales strategies of a company are one of the most basic

requirement of a beverage company and every company has its own sales

promotion strategy and if we talk about Pepsi company then these strategies

becomes very important because Pepsi is the world 2nd largest beverage

company in soft drink segment and it has adopted a new concept of sales

promotion strategy when a new product of Pepsi comes in the market then it’s

the responsibility of the company to provide all the activation elements to those

product and instruct market developers to visit those retail outlets after regular

interval. This activation of outlet helps to a greater extent. With the help of the

activation element the outlet become able to increase the sales of the soft drink. It

also provides opportunity to give a brief knowledge about the activation element

to the outlet owners.

I have been assigned to make a survey on competitive analysis between Coca-

Cola and Pepsi under the SMV Beverage Pvt. Ltd. to provide a platform.

Through the survey I tried my best to provide them all the important aspect of the

company and also make them familiar with the activation element of the

company. Convincing an outlet owner is not an easy task so on the basis of

various information and data collected I have divided the whole work into

different chapter.

Mission & Vision of “PepsiCo”



Mission

PepsiCo’s mission is to be the world's premier consumer Products Company

focused on convenient foods and beverages. PepsiCo seek to produce financial

rewards to investors as we provide opportunities for growth and enrichment to

employees, business partners and the communities in which the company operate.

And in everything it does, company strive for honesty, fairness and integrity.

Vision

"PepsiCo's responsibility is to continually improve all aspects of the world in

which it operates - environment, social, economic - creating a better tomorrow

than today."

PepsiCo’s vision is put into action through programs and a focus on

environmental stewardship, activities to benefit society, and a commitment to

build shareholder value by making PepsiCo a truly sustainable company.

COMPANY PROFILE

a summer training project report on “analysis of anti pepsi behaviour

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