a sharper view of business performance for property ... · unprecedented 360° view of your...
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Site AnalyticsA sharper view of business performance for property professionals
WHAT MAKES A SITE SUCCESSFUL AND KEEPS IT THRIVING OVER TIME?We know that it’s more important than ever for property professionals to understand consumer behaviour. Fierce competition for sales from the internet and other shopping venues coupled with an increasing demand for a memorable shopping experience means that only those venues that monitor and respond to emerging patterns will survive, much less thrive. Success depends on achieving the optimal retail mix in your centre, attracting the right kind of visitor traffic and fully understanding the numerous factors that affect the vibrancy of your centre and, ultimately, retailer sales.
Historically, the degree to which this goal is achieved has been dependent on the property professional’s skill in analysing and interpreting information from many disparate sources. The problem is not a lack of information: it is the inability to view this information in context and see patterns over time that has held property owners and operators back…until now.
TRACK THE EFFECTIVENESS
OF MARKETING INITIATIVES
IN SHORT, SITE ANALYTICS ENABLES YOU TO…
UNLOCK LATENT
SITE POTENTIAL
REFINE OPERATIONS IN EVERY INCH OF THE SITE
Site Analytics gives property professionals an all-round view of centre performance. This groundbreaking, cloud-based software combines information from a wide range of sources to give you an unprecedented 360° view of your business and a unique insight into untapped opportunities across your entire site and portfolio.
Built on Experian FootFall’s rich heritage in visitor counting and analysis, the software consolidates data feeds – in near real-time – on the many complex factors that affect site evolution and profitability. The fully integrated system enables you to view not only visitor traffic figures, but numerous other measurement criteria to highlight what is driving retailer sales, identify effective
marketing and the optimal tenant mix. In short, it gives you the detailed analysis you need to capitalise on every opportunity and gain a competitive advantage.
Site Analytics brings together a broad range of metrics enabling decision makers to quickly calculate immediate priorities for attention, revealing previously unnoticed performance patterns and enabling sharper decisions. Armed with chronological facts on all your variables, from trading ratios to costs, rental income and even the weather, you have a faster route to pinpointing under and over-performing retailers, comparing site spaces and understanding how you can impact consumer behaviour, spend and the visitor experience.
INFORMATION …WHEN AND HOW YOU WANT IT
When it comes to being informed about trends, opportunities and performance, you are in total control. You can opt to receive instant performance alerts to your mobile device when specified thresholds are crossed, choose to receive detailed reports via email or track and interrogate patterns of behaviour and success at any time of the day or night via a secure web portal and interactive dashboards.
AS INDIVIDUAL AS YOU AND YOUR NEEDS
Site Analytics has been built to accommodate multiple languages and time zones and automatically switches to the preset requirements of users across the globe. Flexible and intuitive to use, the analytics platform is designed for self-administration and customised reporting.
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DRIVE UP THE QUALITY OF CENTRE VISITORS
BUILD THE OPTIMAL
TENANT MIX
MAXIMISE RENTAL INCOME
REVEAL IMPACTS ON CONSUMER BEHAVIOUR
BENCHMARK PERFORMANCE ACROSS YOUR CENTRE PORTFOLIO
PINPOINT PRIORITIES FOR ACTION
UNLOCK LATENT SITE POTENTIAL
You want to make sure that every square foot of your space generates the maximum return on investment. It is not enough simply to attract visitor volumes – you also need to encourage a steady flow of traffic around every area of the centre. Site Analytics breaks your centre down into discrete areas enabling you to identify hot and cold spots, see at a glance those areas that are under and over-performing and take appropriate action.
MAXIMISE RENTAL INCOME
Increasingly, tenants demand empirical evidence demonstrating that they will not only benefit from healthy traffic in your retail space but that this will translate into sales. Site Analytics makes light work of bringing you the facts around what are now essential metrics, such as the average spend per visitor, the breakdown of visitor activity across different retail sectors and the split between retail and leisure units. Such insight carries considerable weight during rent negotiations and helps justify premium rental levels. By calculating sales density across sites and your portfolio, Site Analytics enables you to identify stores that are over-trading and can be moved to larger units commanding higher rents. You’ll also have an early warning of those units which are under-trading so that you can take prompt action to mitigate your vacancy risk.
BOOST CENTRE PERFORMANCE
DRIVE UP THE QUALITY OF CENTRE VISITORS
You know that appealing to the right demographic leads to the higher conversion rates and average transaction values prized by your retailers. This will help you secure the top names and attractions and maximise your rental income. Providing live data around consumers’ behaviour and preferences, Site Analytics gives you insights into what draws quality traffic, where shoppers go and where they buy, whilst revealing the effectiveness of promotions in increasing traffic and sales. As a result, you’ll have the facts you need to create a memorable customer experience that challenges the convenience of internet shopping and attracts shoppers able and willing to spend.
BUILD THE OPTIMAL TENANT MIX
We understand that building the right tenant mix for your centre is a complex process involving numerous indicators of retail success including sales density, visitor traffic and rental income – to name just a few. Site Analytics brings all this information together in one place. With the big picture in sight you can identify retail sector patterns, make portfolio-wide comparisons and informed decisions.
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TRACK THE EFFECTIVENESS OF MARKETING INITIATIVES
Are your promotions attracting the right kind of visitor? What’s the impact of social versus print media? Shopper behaviour is constantly changing and by understanding the response to different marketing approaches and channels, you will ensure the best value from your marketing budget. Site Analytics enables you to capture the timings and category of marketing campaigns, alongside all your critical site data to evaluate marketing within the context of key variables such as weather, time of year and critical outcomes such as traffic and retailer sales lift.
REFINE OPERATIONS IN EVERY INCH OF THE SITE
Armed with detailed information on visitor traffic volumes hour by hour, today’s sophisticated heating, ventilation and air conditioning (HVAC) and lighting systems can be programmed to more closely mirror centre use. This cuts energy usage and costs considerably and helps to improve your 'green credentials'. Centre usage patterns can also be factored in when drawing up rosters for cleaning and security staff, creating additional savings in personnel costs.
REVEAL IMPACTS ON CONSUMER BEHAVIOUR
Making even small changes to the look, feel and layout of a centre can have a dramatic effect on shopper behaviour. Changing the direction of an escalator, repositioning a store or introducing a food and beverage outlet can help revitalise an under-utilised space. Site Analytics provides new insight into historical changes and trends which helps you to predict the impact of these planned projects and other internal and external events.
BENCHMARK PERFORMANCE ACROSS YOUR CENTRE PORTFOLIO
Site Analytics gives you the ability to compare performance across your entire portfolio by a range of criteria including geographic region, size, type and age to identify under and over-performing centres. This objective data is one of the key factors informing the complex decision whether to buy, sell or refurbish a particular centre. When integrating regional and national performance trends as an aggregated industry benchmark, the data provides even more insight for asset managers working to increase the value of their estate.
EXPERIAN FOOTFALL: A PARTNER YOU CAN TRUST
Alongside the specialist industry expertise and personal service we bring, you need a partner that's in it for the long haul. A long-established, financially stable company that won’t give you any nasty surprises. An innovative market leader who invests heavily in continual research and product development to ensure it stays ahead of the game. That's Experian: a FTSE 100 INDEX listed company that employs more than 15,000 people in over 45 countries worldwide.
HERE ARE JUST SOME OF THE REASONS WHY YOU CAN COUNT ON EXPERIAN FOOTFALL
UNRIVALLED DATA INTEGRITY
Experian has built its $4 billion a year business on the integrity of the data it manages for customers. As a global leader in visitor analytics, Experian FootFall customers are assured of superior collection and auditing of any pedestrian count data and the utmost integrity when it comes to the use and analysis of third party data relating to your site.
FUTURE-PROOF TECHNOLOGY
Site Analytics is built on a robust, resilient technology platform that enables optimum security, integration and performance. It is a cloud-based ‘software as a service’ solution, built to minimise customers’ support and hosting requirements and eliminate the capital expense of a physical infrastructure.
To take the first step towards gaining new insight into site performance, email [email protected] today and find out how Experian FootFall can help you increase profitability by delivering a sharper view of retail site performance.
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ASSURED DATA SECURITY FOR YOUR PEACE OF MIND
Experian handles millions of items of data on behalf of its clients and its rigorous security framework complies with the international standard ISO 27002. Our workforce undergoes stringent background checks and access to data is strictly controlled. All information is held on secure servers in our state-of-the-art Tier IV datacentre, which uses the latest technological and physical security methods to ensure the highest possible levels of data security and resilience.
EXPERT CONSULTANCY ADVICE
Having worked closely with retailers and property managers for over 20 years, Experian FootFall has a deep understanding of the many factors that affect retail and asset performance. We draw on our extensive knowledge and experience to help clients realise the full potential of their sites. As part of the Experian Group, we are able to exploit a broad range of analysis tools including market segmentation and profiling software to identify patterns and opportunities to improve site profitability.
Experian FootFall contact details
Head Office and UK&I T: +44 121 712 1444 [email protected]
Australia and New Zealand T: +61 3 8622 1600 [email protected]
China T: +86 21 5170 3546 [email protected]
France T: +33 1 55 121000 [email protected]
Germany (including Central and Eastern Europe) T: +49 30 2094 7229 [email protected]
Hong Kong T: +852 2839 5337 [email protected]
Italy T: +39 0587 298 315 [email protected]
Poland T: +49 30 2094 7229 [email protected]
Spain & Portugal T: +34 91 640 4490 [email protected] [email protected]
USA T: +1 224 698 8514 [email protected]
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