Contents

GOOGLE PIGEONGOOGLE MY BUSINESS

TRACKING AND REPORTING MOZ LOCAL

LOCAL CITATIONSNAP

SCHEMA RANKING FACTORS

LEARN LOCAL MARKETING

Google Pigeon

Local search is important, always has and always will. When google rolled out Pigeon the intention was to become more specific and more accurate with local listings.

What do you need to know:• Pigeon rolled out on July 24 2014• Pigeon affects Google Maps and Google Web Search• Local results are closely tied to traditional web ranking signals • The update provides more accurate results for Yelp and other directories • Pigeon is the biggest local search update that Google has released • Pigeon creates a closer tie between local algorithm and core algorithms • The update has not be rolled out worldwide yet

http://searchengineland.com/everything-need-know-pigeon-algorithm-211771

Psst..the picture click through to the blog

Google My Business

Why use it?• GMB connects you directly with customers, whether they’re looking for you on search, maps or

Google+

• Give customers the right times, directions, hours of operation and phone number of your business

• Helps you build a loyal fan base, create reviews, ratings and endorse content

https://www.google.com/business/befound.html

GMB FAQ

• HOW MUCH DOES IT COST?• Its free

• WHAT’S THE DIFFERENCE BETWEEN GOOGLE MY BUSINESS, GOOGLE PLACES FOR BUSINESS AND GOOGLE+ PAGES DASHBOARD?• If you previously used Google Places for Business or Google+ Pages Dashboard your account

would have been upgraded to Google My Business • GMB makes it easier to update business information across Google Search, Maps and Google+

• HOW DO I MANAGE MULTIPLE BUSINESS LOCATIONS? • If you have 10 or more locations, you can add them all at once using the bulk upload tools • You can manage Listings at Google My Business Locations

Small Business Guide to GMB

** I know you cannot read this**

HTTP: / /WWW.SIMPLYBUSINESS.CO.UK/MICROSITES/GOOGLE-MY-BUSINESS- GUIDE/

This above link is a flow chart of how you optimise google my business- it also gives links to more information when you click ‘no’ so you can learn about it.

The sections include:• Setup• Page management and optimisation• Engagement and reviews• Citations • Further Optimisation

Tracking & Reporting Local SEO

• Ditch Rankings

• Compare organic traffic vs last year

• Organic Landing Pages – look at what pages actual get traffic• Acquisition > All Traffic • Select google/organic • Secondary dimension: landing page

• Google My Business Impressions • Sign into your GMB account and view insights • These are not exact figures but gives a good trend • You can see views, clicks, driving directions, phone calls etc

http://searchengineland.com/one-positive-pigeon-result-can-finally-ditch-ranking-reports-202778

Moz Local

• Moz local creates and maintains business listings on the sites, apps, and directories that factor most into local search engine results

• The Moz local tool identifies how many listings are across the web under a brand name

• You can easily upload all your business locations to Moz Local and Moz distributes consistent listings across the web View Video.

https://moz.com/local/overview

Moz Local FAQ

CAN I HAVE MULTIPLE CLIENTS?• Yes, you can upload multiple clients listings from one dashboard. Moz local was designed with

Agencies in mind

HOW DO YOU VERIFY BUSINESS L ISTINGS WITH YOUR PARTNERS? • When you submit a listing on Moz Local, it must match an existing Google Places or Facebook

with the following attributes: Business Name, Address, Phone Number and website • As you’ve already gone through the phone or postcard verification your Moz listing will be verified

https://moz.com/local/faq#faq-billing

Local Citations

• A citation is an online reference to your business’s name, address and phone number (nap)

• Like links to your website, google uses them to evaluate the online authority of your business

• However they do not need to be directly linked to your business

• Part citations also work, however not as powerful as a full citation

• Citations are part of Googles local ranking factors

• Good local directories to start with:

www.yell.comwww.yelp.co.ukwww.192.comwww.scoot.co.ukwww.thomsonlocal.comwww.hotfrog.co.uk

www.brownbook.netwww.opendi.co.ukwww.cylexuk.co.ukwww.118.comwww.freeindex.co.ukwww.directory.independent.co.ukwww.directory.thesun.co.uk

www.locallife.co.ukwww.touchlocal.co.ukwww.uksmallbusinessdirectory.co.ukwww.citylocal.co.ukwww.cityvisitor.co.ukwww.approvedbusiness.co.ukwww.city-listings.co.uk

NAP

Your citation nap must exactly match the details on your website and google+ page

You must be 100% consistent

Clean up NAP citations if not consistent https://moz.com/blog/advanced-citation-audit-clean-up-achieve-consistent-data-higher-rankings

Jenny’s Chocolate Shop

My Shop My Road

0845 388 4071

Jennys Chocolate Shop

266 My Shop My Road

0845 388 4071

Jenny’s Chocolate Shop

My-Shop My Road

East Street

0845 388 4071

Schema Mark-up for Local

http://www.whitespark.ca/blog/post/50-how-to-make-your-local-business-schema-better

http://schema.org/LocalBusiness

Local Ranking Signals

DON’T FORGET YOU STILL NEED TO CREATE CONTENT AND DO L INK BUILDING

https://moz.com/local-search-ranking-factors

LEARN LOCAL MARKETING

Jenny Farnfield

www.digital-clarity.com