a project report on maruti suzuki india limited

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A PROJECT REPORT ON MARUTI SUZUKI INDIA LIMITED. SUBMITTED TO: PROF. KOMALDEEP KAUR SUBMITTED BY: GURPREET KAUR ROLL NO- 6005

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Page 1: A Project Report on Maruti Suzuki India Limited

A PROJECT REPORT ON MARUTI SUZUKI INDIA LIMITED.

SUBMITTED TO:

PROF. KOMALDEEP KAURSUBMITTED BY:

GURPREET KAUR

ROLL NO- 6005

Page 2: A Project Report on Maruti Suzuki India Limited

MARUTI SUZUKI INDIA

LIMITED.

Page 3: A Project Report on Maruti Suzuki India Limited

CONTENTS INTRODUCTION HISTORY BACKROUND OVERVIEW OF A COMPANY BOARD OF DIRECTORS COMPANY’S PRODUCT MARUTI FINANCE Maruti insurance MARUTI TRUE VALUE FINANCIAL PERFORMANCE ACHIEVEMENTS

Page 4: A Project Report on Maruti Suzuki India Limited

INTRODUCTIONINTRODUCTION

Maruti Suzuki India LimitedMaruti Suzuki India Limited is a publicly listed is a publicly listed automaker in India. It is a leading four-wheelerautomaker in India. It is a leading four-wheeler automobile manufacturer in South Asia.automobile manufacturer in South Asia.

Suzuki Motor Corporation of Japan holds a Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the firstmajority stake in the company. It was the first company in India to mass-produce and sellcompany in India to mass-produce and sell more than a million cars.more than a million cars.

It is largely credited for having brought in an It is largely credited for having brought in an automobile revolution to India.automobile revolution to India.

It is the market leader in India.It is the market leader in India.

The company headquarter is The company headquarter is inin gurgoangurgoan(Haryana ). (Haryana ).

Page 5: A Project Report on Maruti Suzuki India Limited

HISTORY BACKROUNDHISTORY BACKROUND

Maruti Udyog Limited (MUL) was established in Maruti Udyog Limited (MUL) was established in February 1981, though the actual production February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only Suzuki Alto kei car which at the time was the only modern car available in India, its' only competitors- the modern car available in India, its' only competitors- the Hindustan Ambassador and Premier Padmini were at Hindustan Ambassador and Premier Padmini were at that point of time. that point of time.

Until recently, 18.28% of the company was owned by Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. the Indian government, and 54.2% by Suzuki of Japan. The Indian government held an initial public offering ofThe Indian government held an initial public offering of 25% of the company in June 2003. As of May 10, 2007, 25% of the company in June 2003. As of May 10, 2007, Govt. of India sold its complete share to Indian financialGovt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has institutions. With this, Govt. of India no longer has stake in Maruti Udyog. stake in Maruti Udyog.

Maruti Suzuki was born as a government company, with Suzuki as a minor partner to make a people's car for middle class India. Over the years, the product range has widened, ownership has changed hands and the customer has evolved. What remains unchanged, then and now, is Maruti’s mission to motorise India.

Page 6: A Project Report on Maruti Suzuki India Limited

Type public

Founded 1981

Equity Structure

54.21% Suzuki, 45.79% with FI, Public

Total Income Rs 214, 538 Million ($ 4,291 million)

Market Share 55%

Manpower Over 7720 employees in 4 plants

Parent Suzuki

OVERVIEW OF A COMPANY

Page 7: A Project Report on Maruti Suzuki India Limited

BOARD OF DIRECTORS

CHAIRMAN Mr. R.C. Bhargava

C.E.O and M.D. Mr. Shinzo Nakanishi

DIRECTORS Mr. Manvinder Singh banga Mr. D.S. Brar Mr. Shuji Oishi Mr. Amal Ganguli Ms. Pallavi Shroff Mr. Osamu Suzuki

Page 8: A Project Report on Maruti Suzuki India Limited

COMPANY’S PRODUCTSCOMPANY’S PRODUCTS

It provides 13 brands of cars ranging over 150It provides 13 brands of cars ranging over 150 variants.variants. Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades. Suzuki’s technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient.

Page 9: A Project Report on Maruti Suzuki India Limited
Page 10: A Project Report on Maruti Suzuki India Limited

LATEST LAUNCHES

RITZ

GRAND VITARA

NEW ZEN ESTILO

Page 11: A Project Report on Maruti Suzuki India Limited

Maruti launched Maruti Finance in January 2002.

Prior to the start of this service Maruti had started two joint ventures Citicorp Maruti and Maruti Countrywide with Citi Group and GE Countrywide respectively to assist its client in securing loan.

Maruti tied up with ABN Amro Bank, HDFC Bank, ICICI Limited, Kotak Mahindra, Standard Chartered Bank,

MARUTI FINANCE

Page 12: A Project Report on Maruti Suzuki India Limited

and Sundaram to start this venture including its strategic partners in car finance.

Again the company entered into a strategic partnership with SBI in March 2003 Since March 2003, Maruti has sold over 12,000 vehicles through SBI-Maruti Finance.

Maruti insurance

It is launched in 2002 Maruti provides vehicle insurance to its customers with the help of the National Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram. The service was set up the company with the inception of two subsidiaries Maruti Insurance Distributors Services Pvt. Ltd and Maruti Insurance Brokers Pvt. Limited.

This service started as a benefit or value addition to customers and was able to ramp up easily. By December 2005 they were able to sell more than two million insurance policies since its inception.

Maruti True Value

Page 13: A Project Report on Maruti Suzuki India Limited

Maruti True service offered by Maruti Udyog to its customers. It is a market place for used Maruti Vehicles. One can buy, sell or exchange used Maruti vehicles with the help of this service in India

.

Page 14: A Project Report on Maruti Suzuki India Limited

FINANCIAL PERFORMANCE OF EVERY COMPANY DEPENDS UPON ITS SALES AND PROFIT VOLUMES.

SALES VOLUMES OF A COMPANY

FINANCIAL PERFORMANCE

Page 15: A Project Report on Maruti Suzuki India Limited

PROFIT VOLUMES OF A COMPANY.

Page 16: A Project Report on Maruti Suzuki India Limited

• MARUTI has been rated (by customers) first in customer satisfaction among all car makers in India for nine years in a row in annual survey by J D Power Asia Pacific.

• MARUTI was rated among the world’s top five car manufacturers in the Forbes Magazine World’s most reputed company 2006.

• World Environment Foundation has awarded World environment foundation has awarded Maruti as winner of Golden Peacock award for Environment Management 2007.