A Movement of Ideas for Growth Results

London, November 2015

Session 1:

Lessons and experience on organizational restructuring in order

to address growth

Alison Wilcox and Helen Welsh

Agenda

Welcome and Introductions

GSUSA Case Example:• Overview: Aligning Staff to the Operating Model• Review & Refresh of Critical Roles: What, Why and Who • Insights From Experience• Q & AGGUK Case Example:• Holiday Brownies• Insights from Experience• Q&AGroup Discussion and Sharing

Too Much, Too Often, Not PertinentOutdated Approach to Resources

and Learning

Arm Twisting Recruitment Tactics

Volunteer Time Commitment of Up to

200 hours annually

Customer Pain Points

Losing customers in the Process

GSUSA’s Solution to an Improved Volunteer & Customer Experience

GSUSA Case Example- Aligning Staff to the Operating Model

Staffing Aligns to Girl and Volunteer Experience

Form Follows Function

External and Internal RecruitmentExternal • Generates leads

(prospective members) through community cultivation, face-to-face contact

• Diverse group of staff visits classrooms, funders, corporations, businesses and other organizations

• Sells the idea

Internal• Closes the “sale” by converting

leads to registered members• Operates within a call center

environment• Assigned Service Units or

territories• Works via phone or email

Staffing Impact Learnings Change management and communication is key Marketing and membership roles/functions have to be integrated Program and volunteer staff are assigned to support troop leaders Using data well requires people with good business analytic skills Administrative volunteer roles and support systems will be impacted

if volunteers are getting what they need from toolkit Transparency – we have it now with data, that impacts staff

Priority #1: The right people in the right

roles

Case Example – Girl Scout Councils• Girl Scout Councils are implementing these changes in many

ways. Some key strategies are:– Communicate early and often– Form Staff and Volunteer Committees or “Go-Teams” for

maximum input and buy-in– Map the workflow of functions first, to better understand

staffing needs– Develop clear organizational structures and outlines of

position descriptions– Interview staff for new positions– Comprehensive transition planning with HR– Evaluate and possibly redesign– Support staff with training

Questions?

Growing GuidingGirl Guiding UK Case

Study: Volunteer Structures

Flexible Guiding in Gloucestershire, UK

Why is there a problem to be solved in Gloucestershire?

• Too few leaders• Too few meeting places• Too many girls wanting to join

popular units• How do we know?

Saturday Rainbows (could be

Brownies too)

Saturday Rainbows Benefits

• Convenient for parents• Girls less tired than after a school

day• Leaders who finish work too late in

the week can volunteer• Longer meetings allow better

content?• Would work for any age group

Double Your Numbers• Back to back units – one programme

repeated twice in an evening (Rainbows)

• Fortnightly units – same core programme, girls come every other week but all get together for special events eg. Trips, camps, Thinking Day (Guides)

Holiday BrowniesHarnessing Student-Power to

Grow Guiding in Gloucestershire

What is Holiday Brownies?

What is Holiday Brownies?

• 12 “ordinary” Brownie meetings squashed into 24 total hours (3 x 8 hr days)

• Based on “Becoming a Brownie” and the Brownie Skills Badge

• A programme that is consistent with the 5 essentials

• Open to all • Self-funding

Small groups

Decision Making

A varied programme

Commitment to a common standard

Caring for the individual

Inclusion• 100 square miles approx• Members financially supported by

Guiding and Social Services• Members with learning difficulties• Girls of more than one faith• Girls aged 7-10

So What’s Unique About It?

Holiday Brownies Leadership Team

• Students who study in Gloucestershire, London, Worcester, Exeter, Aberystwyth, Southampton, Oxford, and Leeds

• Aged 18-23• Some are full or part qualified leaders• Given the freedom to plan, design and run the

programme• Delivered an outstanding experience to the girls

Our story in pictures

What happens after the summer programme?

• Christmas Brownies 2013 & 2014• Half term and Easter Brownies• County and Division events• Virtual Brown Owls• Holiday Brownies 2014 & 2015

– Graduates helping out– Holiday Brownie Sixers appointed and trained

• Holiday Brownies spokespeople trained and out and about sharing their stories

Benefits

• Girls get into Brownies sooner than they might and remain committed to Guiding

• Units with spaces can fill them by direct recruiting at Holiday Brownies

• Units with waiting lists get some respite• Student Leaders remain connected to

Guiding • Student Leaders can gain or build on

their qualifications• It helps break the “Tuesday at 7.00” mould

Questions?

Discussion

• How are your organizations currently structured with paid staff and volunteers?

• What structures are working for your organization to promote growth?

• What challenges are your organizations facing in regards to organizational structure?