a journey through the aisles of ums member outlets...• mobile branded display units are...

Unitrade Management Services

Store Visits | 2018

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© 2018 | www.tradeintelligence.co.za

What’s going on in store?

Unitrade

Overview

A journey through the aisles of UMS member outlets


Store Visits | 2018

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Store Visits

• Aisle end displays are the perfect platform for in-store competitions and an effective shopper interruption vehicle

Aisle end displays


Store Visits | 2018

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Store Visits

• National and Divisional promotions often include a competition element in the promotional mechanic – providing an effective

incentive to shopper participation and driving increased brand awareness

Competitions


Store Visits | 2018

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Store Visits

• Co-branded/Collaborative Campaigns

Co-branded/Collaborative Campaigns


Store Visits | 2018

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Store Visits

• Dump bins are primarily utilised for single items on promotion to encourage impulse buying and draw attention to promotional

offers

Dump bins


Store Visits | 2018

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Store Visits

• Mobile branded display units are distributed throughout member stores as promotional and merchandising vehicles

• Used to call attention to new products or products on promotion and to create brand stand-out on shelf

Display units


Store Visits | 2018

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Store Visits

• Large banners or posters advertise product pack size and build brand awareness

Banners/Large Posters


Store Visits | 2018

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Store Visits

• Easy-to-update price cards drive promotional pricing and provide a effective means of shopper interruption

Price Cards


Store Visits | 2018

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Store Visits

• Washline banners are used as a promotional vehicle both by the supplier and the store itself to draw attention to new product

launches, promotional activity or competitions

Washline banners


Store Visits | 2018

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Store Visits

• Product displays in the middle of the aisle act as a shopper interruption vehicle and volume driver, calling attention to pricing

specials and new product launches, or for shelf relief when the store is overstocked

Mid-aisle displays


Store Visits | 2018

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Store Visits

• Innovative merchandising drives enhanced sales and brand awareness

Innovative Point of Sale

Maryla Masojada | Head Analyst

Kate Shirley | Retail Analyst

a journey through the aisles of ums member outlets...• mobile branded display units are...

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