NIALL FERGUSONThe Ascent of MoneyA Financial History of the World

Ferguson reveals financial history as the essential backstory behind all history, arguing that the evolution of credit and debt was as important as any techno-logical innovation in the rise of civilization.“Ferguson has produced a timely book that is indispensable, not just because of the global financial crisis, but because, being one of the greatest historians writing today, he masterfully covers his broad canvas in a way that remains lucid and accessible.”—The Boston Globe“An excellent, just in time guide to the history of finance and financial crisis.” —The Washington Post

PENGUIN PAPERBACK 448 PP. 978-0-14-311617-2 $16.00

High FinancierThe Lives and Time of Siegmund Warburg

The portrait of a refugee from Hitler’s Germany who became the dominant figure in postwar City of London, one of the architects of European financial integration, the master of the modern merger, and the embodiment of haute banque (high finance). “Prodigiously researched but also splendidly written—clear and vivid and precise.”—The Wall Street Journal“Ferguson brings great authority to this account. Every page demonstrates his deep research.”—The Washington Post“Draws a richly vivid portrait of this unusual banker.”—The New York Times

PENGUIN PRESS HARDCOVER 560 PP. 978-1-59420-246-9 $35.00PENGUIN PAPERBACK 576 PP. 978-0-14-311940-1 $22.00Paperback available July 2011

ALAN BEATT IEFalse EconomyA Surprising Economic History of the World

A leading economic writer weaves together elements of economics, history, politics, and human stories, revealing how governments and countries make concrete choices that determine whether they remain a rich or poor nation. “[A] thorough examination of economies from the age of empire to the age of the IMF....Beattie’s analysis dazzles with particulars.”—The Washington Post“A great reminder that the details of success are often impossible to predict or prescribe....The best response is not to have increasingly convoluted advice by experts, but to let individuals with local knowledge roam free by trial and error to find their own successes.”—Financial Times“Flies in the face of one of the most dearly held ideas in the social sciences: that today’s economic outcomes...have deep and largely immutable roots in history, geography, or culture. Beattie’s narrative shows that there is plenty of room for choices.”—Dani Rodrik, Harvard University

RIVERHEAD PAPERBACK 352 PP. 978-1-59448-444-5 $16.00

ROGER LOWENSTE INThe End of Wall StreetUnfurls a gripping chronicle of the 2008 financial collapse, drawing on 180 interviews with top government officials and Wall Street CEOs.“A complex but imaginative book...[Lowenstein] is able to identify the creative instruments of financial destruction with the directness that is all-important to a book like this.”—The New York Times Book Review“A calm, reasoned, and often witty tour of the current financial landscape and how it got that way.”—The Philadelphia Inquirer“A standout...lays out what may be the best explanation yet of the recent crash—and as good a prediction as any on what happens next.”—Barron’s

PENGUIN PAPERBACK 368 PP. 978-0-14-311872-5 $17.00

NOURIEL ROUBINI AND STEPHEN MIHMCrisis EconomicsA Crash Course in the Future of Finance

Drawing on parallels from many countries and centuries, Nouriel Roubini and Stephen Mihm, a professor of economic history and a New York Times Magazine writer, show that financial cataclysms are as old and as ubiquitous as capitalism itself.“Essential reading for anyone interested in getting a crisp, if opinionated, over-view of how the global financial system seized up in the fall of 2008 and what may happen in the months and years to come if serious reforms and new regu-lations are not embraced.”—The New York Times“A rigorous yet highly readable look at why booms and busts occur and how to keep them from wreaking havoc on the real economy.”—Bloomberg

PENGUIN PRESS HARDCOVER 288 PP. 978-1-59420-250-6 $27.95

BETHANY MCLEAN AND JOE NOCERAAll the Devils Are HereThe Hidden History of the Financial Crisis

Goes back more than twenty years to reveal how Wall Street, the mortgage industry, and the government conspired to change the way Americans bought their homes, creating a perfect storm.“For those readers who have not immersed themselves in the murky tale of the way dubious housing finance became entangled with Wall Street’s casino culture, McLean and Nocera offer as legible an overview as exists....They are particularly strong in their examination of the American myth that every fam-ily deserves to own a home.”—The New York Times“Unlike many of the quickie books on the crisis, All the Devils Are Here is tightly written, methodical and unsensationalistic. But its revelations are just as shocking as those in most of its less-well-aged predecessors.” —The Washington Post

PORTFOLIO HARDCOVER 496 PP. 978-1-59184-363-4 $32.95

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N E W T I T L E S

ECONOMICHISTORY

W W W . P E N G U I N . C O M / A C A D E M I C

P E N G U I N G R O U P U S A

NIALL FERGUSONThe Ascent of MoneyA Financial History of the World

Ferguson reveals financial history as the essential backstory behind all history, arguing that the evolution of credit and debt was as important as any techno-logical innovation in the rise of civilization.“Ferguson has produced a timely book that is indispensable, not just because of the global financial crisis, but because, being one of the greatest historians writing today, he masterfully covers his broad canvas in a way that remains lucid and accessible.”—The Boston Globe“An excellent, just in time guide to the history of finance and financial crisis.” —The Washington Post

PENGUIN PAPERBACK 448 PP. 978-0-14-311617-2 $16.00

High FinancierThe Lives and Time of Siegmund Warburg

The portrait of a refugee from Hitler’s Germany who became the dominant figure in postwar City of London, one of the architects of European financial integration, the master of the modern merger, and the embodiment of haute banque (high finance). “Prodigiously researched but also splendidly written—clear and vivid and precise.”—The Wall Street Journal“Ferguson brings great authority to this account. Every page demonstrates his deep research.”—The Washington Post“Draws a richly vivid portrait of this unusual banker.”—The New York Times

PENGUIN PRESS HARDCOVER 560 PP. 978-1-59420-246-9 $35.00PENGUIN PAPERBACK 576 PP. 978-0-14-311940-1 $22.00Paperback available July 2011

ALAN BEATT IEFalse EconomyA Surprising Economic History of the World

A leading economic writer weaves together elements of economics, history, politics, and human stories, revealing how governments and countries make concrete choices that determine whether they remain a rich or poor nation. “[A] thorough examination of economies from the age of empire to the age of the IMF....Beattie’s analysis dazzles with particulars.”—The Washington Post“A great reminder that the details of success are often impossible to predict or prescribe....The best response is not to have increasingly convoluted advice by experts, but to let individuals with local knowledge roam free by trial and error to find their own successes.”—Financial Times“Flies in the face of one of the most dearly held ideas in the social sciences: that today’s economic outcomes...have deep and largely immutable roots in history, geography, or culture. Beattie’s narrative shows that there is plenty of room for choices.”—Dani Rodrik, Harvard University

RIVERHEAD PAPERBACK 352 PP. 978-1-59448-444-5 $16.00

ROGER LOWENSTE INThe End of Wall StreetUnfurls a gripping chronicle of the 2008 financial collapse, drawing on 180 interviews with top government officials and Wall Street CEOs.“A complex but imaginative book...[Lowenstein] is able to identify the creative instruments of financial destruction with the directness that is all-important to a book like this.”—The New York Times Book Review“A calm, reasoned, and often witty tour of the current financial landscape and how it got that way.”—The Philadelphia Inquirer“A standout...lays out what may be the best explanation yet of the recent crash—and as good a prediction as any on what happens next.”—Barron’s

PENGUIN PAPERBACK 368 PP. 978-0-14-311872-5 $17.00

NOURIEL ROUBINI AND STEPHEN MIHMCrisis EconomicsA Crash Course in the Future of Finance

Drawing on parallels from many countries and centuries, Nouriel Roubini and Stephen Mihm, a professor of economic history and a New York Times Magazine writer, show that financial cataclysms are as old and as ubiquitous as capitalism itself.“Essential reading for anyone interested in getting a crisp, if opinionated, over-view of how the global financial system seized up in the fall of 2008 and what may happen in the months and years to come if serious reforms and new regu-lations are not embraced.”—The New York Times“A rigorous yet highly readable look at why booms and busts occur and how to keep them from wreaking havoc on the real economy.”—Bloomberg

PENGUIN PRESS HARDCOVER 288 PP. 978-1-59420-250-6 $27.95

BETHANY MCLEAN AND JOE NOCERAAll the Devils Are HereThe Hidden History of the Financial Crisis

Goes back more than twenty years to reveal how Wall Street, the mortgage industry, and the government conspired to change the way Americans bought their homes, creating a perfect storm.“For those readers who have not immersed themselves in the murky tale of the way dubious housing finance became entangled with Wall Street’s casino culture, McLean and Nocera offer as legible an overview as exists....They are particularly strong in their examination of the American myth that every fam-ily deserves to own a home.”—The New York Times“Unlike many of the quickie books on the crisis, All the Devils Are Here is tightly written, methodical and unsensationalistic. But its revelations are just as shocking as those in most of its less-well-aged predecessors.” —The Washington Post

PORTFOLIO HARDCOVER 496 PP. 978-1-59184-363-4 $32.95

N E W T I T L E S I N E C O N O M I C H I S T O R Y N E W T I T L E S I N E C O N O M I C H I S T O R Y

PENGUIN GROUP USA WWW.PENGUIN.COM/ACADEMIC ECONOMIC HISTORY 2011 PENGUIN GROUP USA WWW.PENGUIN.COM/ACADEMIC ECONOMIC HISTORY 2011

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N E W T I T L E S

ECONOMICHISTORY

W W W . P E N G U I N . C O M / A C A D E M I C

P E N G U I N G R O U P U S A

NIALL FERGUSONThe Ascent of MoneyA Financial History of the World

Ferguson reveals financial history as the essential backstory behind all history, arguing that the evolution of credit and debt was as important as any techno-logical innovation in the rise of civilization.“Ferguson has produced a timely book that is indispensable, not just because of the global financial crisis, but because, being one of the greatest historians writing today, he masterfully covers his broad canvas in a way that remains lucid and accessible.”—The Boston Globe“An excellent, just in time guide to the history of finance and financial crisis.” —The Washington Post

PENGUIN PAPERBACK 448 PP. 978-0-14-311617-2 $16.00

High FinancierThe Lives and Time of Siegmund Warburg

The portrait of a refugee from Hitler’s Germany who became the dominant figure in postwar City of London, one of the architects of European financial integration, the master of the modern merger, and the embodiment of haute banque (high finance). “Prodigiously researched but also splendidly written—clear and vivid and precise.”—The Wall Street Journal“Ferguson brings great authority to this account. Every page demonstrates his deep research.”—The Washington Post“Draws a richly vivid portrait of this unusual banker.”—The New York Times

PENGUIN PRESS HARDCOVER 560 PP. 978-1-59420-246-9 $35.00PENGUIN PAPERBACK 576 PP. 978-0-14-311940-1 $22.00Paperback available July 2011

ALAN BEATT IEFalse EconomyA Surprising Economic History of the World

A leading economic writer weaves together elements of economics, history, politics, and human stories, revealing how governments and countries make concrete choices that determine whether they remain a rich or poor nation. “[A] thorough examination of economies from the age of empire to the age of the IMF....Beattie’s analysis dazzles with particulars.”—The Washington Post“A great reminder that the details of success are often impossible to predict or prescribe....The best response is not to have increasingly convoluted advice by experts, but to let individuals with local knowledge roam free by trial and error to find their own successes.”—Financial Times“Flies in the face of one of the most dearly held ideas in the social sciences: that today’s economic outcomes...have deep and largely immutable roots in history, geography, or culture. Beattie’s narrative shows that there is plenty of room for choices.”—Dani Rodrik, Harvard University

RIVERHEAD PAPERBACK 352 PP. 978-1-59448-444-5 $16.00

ROGER LOWENSTE INThe End of Wall StreetUnfurls a gripping chronicle of the 2008 financial collapse, drawing on 180 interviews with top government officials and Wall Street CEOs.“A complex but imaginative book...[Lowenstein] is able to identify the creative instruments of financial destruction with the directness that is all-important to a book like this.”—The New York Times Book Review“A calm, reasoned, and often witty tour of the current financial landscape and how it got that way.”—The Philadelphia Inquirer“A standout...lays out what may be the best explanation yet of the recent crash—and as good a prediction as any on what happens next.”—Barron’s

PENGUIN PAPERBACK 368 PP. 978-0-14-311872-5 $17.00

NOURIEL ROUBINI AND STEPHEN MIHMCrisis EconomicsA Crash Course in the Future of Finance

Drawing on parallels from many countries and centuries, Nouriel Roubini and Stephen Mihm, a professor of economic history and a New York Times Magazine writer, show that financial cataclysms are as old and as ubiquitous as capitalism itself.“Essential reading for anyone interested in getting a crisp, if opinionated, over-view of how the global financial system seized up in the fall of 2008 and what may happen in the months and years to come if serious reforms and new regu-lations are not embraced.”—The New York Times“A rigorous yet highly readable look at why booms and busts occur and how to keep them from wreaking havoc on the real economy.”—Bloomberg

PENGUIN PRESS HARDCOVER 288 PP. 978-1-59420-250-6 $27.95

BETHANY MCLEAN AND JOE NOCERAAll the Devils Are HereThe Hidden History of the Financial Crisis

Goes back more than twenty years to reveal how Wall Street, the mortgage industry, and the government conspired to change the way Americans bought their homes, creating a perfect storm.“For those readers who have not immersed themselves in the murky tale of the way dubious housing finance became entangled with Wall Street’s casino culture, McLean and Nocera offer as legible an overview as exists....They are particularly strong in their examination of the American myth that every fam-ily deserves to own a home.”—The New York Times“Unlike many of the quickie books on the crisis, All the Devils Are Here is tightly written, methodical and unsensationalistic. But its revelations are just as shocking as those in most of its less-well-aged predecessors.” —The Washington Post

PORTFOLIO HARDCOVER 496 PP. 978-1-59184-363-4 $32.95

N E W T I T L E S I N E C O N O M I C H I S T O R Y N E W T I T L E S I N E C O N O M I C H I S T O R Y

PENGUIN GROUP USA WWW.PENGUIN.COM/ACADEMIC ECONOMIC HISTORY 2011 PENGUIN GROUP USA WWW.PENGUIN.COM/ACADEMIC ECONOMIC HISTORY 2011

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ECONOMICHISTORY

W W W . P E N G U I N . C O M / A C A D E M I C

P E N G U I N G R O U P U S A

L IAQUAT AHAMEDLords of FinanceThe Bankers Who Broke the World

Ahamed examines how the decisions made by a small number of central bank-ers formed the primary cause of the Great Depression, the effects of which set the stage for World War II and reverberated for decades. “The gold standard’s role in the worldwide depression of the 1930s has been probed before....But Ahamed—a hedge fund adviser, a World Bank veteran and a supple writer—personalizes the story, exploring how insular relation-ships led to bad choices.”—The Washington Post“A grand, sweeping narrative of immense scope and power, the book describes a world that long ago receded from memory: the West after World War I, a time of economic fragility, of bubbles followed by busts and of a cascading series of events that led to the Great Depression.”—The New York TimesPENGUIN PAPERBACK 576 PP. 978-0-14-311680-6 $18.00Winner of the Pulitzer Prize for History; a Financial Times and Goldman Sachs Business Book of the Year

MICHAEL PER INOThe Hellhound of Wall StreetHow Ferdinand Pecora’s Investigation of the Great Crash Forever Changed American Finance

A gripping account of the underdog Senate lawyer who unmasked the finan-cial wrongdoing that led to the Crash of 1929 and spurred Congress to take unprecedented steps to rein in the freewheeling banking industry.“[An] admirable study of the U.S. banking world after the Wall Street crash of 1929.”—Pittsburgh Post-Gazette“An excellent account of the Pecora hearings that should be read by every-one interested in financial reform. At the same time, it is a penetrating Wall Street morality tale that should evoke a strong sense of déjà vu in its readers.” —Charles Geisst, author of Wall Street: A History

PENGUIN PRESS HARDCOVER 352 PP. 978-1-59420-272-8 $27.95

ALSO OF INTEREST:

CHARLES D . ELL ISThe Partnership: The Making of Goldman Sachs“Rich with insider lore as well as the closed-door dramas of partnership clashes.”—The New York Times Book ReviewPENGUIN PAPERBACK 752 PP. 978-0-14-311612-7 $20.00

JANE KAMENSKYThe Exchange Artist: A Tale of High-Flying Speculation and America’s First Banking Collapse“Dazzling, disturbing....Artfully exposes the fragility of the paper econo-my....This book is as much a history of a banking crisis as an excavation of the foundations of the American economy. It will astonish.”—Jill Lepore, Harvard UniversityPENGUIN PAPERBACK 464 PP. 978-0-14-311490-1 $17.00

KEN AULETTAGoogledThe End of the World As We Know It

“The fullest account yet of the rise of one of the most profitable, most power-ful, and oddest businesses the world has ever seen.”—San Francisco Chronicle“Functions as a fine primer for anyone looking to get a grip on the com-pany’s history and its repercussions on the current media landscape.” —Los Angeles TimesPENGUIN PAPERBACK 400 PP. 978-0-14-311804-6 $16.00

MICHAEL BLANDINGThe Coke MachineThe Dirty Truth Behind the World’s Favorite Soft Drink

“A terrific introduction to the inner workings of corporate capitalism as it plays out on a global scale.”—Marion Nestle, New York University“Coke’s domination of the market begins to look less like a triumph of advertising and more like a symptom of the dark side of globalization.” —Financial TimesAVERY HARDCOVER 320 PP. 978-1-58333-406-5 $26.00

PETER N ICHOLSOil and IceA Story of Arctic Disaster and the Rise and Fall of America’s Last Whaling Dynasty

“An engaging account of one grim season north of the Bering Sea and at the same time a workmanlike recounting of the entire story of American whal-ing.”—The Providence Journal“Dives deep into the history of America’s first oil industry. This eloquent and intelligent work opens a vivid, entertaining window into a pivotal period in the American past.”—Derek Lundy, author of Godforsaken SeaPENGUIN PAPERBACK 304 PP. 978-0-14-311836-7 $16.00

BRYAN BURROUGHThe Big RichThe Rise and Fall of the Greatest Texas Oil Fortunes

Weaving together the multigenerational sagas of the oil industry’s four wealth-iest families, Burrough charts the rise and fall of the men known in their day as the Big Four: Roy Cullen, H. L. Hunt, Clint Murchison, and Sid Richardson. “Burrough brings each of his outsized subjects brilliantly to life, pitching their individual epics against a grand narrative of rise and decline.”—The New YorkerPENGUIN PAPERBACK 480 PP. 978-0-14-311682-0 $16.00

BEN TARNOFFMoneymakersThe Wicked Lives and Surprising Adventures of Three Notorious Counterfeiters

Recounts the colorful histories of three of America’s most successful counter-feiters—Owen Sullivan, David Lewis, and Samuel Upham.“Tarnoff has brought to life three unforgettable characters while at the same time providing a window onto the tumultuous financial situation that charac-terized early American life.”—Doris Kearns Goodwin.PENGUIN PRESS HARDCOVER 368 PP. 978-1-59420-287-2 $27.95

ANDREW ROSS SORK INToo Big to FailThe Inside Story of How Wall Street and Washington Fought to Save the Financial System—and Themselves

“Sorkin’s strength is that he knows Wall Street intimately and he brings to life its biggest domestic crisis with immense reporting zeal and narrative skill.” —Financial Times

PENGUIN PAPERBACK 624 PP. 978-0-14-311824-4 $18.00A Loeb Award Winner; shortlisted for the 2010 Financial Times and Goldman Sachs Business Book of the Year

PETER CHAPMANThe Last of the Imperious RichLehman Brothers, 1844–2008

“An object lesson in the dangers of aggressive short-term thinking in finance. Lehman's journey from helping companies like Campbell Soup to perpetrat-ing modern financial schemes is a parable of how the markets went wrong.” —Frank Partnoy, University of San DiegoPORTFOLIO HARDCOVER 320 PP. 978-1-59184-309-2 $27.95

SEBAST IAN MALLABYMore Money Than GodHedge Funds and the Making of a New Elite

“The definitive history of the hedge fund, a compelling narrative full of larger than life characters and dramatic tales. Mallaby weaves into his narrative just the right amount of economic theory and market history, and he has a won-derful knack for explaining complex trading strategies in simple and elegant prose.”—The Washington Post

PENGUIN PRESS HARDCOVER 496 PP. 978-1-59420-255-1 $29.95PENGUIN PAPERBACK 496 PP. 978-0-14-311941-8 $17.00Paperback available June 2011

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L IAQUAT AHAMEDLords of FinanceThe Bankers Who Broke the World

Ahamed examines how the decisions made by a small number of central bank-ers formed the primary cause of the Great Depression, the effects of which set the stage for World War II and reverberated for decades. “The gold standard’s role in the worldwide depression of the 1930s has been probed before....But Ahamed—a hedge fund adviser, a World Bank veteran and a supple writer—personalizes the story, exploring how insular relation-ships led to bad choices.”—The Washington Post“A grand, sweeping narrative of immense scope and power, the book describes a world that long ago receded from memory: the West after World War I, a time of economic fragility, of bubbles followed by busts and of a cascading series of events that led to the Great Depression.”—The New York TimesPENGUIN PAPERBACK 576 PP. 978-0-14-311680-6 $18.00Winner of the Pulitzer Prize for History; a Financial Times and Goldman Sachs Business Book of the Year

MICHAEL PER INOThe Hellhound of Wall StreetHow Ferdinand Pecora’s Investigation of the Great Crash Forever Changed American Finance

A gripping account of the underdog Senate lawyer who unmasked the finan-cial wrongdoing that led to the Crash of 1929 and spurred Congress to take unprecedented steps to rein in the freewheeling banking industry.“[An] admirable study of the U.S. banking world after the Wall Street crash of 1929.”—Pittsburgh Post-Gazette“An excellent account of the Pecora hearings that should be read by every-one interested in financial reform. At the same time, it is a penetrating Wall Street morality tale that should evoke a strong sense of déjà vu in its readers.” —Charles Geisst, author of Wall Street: A History

PENGUIN PRESS HARDCOVER 352 PP. 978-1-59420-272-8 $27.95

ALSO OF INTEREST:

CHARLES D . ELL ISThe Partnership: The Making of Goldman Sachs“Rich with insider lore as well as the closed-door dramas of partnership clashes.”—The New York Times Book ReviewPENGUIN PAPERBACK 752 PP. 978-0-14-311612-7 $20.00

JANE KAMENSKYThe Exchange Artist: A Tale of High-Flying Speculation and America’s First Banking Collapse“Dazzling, disturbing....Artfully exposes the fragility of the paper econo-my....This book is as much a history of a banking crisis as an excavation of the foundations of the American economy. It will astonish.”—Jill Lepore, Harvard UniversityPENGUIN PAPERBACK 464 PP. 978-0-14-311490-1 $17.00

KEN AULETTAGoogledThe End of the World As We Know It

“The fullest account yet of the rise of one of the most profitable, most power-ful, and oddest businesses the world has ever seen.”—San Francisco Chronicle“Functions as a fine primer for anyone looking to get a grip on the com-pany’s history and its repercussions on the current media landscape.” —Los Angeles TimesPENGUIN PAPERBACK 400 PP. 978-0-14-311804-6 $16.00

MICHAEL BLANDINGThe Coke MachineThe Dirty Truth Behind the World’s Favorite Soft Drink

“A terrific introduction to the inner workings of corporate capitalism as it plays out on a global scale.”—Marion Nestle, New York University“Coke’s domination of the market begins to look less like a triumph of advertising and more like a symptom of the dark side of globalization.” —Financial TimesAVERY HARDCOVER 320 PP. 978-1-58333-406-5 $26.00

PETER N ICHOLSOil and IceA Story of Arctic Disaster and the Rise and Fall of America’s Last Whaling Dynasty

“An engaging account of one grim season north of the Bering Sea and at the same time a workmanlike recounting of the entire story of American whal-ing.”—The Providence Journal“Dives deep into the history of America’s first oil industry. This eloquent and intelligent work opens a vivid, entertaining window into a pivotal period in the American past.”—Derek Lundy, author of Godforsaken SeaPENGUIN PAPERBACK 304 PP. 978-0-14-311836-7 $16.00

BRYAN BURROUGHThe Big RichThe Rise and Fall of the Greatest Texas Oil Fortunes

Weaving together the multigenerational sagas of the oil industry’s four wealth-iest families, Burrough charts the rise and fall of the men known in their day as the Big Four: Roy Cullen, H. L. Hunt, Clint Murchison, and Sid Richardson. “Burrough brings each of his outsized subjects brilliantly to life, pitching their individual epics against a grand narrative of rise and decline.”—The New YorkerPENGUIN PAPERBACK 480 PP. 978-0-14-311682-0 $16.00

BEN TARNOFFMoneymakersThe Wicked Lives and Surprising Adventures of Three Notorious Counterfeiters

Recounts the colorful histories of three of America’s most successful counter-feiters—Owen Sullivan, David Lewis, and Samuel Upham.“Tarnoff has brought to life three unforgettable characters while at the same time providing a window onto the tumultuous financial situation that charac-terized early American life.”—Doris Kearns Goodwin.PENGUIN PRESS HARDCOVER 368 PP. 978-1-59420-287-2 $27.95

ANDREW ROSS SORK INToo Big to FailThe Inside Story of How Wall Street and Washington Fought to Save the Financial System—and Themselves

“Sorkin’s strength is that he knows Wall Street intimately and he brings to life its biggest domestic crisis with immense reporting zeal and narrative skill.” —Financial Times

PENGUIN PAPERBACK 624 PP. 978-0-14-311824-4 $18.00A Loeb Award Winner; shortlisted for the 2010 Financial Times and Goldman Sachs Business Book of the Year

PETER CHAPMANThe Last of the Imperious RichLehman Brothers, 1844–2008

“An object lesson in the dangers of aggressive short-term thinking in finance. Lehman's journey from helping companies like Campbell Soup to perpetrat-ing modern financial schemes is a parable of how the markets went wrong.” —Frank Partnoy, University of San DiegoPORTFOLIO HARDCOVER 320 PP. 978-1-59184-309-2 $27.95

SEBAST IAN MALLABYMore Money Than GodHedge Funds and the Making of a New Elite

“The definitive history of the hedge fund, a compelling narrative full of larger than life characters and dramatic tales. Mallaby weaves into his narrative just the right amount of economic theory and market history, and he has a won-derful knack for explaining complex trading strategies in simple and elegant prose.”—The Washington Post

PENGUIN PRESS HARDCOVER 496 PP. 978-1-59420-255-1 $29.95PENGUIN PAPERBACK 496 PP. 978-0-14-311941-8 $17.00Paperback available June 2011

N E W T I T L E S I N E C O N O M I C H I S T O R Y N E W T I T L E S I N E C O N O M I C H I S T O R Y N E W T I T L E S I N E C O N O M I C H I S T O R Y

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L IAQUAT AHAMEDLords of FinanceThe Bankers Who Broke the World

Ahamed examines how the decisions made by a small number of central bank-ers formed the primary cause of the Great Depression, the effects of which set the stage for World War II and reverberated for decades. “The gold standard’s role in the worldwide depression of the 1930s has been probed before....But Ahamed—a hedge fund adviser, a World Bank veteran and a supple writer—personalizes the story, exploring how insular relation-ships led to bad choices.”—The Washington Post“A grand, sweeping narrative of immense scope and power, the book describes a world that long ago receded from memory: the West after World War I, a time of economic fragility, of bubbles followed by busts and of a cascading series of events that led to the Great Depression.”—The New York TimesPENGUIN PAPERBACK 576 PP. 978-0-14-311680-6 $18.00Winner of the Pulitzer Prize for History; a Financial Times and Goldman Sachs Business Book of the Year

MICHAEL PER INOThe Hellhound of Wall StreetHow Ferdinand Pecora’s Investigation of the Great Crash Forever Changed American Finance

A gripping account of the underdog Senate lawyer who unmasked the finan-cial wrongdoing that led to the Crash of 1929 and spurred Congress to take unprecedented steps to rein in the freewheeling banking industry.“[An] admirable study of the U.S. banking world after the Wall Street crash of 1929.”—Pittsburgh Post-Gazette“An excellent account of the Pecora hearings that should be read by every-one interested in financial reform. At the same time, it is a penetrating Wall Street morality tale that should evoke a strong sense of déjà vu in its readers.” —Charles Geisst, author of Wall Street: A History

PENGUIN PRESS HARDCOVER 352 PP. 978-1-59420-272-8 $27.95

ALSO OF INTEREST:

CHARLES D . ELL ISThe Partnership: The Making of Goldman Sachs“Rich with insider lore as well as the closed-door dramas of partnership clashes.”—The New York Times Book ReviewPENGUIN PAPERBACK 752 PP. 978-0-14-311612-7 $20.00

JANE KAMENSKYThe Exchange Artist: A Tale of High-Flying Speculation and America’s First Banking Collapse“Dazzling, disturbing....Artfully exposes the fragility of the paper econo-my....This book is as much a history of a banking crisis as an excavation of the foundations of the American economy. It will astonish.”—Jill Lepore, Harvard UniversityPENGUIN PAPERBACK 464 PP. 978-0-14-311490-1 $17.00

KEN AULETTAGoogledThe End of the World As We Know It

“The fullest account yet of the rise of one of the most profitable, most power-ful, and oddest businesses the world has ever seen.”—San Francisco Chronicle“Functions as a fine primer for anyone looking to get a grip on the com-pany’s history and its repercussions on the current media landscape.” —Los Angeles TimesPENGUIN PAPERBACK 400 PP. 978-0-14-311804-6 $16.00

MICHAEL BLANDINGThe Coke MachineThe Dirty Truth Behind the World’s Favorite Soft Drink

“A terrific introduction to the inner workings of corporate capitalism as it plays out on a global scale.”—Marion Nestle, New York University“Coke’s domination of the market begins to look less like a triumph of advertising and more like a symptom of the dark side of globalization.” —Financial TimesAVERY HARDCOVER 320 PP. 978-1-58333-406-5 $26.00

PETER N ICHOLSOil and IceA Story of Arctic Disaster and the Rise and Fall of America’s Last Whaling Dynasty

“An engaging account of one grim season north of the Bering Sea and at the same time a workmanlike recounting of the entire story of American whal-ing.”—The Providence Journal“Dives deep into the history of America’s first oil industry. This eloquent and intelligent work opens a vivid, entertaining window into a pivotal period in the American past.”—Derek Lundy, author of Godforsaken SeaPENGUIN PAPERBACK 304 PP. 978-0-14-311836-7 $16.00

BRYAN BURROUGHThe Big RichThe Rise and Fall of the Greatest Texas Oil Fortunes

Weaving together the multigenerational sagas of the oil industry’s four wealth-iest families, Burrough charts the rise and fall of the men known in their day as the Big Four: Roy Cullen, H. L. Hunt, Clint Murchison, and Sid Richardson. “Burrough brings each of his outsized subjects brilliantly to life, pitching their individual epics against a grand narrative of rise and decline.”—The New YorkerPENGUIN PAPERBACK 480 PP. 978-0-14-311682-0 $16.00

BEN TARNOFFMoneymakersThe Wicked Lives and Surprising Adventures of Three Notorious Counterfeiters

Recounts the colorful histories of three of America’s most successful counter-feiters—Owen Sullivan, David Lewis, and Samuel Upham.“Tarnoff has brought to life three unforgettable characters while at the same time providing a window onto the tumultuous financial situation that charac-terized early American life.”—Doris Kearns Goodwin.PENGUIN PRESS HARDCOVER 368 PP. 978-1-59420-287-2 $27.95

ANDREW ROSS SORK INToo Big to FailThe Inside Story of How Wall Street and Washington Fought to Save the Financial System—and Themselves

“Sorkin’s strength is that he knows Wall Street intimately and he brings to life its biggest domestic crisis with immense reporting zeal and narrative skill.” —Financial Times

PENGUIN PAPERBACK 624 PP. 978-0-14-311824-4 $18.00A Loeb Award Winner; shortlisted for the 2010 Financial Times and Goldman Sachs Business Book of the Year

PETER CHAPMANThe Last of the Imperious RichLehman Brothers, 1844–2008

“An object lesson in the dangers of aggressive short-term thinking in finance. Lehman's journey from helping companies like Campbell Soup to perpetrat-ing modern financial schemes is a parable of how the markets went wrong.” —Frank Partnoy, University of San DiegoPORTFOLIO HARDCOVER 320 PP. 978-1-59184-309-2 $27.95

SEBAST IAN MALLABYMore Money Than GodHedge Funds and the Making of a New Elite

“The definitive history of the hedge fund, a compelling narrative full of larger than life characters and dramatic tales. Mallaby weaves into his narrative just the right amount of economic theory and market history, and he has a won-derful knack for explaining complex trading strategies in simple and elegant prose.”—The Washington Post

PENGUIN PRESS HARDCOVER 496 PP. 978-1-59420-255-1 $29.95PENGUIN PAPERBACK 496 PP. 978-0-14-311941-8 $17.00Paperback available June 2011

N E W T I T L E S I N E C O N O M I C H I S T O R Y N E W T I T L E S I N E C O N O M I C H I S T O R Y N E W T I T L E S I N E C O N O M I C H I S T O R Y

TITLE ISBN FEE

Course Name: ___________________________________________________________________________________________________________________________

Term:____________________________________________________________________________________ Anticipated Enrollment: _____________________

Course Name: ___________________________________________________________________________________________________________________________

Term:____________________________________________________________________________________ Anticipated Enrollment: _____________________

Course Name: ___________________________________________________________________________________________________________________________

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PAPERBACKS: $5.00HARDCOVERS: $10.00

SEND COMPLETED FORM TO:PENGUIN GROUP (USA) Academic Marketing Dept. 375 Hudson Street New York, NY 10014-3657OR: Fax requests with completed credit card details to212.366.2933

All orders are subject to stock availability at the time they are processed. Please wait to order our forthcoming titles until the available month.Books will be sent to school address only. Allow a minimum of 10 business days for delivery.All examination copy orders require a U.S. ship-to address.No PO boxes please.

*Appropriate state and local sales tax must be included for your order to be processed.

Subtotal: _____________________

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EXAMINATION COPY ORDER FORM / ECONOMIC HISTORY 2011

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THIS ORDER FORM IS FOR BOOKS TO BE CONSIDERED FOR COURSE ADOPTION ONLY.

QUESTIONS? COMMENTS? CONTACT US AT: ACADEMIC@PENGUIN.COMPENGUIN GROUP USA WWW.PENGUIN.COM/ACADEMIC ECONOMIC HISTORY 2011PENGUIN GROUP USA WWW.PENGUIN.COM/ACADEMIC ECONOMIC HISTORY 2011PENGUIN GROUP USA WWW.PENGUIN.COM/ACADEMIC ECONOMIC HISTORY 2011

L IAQUAT AHAMEDLords of FinanceThe Bankers Who Broke the World

Ahamed examines how the decisions made by a small number of central bank-ers formed the primary cause of the Great Depression, the effects of which set the stage for World War II and reverberated for decades. “The gold standard’s role in the worldwide depression of the 1930s has been probed before....But Ahamed—a hedge fund adviser, a World Bank veteran and a supple writer—personalizes the story, exploring how insular relation-ships led to bad choices.”—The Washington Post“A grand, sweeping narrative of immense scope and power, the book describes a world that long ago receded from memory: the West after World War I, a time of economic fragility, of bubbles followed by busts and of a cascading series of events that led to the Great Depression.”—The New York TimesPENGUIN PAPERBACK 576 PP. 978-0-14-311680-6 $18.00Winner of the Pulitzer Prize for History; a Financial Times and Goldman Sachs Business Book of the Year

MICHAEL PER INOThe Hellhound of Wall StreetHow Ferdinand Pecora’s Investigation of the Great Crash Forever Changed American Finance

A gripping account of the underdog Senate lawyer who unmasked the finan-cial wrongdoing that led to the Crash of 1929 and spurred Congress to take unprecedented steps to rein in the freewheeling banking industry.“[An] admirable study of the U.S. banking world after the Wall Street crash of 1929.”—Pittsburgh Post-Gazette“An excellent account of the Pecora hearings that should be read by every-one interested in financial reform. At the same time, it is a penetrating Wall Street morality tale that should evoke a strong sense of déjà vu in its readers.” —Charles Geisst, author of Wall Street: A History

PENGUIN PRESS HARDCOVER 352 PP. 978-1-59420-272-8 $27.95

ALSO OF INTEREST:

CHARLES D . ELL ISThe Partnership: The Making of Goldman Sachs“Rich with insider lore as well as the closed-door dramas of partnership clashes.”—The New York Times Book ReviewPENGUIN PAPERBACK 752 PP. 978-0-14-311612-7 $20.00

JANE KAMENSKYThe Exchange Artist: A Tale of High-Flying Speculation and America’s First Banking Collapse“Dazzling, disturbing....Artfully exposes the fragility of the paper econo-my....This book is as much a history of a banking crisis as an excavation of the foundations of the American economy. It will astonish.”—Jill Lepore, Harvard UniversityPENGUIN PAPERBACK 464 PP. 978-0-14-311490-1 $17.00

KEN AULETTAGoogledThe End of the World As We Know It

“The fullest account yet of the rise of one of the most profitable, most power-ful, and oddest businesses the world has ever seen.”—San Francisco Chronicle“Functions as a fine primer for anyone looking to get a grip on the com-pany’s history and its repercussions on the current media landscape.” —Los Angeles TimesPENGUIN PAPERBACK 400 PP. 978-0-14-311804-6 $16.00

MICHAEL BLANDINGThe Coke MachineThe Dirty Truth Behind the World’s Favorite Soft Drink

“A terrific introduction to the inner workings of corporate capitalism as it plays out on a global scale.”—Marion Nestle, New York University“Coke’s domination of the market begins to look less like a triumph of advertising and more like a symptom of the dark side of globalization.” —Financial TimesAVERY HARDCOVER 320 PP. 978-1-58333-406-5 $26.00

PETER N ICHOLSOil and IceA Story of Arctic Disaster and the Rise and Fall of America’s Last Whaling Dynasty

“An engaging account of one grim season north of the Bering Sea and at the same time a workmanlike recounting of the entire story of American whal-ing.”—The Providence Journal“Dives deep into the history of America’s first oil industry. This eloquent and intelligent work opens a vivid, entertaining window into a pivotal period in the American past.”—Derek Lundy, author of Godforsaken SeaPENGUIN PAPERBACK 304 PP. 978-0-14-311836-7 $16.00

BRYAN BURROUGHThe Big RichThe Rise and Fall of the Greatest Texas Oil Fortunes

Weaving together the multigenerational sagas of the oil industry’s four wealth-iest families, Burrough charts the rise and fall of the men known in their day as the Big Four: Roy Cullen, H. L. Hunt, Clint Murchison, and Sid Richardson. “Burrough brings each of his outsized subjects brilliantly to life, pitching their individual epics against a grand narrative of rise and decline.”—The New YorkerPENGUIN PAPERBACK 480 PP. 978-0-14-311682-0 $16.00

BEN TARNOFFMoneymakersThe Wicked Lives and Surprising Adventures of Three Notorious Counterfeiters

Recounts the colorful histories of three of America’s most successful counter-feiters—Owen Sullivan, David Lewis, and Samuel Upham.“Tarnoff has brought to life three unforgettable characters while at the same time providing a window onto the tumultuous financial situation that charac-terized early American life.”—Doris Kearns Goodwin.PENGUIN PRESS HARDCOVER 368 PP. 978-1-59420-287-2 $27.95

ANDREW ROSS SORK INToo Big to FailThe Inside Story of How Wall Street and Washington Fought to Save the Financial System—and Themselves

“Sorkin’s strength is that he knows Wall Street intimately and he brings to life its biggest domestic crisis with immense reporting zeal and narrative skill.” —Financial Times

PENGUIN PAPERBACK 624 PP. 978-0-14-311824-4 $18.00A Loeb Award Winner; shortlisted for the 2010 Financial Times and Goldman Sachs Business Book of the Year

PETER CHAPMANThe Last of the Imperious RichLehman Brothers, 1844–2008

“An object lesson in the dangers of aggressive short-term thinking in finance. Lehman's journey from helping companies like Campbell Soup to perpetrat-ing modern financial schemes is a parable of how the markets went wrong.” —Frank Partnoy, University of San DiegoPORTFOLIO HARDCOVER 320 PP. 978-1-59184-309-2 $27.95

SEBAST IAN MALLABYMore Money Than GodHedge Funds and the Making of a New Elite

“The definitive history of the hedge fund, a compelling narrative full of larger than life characters and dramatic tales. Mallaby weaves into his narrative just the right amount of economic theory and market history, and he has a won-derful knack for explaining complex trading strategies in simple and elegant prose.”—The Washington Post

PENGUIN PRESS HARDCOVER 496 PP. 978-1-59420-255-1 $29.95PENGUIN PAPERBACK 496 PP. 978-0-14-311941-8 $17.00Paperback available June 2011

N E W T I T L E S I N E C O N O M I C H I S T O R Y N E W T I T L E S I N E C O N O M I C H I S T O R Y N E W T I T L E S I N E C O N O M I C H I S T O R Y

TITLE ISBN FEE

Course Name: ___________________________________________________________________________________________________________________________

Term:____________________________________________________________________________________ Anticipated Enrollment: _____________________

Course Name: ___________________________________________________________________________________________________________________________

Term:____________________________________________________________________________________ Anticipated Enrollment: _____________________

Course Name: ___________________________________________________________________________________________________________________________

Term:____________________________________________________________________________________ Anticipated Enrollment: _____________________

Course Name: ___________________________________________________________________________________________________________________________

Term:____________________________________________________________________________________ Anticipated Enrollment: _____________________

PLEASE INDICATE YOUR FORM OF PAYMENT BELOW:

Visa Master Card AmEx Discover Exp. Date: __________________________

Card No.: _______________________________________________________________________________________

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_________________________________________________________________________________________________

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SHIP TO:

Name: __________________________________________________________________________________________

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Department: ____________________________________________________________________________________

Street Address (required): _____________________________________________________________________

_________________________________________________________________________________________________

City: _____________________________________________ State: ____________ Zip: _____________________

PAPERBACKS: $5.00HARDCOVERS: $10.00

SEND COMPLETED FORM TO:PENGUIN GROUP (USA) Academic Marketing Dept. 375 Hudson Street New York, NY 10014-3657OR: Fax requests with completed credit card details to212.366.2933

All orders are subject to stock availability at the time they are processed. Please wait to order our forthcoming titles until the available month.Books will be sent to school address only. Allow a minimum of 10 business days for delivery.All examination copy orders require a U.S. ship-to address.No PO boxes please.

*Appropriate state and local sales tax must be included for your order to be processed.

Subtotal: _____________________

*SalesTax: _____________________

TotalFee: _____________________

EXAMINATION COPY ORDER FORM / ECONOMIC HISTORY 2011

PAPERBACKS $5.00 HARDCOVERS $10.00

THIS ORDER FORM IS FOR BOOKS TO BE CONSIDERED FOR COURSE ADOPTION ONLY.

QUESTIONS? COMMENTS? CONTACT US AT: ACADEMIC@PENGUIN.COMPENGUIN GROUP USA WWW.PENGUIN.COM/ACADEMIC ECONOMIC HISTORY 2011PENGUIN GROUP USA WWW.PENGUIN.COM/ACADEMIC ECONOMIC HISTORY 2011PENGUIN GROUP USA WWW.PENGUIN.COM/ACADEMIC ECONOMIC HISTORY 2011