A COMPLETE SOCIAL MEDIA MARKETING GUIDE

Social Media Optimization/ Social Media Marketing

What is Social Media Optimization?

Social media optimization (SMO) is the use of a number of social media outlets and communities to create publicity to increase the awareness of a product, brand or events.

Types Of Social Media

Types of social media involved including  social news and book marking sites as well as social networking sites, such as Twitter,  video and blogging sites.

SMO And SEO

SMO is similar to search engine optimization in that the goal is to generate traffic and brand awareness. In general, SMO refers to optimizing a website and its content in terms of sharing across different social networking sites.

Popular Social Media Platforms

FacebookTwitter Google+ LinkedInPinterestInstagramXing

DisqusSnapchatTumblrTwooMyMFBYouTube Medium

See Also

Related: The Real Power Of Social Media For An Online Business

Choose Top 5 Most Widely Used Networks

FacebookTwitterGoogle +Linked InTumblerPinterest

Things To Consider At Beginning

You can not jump into successful business on all the social media sites.

Instead it’s a better approach to target only the few top ranked with high traffic and do well on them.

Listen, Think, Do - Framework

Before starting SMO you should listen from people engaged in social Media.

Helps to determine the usage of Keywords, Brand names, hash tags for businesses.

• Things start from listening, effective listening practices can make you help in good SMO practices and to make better strategies listening can help us.

Also

Use Socialmention.Com

It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google, etc.

Similar Platforms

Working of SocialMention

Google Analytics http://www.google.com/analytics/

This is where social analytics come into play. Through social analytics, an organization can determine.

Which individuals are sharing content and links and their sentiment about it.

Use URL Shorteners

What are URL Shorteners? A URL shortener converts a regular URL into a new short

format. In other words. Some URL shorteners provide you tracking abilities, so you can track how many clicks you receive on the URL.

Some Famous Link Shortening Websites:

https://bitly.com/ https://goo.gl/ http://ow.ly/url/shorten-url

Brief Introduction of Facebook

It was founded on February 4, 2004, Cambridge, Massachusetts, United States. (CEO: Mark Zuckerberg)

Initial Services : The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy league, and Stanford university.

Facebook Users

Facebook have become one of the most widely used sites all around the world.

With over 1.4 Billion users and huge involvement of users on Facebook a company can not ignore the value of Facebook.

Facebook have helped millions of businesses to grow and have made them successful.

First Things First

Facebook ProfilesFacebook pages and groupsMostly Groups and Pages are used by Brands,

companies, Societies, Educational Institutes to promote their business or ideas.

Keep in Mind: People use Facebook for FunPeople don`t care about our business name until it is a

Brand Name.

These are the well known brands where as people don`t remember the name of local shops in markets

Pages : How To Name Your Facebook Pages?

Let`s Suppose We Are In T Shirt Business:

Don’t name your page T-shirt, New T-shirts. I mean who cares if you are in T-shirt Industry?

Millions of vendors are already working in this industry.

What to name then? What about Calling it : “ Unique T-shirt Designs “

“Amazing T-shirts “ “We Love T-shirts”

Business : Selling Shoes. Page Name “I love High Heels”

Lets Talk Further About Naming A Facebook Page

PICKING A PAGE NAME: At least one of the following criteria should be met while creating a Facebook fan page.

It relates to a product or service you have passion for.

It solves a problem your target group is experiencing

It connects to a deep desire people have

Post The Right Content

The next step is putting relevant content which should be interesting and should engage your audience.

Content should be relevant.Don’t get off the topic.

Four Major Types Of Content On Facebook:

Four major types of content on Facebook:

1. Videos2. Photos3. Text4. LinksQuestion: Which Content is Most Appropriate

to engage our Audience?The best approach is to experiment.

Experimenting Procedure

We have to post all four types of content at the start and keep in mind that staying relevant to idea of page is a must.

Upload photos + Text = See the responseUpload Videos = See if you are getting the

views – Upload Eye catching photos.Upload links of sites and blogs which are

related to your Facebook page.

Worth of Pictures

•People have busy lives

•Watching videos and reading long text content is always time consuming

•Why not Convey your Message with creative Images

Sometimes creative pictures might also won`t work – So keep on experimenting use page Insights, have a look at your posts and see which posts are getting Engagements

Deciding When To Post

Using page Insights we can guess the best time for our Posts.

Number Of Posts

Writing too many posts can irritate your users

Again Experimenting is best to determine how many posts a day is working.

Writing 3 to 5 effective, creative and interesting posts is mostly recommended.

If our posts are too less in number “Talking about” will eventually decrease

Increasing Engagement with FB Post

Boosting a Post : More chances that people will see our post in their news feed.

Difference Between Organic And Paid Reach

Organic : Number of unique people who saw our post in news feed or through our page.

Paid : Number of unique people who saw our post through an ad.

Importance of boosting Posts: In 2012 on average only 16% of FB page fans see the post of page.

FB changed their algorithm and now the reach is much more lower. Now to get huge reach for posts we need to boost it.

Which Posts Should We Promote

Posts with a PromotionPost with a call to actionPost with a sense of urgency : Insert website links

in them so people clicks on them and make precise links using bit.ly

Posts with video promotions

https://www.facebook.com/facebookhttps://www.facebook.com/twitterhttps://www.facebook.com/google

Responding To Comments

People are going To message We should always reply - It reflects our

seriousness.We should be polite - Having a little humor is

better ,this way people will share our page.When people post - We should always reply,

write comments, like the posts. 

Monetizing Facebook Pages

Amazon Products (We can use Amazon affiliate programs as well)

Tea Spring - To create campaigns of Hoodies and T-shirts. www.teespring.com

We can create our own products line and promote it on Amazon and from Amazon we can promote our Facebook page

Build a mailing list (Market on those email addresses , Write Professional emails , Avoid being a Spammer)

How Often Should We Change Profile And Cover Photos On Our Page

Sometimes Profile picture becomes identity of Page, So changing it could bring confusions among audience.

However changing Cover Photos after one or two weeks might prove effective.

Profile Pictures and Cover Photos should be creative, reflecting the idea of Page and should catch users.

More Uses of Facebook

Using Facebook Pages To Promote your sitesPromote your Amazon, E-Bay ProductsPromote the Profiles of freelancers profiles

on freelancing sites like freelancer, Odesk, Fivver etc.

Tool For Creating Awesome Designs (wwwcanva.com)

Like For Like, Share 4 Share, Comment For Comment, Review 4 Review.

There are Facebook pages and groups where users engage themselves to promote each others pages, groups, sites etc.

We should join those pages in order to promote our pages.

If we show positive attitude to others, like there posts, share them and give them reviews we will also get better response.

Working Of SMO On Twitter

We can create only user profiles or company profiles.

There is no concept of page or group in twitter so we have to promote our campaigns using the profiles.

We can tweet, retweet, send messages using twitter containing the links of our pages, websites etc.

We Can Create Headers For Twitter

The Power Of Twitter

Using Twitter We Can. . . .

Publish ContentDo BloggingSend Messages Publicly to a Lots of PeopleSend a message to a specific person publiclySend a message to a person privately Tweet, ReTweet Having The Power Of SEO Ranking

Google +

•It is a social media site owned by Google which works just like other famous social media sites. •Users can use it with there Google Accounts. •We can import Contacts in it. •We can create social circles according to our interests and name them according to interest for example we can create a different circle for friends , family and social friends, etc. •Google+ Shows views of Users, We should make friend the profiles big view numbers.

Google Trends, Twitter Trends

We can use Hash tag checker tools https://www.hashtags.org , http://vidstatsx.com

Guess which post we should do.http://www.google.com.pk/trends/Trends24.in twitter trendsFree hash tag checking tools

Country Specific Profiles

Many users ask to promote there pages, websites, groups according to specific countries.

We can make country specific profiles and add users of those countries. This will help us to generate country specific traffic.

Stay Relevant

In social media marketing we should always stay relevant.

E.g. we should always follow those people on twitter who have similar interests. It will help us to achieve our targets.

We should upload relevant content , staying off the topic will divert our users and there is a possibility that many users un follow us or leave our Facebook pages.

Using Images With Posts Is Sometimes Good.

A picture can generate high engagement in our posts so it is a good idea to use graphics and images which are related and interesting.

There are online tools to create appropriate images for social media.

One of them is www.canva.com

Advantages And Disadvantages Of Social Media

Worldwide ConnectivityCommonality of InterestReal-Time Information SharingFree AdvertisingIncreased News Cycle Speed

Disadvantages of Social Networking

Reduction in Face to Face ConnectionsRisks of Fraud or Identity TheftTime Waster

A Nielsen report explains that social networking can be a big waste of time that sucks 17 percent of our Internet time down the non-productivity drain. 

Corporate Invasion of PrivacySocial networking invites major corporations to invade your privacy and sell your personal information.

For Social Media Geeks, Please Visit Social Media Marketing Dubai

Website: www.spiralclick.com Email: bd@spiralclick.com

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