a coaching case study of bahsbm

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1 A coaching case study of BA (Hons) Sport Business Management students (2009‐2012) Pre‐amble: This paper refers to an undergraduate 3‐year degree programme where students were gradually (year on year) introduced to a new system of ‘coaching’. This innovative approach was endorsed by a 3 year JISC funded programme and led by Professor Janet Finlay who set up a support team to assist in the research and development of a programme known as PC3‐Personalised Curriculum Creation through Coaching. Downey (2003:21) defines coaching as “…the art of facilitating the performance, learning and development of another”. This emphasis demonstrates a shift in the needs and demands of potential students with a focus on what Nothedge (2003) describes as a learning process, which is initiated and accomplished by the student. The major pedagogic shift here is from a teacher/lecturer lead to a student lead for a variety of personal and professional development initiatives within the course. Over the timeframe of the funding, the PC3 programme changed direction on a number of occasions (refer to the Institutional Story for further details) but what follows is a case study which evidences a systematic approach to rolling out a ‘coaching ethos’ to a new cohort of student every year for 3 years. However, because of the way in which this approach was received by the students and because of the compatibility with business coaching the PC3 ‘coaching ethos’ soon became integrated into each level of the degree and even as an assessed piece of work at each level. Clutterbuck and Megginson (2008) relate to this strategy when they recognise that coaching can be linked as a main driver to support core business. The programmes success must not only be evidenced by the staff’s recognition of the pedagogic value of this change but more significantly by the ‘students voice’ which demonstrated that the ‘coaching value’ was to be recognised as being an essential tool in the delivery of a series of modules and where the students themselves are identified as the true ‘agents of change’. Indeed Northedge (2003:169) goes on to demonstrate a greater insight into his theory when he states, “the teacher’s role is to ‘facilitate’ this learning”. This directional change must also be recognised against a backdrop of modular reductions and periodic review where the pressures and constraints of traditional Personal Development modules are often perceived as having little value. In these cases modules similar to the ones in this case study are diminishing and being replaced by less modules with increased academic content or modules with a new graduate attribute focus such as e‐learning and globalisation. Introduction: As with the ideology of business coaching, coaching in this academic sense of the word has also taken some of it’s influence from the visible aspects of today’s sports coaches who have helped to shape the ‘thinking and approaches to applying coaching in the workplace’ (Parsloe and Leedham 2009:5). This complicated mix between the true

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AcoachingcasestudyofBA(Hons)SportBusinessManagementstudents(2009‐2012)

Pre‐amble:Thispaperreferstoanundergraduate3‐yeardegreeprogrammewherestudentsweregradually(yearonyear)introducedtoanewsystemof‘coaching’.Thisinnovativeapproachwasendorsedbya3yearJISCfundedprogrammeandledbyProfessorJanetFinlaywhosetupasupportteamtoassistintheresearchanddevelopmentofaprogrammeknownasPC3‐PersonalisedCurriculumCreationthroughCoaching.Downey(2003:21)definescoachingas“…theartoffacilitatingtheperformance,learninganddevelopmentofanother”.ThisemphasisdemonstratesashiftintheneedsanddemandsofpotentialstudentswithafocusonwhatNothedge(2003)describesasalearningprocess,whichisinitiatedandaccomplishedbythestudent. Themajorpedagogicshifthereisfromateacher/lecturerleadtoastudentleadforavarietyofpersonalandprofessionaldevelopmentinitiativeswithinthecourse.Overthetimeframeofthefunding,thePC3programmechangeddirectiononanumberofoccasions(refertotheInstitutionalStoryforfurtherdetails)butwhatfollowsisacasestudywhichevidencesasystematicapproachtorollingouta‘coachingethos’toanewcohortofstudenteveryyearfor3years.However,becauseofthewayinwhichthisapproachwasreceivedbythestudentsandbecauseofthecompatibilitywithbusinesscoachingthePC3‘coachingethos’soonbecameintegratedintoeachlevelofthedegreeandevenasanassessedpieceofworkateachlevel.ClutterbuckandMegginson(2008)relatetothisstrategywhentheyrecognisethatcoachingcanbelinkedasamaindrivertosupportcorebusiness.Theprogrammessuccessmustnotonlybeevidencedbythestaff’srecognitionofthepedagogicvalueofthischangebutmoresignificantlybythe‘studentsvoice’whichdemonstratedthatthe‘coachingvalue’wastoberecognisedasbeinganessentialtoolinthedeliveryofaseriesofmodulesandwherethestudentsthemselvesareidentifiedasthetrue‘agentsofchange’.IndeedNorthedge(2003:169)goesontodemonstrateagreaterinsightintohistheorywhenhestates,“theteacher’sroleisto‘facilitate’thislearning”.ThisdirectionalchangemustalsoberecognisedagainstabackdropofmodularreductionsandperiodicreviewwherethepressuresandconstraintsoftraditionalPersonalDevelopmentmodulesareoftenperceivedashavinglittlevalue.Inthesecasesmodulessimilartotheonesinthiscasestudyarediminishingandbeingreplacedbylessmoduleswithincreasedacademiccontentormoduleswithanewgraduateattributefocussuchase‐learningandglobalisation.Introduction:Aswiththeideologyofbusinesscoaching,coachinginthisacademicsenseofthewordhasalsotakensomeofit’sinfluencefromthevisibleaspectsoftoday’ssportscoacheswhohavehelpedtoshapethe‘thinkingandapproachestoapplyingcoachingintheworkplace’(ParsloeandLeedham2009:5).Thiscomplicatedmixbetweenthetrue

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meaningoftheword‘coaching’wasdescribedtothestudentsinthecontextofenhancingtheirownpersonaldevelopmentskills,howeversomestudentsstillfoundithardtodistinguishbetweencoaching(inthisacademicsense),sportcoachingandmentoring;Student1;‘I'menthusiasticaboutusingcoaching;weusedpersonalcoachingbetweenstudentsinourWorkBasedLearningModulelastyear.IfeltbeingcoachedbenefittedmeasIbecametorealisethatIwasactuallyawareofallmyweaknessesandwiththeencouragementofmycoachingbuddybecameperfectlyawareofwhatIneededtochangeaboutmyselfinordertodevelop.However,withoutthementoringofmycoachingbuddyIwouldn'tofaskedmyselfthesamequestionsandwouldprobablynothaveacknowledgedmyweaknesses.’Whileitisgoodtoseethevaluewhichthisstudentplacesoncoachingitisalsonoticeablethattowardstheendofthisstatementthestudentaddsthewordmentoringandthereforeitmaybetruetosuggestthatinthiscasestudent1mayhavereceivedbenefitsfromaformofmentoringpracticeaswellasfromagenuinecoachingpractice.However,thisiscommonplaceandnotuniquetothiscasestudy;indeedParsloeandLeedham(2009:3)evennotethat‘…itisnotsurprisingthatthereisstillconfusionoverdefinitionsandlanguage’andDowney(2003)notesthatotherthancoachingthereisarangeofotherapproachessuchascounselling,self‐actualisationmovementandnero‐linguisticprogramming.Thereisnowonderthen,thatstudentsthenmayoftenunderstandtheacademicway,whichtheyhavebeentaughttocoachbutthattheyoftengetconfusedaboutwhetheritiscoaching,sportscoachingormentoringetc.Todemonstratethisfurther,student2,makescommentsaboutreceivingadvicefromtheirpartnerandthiscanonlyservetohighlightsomeoftheconfusionaroundtheintroductiontotheethosofcoaching;‘NotonlywasIhelpedoutwhenIaskedmycoachingpartnersforadvice,butalsowhentheycametometoaskmeforhelpIwasabletoseethedifferentanglesthatpeopleweretakingtotackletheassignments.Itwasverybeneficialtome.’However,notingtheabovesomestudentsdorecognisetheimportanceofcoachinginrelationtothemoderndaysocietyinwhichweliveandmoreimportantlyfromaperspectiveofemploymentandthebenefitsitbrings;Student3;‘CoachingissomethingofwhichIfeelisreallyimportantinmyselfdevelopmentintwoways;IneedtobecoachedtoaidwithmyeducationandallrounddevelopmentbutalsotheabilitytocoachothersisausefultooltoaidindevelopingskillsofwhichIwillneedtouseonceemployedasIdoaimtoworkathigherlevelswithinanorganisationthereforetheabilitytocoachsuccessfullywillbeanimportantskill.’Student4alsoprovidesaninsightintohowmuchtheyhavevaluedthecoachingwork,whichtheycompletedonthecourse;

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‘TheexperiencedefinitelybenefitedmyWorkBasedLearningworkasmycoachingpartnerhelpedmetomakemyoutcomesSMARTERandalsomadememoreconfident‘Althoughsomeoftheevidenceabovedemonstratesconfusionabouttheuseofcoachingandmentoringandidentifiesthatinsomecases‘advice’hasbeenprovided,JackandMattbelowdemonstratethereuseofcoachingandinparticularthewayinwhichappropriatequestioningcanputtheemphasisbackonthecoachee; Jack:Ithinkthattheyareallimportantbutonethingthatreallystruckmeduringcompletingthediagnosticexercisesandcompletingworkinsemester1wasthatIhavepoortimemanagementskills,soIfeelthatthelearningoutcome‘Workalongwithmembersofstafftoeffectivelymanagemytimeinworkingtowardsdeadlines’willhelpmetoimproveuponthis.Matt:Whydoyouthinkthattimemanagementisaproblemtoyou?Jack:WellIfirstfounditwhilstdoingmya‐levelsandIfoundthatIrushedtodoworkandthereforeitreducedthequalityofthefinishedarticledramatically.Matt:Whyistimemanagementimportanttoyouthenandhowdidyoucomeoveryourdifficulty?

Holly’s(L4)e‐portfolio(ontheVirtualLearningEnvironment‐X‐Stream)whichevidencesanumberof‘coaching’podcasts.

Thesequestionsareopenendedandavoidbeing‘leadingorloaded’(Parsloeand

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Leedham2009:153),whichmaymisleadthecoacheeorpromotearesponsewhichhasbeenpredeterminedbythecoach.InSeptember2010,theBAHSBMcourseteamintroducedthetheoryofcoachingtotheirL4studentsviaaPersonalDevelopmentPlanningmodulewherethestaff,coachedthestudentsthroughcriticalpersonaldevelopmentscenarios.ThisincludedgainingthestudentsconfidenceinatutorialsystemandintroducingthemtoUniversitylife.Cottrell(2003:81)demonstratesthisbestbyexplainingthat‘intra‐personalskillsandqualities(howyoumanageyourselfandyourattitudes)willbeofvaluethroughouttheentiretyofyou’relife.Intoday’ssocietywhereanenvironmentbasedonovercomingandcounteractingthetrendsofthelatestrecessionareparamountinHigherEducationavalueformoneyapproachwhereacoursefocusesonpersonaldevelopmentaswellasacademiccontentmayputstudentsinanadvantageouspositionasfarasemploymentisconcerned.WhereverpossibleeachstudentwasallocatedthesametutorthroughouttheirtimeatUniversitysotheaimwasverymuchtoallowthesecoachingsessionstobuildrapportandenhancethestudentlearningandengagementforthestudents’durationatUniversity.Thecourseteamthendevisedan‘employabilitypathway’whichhasbeenintegratedintotheacademiccurriculumandthefollowingsubheadingsrelatetothemoduleswhicharedeliveredinthispathwayandprovideexamplesofthemoduleswhere‘coaching’iscurrentlydelivered:2012Level4‐PersonalandProfessionalManagementSkills:CoachingisembeddedwiththeL4PPMSmodule(PersonalandProfessionalManagementSkills‐whichreplacedthePersonalDevelopmentPlanningmoduleinSeptember2012).Inthismodulestaff,coachthestudentsthroughacomprehensivetutorialsystemofatleast3x20minutetimetabledcoachingsessionsandthesesessionsareinadditiontotheirnormaltutorappointmentswhicheverystudentisentitledto.Studentsalsohavetoevidencetheirowncoachingwithotherstudents:Assessmentguideline:•Studentswillbeworkingin2sor3stofacilitateimprovementstotheskilllevelsof

bothyourselfandothers.•StudentswillpracticethisskillwhileonFieldWeek(anactivitybasedandacademic

weekintheLakeDistrictaspartoftheFaculty’sinductionandretentionpolicy).•Thisthenbecomesafactorinyouroveralllearninganddevelopmentanditshould

permeatealllevelsoflearningandassessment

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AnoverviewofthePPMSModule(September2012)Note: Wecurrentlyusetimetabledseminarslotsasacademictutorialsandseethestudents

informalcoachingsessions. Itemswhicharediscussedinclude: Academicprogress‐especiallyrelatedtospecificdiagnosticexercisesuchasVARKand

theUniversity’s‘PositiveFuture’books Pastoraldevelopments Personalissues

Capturingthecoachingandprovidingevidence: ElectronicallyasapodcastorMP3file Viaarecordingofthecoachingmeeting Viaasocialnetwork

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Viaanalternativemethode.g.emailthreadInfutureweaimtodevelopthisinnovationtoassiststudentsacrossotherareasofthecurriculume.g.inpreparationforassessmentsinothermodules.Herearesomeexamplesofthistypeofwork;

Threelevel4students(2010)Will(ontheleft)istheCoach,Jonny(ontheright)isthe

CoacheeandJay(behind)istheObserverStudent5;‘Wehaveuseddifferentmethodswithinourcoaching,includingwrittenviaasocialnetworkingwebsite,aurallyface‐to‐faceandoverthetelephoneandfinallywehaveusedavoicerecordertohaveapermanentcopyofourcoachingsessions.Ihavealsoactedasanobservertohelptheothertwoinourgrouptoasktherightquestionstoeachotherorpromptthemwhenneeded.’And‘BothKathrynandAmandareallyhelpedmeandweallworkedwelltogetherthroughsettingupagrouponFacebookthatwecouldallrespondtoandcoachonthere.Thiswaseasierthanhavingtomeetuptocoacheachother.Itwasmoreefficienttocoachandrespondtoeachotherasandwhenwecouldonline’2012L4‐PlanningforWorkBasedLearningTheCoachingethoshasalsobeenintroducedtoadditionalareasofthecurriculumincludingthismodulein2011.Herestudentscoachotherstudentsthroughworkplacementplanningscenarioscenteredonthedevelopmentofthestudentspersonal

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LearningOutcomes(specificactionstobeachievedduringtheirplacement).Thisuniquepedagogyputsthestudentsatthecentreoftheirownlearninginaveryeffectiveway.Ropers‐HuilmanandMcCoy(2011:257)supportthisconceptwhentheyconsiderthat‘Institutionscouldprovide‘adevelopmentalrole,helpingstudentstogrowholistically’.Inthiscasestudentsarepreparingfora120‐hourplacementwithabusinessorcompanywhowillaidtheirpersonaldevelopmentinrelationtoeventuallong‐termemployment.Theaimhere,istoutilisethesecoachingsessionstobuildrapport,enhancethestudentexperienceanddeveloptheirlevelofengagementinanorganicwaybutthroughaprocesswherethestudentsindividualworkwithotherswillleadtoanimprovementoftheirpersonalandprofessionalskills.Kelly(2004)iskeentopointoutthatanycurriculumcontentshouldbeapproachedasastudyofthesocialcontextandsocialrelationsratherthanthatofstudyingknowledgeitself.Thissupportsthecourse’sethosofapproachinglearningfromvaryingperspectivesratherthanpurelyfromacontentandacademicdirection. ThisexampleprovidesevidencetosupportKelly’spositionandmakesaconnectivebetweenthestudents’academicworkandthe‘real‐world’placement,whichisaformalpartofthestudents’assessmentonthismodule[thisconversationistakenfromafacebook‘coaching’conversation];

Patrick‘George,asoneofmyweaknessesontheentrepreneurshipquestionnairewasinitiativeIwouldliketousethisasoneofmylearningoutcomeswhilstI'monworkplacement.Ifeelthisshouldbeanacademicgoalbutstrugglingtoknowwhattodoitfor?PleaseHelp!’GeorgeInwhatareasdoyouthinkyoucanuseyourinitiativeintheworkplace?’ Patrick‘Initiativecanbeusedinmanagement.Itisaverygoodskilltohavewithinstrategicmanagementtobeabletocomeupwithnewideastohelpimprovethebusiness.AsIamgoingtodomyworkplacementworkingwiththemanagingdepartmentofaleisureclub,Iwanttousetestthisskillwithinit.IfeelthatifIpairmyweaknessofinitiativewithoneofmystrengthssuchascommunicationImaybeabletoimprovemyweaknessbetterthantryingitalone.SoIwantmylearningoutcometobebasedaroundthemtwoskills.’2012L5‐WorkBasedLearningThismoduleincludesacoachingscenarioasaformalsummativeassessmentandthecontentoutlinebelowdemonstratesthis:

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Studentswillbedoingthisforeachother. Studentswillbeworkingin2sor3stofacilitateimprovementsintheskilllevelsof

bothyourselfandothers. Studentswillpracticetheseskillsinseminarsovertheweekstocome. Thisthenbecomesafactorinyouroveralllearninganddevelopmentasitshould

permeatealllevelsoflearningandyou’reassessmentThismodulediffersfromothermodulesbecausemostofthecoachingtakesplacewhilethestudentsareactuallyonplacementandawayfromtheUniversity.Schemeofwork

Wk1Lecture/Seminars:WorkExperienceCatch‐Up,Whereareyouat,whereshould

yoube,whatdoyouneedtodonext. Wk2Lecture/Seminars:Authoringyourownlifechoices.Takingpositivesteps

forwardandlearningtoaccentuatethepositive(Part1) Wk3Lecture:Authoringyourownlifechoices.Takingpositivestepsforwardand

learningtoaccentuatethepositive(Part2)&Seminar:GroupTutorialswithPersonalTutors

WK4Lecture:LearningAgreementStructure&Seminar:GroupTutorialswithPersonalTutors

WK5Lecture:TheArtofCoaching&Seminar:AppliedCoachingSkills WK6:TheArtofReflectionandReflectiveWriting&Seminar:CoachingandReflective

Skills Wk7Lecture:PosterDesignandtheReflectivePortfolio&Seminar:Q&ASession Wks8‐12arereservedforindividualtutorialswithyourassignedtutor.Anongoingprocess:Asthestudentsprogress,thecoachingemphasisrelatesmorecloselytoimprovingtheindividual‘employabilityskills’andaself‐assessmentofeachstudents’personalattributes.Althoughtheseself‐assessmentshavebeenconductedatL4aswell,thediagnosticexerciseswhichstudentsusetocompletetheexerciseisgraduallydirectedtowardstheir‘employabilityskills’throughL5(whereworkplacementsisthefocus)andthentowardsaclearundivided‘employability’focusatL6.Eachstudentcoachesanothertoenablethemtobringouta‘commonsense’approachtoenhancingspecificskillsoftheirchoice(leveldependent).Cottrell(2003)referstothisasknowingyourassets,understandingyourlimitsanddefiningwhatyoureallywant,somethingthatRogers(2004:163)discussesasa‘dilemmainaction’.Itisthese‘actions’,whichhelptoaddvaluetotheBAHSBMdegreecourseandwhilemanycourseshaveeitherreducedordevaluedtheirPDPdeliveryandtutorial/individualcontacttimethiscoursehasincreasedthisfocusbyintegratingtheir‘employabilitypathway’whichusescoachingasanessentialtoolinit’seffectivedelivery.Hereisanassessedreflectioncompletedbystudent5,whichprovidesadetailed

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overviewofthiscasestudyandprovidesexamplesofmanyoftheareasdiscussedabove:Assessment:Areflectiononthecoachingprocessbystudent6;Duringthismodulewehavebeenworkingtogethertohelpeachotherimproveourlearningagreements.TheCoachingAcademy(2010)statesthat‘Ifyouarecoached,youcantakemassiveleapsforwardinallpartsofyourlife,careerandrelationships,asthecoach,youbenefitatthesametimebecausewhenyoucoachsomeoneyouarealsodevelopingandgrowingyourself’.PersonallyIbelievetheyhavebeenreallyhelpful.ThroughthecoachingI'vereallyhadtothinkabouteachofmylearningoutcomestoseeiftheyareactuallywhatIwanttoachieve.Alsobyaskingoneandanotherwhyandhowhasmademeaskmyselfwhyandhowaboutmyownwork.Wehaveuseddifferentmethodswithinourcoaching,includingwrittenviaasocialnetworkingwebsite,aurallyface‐to‐faceandoverthetelephoneandfinallywehaveusedavoicerecordertohaveapermanentcopyofourcoachingsessions.Ihavealsoactedasanobservertohelptheothertwoinourgrouptoasktherightquestionstoeachotherorpromptthemwhenneeded.SpecificallyIhavehelpedCatherinetofinaliseherlearningoutcomesasonceIaskedherquestionssherealisedthatsomecouldbelinked,whichhasallowedhertocreatemorevariedlearningoutcomessothatshecannowgainthemostfromherworkexperience.Thisstudentclearlyunderstandstheartofaskingopenendedandleadingquestionstogainabettermoreinformedresponsefromthecoachee.Thestudentdiscussesusingthewords‘why’and‘how’whichwillallowthecoachtoputthethoughtprocesssquarelyontotheownershipofthecoachee.Thisstudentalsovaluestheotherroleofbeinganobserverandclearlyunderderstandstheimportanceofensuringthattherighttypesofquestionsareasked.Theassetsinthiscase(Cottrell,2003)andthedilemmaunderdiscussion(Rogers,2004),istheassessmentofidentifyingappropriatelearningoutcomespriortoaworkplacement.Student6takesthisastagefurtherbyidentifyingadeeperlevelofanalysis:Student6summarisesthebenefits,whichtheyhaveexperiencedwhilecompletingtheircoachingandalsoembedstheworkofPalmerandMcDowell(2010)regardingthepromotionofaforwardthinkingapproach;Supportingevidencebystudent7;Ifeelthatcoachingshouldbeusedateverygivenorrelativeopportunity.Itenablespeopletoreachgoalsandachievemovementfromwheretheycurrentlyaretowheretheywanttobe,inashortertimeframe,withmoreefficiencythanyouwouldseewithouttheuseofcoaching.Itimprovesrelationships,strengthensskillsandalsobringstolightthedifferinginsightsandideaspeoplehave.Knowledgeispowerandthemoreyouknowandunderstandthequickeryoucanaccomplishgoals,whichisinitiallywhat

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coachingenablesyoutodo.FromusingcoachinginthepastIcertainlyfeelthatithelpedmeimmensely,itallowedmetocriticallyanalysemyselfandIwasabletoturnthefindingsintosolutionswhichenabledmetoachievetheoutcomesIhadsetformyself,Iwasalsoabletobuildagreaterunderstandingofpeopleandmyinterpersonalrelationshipsimproved,myoverallexperiencewasthatcoachingworks,itdevelopstheattributespeoplehaveandmakesiteasiertounderstandandultimatelyachievetasksorgoalsset.PalmerandMcDowell(2010:63)alsodiscusstheimportanceofsettinggoalsandmakeadirectlinktosomethingwhichtheycall‘possibleselves’thesearerepresentationsofthemselvesinthefutureandthisismostcertainlyalignedtostudent2’scommentsregardingthesettingofgoalsthroughtheassessmentwhichhadbeenseti.e.identifyingpossiblelearningoutcomeswhichcanbeachievedwhileonplacement.Student2talksabouthowcoaching‘ultimatelyachievestasksorgoals’thatwill‘strengthentheirskills’andthereforeimprovesomeaspectoftheirpersonaldevelopment.2012L6‐ContinueddPersonalandProfessionalDevelopmentThisyearhasseenthedevelopmentofanewphaseofourcoachingdeliveryskills,thoseofacademic‘buddy’coaching‐wherestudentscoachandarebeingcoachedbyfellowstudentsfromoutsideoftheircomfortzone,i.e.studentswhotheydon’tknowdirectlybutwhohavealreadybeenthroughtheacademicprogramme(L6students),whichtheyhaverecentlyembarkedon(L4students).ThisstrategyintegratestheL4PPMSandL6CPPDstudentsandisdesignedtohelpbothstudentsintheiracademicdevelopmentThisworkencourageslevel4studentstotakeontheroleoftheCoachee(lookingforappropriatesupportintheearlystagesoftheiracademiclife)andtheL6studentswilltakeontheroleoftheCoach(lookingtoutilisetheir3yearsworthofcoachingexperiencetoassistafirstyearstudent).This‘buddysystem’alsoreflectstheindustryspecificelementofcoachingwherecolleaguesassistandsupporteachotherthroughasimilarprocess.‘Aflexibleframework,guidingprinciplesandstrategicapproachtodevelopingandimplementinglearning‐centeredcurricula’HubballandBurt(2004:51),isalignedtotheethosofthismodulewhereanappropriatelearningprocessforstudentshelpstosupportanareaofthestudentsdevelopmentinaformalmeasuredandopenenvironmentwhilemaintainingthestudentsthemselvesareattheheartoftheirownpersonaldevelopment.This‘Academic‘buddy’partnershipprovidesauniquelearningenvironmentwherestudentscancarryondevelopingtheireducationaldevelopmentawayfromthepryingeyesofthetutorandintheprivacyofanaturalenvironmentagreedonbetweenthecoachandthecoachee.Indeeditisthisenvironmentwherestudentscanbothhonetheircoachingskillsanddeveloptheirpersonaldevelopmentplan.ThispartnershipbetweenstudentandstudentalsodevelopstheirinterpersonalskillsandisanotherexampleofhowthispathwayandtheintegratedPC3workgenuinelyputsthestudentfirst(PalmerandMcDowall,2010).Thisisalsoevidencedbelow;

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AnexampleofaL4‘coachinggroup’onFacebookBothKathrynandAmandareallyhelpedmeandweallworkedwelltogetherthroughsettingupagrouponFacebookthatwecouldallrespondtoandcoachonthere.Thiswaseasierthanhavingtomeetuptocoacheachother.Itwasmoreefficienttocoachandrespondtoeachotherasandwhenwecouldonline.ThroughcoachingithelpedmetounderstandmoreaboutthepointIwastryingtomakeanddecisionsImadeimprovedmyexperienceinthisarea.Iwoulddefinitelytaketheopportunitytodosomecoachingagain,theeffectsofcoachinghavepositivelyhelpedmewithmyoutcomes,soIwasnotstrugglingmyselfitwasgreatthatotherscouldhelpmeandIcouldhelpthem.Summary:Sing(2003)informsusthat‘Learningrequirementsandthepreferencesofeachlearnertendtobedifferentandit’sthecoachingfocus(withinthe‘employabilitypathway’)whichevidencesthisinauniqueandinnovativeway.Indeedit’sthestudentsthemselveswhoarethe‘changeagents’hereandwhoareresponsibleforeachother’spersonaldevelopment.Thisworkisalsoabletobringthepersonaldevelopmentofthestudentstotheforeinaway,whichhasnotbeendonepreviously.DeweyascitiedinWearandSkillicorn(2009)inVanPuymbroeck(2010)lookstoexploretheterm‘thehiddencurriculum’‐Deweysuggestscollaterallearning[pastoraldevelopmentalsoknownasContinued

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ProfessionalDevelopment]mayhavemoreofalastingeffectonlearnersthanthatoftheformalcurriculum.Perhapsthistypeofwork,usingthestudentsasgenuine‘agentsofchange’caneradicatethe‘hiddencurriculum’andmakeitmorevisibleinawaywhichCottrell(2003)andRogers(2004)botharguewouldbeapositiveandrefreshingpedagogicshift?Insummaryandasawayofevidencingoncemore,thelevelofstudentengagementinthisresearchprojectandtheprocessofcoaching,thefinalexampleofstudent7scommentsaretypicalofthestudentfeedbackingeneralandwillusedtoevidenceastudentledfocusinthenewdirectionofthedegreecourseasitchangesit’scurriculumdesigninlinewiththeUniversity’sUndergraduateCurriculumRefocus.Thestudentvoiceiscleartheyarecallingforanincreasedintegrationofcoachingacrossothermodulesandagreateremphasistobeplacedonaconnectivebetweentheirownpersonaldiagnosticexercisesandtheircoachingfocus.ThesenewelementshaveallbeenembeddedinthecoursesnewCourseApprovalTemplateandthisinitselfisevidenceofhowstudentsreallycanbeagentsofchange.BibliographyAshwin,P(2012)AnalysingTeaching‐LearninginteractionsinHigherEducation.Continuum.LondonCottrell,S(2003).SkillsforSuccess:ThePersonalDevelopmenthandbook.PalgraveMacmillan.ChinaClutterbuck,DandMegginson,D(2008)4Edn.MakingCoachingWork:Creatingacoachingculture.CharteredInstituteofPersonalDevelopment.LondonDowney,M(2003).EffectiveCoaching:LessonsfromtheCoach’sCoach.ThomsonUnitedKingdom.HubballandBurt(2004).‘AnintegratedapproachtodevelopingandimplementingLearning‐CenteredCurricula’:InternationalJournalforAcademicDevelopment,9(1),51‐65.Kelly,A.V.(2004)TheCurriculum.TheoryandPractice.Sage.London.Northedge,A(2003).‘EnablingParticipationinAcademicDiscourse’:TeachinginHigherEducation.Volume8,Number2,Pages169‐180.Palmer,SandMcDowell,A(2010)TheCoachingRelationship:PuttingpeoplefirstRoutledge.London.Parsloe,EandLeedham,M.(2009)2ndEdn.CoachingandMentoring:Practicalconversationstoimprovelearning.KoganPage.London.Rogers,J(2004)CoachingSkillsHandbook.OpenUniversitypress.GreatBritain

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Ropers‐Huilman,RandMcCoy,D.(2011)StudentChangeAgentsasCitizensinContemporaryUniversities:AchievingthePotentialofEngagement.JournalofCurriculumTheorizing.Ebsco[Internet]Vol27,No3.Availablefrom<http://web.ebscohost.com>[Accessed24February2012]Sing,H.Buildingeffectiveblendedlearningprograms.(2003).EducationalTechnologyJournal.Ebsco[Internet].November‐December,Volume43,Number6,Pages51‐54.Availablefrom<http://web.ebscohost.com>[Accessed2ndMarch2012].VanPuymbroeck,M,Austin,D.RandMcCormick,B.P.(2010)BeyondCurriculumReform:TherapeuticRecreation’sHiddenCurriculum.TherapeuticRecreationJournalEbsco[Internet]3rdQuarter,Vol.44Issue3,p213.Availablefrom<http://web.ebscohost.com>[Accessed24February2012].