a centre of expertise in digital information management getting it right with web 2.0 ann chapman...
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A centre of expertise in digital information management
www.ukoln.ac.uk
Getting it Right with Web 2.0 Ann ChapmanUKOLNUniversity of BathBath, UK
UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
About this TalkThis talk will cover how to plan Web 2.0 use and some ideas on how to get the best from it.
About this TalkThis talk will cover how to plan Web 2.0 use and some ideas on how to get the best from it.
http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/
Twitter:http://twitter.com/ukolnculture/
Email:[email protected]
A centre of expertise in digital information management
www.ukoln.ac.uk
2
Ask the questions
Start the planning process by asking• What do I want to achieve?• Who do I want to make contact with?• What is the area of interest – reading,
family history, films?• What social web tools and services are
they likely to be using?
A centre of expertise in digital information management
www.ukoln.ac.uk
3
Accept Multiple Solutions
One size won’t fit all• Children• Teens• Senior citizens
Reading groups• Public or private blog • Privacy concerns - teens – wiki instead
A centre of expertise in digital information management
www.ukoln.ac.uk
4
Write a business plan
Outline• The specific audience• What you want to achieve• What you intend using• What needs to be done
• Set-up• Daily, weekly, monthly effort
• Who will be working on it• Solo or team effort• Holiday and illness cover
• How you will monitor it (e.g. moderate comments)• How you will measure impact
A centre of expertise in digital information management
www.ukoln.ac.uk
5
User Names and Passwords
Think generic not personal• User names
• Role or Job title (abbreviate if needed)• Institution and/or Team title• E.g. FashionMuseum, MMAmbassadors
• Passwords• May need to share• Insert number within word and add capitals• E.g. Co1St2Um3e
• Emails• E.g. [email protected]
A centre of expertise in digital information management
www.ukoln.ac.uk
6
Think about …
Set-up• First blog post
• What this blog is about
• Comments allowed? Moderated?• Blog policy – keep it simple, make it public
Regular input• Keeps people interested• Blogs – weekly posts minimum• Tweets – use feeds from blogs and
Facebook accounts
A centre of expertise in digital information management
www.ukoln.ac.uk
7
Plan ahead …
For blogs• Schedule non-time dependent pieces
• Service profiles (mobile libraries, museum touch sessions)
• Meet the staff profiles• Star objects
• Guest posts• Staff profiles• Visiting authors or artists• What other (libraries/archives/museums) are
doing
A centre of expertise in digital information management
www.ukoln.ac.uk
8
What else?
Think about• Checking/deleting spam comments
• Every day is good routine
• Monitoring impact• Number of followers on Twitter• Visits to Wiki• More people joining reading groups• Good attendance at events
A centre of expertise in digital information management
www.ukoln.ac.uk
9
More about SpamBlogs set for Comments attract spam so:
• Turn on the spam filter• Set Comments as ‘moderated’ or check every day• Empty spam folder regularly
• Easy to spot spam• Links to sites for viagra, porn• Making money online• Political / religious comment• In a foreign language
• Not so obvious spam• ‘Your post (blog) is wonderful’ – check source• Your URLs or RSS feed not working• Can I link to your site?• Extract from one of your posts used as a comment
A centre of expertise in digital information management
www.ukoln.ac.uk
10
Plan How to Close Down
Think about and record• Why close down
• End of project• Not meeting objectives
• How• Close with final post giving status but leave
visible• Close and remove
• Preservation• External site or internal?• Snapshot or whole thing
A centre of expertise in digital information management
www.ukoln.ac.uk
Questions
Any questions?
11
Name: Ann Chapman Address: UKOLN, University of Bath, BATH, UKEmail: [email protected] site: http://www.ukoln.ac.uk/Blog: http://blogs.ukoln.ac.uk/cultural-heritage/
Name: Ann Chapman Address: UKOLN, University of Bath, BATH, UKEmail: [email protected] site: http://www.ukoln.ac.uk/Blog: http://blogs.ukoln.ac.uk/cultural-heritage/