ukoln is supported by: evidence, impact, metrics social web services: evidence for their value brian...
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UKOLN is supported by:
Evidence, Impact, Metrics Social Web Services: Evidence for Their Value
Brian Kelly
UKOLN
University of Bath
Bath, UK
http://www.ukoln.ac.uk/web-focus/events/workshops/eim-2010-12/http://www.ukoln.ac.uk/web-focus/events/workshops/eim-2010-12/
This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
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Acceptable Use PolicyRecording this talk, taking photographs, discussing the talk using Twitter, IM, etc. is permitted if distractions to others are minimised.
Blogs: Twitter:http://ukwebfocus.wordpress.com/ @briankellyhttp://blogs.ukoln.ac.uk/evidence-impact-metrics/ @ukwebfocus
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TimetableTime Content
Beyond The Institution: Evidence of the Value of Could Services and the Social Web
13.30-13.45 Social Web Services: Profiling Early Adopters [BK]
13.45-14.05 Case Study 1: iTunes U: is it Worth it?, Jeremy Speller, UCL
14.05-14.25 Case Study 2: Media Services in the Cloud, Sarah Sherman, Bloomsbury Consortium
14.25-15.00 A Framework for Gathering and Using Metrics for Use of Social Web and Cloud Services
15.00-15.15 Coffee
15.15-15.40 Report Back
15.40-15.50 Action plans
15.50-16.00 Conclusions
2
3
Beyond The Institution
Cloud and Social Web services:• Provision of content delivery services • Popular & well-used• Free institutional effort (& tax-payers money) to do
other work• Must-use solution in today’s technical/economic
context
Or:• Selling our users’ eyeballs to advertisers• Risky – services may not be sustainable • Dangers of lock-in and deferred costs • Must avoid – need to be able to own & manage
key technical infrastructure
Intr
od
uct
ion
Today’s SessionRelevance of Cloud & Social Web services for today:
• Determined by evidence (not advocacy)• Social Web can be cost-effective:
How? How much What are savings? What are the intangible benefits? …
4
Scenarios:Headline 1: Unis waste millions on in-house social media when free services available!Headline 2: Students pay £9,000 p.a. to watch YouTube video & chat on Facebook!
Surveys of Facebook usage in UK HEIs• “In Nov 2007 76
hits for ‘university’ including Aston, Cardiff, Kent and UCLan”
• See post on “UK Universities On Facebook”
• 31 comments; discussion on ‘unauthorised’ claims
5
Intr
od
uct
ion Benchmarking: Facebook
8,000 today
Benchmarking: Facebook
6
Seven months later:• “Revisiting UK University
Pages On Facebook” post,16 June 2008
• Identified 8 most ‘popular’ UK University on Facebook
7,539
1,116
2,976
“I still can’t see any hard data that justifies time and effort spent in managing data natively inside facebook”
• Post published 4 days after news that Fb is now most popular Social Network
• Marketing potential trumps Fb concerns?
Benchmarking: Facebook “Planet Facebook Becomes Less of a Walled Garden” survey in October 2010:• Revisiting institutions from 2008 survey• Significant growth in Cardiff (13,000%),
Surrey (540%) & OU (380%)
7
“I still can’t see any hard data that justifies time and effort spent in managing data natively inside facebook”Is:
• The hard data now available• Supportive data available which needs further
analysis?
Benchmarking: iTunes U“What Are UK Universities Doing With iTunes U?”• Survey published in
Oct 2010• 16 UK colleges with
iTunes U presence • Comments on
perceived benefits (cost, audience, ease-of-use, downloads, …)
8
Discussion on openness; lock-in & costs – but not on evidence of ROI
Benchmarking: YouTube Edu
“How is the UK HE Sector Using YouTube?”• Survey published
Oct 2010• 16 institutions
with official presence
• Page provides stats on visits, nos. of videos, downloads, fans, comments, ….
9
Benchmarking: YouTube Edu
Note blog post led to discussions on best practices; other institutional & departmental channels, …
10
Other Work (1)Small-scale monitoring of use of personal tools:
• UK Web Focus blog registered on Technorati and Wikio
11
• Usage statistics for slides on Slideshare
Other Work (2)Small-scale monitoring of use of personal tools:
• Twitter stats using various service (e.g. Twitoaster)
• Bit.ly for stats on clicks from tweets
12
13
Questions
Any questions or comments?
Next two case studies:• “iTunes U: is it Worth it?”, Jeremy Speller • “Media Services in the Cloud”, Sarah Sherman
13:45-14.25
Discussion
Initial approach has been recording evidence of:• Early adopters• Usage and related statistics• Indications of purpose(s) of services• Trends (for Facebook growth)
What next:• More comprehensive surveys across
sector (who does this?, how?, why?)• Alternative / complementary approaches?• How to relate to impact and value?
14
Note: Informed by case studies
Scenario for DiscussionPVC requests evidence of value of institutional use of Cloud Services including the Social Web following tabloid headlines
You need to identify:• Ways of gathering such evidence• Ways of interpreting such evidence• Concerns regarding dangers of (mis-)use of such
evidence• Opportunities provided in aggregation of such
evidence
15 14:25-15.00
16
Questions
Any questions or comments?