a brief history of social media at ibm
DESCRIPTION
This presentation was given at a GLAAD event in New York City on 08 Dec 2009. It gives a brief history of the use of social media at IBM and offers suggestions on using social media to reach a gay, lesbian, bisexual and transgender (GLBT) audience.TRANSCRIPT
A brief history of social media at IBM
Christopher Wyblechristopherwyble.com
In the beginning, there was Blog Central.
But wait. All these people are just blogging?
2009Version 4 launched79,000 users15,000 blogs 162,000 entries 155,000 comments
Make some rules.
http://www.ibm.com/blogs/zz/en/guidelines.html
Empower all employees… they are the brand.
• Behave professionally and ethically.• Take personal responsibility.• Include a disclaimer: your opinions are yours,
not IBM’s.• Don’t pick fights.
“Use social media as a means to expose IBM’s experts—and expertise—to the world.”
Adam ChristensenManager, Social Media Communications
Then along came Lotus Connections.
594,000Profiles
10,000Communities
15,000Blogs
911,000Bookmarks
101,000Activities
47,000Files
30,000Wikis
We’re constantly looking for ways to break through the firewall.
BlueTwit
IBM Media Library
So how does social software help the GLBT community?
Preaching to the choir?
Find common ground with a wider audience.
People all over the country? The world?
http://www.sxc.hu/photo/679773
Use video when you can’t be there in person.
http://www.facebook.com/video/video.php?v=550205771156
Unable to identify your community?
http://www.sxc.hu/photo/1146670
Let them self-identify, or let them lurk.
http://www.facebook.com/group.php?gid=2460105414http://www.facebook.com/group.php?gid=47746096283
Trouble getting the word out?
Catch different people different ways.
A brief history of social media at IBM
Christopher Wyblechristopherwyble.com
and that was…