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A

PROJECT STUDY REPORT

ON

TRAINING UNDERTAKEN AT

“ arket Survey And Saving Account Sales

Project Report submitted in partial

ulfillment of the requirements of

IVA INSTITUTE OF ,ANAGEMENT STUDIES PUNE

PGMP+MBA

: -ubmitted by

SHYAM

UMAR TIWARI



ACKNOWLEDGEMEN

T

I, Shyam Kumar Tiwari, PGMP+MBA

Student in Viva Institute of Management Studies (VIMS) ,

Pune is highly grateful to all those who guided me in

completing this project.

First of all, I would like to pay my heartiest

thanks to entire family of HDFC BANK especially Mr. Javed

Pansare, Sales Manager, who provided me such a wonderful

opportunity to do Winter Training and provided their valuable

suggestions in understanding the work of Research Project.

Last but not the least, I would like to thanks allfaculties of Viva Institute of Management Studies , Pune

who gave me the useful tips and suggestions regarding project.

I would like to thanks my project manager, Mr. Neeraj Kumar

Gupta, Team Leader for imparting his valuable guidance to

me.

Words can never express the deep sense of gratitude,

I feel for HDFC BANK employees, who has been a constant

source of inspiration and encouragement for me.

Shyam Kumar Tiwari



VIVA INSTITUTE OF MANAGEMENT STUDIES,PUNE

REFACE

I had undergone a practical training

under HDFC BANK, CHAKAN. It was a good

exposure for me to undergo training in such acompany to get the knowledge and experience

regarding SAVING ACCOUNT & MARKET SURVEY

and recruitment of capable.

Winter training is one of the major

experiencing components of the knowledge, gain of

relevant of information with respect to marketing and

dealing with situations in a professional course like

PGMP +MMM where a professional person faces a

problem in a field. I was able to get familiarized with

the customer relationship and got to know how a

company measures to resolve their grievances and

service them to the maximum for future prospect and

success. Field component like survey, generation of

questionnaire with respect to marketing helped me a

lot and would be a great support in future.



“It is good to have enthusiasm but it is

essential to have training. Training can be in all

way of life.”

Thus I would say that this training was beneficial

educative & good exposure to me, which will certainly

help in my near future. This project was designed with

respect to this company. The project made me to get

the enhanced knowledge regarding SAVING ACCOUNT .



STUDENT’S DECLARATION

I hereby declare that the Project & Training Report On

Market Survey & Saving Account Sales HDFC Bank

Conducted at

HDFC BANK

Under the guidance of

Mr. Javed Pansare& Mr. Neeraj Kumar Gupta

Submitted in partial fulfillment of the requirements of

PGMP+MBA

TO

Viva Institute of Management Studies (VIMS), PUNEIs my original work and the same has not been submitted

for the award of any degree/ diploma/ fellowship or other

similar titles or prizes.



Place: PUNE SHYAM KUMAR TIWARI

CONTENTS

CHAPTER PARTICULARS

Acknowledgement

Preface

Student’s Declaration

Chapter 1

Introduction

1.1 The Topic

1.2 Reason for Selection of this Topic

1.3 Importance to the Company

1.4 Learning from the Study

Chapter 2

Organization Profile

2.1 Company History

2.2 Product Scope



2.3 Product and Services at a glance

2.4 Milestones in the history

2.5 Merger

2.6 Quality Policy

Chapter 3

Research objective and Scope of

research

3.1 Problem Definition

3.2 Objective of research project

3.2.1 Primary Objective

3.2.2 Secondary Objective

3.2.3 Product Scope

Chapter 4

Data analysis, Interpretations and

Presentation

Chapter 5

Conclusions and Suggestions

5.1 Conclusions

5.2 Suggestions

Chapter 6



Limitations

ANNEXURES

BIBLIOGRAPHY

CHAPTER-1

INTRODUCTION



1.1 THE TOPIC: “OPENING SAVING ACCOUNTS

BY MEETING CUSTOMERS”

At HDFC Bank, I was assigned with the topic as

“Opening Savings Accounts by Meeting Customers” for my

project work. I joined the company as a Sales Executive.The

selection of the topic was to know how the company

generates business through them.

Sales Executives are those sources of a company

who have their own relations and personal contacts among

common public that they use to generate business through.

Company has certain criteria to recruit these Sales

Executives.

The steps are as follows.

• He should be at least 12th passed.

• He should have good personal contacts.

• He should have convincing power.

• He should be above 18th year old.



Once he through all these steps of

recruitment, he becomes the Sales

Executive of the company and reserve the

right to sale the various products to any

prospect client

also he is paid the commission a certain percentage. There

are some reward and tour package also.

1.2 REASON FOR SELECTION OF THIS TOPIC:

The financial sector is one of the booming and

increasing sectors in India. The Sales Executives are one of

the most powerful, efficient and effective channel throughwhich the company sales it’s various types of financial

products. It is really difficult to convince customers and sell

a single product but since these executives have their own

personal contacts which make the entire task easier to sell a

product. Whereas in my entire project work I found my

interest in working in a team, dealing with customers andfinally convincing them to open an account with the bank.

1.3 IMPORTANCE TO THE COMPANY:



The ultimate purpose of giving me this topic was to

know about the customer’s perceptions about the different

products of the bank, how these products

can attract them and how the company

can generate maximum profit by

convincing them through sales executives.

1.4 LEARNING FROM THE STUDY:

• The process of recruitment for Sales Executives of

HDFC Bank.

• Different products and services provided by the bank.

• Customers’ perception about the different products.

•

The brand image of the bank.• What are the problems faced by these sales executives

daily basis.

• How to communicate with the customers.

• Different techniques of dealing with the customers.

• How to convince and convert a customer into a real

customer.



CHAPTER-2

ORGANIZATION

PROFILE



2. COMPANY HISTORY:

2.1 FORMATION OF THE COMPANY

The Housing Development Finance Corporation

Limited (HDFC) was amongst the first to receive an 'in

principle' approval from the Reserve Bank of India (RBI) to

set up a bank in the private sector, as part of the RBI'sliberalization of the Indian Banking Industry in 1994. The

bank was incorporated in August 1994 in the name of 'HDFC

Bank Limited', with its registered office in Mumbai, India.

HDFC Bank commenced operations as a Scheduled

Commercial Bank in January 1995.

• PROMOTER



HDFC is India's premier housing finance company

and enjoys an impeccable track record in India as well as in

international markets. Since its inception in 1977, the

Corporation has maintained a consistent

and healthy growth in its operations to

remain the market leader in mortgages.

Its outstanding loan portfolio covers well

over a million

dwelling units. HDFC has developed significant expertise in

retail mortgage loans to different market segments and also

has a large corporate client base for its housing related

credit facilities. With its experience in the financial markets,

a strong market reputation, large shareholder base and

unique consumer franchise, HDFC was ideally positioned topromote a bank in the Indian environment.

• BUSINESS FOCUS

HDFC Bank's mission is to be a World-Class Indian

Bank. The objective is to build sound customer franchisesacross distinct businesses so as to be the preferred provider

of banking services for target retail and wholesale customer

segments, and to achieve healthy growth in profitability,



consistent with the bank's risk appetite. The bank is

committed to maintain the highest level of ethical standards,

professional integrity, and corporate governance and

regulatory compliance. HDFC Bank's business philosophy is

based on four core values – Operational

Excellence, Customer Focus, Product

Leadership and People.

• CAPITAL STRUCTURE

The authorized capital of HDFC Bank is Rs550 crore

(Rs5.5 billion). The paid-up capital is Rs424.6 crore (Rs.4.2

billion). The HDFC Group holds 19.4% of the bank's equityand about 17.6% of the equity is held by the ADS

Depository (in respect of the bank's American Depository

Shares (ADS) Issue). Roughly 28% of the equity is held by

Foreign Institutional Investors (FIIs) and the bank has about

570,000 shareholders. The shares are listed on the Stock

Exchange, Mumbai and the National Stock Exchange. Thebank's American Depository Shares are listed on the New

York Stock Exchange (NYSE) under the symbol 'HDB'.



• TIMES BANK AMALGAMATION

In a milestone transaction in the Indian bankingindustry, Times Bank Limited (another new private sector

bank promoted by Bennett, Coleman & Co. /Times Group)

was merged with HDFC Bank Ltd., effective

February 26, 2000. As per the scheme of

amalgamation approved by the

shareholders of both banks and theReserve Bank of India,

Shareholders of Times Bank received 1 share of HDFC Bank

for every 5.75 shares of Times Bank. The acquisition added

significant value to HDFC Bank in terms of increased branch

network, expanded geographic reach, enhanced customerbase, skilled manpower and the opportunity to cross-sell

and leverage alternative delivery channels.

• DISTRIBUTION NETWORK

HDFC Bank is headquartered in Mumbai. The Bankat present has an enviable network of over 1229 branches

spread over 444 cities across India. All branches are linked

on an online real-time basis. Customers in over 120

locations are also serviced through Telephone Banking. The



Bank's expansion plans take into account the need to have a

presence in all major industrial and commercial centers

where its corporate customers are located as well as the

need to build a strong retail customer base for both deposits

and loan products. Being a clearing/settlement bank to

various leading stock exchanges, the Bank has branches in

the centers where the NSE/BSE has a strong and active

member base. The Bank also has a

network of about over 2526 networkedATMs across these cities.

Moreover, HDFC Bank's ATM network can be accessed by all

domestic and international Visa/MasterCard, Visa

Electron/Maestro, Plus/Cirrus and American ExpressCredit/Charge cardholders.

• MANAGEMENT

Mr. Jagdish Kapoor took over as the bank's

Chairman in July 2001. Prior to this, Mr. Kapoor was a

Deputy Governor of the Reserve Bank of India.

The Managing Director, Mr. Aditya Puri , has been aprofessional banker for over 25 years and before joining

HDFC Bank in 1994 was heading Citibank's operations in

Malaysia.



The Bank's Board of Directors is composed of

eminent individuals with a wealth of experience in public

policy, administration, industry and commercial banking.

Senior executives representing HDFC are also on the Board.

Senior banking professionals with substantial experience in

India and abroad head various businesses and functions and

report to the Managing Director. Given the professional

expertise of the management team and the overall focus on

recruiting and retaining the best talent in the industry,bankbelieves that its people are a significant

competitive strength.

• TECHNOLOGY

HDFC Bank operates in a highly automatedenvironment in terms of information technology and

Communication systems. All the bank's branches have

online connectivity, which enables the bank to offer speedy

funds transfer facilities to its customers. Multi-branch access

is also provided to retail customers through the branch

network and Automated Teller Machines (ATMs).

The Bank has made substantial efforts and investments in

acquiring the best technology available internationally, to

build the infrastructure for a world class bank. The Bank's



business is supported by scalable and robust systems which

ensure that our clients always get the finest services we

offer. The Bank has prioritized its engagement in technology

and the internet as one of its key goals and has already

made significant progress in web-enabling its core

businesses. In each of its businesses, the Bank has

succeeded in leveraging its market position, expertise and

technology to create a competitive advantage and build

market share.

• BUSINESS FOCUS

HDFC Bank's mission is to be a World-Class Indian

Bank. The objective is to build sound customer franchises

across distinct businesses so as to be the preferred provider

of banking services for target retail and wholesale customer

segments, and to achieve healthy growth in profitability,

consistent with the bank's risk appetite. The bank iscommitted to maintain the highest level of ethical standards,

professional integrity, and corporate governance and

regulatory compliance. HDFC Bank's business philosophy is



based on four core values – Operational Excellence,

Customer Focus, Product Leadership and People.

• RATING

I. Credit Rating

The Bank has its deposit programs rated by two rating

agencies - Credit Analysis & Research Limited (CARE) and

Fitch Ratings India Private Limited. The Bank's Fixed Deposit

programmed has been rated 'CARE AAA

(FD)' [Triple A] by CARE, which represents

instruments considered to be "of the best

quality, carrying negligible investment

risk".

CARE has also rated the bank's Certificate of Deposit (CD)

programmer "PR 1+" which represents "superior capacity for

repayment

of short term promissory obligations". Fitch Ratings India

Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the

"tAAA (ind)" rating to the Bank's deposit programme, with

the outlook on the rating as "stable". This rating indicates

"highest credit quality" where "protection factors are very

high". The Bank also has its long term unsecured,



subordinated (Tier II) Bonds rated by CARE and Fitch

Ratings India Private Limited and its Tier I perpetual Bonds

and Upper Tier II Bonds rated by CARE and CRISIL Ltd.

CARE has assigned the rating of "CARE AAA" for the

subordinated Tier II Bonds while Fitch Ratings India Pvt. Ltd.

has assigned the rating "AAA (ind)" with the outlook on the

rating as "stable". CARE has also assigned "CARE AAA

[Triple A]" for the Banks Perpetual bond and Upper Tier II

bond issues. CRISIL has assigned the rating "AAA / Stable"for the Bank's Perpetual Debt programme and Upper Tier II

Bond issue. In each of the cases referred to above, the

ratings awarded were the highest assigned

by the rating agency for those

instruments.

II. Corporate Governance Rating

The bank was one of the first four companies, which

subjected itself to a Corporate Governance and Value

Creation (GVC) rating by the rating agency, The Credit

Rating Information Services of India Limited (CRISIL). Therating provides an independent assessment of an entity's

current performance and an expectation on its "balanced

value creation and corporate governance practices" in



future. The bank has been assigned a 'CRISIL GVC Level 1'

rating which indicates that the bank's capability with respect

to wealth creation for all its stakeholders while adopting

a sound corporate governance practice is the highest.

2.2 PRODUCT SCOPE:

HDFC Bank offers a bunch of products and services

to meet the every need of the people. The company caresfor both, individuals as well as corporate and small and

medium enterprises. For individuals, the company has a

range accounts, investment, and pension scheme, different

types of loans and cards that assist the

customers. The customers can choose the

suitable one from a range of productswhich will suit their life-stage and needs

For

Organizations the company has a host of customized

solutions that range from Funded services, Non-funded

services, Value addition services, Mutual fund etc. Theseaffordable plans apart from providing long term value to the

employees help in enhancing goodwill of the company. The



products of the company are categorized into various

sections which are as follows:

•

Accounts and deposits.• Loans.

• Investments and Insurance.

• Forex and payment services.

• Cards.

• Customer center.

2.3 PRODUCTS AND SERVICES AT A GLANCE

1. PERSONAL BANKING

A. Accounts & Deposits

- Regular Savings Account

- Savings Plus Account

- SavingsMax Account

- Senior Citizens Account

- No Frills Account

- Institutional Savings Account

- Payroll Salary Account

- Classic Salary Account

- Regular Salary Account



- Premium Salary Account

- Defense Salary Account

- Kid's Advantage Account

- Pension Saving Bank Account

- Family Savings Account

- Kisan No Frills Savings Account

- Kisan Club Savings Account

- Plus Current Account

- Trade Current Account- Premium Current Account

- Regular Current Account

- Apex Current Account

- Max Current Account

- Reimbursement Current Account

- RFC - Domestic Account- Regular Fixed Deposit

- Super Saver Account

- Sweep-in Account

- HDFC Bank Preferred

B. Loans

- Personal Loans

- Home Loans

- Two Wheeler Loans

- New Car Loans



- Used Car Loans

- Overdraft against Car

- Express Loans

- Loan against Securities

- Loan against Property

- Commercial Vehicle Finance

- Working Capital Finance

- Construction Equipment Finance

- Offers & Deals- Customer Center

C. Investments & Insurance

- Mutual Funds

- Insurance

- Bonds

- Financial Planning

- Knowledge Centre

- Equities & Derivatives

D. Forex Services

- Trade Finance

- Travelers’ Cheques

- Foreign Currency Cash

- Foreign Currency Drafts



- Foreign Currency Cheque Deposits

- Foreign Currency Remittances

- Cash to Master

- ForexPlus Card

E. Payment Services

- Net Safe

- Prepaid Refill

- Bill Pay

- Direct Pay

- Visa Money Transfer

- E-Monies Electronic Funds Transfer

- Excise & Service Tax Payment

F. Access Your Bank

- One View

- Insta Alerts

- Mobile Banking

- ATM

- Phone Banking

G. Cards

- Silver Credit Card

- Gold Credit Card

- Woman's Gold Credit Card

- Platinum plus Credit Card



- Titanium Credit Card

- Value plus Credit Card

- Health plus Credit Card

- HDFC Bank Idea Silver Card

- HDFC Bank Idea Gold Card

- Compare Cards

- Transfer & Safe

- Track your Credit Card

H. Get More from Your Card

- Offers & Savings

- My Rewards

- Insta Wonders

- Add-On Cards

- Credit Card Usage Guide

- Easy EMI

- Net safe

- Smart Pay

- Secure Plus

- My City Benefit Card

- Debit Cards

- Easy Shop International Debit Card

- Easy Shop Gold Debit Card

- Easy Shop International Business Debit Card

- Easy Shop Woman’s Advantage Debit Card



- Prepaid Cards

- Forex Plus Card

- Kisan Card

I. Customer Centre

- Offers & Deals

- Winners of Contests & Promotions

2. WHOLESALE BANKING

A. Corporate

Funded Services

Non Funded Services

Value Added Services

Internet Banking

B. Small & Medium Enterprises

Funded Services

Non-Funded Services

Specialized Services & Internet Banking

C. Financial Institutions & Trusts

Banks

Financial Institutions

Mutual Funds

Stock Broker



2.3. MILESTONES IN THE HISTORY

HDFC Bank began its operations in 1995 with a

simple mission: to be a "World-class Indian Bank". They

realized that only a single-minded focus on product quality

and service excellence would help us get there. Today, they

are proud to say that they are well on our way towards that

goal. It is extremely gratifying that their efforts towards

providing customer convenience have been appreciated both

nationally and internationally.• 2009

Euro money Awards 2009 'Best Bank in India'

Economic Times BrandEquity & Nielsen Researchannual survey 2009

Most Trusted Brand - Runner Up

Asia Money 2009 Awards Best Domestic Bank in India'IBA Banking TechnologyAwards 2009

Best IT Governance Award - Runnerup

Global Finance Award 'Best Trade Finance Bank in Indiafor 2009

IDRBT Banking TechnologyExcellence Award 2008

'Best IT Governanc e and ValueDelivery'

• 2008

Finance Asia Country Awards forAchievement 2008

'Best Bank and Best CashManagement Bank'

CNN-IBN 'Indian of the Year(Business)'

Nasscom IT User Award 2008 'Best IT Adoption in theBanking Sector'

http://www.hdfcbank.com/aboutus/awards/default.htm














Business India 'Best Bank 2008'Forbes Asia Fab 50 companies in Asia

PacificAsian Banker Excellence in RetailFinancial Services

Best Retail Bank 2008

Asia money Best local Cash ManagementBank Award voted byCorporate

Microsoft & Indian Express Group Security Strategist Award2008

World Trade Center Award of honor

For outstanding contributionto international tradeservices

Business Today-Monitor Groupsurvey

One of India's "MostInnovative Companies"

Financial Express-Ernst & YoungAward

Best Bank Award in thePrivate Sector category

Global HR Excellence Awards -Asia Pacific HRM Congress:

'Employer Brand of the Year2007 -2008' Award - FirstRunner up, & many more

Business Today Best Bank' Award

2.4. MERGER

HDFC Bank and Centurion Bank of Punjab merger

at share swap ratio of 1:29 The Boards of HDFC Bank and

Centurion Bank of Punjab met on 25 February, 2008 and

























approved, subject to due diligence, the share swap ratio for

the proposed merger of Centurion Bank of Punjab with HDFC

Bank. The Scheme of Amalgamation envisages a share

exchange ratio of one share of HDFC Bank for twenty nine

shares of Centurion Bank of Punjab. The combined entity

would have a nationwide network of 1,148 branches (the

largest amongst private sector Banks) a strong deposit base

of around Rs. 1,200 billion and net advances of around Rs.

850billion. The balance sheet size of the combined entitywould be over Rs. 1,500 billion. Commenting on the

proposed merger, Mr. Deepak Parekh, Chairman, HDFC

said, “We were amongst the first to get a banking license,

the first to do a merger in the private sector with Times

Bank in 1999, and now if this deal happens, it would be the

largest merger in the private sector banking space in India.HDFC Bank was looking for an appropriate merger

opportunity that would add scale,

geography and experienced staff to its

franchise. This opportunity arose and we

thought it is an attractive route to

supplement.

HDFC Bank’s organic growth. We believe that Centurion

Bank of Punjab would be the right fit in terms of culture,

strategic intent and approach to business.”



Mr. Aditya Puri, Managing Director, HDFC Bank said,

“These are exciting times for the Indian banking industry.

The proposed merger will position the combined entity to

significantly exploit opportunities in a market globally

recognized as one of the fastest growing. I’m particularly

bullish about the potential of business synergies and cultural

fit between the two organizations. The combined entity will

be an even greater force in the market.”

Mr. Rana Talwar, Chairman, Centurion Bank of Punjab

stated, “Over the last few years, Centurion Bank of Punjab

has set benchmarks for growth. The bank today has a large

nationwide network, an extremely valuable franchise, 7,500

talented employees, and strong leadership positions in themarket place. I believe that the merger with HDFC Bank will

create a world class bank in quality and scale and will set

the stage to compete with banks both

locally as well on a global level.”

Mr. Shailendra Bhandari, Managing Director and CEO,

Centurion Bank of Punjab said, “We are extremely

pleased to receive the go ahead from our board to pursue



this opportunity. A merger between the banks provides

significant synergies to the combined entity. The proposed

merger would further improve the franchise and customer

proposition offered by the individual banks.”

2.5 QUALITY POLICY

· SECURITY: The bank provides long term financial

security

to their policy. The bank does this by offering

life insurance and pension products.

· TRUST: The bank appreciates the trust placed by

their policy holders in the bank. Hence, it

will aim to manage their

investments very

carefully and live up to this trust.



· INNOVATION: Recognizing the different needs of our

customers, the bank offers a range of

innovative products to

meet these needs.

· INTEGRITY

· CUSTOMER CENTRIC

· PEOPLE CARE “ONE FOR ALL AND ALL FOR ONE”

· TEAM WORK

· JOY AND SIMPLICITY



CHAPTER – 3

RESEARCHOBJECTIVES AND

SCOPE OF

RESEARCH

PROJECT



3.1 PROBLEM DEFINATION:

Sales Executives were with good background human being

and through rigorous process of recruitment but still not

able to perform up to the expectation level of company, HR

is not able to sort out the problem why the performance is

not coming even after giving the full marketing support. The

communication technique and dealing with the customers is

also a problem to the sales executives.

3.2 OBJECTIVES OF RESEARCH PROJECT:

3.2.1 PRIMARY OBJECTIVES:

· To open new savings accounts by convincing customers

and to promote the benefits of those which are provided

by the bank.

· To find the different way of convincing customers.

· To study brand image of the bank.

· To increase the business of the bank.

3.2.2 SECONDARY OBJECTIVES:

· To determine the need and purpose of a sales executive.

· To understand the deciding criteria for people to become

sales executive.



3.2.3 GEOGRAPHICAL SCOPE:

The same problem was with the all other branches of HDFC

Bank even out of the Pali city. The management is

conducting the same research on a big ground while my

contribution is tiny. Though my sample size and

geographical area was defined and confine to a particular

territory but the application of out put from the research

are going to be wide.

3.3 PRODUCT SCOPE:

· Studying the increasing business scope of the bank.

· Market segmentation to find the potential customers for

the bank.· To study how the various products are positioned in the

market.

· Corporate marketing of products.

· Customers’ perception on the various products of the bank.



CHAPTER-4

DATA ANALYSIS,

INTERPRETATION

ANDPRESENTATION



Q.1. Your Age?

TABLE

SerialNo.

Age Category Number of Respondents

Percentage

1. 18-23 Years 40 20%2. 24-29 Years 70 35%3. 30-35 Years 60 30%4. 35 Years & above 30 15%

Total 200 100%

Base 200 respondents

010

20

30

40

50

60

70

18-23 Years

30-35Years

18-23 Years24-29 Years30-35 Years

35 Years & above

Interpretation

From the table and graph above it can be seen that

• 20% respondent’s age are 18 to 23 years.



• 15% respondent’s age are 35 to above years.



•

Q.2. Marital Status?

TABLE

SerialNo.

Category Number of Respondents

Percentage

1. Married 140 70%2. Unmarried 60 30%

Total 200 100%


140

60

0

20

40

60

80

100

120

140

Married Unmarried

MarriedUnmarried

Interpretation


• 70% respondents are married.



Q.3. Educational Qualification?

TABLE

SerialNo.


Percentage

1. Under graduate 50 25%2. Graduate 80 40%3. Post Graduate 70 35%

Total 200 100%


01020304050607080

1st 2nd 3rd

Under graduate

Graduate

Post Graduate

Interpretation


• 25% respondents are Under graduate.

• 40% respondents are Graduate.

• 35% respondents are Post graduate.



Q.4. Number Of year’s Are You in Talegaon ?

TABLE

SerialNo.


Percentage

1. Less than fiveyears

78 39%

2. More than fiveyears

122 61%

Total 200 100%


0

20

40

60

80

100

120

140

1st 2nd

Less than five

yearsMore than fiveyears

Interpretation


• 39% respondents are in Pali for less than five years.

• 61% respondents are in Pali for more than five years.



Q.5. Your Occupation?

TABLE

SerialNo.


Percentage

1. Business 40 20%2. Profession 108 54%3. Service 52 26%

Total 200 100%


0

20

40

60

80

100

120

Business

Profession

Service

Interpretation


• 20% respondents Occupation is Business.

• 26% respondents Occupation is Profession.

• 54% respondents Occupation is Service.



Q.6. Your annual household income?TABLE

SerialNo.


Percentage

1. Less than 2 lacs 98 49%2. Between 2 to 5 62 31%3. Between 5 to 8 30 15%4. More than 8 lacs 10 5%

Total 200 100%


0

20

40

60

80

100

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

Less than 2 lacsBetween 2 to 5 lacsBetween 5 to 8 lac

More than 8 lacs

Interpretation


• 49% respondent’s annual household income is less than 2 lacs.

• 31% respondent’s annual household income is between 2 to 5

lacs

• 15% respondent’s annual household income is between 5 to 8

lacs

• 5% respondent’s annual household income is more than 8 lacs.



Q.8. What is your perception about different

products/services provided by HDFC bank?

TABLE

SerialNo.


Percentage

1. Lucrative 50 25%2. Non Lucrative 120 60%3. No Idea 30 15%

Total 200 100


0

20

40

60

80

100

120

Lucrative

Non-Lucrative

NoIdea

Lucrative

Non-Lucrative

No Idea

Interpretation


• 25% respondent’s perception about different products

is lucrative.

• 60% respondent’s perception about different products

is not lucrative.

• 15% respondent’s have no idea.



Q.9. Do you want to open an account with HDFC bank?

TABLE

SerialNo.


Percentage

1. Yes 10 5%2. No 160 80%3. Will tell later 30 15%

TOTAL 200 100%


020406080

100120140160

Yes No Will telllater

YesNoWill tell later

Interpretation


• 80% respondents are not interested to open anaccount with the bank.

• 5% respondents are interested to open an account

with the bank.



• 15% of the respondents say that

they will tell later.

Q.10. Do you have all the documents which are required toopen an account?

TABLE

SerialNo.


Percentage

1. Yes 120 60%2. No 80 40%

TOTAL 200 100%


0

20

40

60

80

100

120

YES NO

YesNo

Interpretation


• 60% respondents have all the documents which are

required to open an account with the bank.



• 25% respondents do not have all the

documents which are required to

open an account with the bank.

Q.11. Are you aware that the bank provides you a freeDemat account if you open a new savings

account with HDFC bank?

TABLE

SerialNo.


Percentage

1. Yes 40 20%2. No 160 80%

TOTAL 200 100%


0

20

40

60

80

100

120140

160

Yes No

YesNo

Interpretation




• 20% respondents are aware that the

bank provides a free Demat account

with new savings account.

• 40% respondents are not aware of

it.

Q.12. Are you aware of different terms and conditions whichare very much essential to maintain an account at

HDFC Bank?

TABLESerialNo.


Percentage

1. Yes 25 22%2. No 175 88%

TOTAL 200 100%


020

40

60

80

100

120

140

160

180

Yes No

YesNo

Interpretation




• 12% respondents are familiar with different terms and

conditions which are very much

essential to maintain account with

the bank.

• 88% respondents have no idea about

it.

Q.13. Do you know about HDFC Bank’s recruitment policiesrelated to sales executives?

TABLE

SerialNo.


Percentage

1. Yes 82 41%2. No 118 59%

TOTAL 200 100%




0

20

40

60

80

100

120

Yes No

YesNo

Interpretation


• 41% respondents are known about HDFC Bank’s

recruitment policies related to sales executives.

• 59% respondents are not known about HDFC Bank’s

recruitment policies related to sales executives.

CHAPTER-5CONCLUSIONS



AND

SUGGESTIONS

6.1 CONCLUSIONS:

HDFC Bank, the banking arm of HDFC is

expected to go on stream. The bank already has good

number of employees on board and is recruiting Sales

Executives heavily to take the headcount to many more. It

is on the brim of increasing its customers through its

attractive schemes and offer.



The project opportunities provided was

market segmentation and identifying prospective customers

in potential geographical location and convincing them to

open an account so that new Business Opportunities of the

bank can be explored. Through this project, it could be

concluded that people are not much aware about the various

products of the bank and many of them not interested to

open an account at all.

Services was considered as unsought good

which require hard core selling, but in changing trend in

income and people becoming financially

literate, the demand for banking sector is

increasing day by day.

According to my findings Company’s

promotional activities for recruiting sales executives are also

very less.

So, at last the conclusion is that there is

tough competition ahead for the company from its major

competitors in the banking sector.



Last but not the least I would like to thank

HDFC Bank for giving me an opportunity to work in the field

of Marketing. I hope the company finds my analysis

relevant.

6.2 SUGGESTIONS:

Finally some recommendations for the company are as

fallows:-

• To make people aware about the benefit of becoming

HDFC Bank’s Sales Executive, following activities of

advertisement should be done

through

1. Print Media.

2. Hoarding & Banners.

3. Stalls in Trade Fares

4. Distribution of leaflets containing details information.

• The bank should provide life time valid ATM card to all

its customers.



• Minimum balance for savings account should be

reduced from Rs 5000 to Rs 1000, so that people who

are not financially strong enough can maintain their

account properly.

• The company should provide a pass book to all its

customers.

•

Make people understand about the various benefits of its products.

• Company should organize the program in the society,

so that people will be aware about the company and

different products of the bank.

•

Company should open more branches in differentcities.

CHAPTER- 6



LIMITATIONS

LIMITATIONS

Every work has its own limitation. Limitations are

extent to which the process should not exceed. Limitations

of this project are:-



• The project was constrained by time limit of two

months.

• Mindset of people may very depending upon their age,

gender, income etc.

• Getting appointment from the concern person was

very difficult.

• People mind set about the survey was an obstacle in

acquiring complete information & positive interaction.

• Respondents were very busy in their schedule. So it

was very time consuming for them to answer all the

questions properly.

ANNEXURES

1. QUESTIONNAIRE

QUESTIONNAIRE



Dear Sir/Madam,

Name: ………………………………………………………………………

Address: ……………………………………………………………………

Contact No :®………………( O)……………… (M)………………………

City: ………...............Pin: ………………….State: ………………………

I am a student of Govt.P.G. Bangur Collage, Pali (Raj.)and presently doing a project on “OPENING SAVINGS &

CURRENT ACCOUNT BY MEETING CUSTOMERS” .

I request you to kindly fill the questionnaire below and

I assure you that the data generated shall be kept

confidential.

1. Your Age: ____________________

2. Education Qualification.

• Undergraduate □

• Graduate □

• Post graduate □



3. Marital Status.

• Married □

• Single □

No. of Children: __________

4. Number Of year’s Are You in Pali .

• Less than five year’s □

• More than five year’s □

5. Occupation.• Business □

• Profession □

• Service □

(Please mention below the type of

business/profession you are in incase of service please mention your organization

name and designation)

6. Your annual household income.

• <than 2 lack □

•

Between 2 to 5 lack □• Between 5 to 8 lack □

• >than 8 lack □

7. Are you a member of a Club/Gym?



• Yes □

• No □

If yes, Name of the Club/Gym

_______________________________________

8. What is your perception about different products

and services offered by HDFC Bank?

•

Lucrative □• Not lucrative □

• No idea □

9. Do you want to open a Savings Account or Current

Account with HDFC Bank?

•

Yes □• No □

• Will tell later □

10. Do you have all the documents which are required

to open an account?

•

Yes □• No □



11. Are you aware of that HDFC Bank provide you a

free Demat account if you open a new savings

account with the bank?

• Yes □

• No □

12. Are you aware of different terms and conditions

which are very much essential to maintain an

account at HDFC Bank?• Yes □

• No □

13. Do you know about HDFC Bank’s recruitment

policies related to sales executives?

•

Yes □• No □

Date:

Place:

Signature

BIBLIOGRAPHY



1. BOOKS AUTHORS

• Marketing Management (10th Edition) Philip Kotler

• Marketing Management (3rd Edition) V.S. Ramaswamy

2. NEWS PAPERS

• Times of India

• Financial Express

• Daily News Analysis

• Business Standard

3. WEBSITES

•

www.hdfcbank.com• www.google.com

http://www.hdfcbank.com/

http://www.google.com/

http://www.hdfcbank.com/

http://www.google.com/

9762119085 shyam hdfc report

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