hdfc report 2

PROJECT REPORT

HDFC Bank

HIMANI PANWAR – A029 ATUL KUMAR – A024 MANU GARG – A015

PGDM 13-15

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Table of Contents

1. About HDFC Bank ............................................................................................................2

2. Wholesale Banking.............................................................................................................3

3. Personal Banking ...............................................................................................................9

4. NRI Banking .....................................................................................................................26

5. Hierarchy in Retail Banking – HDFC Bank..................................................................35

6. Scorecard .........................................................................................................................39

7. Market Research ..............................................................................................................40

8. Competitive Analysis .......................................................................................................43

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HDFC Group23%

ADS/GDR Depositories

17%

FII 35%

Public Shareholders25%

SHAREHOLDING PATTERN

ABOUT HDFC BANK

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive

an ‘in principle’ approval from the Reserve Bank of India (RBI) to set up a bank in the private

sector, as part of RBI’s liberalization of the Indian Banking Industry in 1994. The bank was

incorporated in August 1994 in the name of ‘HDFC Bank Limited’, with its registered office in

Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January

1995. As on March 31, 2014 the authorized share capital of the Bank is Rs. 550 crore. The paid-

up capital as on the said date is Rs 479,81,00,870/- ( 2399050435 ) equity shares of Rs. 2/- each).

The HDFC Group holds 22.64 % of the Bank's equity and about 16.97 % of the equity is held by

the ADS / GDR Depositories (in respect of the bank's American Depository Shares (ADS) and

Global Depository Receipts (GDR) Issues). 34.11 % of the equity is held by Foreign Institutional

Investors (FIIs) and the Bank has 4,22,314 shareholders.

The shares are listed on the Bombay Stock Exchange Limited and The National Stock Exchange

of India Limited. The Bank's American Depository Shares (ADS) are listed on the New York Stock

Exchange (NYSE) under the symbol 'HDB' and the Bank's Global Depository Receipts (GDRs)

are listed on Luxembourg Stock Exchange under ISIN No US40415F2002.

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Products by HDFC Bank

Personal Banking

NRI Banking

Wholesale Banking

SME Banking

Wholesale Banking –

Wholesale banking is the provision of services by banks to organizations such as Mortgage

Brokers, large corporate clients, mid-sized companies, real estate developers and investors,

international trade finance businesses, institutional customers (such as pension funds and

government entities/agencies), and services offered to other banks or other financial institutions.

The wholesale banking business of HDFC Bank is worth 17633 crore and provides immense range

of products for blue chip companies and SMEs.

The bank’s wholesale portfolio consists of following segment of products for various entities:

Corporates

Financial Institutions and Trusts

Government Sector

Investment Banking

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Corporates

In corporate Banking portfolio following services are provided to a wide variety of sectors:

Large Corporates

Supply Chain Partners

Agricultural Lending

Large Corporates: - To Large corporates following services are provided:

1. Funded Services : These are basically monetary services that include

Working capital Finance for smooth running and operations of business

Short Term Finance to meet the specific short term cash requirements. The loans

are structured to enhance profitability by scheduling the repayment to match the

cash flow available to repay the debt.

Bill Discounting services that includes bill discounting under local letters of credit

of acceptable banks.

Structure finance products that offer credit avenues besides traditional ones like

commercial papers, preference shares and non-convertible debentures etc. which

helps corporate treasuries manage interest rate risk.

Export Credits including PRE SHIPMENT CREDITS for purchase of raw

materials, processing and packaging of goods for export and POST SHIPMENT

CREDITS to finance export sales receivables which includes advances against

export bills, undrawn balance, deemed exports etc.

Term Lending

2. Non Funded Services – There are some non-monetary services provided also to the

corporates

Letters of Credit which facilitate import financing, accepted globally and

supported by strong trade finance set up with agencies like SWIFT and 3400 banks

worldwide.

Bank Guarantees – Performance, Financial, Bid Bond, Tenders, customs etc.

including overseas guarantees in global tenders.

Collection of Documents including local and international bill collections backed

by letter of credit.

3. Value Added Services – There are plenty of value added services provided as well

including

Real Time Gross Settlement (RTGS)

Cash Management which helps managing organization its cash resources.

Various Corporate Salary Accounts and Reimbursement Accounts

Foreign exchange services have two desks - THE INTERBANK DESK (IB) does

cover operations of the positions generated by the Corporate Desk. Besides, it

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trades on its own account. The IB desk is based at Mumbai. THE CORPORATE

DESK, named Treasury Advisory Group (TAG), caters to the needs of all the

customer needs in foreign exchange, from five centers Mumbai, Delhi, Chennai,

Bangalore and Kolkata.

Money Market or Inter banking Desk – Maintenance of SLR, CRR

Derivatives Desk which includes INTEREST RATE SWAPS – Fixed to floating

or floating to floating

Employee trusts - A customized set of benefit and investment services that work

best in assisting employee benefits program.

Tax Payments - The option to pay taxes with great convenience, right from the

comfort of home or office desktop. With the help of HDFC Bank Net Banking, one

can pay a variety of taxes in the most simple and hassle-free manner.

4. Internet Banking – In Internet Banking following services are provided

Payment Gateway services which include business to business services for the

companies whose targets are dealers and suppliers etc. and direct modes for

industries whose end target is consumer.

Corporate Internet Banking or ENet™, a fully secured Internet based online, real

time electronic delivery channel, providing convenient and secure access to their

banking information over the Internet providing services like account information

and payments.

Supply Chain Partners: - HDFC Bank's Supply Chain Management team offers financial

solutions for Suppliers as well as Dealers and Distributors of large Corporates.

1. Dealer Financing - On the sales side, HDFC Bank offers a range of solutions for funding

dealers and end customers. Facilities are offered on a stand alone basis against collateral

as well as through structured transactions. Dealer financing is an effective tool that meets

the funding requirements of dealers at a competitive rate.

2. Vendor Financing - Under vendor financing, facilities are made available to vendors of

large corporates. These credit facilities would be granted against specific transactions such

as bill discounting or on a standalone basis. The team would also assist vendors in

structuring finance against confirmed purchase orders from their customers.

Agricultural Lending: - The bank provides need-based agricultural loans of varying tenors to

all credit worthy clients engaged in farming of staple as well as cash crops, horticulture,

plantations, poultry, animal husbandry, dairying, seeds, warehousing, etc. The bank also finances

the supplies of a wide range of agro inputs like seeds, fertilizers, pesticides, micro nutrients and

micro irrigation tools. The bank has identified transportation, storage and processing of food and

other agro commodities as a thrust area and is offering working capital and term loans of varying

tenors to eligible processors, based on not only their financials but also on the strengths of

underlying commodities.

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Financial Institutions and Trusts

In financial institutions and trusts following type of organizations are served by HDFC Bank.

Banks

Financial Institutions

Mutual Funds

Capital & Commodity

Market Brokers

Insurance Companies

Commodity Businesses

Trusts

1. Banks : - Banks are provided following services:-

Corporate Salary Accounts

As a part of Correspondent Banking services they provide cheque collection all

over the country.

Trade Finance Services like collection of export bills, importing collection

documents, collection of foreign currency instruments and foreign inward

remittances.

DD / Cheques payable at par

As a part of correspondent banking Fund Transfers among various banks

Tax Payments

Sub Membership in form of clearing sub membership, RTGS NEFT sub

membership, ATM sub membership and AADHAR sub membership

2. Financial Institutions

India Link: - A corresponding money transfer service for international banks.

Custodial services for NSE

Forex services

Derivatives Market:- the bank actively advises its corporate clients on the use of

derivatives to manage their currency and interest rate risks.

Corporate Funding and remittances.

3. Mutual Funds

Debt Market: - The products offered by the desk include interest rate swaps,

caps, floors, short dated as well as long dated currency options, swap options.

Payment Services: - HDFC Bank offers various channels for handling payment

requirements by Mutual Funds. HDFC Bank has developed various products to

meet the requirements of timely payments made by Mutual Funds i.e redemption

payments, dividend distribution, brokerage payments etc.

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Employee Trust Services: - Trust services provide with the dual advantages of a

secure depository and efficient administration of securities.

Collection Services: - Collecting bankers to the new schemes (IPOs) by Mutual

Funds, Subscriptions to the ongoing open-ended schemes of Mutual Funds, MIS

provided to the Mutual funds.

4. Stock Brokers:- Following services are provided to stock brokers.

Clearing Bank Services to Currency Derivative Brokers:- HDFC Bank is the

leading clearing Bank for currency derivative segment of National Stock

Exchange of India Limited (NSEIL), United Stock Exchange of India Limited

(USE) and MCX Stock Exchange Limited (MCX-SX).

Clearing Bank Services to Capital Market Brokers

5. Insurance Companies:- Services like collection services for all the funds , and MIS

reports to suit companies requirements, disbursement services etc.

6. Commodity Businesses:- Some services are

Acting As A Clearing Bank, payment gateway, salary services to commodity

market brokers.

Market Participant by providing crop loans and warehouse receipt financing and

bill discounting

Similar services to processors, manufacturers.

Services like structured credit products, cash credit to agriculture companies.

7. Trusts: - Services like SGL maintenance and participations in RBI auctions.

Government Sector

Tax Collection wherein customers can directly pay their taxes like Direct taxes, Indirect

taxes and Sales Tax collections at their local HDFC Bank.

E-Ticketing - Helps the customer by providing him a direct access to book a Railway

Ticket online and get it home delivered.

Opening of L/C's is done by the bank on behalf of Government of India, Mints and Presses,

thus facilitating imports for the Government.

Collection of levies and taxes on behalf of Municipal Corporations i.e. Kalyan -Dombivli

Municipal Corporation, is undertaken by the Bank.

In the states of Maharashtra and Gujarat, Collection of Stamp Duty is done through

franking mode. Stamp Duty Franking Facility is available at the Fort Branch in

Maharashtra and Ahmedabad (Navrangpura) Branch in Gujarat.

Disbursement of Pension to retired Employees of Central Govt. and Defense is directly

done by HDFC Bank along with the disbursement of pension to the members of EPFO

(Employees Provident Fund Organization).

Electronic Collection of fees on behalf of DGFT is done by the bank too.

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Ministry of Corporate Affairs - Collection of ROC fees for the Ministry through

authorized Branches and Net Banking.

Collection of Property Tax through Selected Branches on behalf of Municipal

Corporation of Delhi

Prime Minister National Relief Fund (PMNRF) Collection of Donations from public at

large through our selected Branches under Prime Minister National Relief Fund. The funds

of PMNRF are utilized primarily to render immediate relief to the victims of natural

calamities like floods, cyclone, earthquakes

Investment Banking

1. Project appraisal, structured finance, and loan syndication and debt capital markets

Project finance

INR and Foreign Currency Loans

External Commercial Borrowings (ECBs) and Export Credit Agency (ECA) backed

Loans

FCNR (B) Loans

Asset Backed Loans

Infrastructure advisory

Placement of CPs, NCDs and bonds

2. Equity Placement

Private Equity Placement with P/E, V/C, Buy Out Funds

Placement to institutional investors under SEBI QIP Guidelines

Mezzanine Finance

3. M&A and Corporate Advisory Services

Domestic & Cross-Border mergers and acquisitions - Providing end to end solutions

including identification of target, valuation, assistance in due diligence and fund raising

Business Spinning off/Hiving off

Capital Structuring and Restructuring

4. Capital Market Advisory Services

Rights Issues

Open Offers

Share Buy Back

De listing

Follow-on Public Offerings

BRLM for IPOs

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Personal Banking

SAVINGS A/C

Savings Max Account: - Maximum savings in this A/C saves up to Rs.4270

Regular Savings Account: - It is designed for all your day to day banking needs.

Women's Savings Account: - It offers free cash withdrawal and balance enquiry at all

HDFC Bank ATMs and non-HDFC Bank domestic ATMs

Kids Advantage Account: - Free Education Insurance cover of Rs.1, 00,000/- in the event

of death of the parent/ guardian through vehicular accident by road, rail or air to safeguard

the future of the child. ATM/International Debit Card will be issued for children between

7-18 years of age in your child's name with your permission. Your child can withdraw Rs.2,

500 at ATMs and spend Rs.2, 500 at merchant locations per day. Free cash withdrawals on

any other Bank's ATM

Senior Citizens Account: - It includes everything from health, investment to everyday

banking solutions.

Family Savings Group Account: - It allows entire family to benefit from one account and

enjoy free lifetime Easy Shop International Debit Card for all members in the group.

Basic Savings Bank Deposit Account: - A zero balance Savings Account with a free ATM

card, giving access to one of the widest ATM networks across the country to meet all the

banking needs.

Institutional Savings Account: - A zero balance Savings Account for eligible Trust,

Associations, Societies, Clubs, NGOs and others and wide range of convenient options to

collect your fees, donation etc.

BSBDA Small Account: - A zero balance Savings Account with a free ATM card, giving

you access to one of the widest ATM networks across the country to meet all your banking

needs.

SALARY ACCOUNT

Premium Salary Account: - It is a customized salary account for select corporates, backed

by priority service. It also provides special offers and benefits such as a free zero balance

account for you and your family. This account comes with free Personal Accidental Death

Cover of Rs.5 lac

Regular Salary Account: - A comprehensive salary account with special offers includes

free Personal Accidental Death Cover of Rs. 1 lac.

Defense Salary Account: - A comprehensive salary account designed to cater to Defense

Personnel. This account comes with free Personal Accidental Death Cover of Rs.5 lac.

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Classic Salary Account: - This salary account offers you a complete range of services to

meet your banking requirements. It comes with an International Debit Card and access to

one of the most advanced and secure Net Banking and Mobile Banking services - all free

of charge.

Reimbursement Account: - Keep track of your expenses by receiving your

reimbursements in a separate account.

Basic Savings Bank Deposit Account - Salary: - A zero balance salary account with

access to one of the widest ATM networks across the country.

CURRENT ACCOUNTS

ULTIMA Current Account: - This account is mainly for Manufacturers/Large

Distributors/Stockists/Multi Specialty Hospitals and Dealers along with Business Banking /

Inventory Funding Customers.

Unlimited free local & anywhere cheque collections & payments facility

Free RTGS/NEFT collections and payments and free DD/PO for unlimited value.

Supreme Current Account

For large traders operating across the country, this current account can help reduce

transaction costs. Plus free access to one of the most advanced and secure Net Banking and

Mobile Banking services.

Avail higher cash deposit limits at all branches across India.

Free NEFT/RTGS collections & payments.

Apex Current Account

A high end current account that caters to fast growing, large businesses who can derive

maximum advantage from the host of benefits offered.

Dynamic cash deposit limits proportional to 10 times the previous month AMB maintained

Free Inter-city cheque collection and payments within HDFC bank Network for unlimited

value

Free Demand Drafts & Pay Orders can be issued on any HDFC Bank Branch

EZEE Current Account

For savvy traders operating across multiple cities, this current account can help reduce

transaction cost. Plus free access to one of the most advanced and secure Net Banking and

Mobile Banking services.

A combined cash deposit limit for all branches across India, suited to the needs of the

traders.

It also offers discounted Average Quarterly Balance requirements for Semi-Urban and

Rural branches.

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Max Current Account

High, dynamic cash deposit limit at any location makes this current account ideal for large

businesses operating across the country

Dynamic combined (Home & Non-home) cash deposit limits proportional to 10 times the

Current month AMB

Free Inter-city cheque collection and payments within HDFC bank Network for unlimited

value

Free Unlimited Demand Drafts & Pay Orders can be issued on any HDFC Bank Branch

Agri Current Account

A current account ideally suited for those in Agriculture related industries where the nature

of business is seasonal.

Free local and anywhere Cheque payment and collection at Bank location

Free monthly Cash deposit at home Location of Rs. 10 Lacs*

Plus Current Account

An account with higher limits for a wide range of transactions resulting in cost saving.

Ideal for businesses which have suppliers and customers across the country.

Enjoy the flexibility of cash deposit across HDFC Bank network free of cost*


50 Pay orders & 50 Demand Drafts can be issued on any HDFC Bank location

Current Account for Hospitals and Nursing Homes

Best suited for Hospitals and Nursing Homes this current account comes with higher cash

deposit limits.

Free monthly Cash deposit at home Location of Rs.10 Lacs

Free Unlimited Collection and Payment of funds through RTGS and NEFT

Free 30 Demand Drafts and Pay Orders free per month for any amount

Trade Current Account

For traders, this account can actually help reduce transaction cost. Plus free access to one

of the most advanced and secure Net Banking and Mobile Banking services.

Free Account to Account Fund transfer between HDFC Bank Accounts.

Free RTGS and NEFT Collections and Payments

200 Free Payable at par cheque leaves per month

Current Account for Professionals

Doctors, Architects, Chartered Accountants and other professionals can derive maximum

value from this current account.


Free monthly Cash deposit at home Location of Rs. 10 Lacs*

Free Unlimited Collection and Payment of funds through RTGS and NEFT

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Premium Current Account

Cost efficient, day to day current account with free access to one of the most advanced and

secure Net Banking and Mobile Banking services.

Free Local and anywhere cheque collection/payment and Fund Transfer

Free Collection through RTGS and NEFT

100 Free Payable at par cheque leaves per month

Merchant Advantage Plus Current Account

Best suited for large retail outlets. Cash deposit limits are linked to transaction volumes on

card swipe machines, making this current account cost effective.

Free limit on Cash deposits at Home location at 4 times the POS swipe volumes for the

transacting month

Pay vendors and suppliers across the country using multiple remittance options


Regular Current Account

Ideal low cost account for businesses that operate in one city. With free access to one of

the most advanced and secure Net Banking and Mobile Banking services.

Free Local and anywhere Fund transfer within HDFC Bank


Free Collection through RTGS and NEFT

Merchant Advantage Current Account

Ideal current account for retail outlets. Cash deposit limits are linked to transaction volumes

on card swipe machines, making this account cost effective.

Free limit on Cash deposits at Home location at 4 times the POS swipe volumes for the

transacting month

Pay vendors and suppliers across the country using multiple remittance options

Free Local and anywhere Fund transfer within HDFC Bank

Flexi Current Account

Ideal for businesses with high seasonal requirement. This current account offers dynamic

cash deposit limits to match business seasonality thereby reducing cost.

Dynamic cash deposit limits proportional to 10 times the AMB maintained in the

transaction month

Free RTGS and NEFT Collections and Payments


Institutional Current Account

A current account especially designed for Trusts, Associations, Societies, Clubs, Non Profit

Organizations and Government Departments.

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Free Account to account fund transfer, local and anywhere cheque payments and

collections at HDFC Bank location.

Free DD & PO for unlimited values

DEPOSITS

Rural Account Products

Basic Savings Bank Deposit Account - Farmers

Exclusive “Basic Savings Bank Deposit Account” for farmers

Zero Initial Pay-in

Zero balance maintenance account

Kisan Club Savings account

Exclusive Saving Account for Farmers

Free International Debit Card for 1st Year

View details

LOANS

Personal loans

Highly competitive personal loan interest rates

Special offers, interest rates and charges for HDFC Bank account holders

Personal loan eligibility in 1 minute available online and across all branches

Special personal loan offers* for women employees

Walk in Loan: Walk in to the branch with your documents and get Personal Loan in a day

at select branches.

Business Loan

Convenience of contacting us through SMS, Web chat, Phone Banking and across all

Branches

Business Loan eligibility in 1 minute available online & across all branches

Self-employed customers get exclusive higher loan amount

Best in class offerings on loan amount, interest rates and charges, for HDFC bank A/c

customers

Convenience of contacting us through SMS, Web chat, Click2Talk, Phone Banking and

across all branches

Loans for professionals

Convenience of contacting us through SMS, Web chat, Phone Banking and across all

Branches

Professional Loan eligibility in 1 minute available online & across all branches

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Special loan offers for Doctors

Best in class offerings on loan amount, interest rates and charges, for HDFC bank A/c

customers

Consumer Durable Loan

Up to 100% Finance

36 Months Tenor

Loan Amount up to 15 Lacs

Nominal Processing Fees

No Blocking of Credit Card limits

Minimal Margin Money

Transparent Pricing

Apply Online

Home Loan

Home Improvement Loan (HIL): - The interiors of any home reflect the personal

preferences and tastes of its owners making it imperative to constantly upgrade to keep up

with changing times. HIL facilitates internal and external repairs and other structural

improvements like Painting, Waterproofing and Roofing, Plumbing and Electrical Works,

Tiling and Flooring, Grills, Aluminum Windows, Compound Walls and much more.

Home Extension Loan (HEL): - HEL for adding more space to your existing home for

meeting the requirements of your growing family. Be it an extra bedroom for your children,

a reading room for yourself or a cozy coffee corner. It is easy to extend your home anyway

you like.

Automated Repayment of Home loan EMI: - You can give us standing instructions to

repay your Home Loan EMIs directly from your HDFC Bank Savings Account, thus,

saving you the trouble of procuring, signing and tracking post-dated cheques.

Car Loans

New Car Loans

Pre-owned Car Loans

Loan against Car

Two Wheeler Loan

Super Bike Loan

Gold loan

Loan against assets

Loan against Securities

Get loan against the widest range of investments without selling them!

You pay interest on the loan only when you actually use it. No EMIs on this facility

Don’t miss a chance of getting up to 80% loan against the value of your securities

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Loan against Property

The smart way to meet all your financial needs; be it business or personal needs.

Longer tenure loans for ease of repayment

Flexible product offering – Term Loan & Overdraft facility available

Residential and commercial – both types of properties accepted!

Loans against Rental Receivables

Maximize the benefits of future rents on your commercial property today

Get additional funds through expected rental cash flows for growing your business, funding

personal requirements or adding to an existing loan

Educational Loan

Education loan for indian education

Amount limits: Get Education Loan upto Rs. 10 lakh and unsecured lending upto Rs. 7.5

lakh. No collateral will be required for loans upto Rs. 7.5 lakh

Wider collateral options: Are you securing a loan of a higher amount than Rs. 7.5 lakh?

We offer a wide range of bank approved collateral securities like Residential Property,

HDFC Bank Fixed Deposit, LIC, NSC or a KVP policy.

Loan Tenure: The maximum repayment tenure is upto 15 years post moratorium period.

Tax Rebate: Did you know that you are eligible for a tax rebate for the interest you pay

on an education loan under Section 80-E of the Income Tax Act 1961*?

Central Government Interest Subsidy Scheme: - In order to support students from economically

weaker sections of the society, Department of Education, Ministry of Human Resource

Development, Government of India has launched an interest subsidy scheme. The MoHRD has

appointed Canara Bank as the Nodal Bank for the Scheme.

Foreign education

Huge tax benefit under Sec 80 E of Income Tax Act of India

Opportunity for students to take up responsibility and pay for education on their own

Preserve family savings (don’t break FDs, MFs etc and preserve funds for family

contingency/emergencies)

EMI starts post course completion whereas through personal finance fee needs to be paid

at the beginning of the course

Plan your finances in advance: Apply for a loan even before admission confirmation to

avoid last minute running around for funds. Also, use the loan sanction letter as a proof of

funds.

An education loan from Credila can also cover tuition fee, living expense, books, travel,

laptop etc.

Build a good credit history (helps in taking loans etc in the future also)

Education Loan for Foreign Education

http://www.hdfcbank.com/personal/products/loans/educational-loan/education-loan-for-indian-education





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Loan amount - Get loan of amounts starting from as less as Rs 5,000 onwards

EMI Payments - EMI based Term loan .

Subsidy linked finance schemes

Rural loans

Retail Agri Loans - Kisan Card / Kisan Gold Card

Indian farmers can now swipe a Kisan Gold Card to use their loan for meeting agricultural

and production expenses

Avail any time banking and hassle free credit options

Get an Accident Insurance Cover of Rs.2 lakh absolutely FREE with this card

Tractor Loans

Choose HDFC Bank's Tractor Loans to purchase your tractor for farming or commercial

purposes

Get upto 90% finance on the tractor you want to buy!

Smartdraft - Overdraft Against Salary

Overdraft limit up to 3 times the salary

Easy-to-use and easy-to-pay facility

No pre-closure charges

Minimum & easy documentation

CREDIT CARDS

Platinum Times Card

25% off on movies and up to 20% off on dining. (at participating outlets)

Bouquet of discount vouchers as welcome gift

3 Reward Points (RP) on Rs. 150 spent. 10 RP on dining spends on weekdays (Mon-Fri)

Titanium Times Card




Diners Club Black

Gain access to select Golf Clubs in India as Green Fee player

Earn Rs 750 Travel Vouchers for every 1000 Reward Points earned.

Redeem for Airline Tickets, Hotels at our Travel and Entertainment portal

www.hdfcbankdinersclub.com

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Infinia

Infinia Card with the No Pre Set Spend Limit*

5 Reward Points for every Rs.150 spends.

Complimentary Priority Pass and Taj Epicure Inner Circle Gold Membership

Diners Club Black

Gain access to select Golf Clubs in India as Green Fee player

Earn Rs 750 Travel Vouchers for every 1000 Reward Points earned.

Redeem for Airline Tickets, Hotels at our Travel and Entertainment portal

www.hdfcbankdinersclub.com

HDFC Bank World

Welcome Benefit of up to 10,000 Bonus JPMiles and one way base fare waived Jet Airways

ticket

Earn 6 JPMiles for every Rs. 150 spent and 18 JPMiles on every flight booked on

www.jetairways.com or www.jetkonnect.com.

Dedicated Check-in with 10 kg additional baggage allowance

Jet Privilege HDFC Bank Platinum

Welcome Benefit of up to 4,000 Bonus JPMiles and one way base fare waived Jet Airways

ticket

Earn 5 JPMiles for every Rs. 150 spent and 15 JPMiles on every flight booked on

www.jetairways.com or www.jetkonnect.com.

5% Discount on base fare for tickets booked on Jet Airways or JetKonnect website.

Platinum Times Card




Titanium Times Card




Doctor's Superia

Welcome Benefit of 1000 Reward Points.

3 Reward Points (RP) on Rs 150 spent. 50% more RP on dining spends

Complimentary Priority Pass Membership and MasterCard Lounge program

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Teacher's Platinum

2 Reward Points on Rs. 150 spent

3X Reward Points on weekend shoppings.

500 Bonus Reward Points on Teacher's Day (September 5th) every year.

Superia

Welcome Benefit of 1000 Reward Points.

3 Reward Points (RP) on Rs 150 spent. 50% more RP on dining spends

Complimentary Priority Pass Membership and VISA/MasterCard Lounge program

Solitaire

Get Rs. 1,000/- Shoppers Stop vouchers on Rs. 75,000/- spends every 6 months.

50% more Reward Points on dining and grocery spends.


MasterCard


Fuel Surcharge Waiver for transactions between Rs. 400 - Rs. 5,000 (ST applicable)

Get complimentary Airport lounge access under Master Card lounge program

Diners Club Premium

4 Reward Points for every Rs. 150 spends

Unlimited Golf Lessons

Earn Rs 600 E Vouchers for every 1000 Reward Points earned. Redeem for Airline Tickets,

Hotels and Movies at our Travel and Entertainment portal www.hdfcbankdinersclub.com

Diners Club Rewardz


Exclusive 24/7 Concierge to make airline reservations, book a hotel room, schedule a

dinner reservation or send a gift.

Get double the Reward Points on our Travel and Entertainment

portal www.hdfcbankdinersclub.com

Visa Signature



Get Complimentary airport lounge acess under VISA Lounge program – signature

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Platinum Plus

Reward Points on Rs. 150 spent.

50% more Reward Points for incremental spends above Rs. 50,000 in a statement cycle.


Business Platinum

1% CashBack on all retail spends except fuel spends

1% CashBack on International spends

Fuel surcharge waiver

Corporate Platinum


Petrol surcharge waiver

Lounge access at select airports across India

Corporate World MasterCard

Privileges at International and Domestic airports.



Lounge access at select airports across India

Corporate Visa Signature



Complementary membership to Priority Pass

Platinum Edge

2 Reward Points for every Rs. 150 spends and 50% additional Reward Points on dining

spends

Redeem Reward Points as CashBack against outstanding amount on your Credit Card.

Zero fuel surcharge

Titanium Edge

2 Reward Points for every Rs. 150 spends and 50% additional Reward Points on dining

spends

Redeem Reward Points as CashBack against outstanding amount on your Credit Card.

Zero fuel surcharge

20 | P a g e

DEMAT

Demat A/C

Preferential pricing for the Imperia, Preferred & Classic customers.

AMC of Rs 250/- only and discounted charges on transactions exclusively for senior

citizens.

No stamp duty on transfer of securities held in Demat form.

Auto credit of rights / bonus / public issues in your Demat Account through ECS

View your Holding cum Valuation Statement and Transaction cum Billing Statement on

Net Banking (DP on Net)

2 in 1 A/C

Demat A/C and Trading a/c

Linked account - Seamless transfer of funds & shares in your linked Demat & savings

account. No need for cheques, bank transfer or application form for every investment.

Multiple investment options- We offer a suite of investment products, which cater to

every investment need and as per your risk appetite. Invest in Equities, Derivatives, Online

IPO, Currency Futures, Bonds, NCD's, ETF's - Gold & Indices.

Invest Anytime, from Anywhere - Enjoy the Freedom to invest, time and place no bar!

Invest using Internet (www.hdfcsec.com), Telecentre, Branches or Mobile trading apps

(Android, iPhone, BlackBerry, Nokia smart phone.) You can place your order in equities

beyond trading hours.

Blink - A customized trading platform for faster order execution. With Blink you can track

live market movements of various scraps, place your orders instantly and monitor your

transactions on a real time basis.

Advance Portfolio - The Portfolio Tracker providing you a great tool to capture your

investments in multiple asset class. It offers a pictorial presentation of your Portfolio

Investment & Portfolio Net worth & you can set alerts for specific stocks as per your needs.

3 in 1

Demat A/C ,trading A/C and Savings A/C

Structured Process considering your risk profile, investment objectives and financial goals

Recommendations from HDFC Bank's in-house research team

Choice of convenient Mutual Fund execution platforms

Comprehensive Portfolio Tracker* that provides a consolidated view of your Mutual Fund

Investments, HDFC Life Policies, Savings, Current & FD Account Balances

Complimentary subscription* to our exclusive monthly magazine - Investment Insight, that

updates you on:

o Market Movements

o New Fund Offerings

http://www.hdfcbank.com/personal/products/demat/demat-account

http://www.hdfcbank.com/personal/products/demat/demat-account

21 | P a g e

o Recommended Funds' Performance

o Fund Managers' Views

o Informative articles on various investment products

o Proactive monthly updates on new offers and investment concepts.

INVESTMENTS PRODUCTS

Mutual Funds

Invest in a wide range of Mutual Funds with a complete control over your Mutual Fund

investments though HDFC Bank's NetBanking.

Purchase, redeem and switch funds from the comfort of your home or on-the-go through

NetBanking

Equities & Derivatives

Create, view and maintain up to 5 different portfolios

Monitor the real-time movement of up to 30 of your favorite stocks

IPO Application through ASBA

Invest in IPOs without moving funds from your Savings Account

No more writing cheques or preparing demand drafts

Invest in Gold (Mudra Pure Gold Bar)

24 Carat gold bars available in 2.5g, 5g, 8g, 10g, 20g and 50g

Assay Certification and tamper-proof certicard packs

Invest in Silver (Mudra Silver Bar)

Silver bars available in 50g & 100g

Assay Certification and tamper-proof certicard packs

8% Savings Bonds

100% risk free investment option

Minimum investment of Rs. 1,000 and no maximum limit on investment

Sec 54 EC - Capital Gains Bonds

Get tax exemption on capital gain

Maximum investment limit of up to Rs. 50 Lakhs

22 | P a g e

Inflation Indexed National Savings Securities-Cumulative (IINSS-C)

The Inflation Indexed National Savings Securities-Cumulative (IINSS-C) bonds will offer

investors a return that's 1.5% more than inflation based on the consumer-price-index.

Interest will be compounded half yearly, enhancing effective yield on investments.

The minimum investment limit is Rs. 5,000/-. The maximum limit is Rs. 500,000/- per

applicant per annum.

FOREX

HDFC Bank’s Forex Travel Solutions:

Foreign Currency Cash

Forex Plus Card

Forex Plus Chip: This is a small microchip embedded in your card. It is encrypted so

transactions with your chip Debit Card are more secure. card

Forex Plus Platinum Card

Multicurrency Platinum Forex Plus card

Travelers Cheques

HDFC Bank’s Remittance Products:

Remittances

Foreign Currency Demand Drafts

Foreign Currency Cheque Collection

Cash to Master: - A unique service for foreign ships docking at Indian ports. Convenience of

picking up cash from a branch near the port

23 | P a g e

PREMIUM BANKING

Imperia

Personalized attention from a dedicated Imperia Client Relationship Manager

Customized Investment Advisory Services to help you make the right choices

Distribution of Financial Products Private Banking Services

Relationship Pricing on a variety of products

Wide range of Business Banking Solutions.

Banking Convenience:

o Exclusive Imperia Phone Banking Service: The Imperia Phone Banking service

gives you the freedom to do almost anything over the phone – balance enquiry,

loan-related queries, bill payment, etc. (No. 1800 22 3310 / 1800 102 3310)

o HDFC Bank Branch Network

o HDFC Bank ATM Network

o Free alerts on your mobile phone or in your mailbox by registering for our Insta

Alert facility.

o Free registration for e-Age Banking - Avail of Mobile Banking, Net Banking,

or Phone Banking.

o No charges on balance enquiries and cash withdrawals if you transact on non-

HDFC Bank ATMs in India.

Preferred customers

Dedicated Relationship Manager

Comprehensive Business banking Solutions.


o Get preferential pricing across a wide range of financial products, such as Loans,

Preferential Forex rates, Demat/ HSL transaction cost and Locker*.

o Waiver on charges of a host of services.

o No charges of Balance enquiries and cash withdrawals if you transact on non

HDFC Bank ATMs in India and abroad.

Exclusive Lifestyle Privileges

o Premium Credit Cards from HDFC Bank.

o Preferred Easy Shop Platinum Debit Card

Customized Investment Solutions

Banking Convenience

o HDFC Bank Branch Network

o HDFC Bank ATM Network

http://www.hdfcbank.com/personal/find-your-nearest/find-nearest-branch/all-facilities/gxissh3j

http://www.hdfcbank.com/personal/find-your-nearest/find-nearest-atm

http://www.hdfcbank.com/personal/ways-to-bank/bank-with-your-phone/instaalerts-sms-and-email


http://www.hdfcbank.com/mobilebanking

http://www.hdfcbank.com/personal/ways-to-bank/bank-online/netbanking


http://www.hdfcbank.com/personal/hnw/hnw-detail/preferred-banking/www.hdfcbank.com/personal/products/accounts-and-deposits/demat-account

http://www.hdfcbank.com/personal/products/accounts-and-deposits/safe-deposit-locker

http://www.hdfcbank.com/personal/find-your-nearest/find-nearest-branch/all-facilities/gxissh3j

http://www.hdfcbank.com/personal/find-your-nearest/find-nearest-atm

24 | P a g e

o Free alerts on your mobile phone or in your mailbox by registering for our Insta

Alert facility.

o Free registration for e-Age Banking - Avail of Mobile Banking, Net Banking,

or Phone Banking.

o No charges on balance enquiries and cash withdrawals if you transact on non-

HDFC Bank ATMs in India.

Classic customers

Dedicated Personal Banker


o Get preferential pricing across a wide range of financial products, such as Loans,

Preferential Forex rates, Demat / HSL transaction cost and Locker*.

o Waiver on charges of a host of services.

o No charges of Balance enquiries and cash withdrawals if you transact on non

HDFC Bank ATMs in India and abroad.

Family Benefits to add to your delight, these value added features that you will enjoy as

our Classic customer, will be extended to the members of your family as well. Just speak

to your Personal Banker for the same.

Exclusive Privileges

o Credit Cards.

o Classic Easy Shop Platinum Debit Card

Combined Monthly Statement:

E-Newsletter:

Personal banking

The direct equity product offering include:-

Model Portfolio (Aggressive & Conservative)

Stock Flash

Regular company/result updates

Regular company updates

Thematic Notes: These notes are largely sent to discuss important events/themes that are

impacting the markets and desk views on the same

Market Impact: These are notes on quarterly analysis of the companies of the model

portfolios

Sector report/ Sector Update: These are notes on a specific sector, explaining the basic

business model and subsequent updates on the current scenario in the sector

Estate planning

Prudent Succession & Estate Planning

Efficient tax planning



http://www.hdfcbank.com/mobilebanking/

http://www.hdfcbank.com/personal/ways-to-bank/bank-online/netbanking

http://www.hdfcbank.com/personal/find-your-nearest/find-phone-banking?ifn=no

http://www.hdfcbank.com/personal/products/accounts-and-deposits/demat-account

http://www.hdfcbank.com/personal/products/accounts-and-deposits/safe-deposit-locker

http://www.hdfcbank.com/personal/products/cards/debit-cards/easyshop-platinum-debit-card

25 | P a g e

Smooth distribution & transfer of assets to identified beneficiaries

Dependable Trustees / Escrow agents / Managers to handle and preserve family fortune

Uninterrupted management of assets

Trust management & Wills

Confidentiality

26 | P a g e

NRI BANKING

SAVINGS ACCOUNT

Non-Resident Savings Account lets NRIs to save their money in Indian currency. With

full repatriation for the interest earned and no tax liability, our Savings Account is the ideal way

to grow your capital while abroad.

There are 2 types of NRI savings account,

1. NRE Savings Account

2. NRO Savings Account

NRE Savings Account:

NRE Savings Account lets the customers transfer your earnings to India conveniently with

complete security. They can repatriate the funds held in the account along with the interest earned

at any point of time and they don't even have to pay tax on the interest amount. With a host of

direct banking channels available at your fingertips, they can stay in complete control of your hard-

earned income abroad.

Features & Benefits:

Free transfers & higher interest

Transfer funds freely between India and abroad

Earn higher interest rates on your account

Pay ZERO tax on the interest earned on your NRE Account in India

Accessibility

Withdraw cash easily and shop worldwide with International Debit Card

Appoint a mandate to operate your account for you

Managing your account

Transfer your funds freely to any place outside India

Conduct transactions securely online, 24x7 with Net Banking

Pay utility bills - electricity, phone, mobile phone - payment by a simple registration

Other benefits

Get a personalized cheque book

Get tax exemptions on interest earned and wealth tax

Free Email Statement facility

Avail of Safe Deposit Lockers at certain branches

27 | P a g e

Invest in Mutual Funds by linking your NRE Savings Account to our Investment Savings

Account

NRO Savings Account:

Right from repatriating funds after applicable tax payments to operating the account through the

various direct banking channels, experience hassle-free banking from any corner of the world.


Accessibility

Withdraw cash and shop in India with your Easy Shop NRO Debit Card

Entrust a relative or friend with an additional ATM Card

Local representative can operate the account with a Letter of Mandate

Managing your account

Open an NRO Account jointly with an Indian Resident

Conduct transactions online, 24x7 securely with Net Banking

Manage your account easily with Phone Banking

Bank from any metro in India with Intercity Banking

Pay utility bills – electricity, phone, mobile phone – payment by a simple registration

Other benefits


Appoint a beneficiary to operate the account with the nomination facility


CURRENT ACCOUNT

HDFC provides 2 types of accounts under Current Account,

1. NRE Current Account

2. NRO Current Account

NRE Current Account:

Transfer and repatriate funds easily with your NRE Rupee Current Account. Convenient banking

options make your account accessible to them from anywhere in the world.


Repatriate your principal and interest amount fully

28 | P a g e

Remit funds easily through Quick remit, India Link, Cheque Lockbox, Telegraphic

Transfers and Cheque / Draft for free

Utilise account balance for repatriable investments as well as local payments in India

Deposit your overseas earnings in the non-interest bearing Rupee account

Avail of free ATM Card for the mandate holder in India

Get an International Debit Card


Operate your account, anywhere, anytime with convenient banking channels like Net

Banking

NRO Current Account:

Park your Indian earnings or remit funds through various channels; NRO Rupee Current Account

is an ideal account for foreign nationals on visits to India.


Remit funds easily through Quickremit, IndiaLink, Cheque LockBox, Telegraphic

Transfers and Cheque / Draft

Deposit your Rupee earnings in the non-interest bearing Rupee account

Open an account jointly with an Indian resident

Utilise account balance for repatriable investments as well as local payments in India

Avail of free ATM Card for yourself and the mandate holder in India


Operate your account, anywhere, anytime with convenient banking channels

FIXED DEPOSIT

There are total 4 types of fixed deposits provided to NRIs,

1. NRE Fixed Deposits

2. NRO Fixed Deposits

3. Super Saver Account

4. Sweep-in Account

NRE Fixed Deposits:

NRE Fixed Deposits are maintained in Indian Rupees. Repatriate the principal and interest

amount fully among the many other benefits.


Earn interest at higher rates than the Libor rate

Partial withdrawal of the deposits is allowed

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29 | P a g e

Avail of overdraft up to 90% of the deposit, or Rs. 1 Crore, whichever is lower, for self or

others

Repatriate your complete deposit (principal and interest) at any time

Enjoy tax exemption from the entire deposit (principal and interest)

Open the deposit jointly with any other NRI

Avail of the nomination facility

Cluster Deposit:

Encash part of the deposit amount while the balance continues to earn interest at the

contract rate as the NRE Fixed Deposit is held in clusters of Re.1

Initial Fixed Deposit: Rs. 25,000/-

Add-on Fixed Deposits: Rs. 10,000/-

Maintain the deposit for a tenure of minimum 1 year and a maximum of 5 years

NRO Fixed Deposits:

Invest in NRO Fixed Deposits for high growth returns on your savings. Maintained in Indian

Rupees, the Deposits are an ideal long-term investment option for you.


Enjoy higher interest rate on your deposits

Repatriate the interest on your deposit

Avail of overdraft up to 90% of the deposit, for self or others

Open the deposit jointly with a resident individual

Interest credited every 3 months


Cluster Deposit:

Encash part of the deposit amount while the balance continues to earn interest at the

contract rate as the NRO Fixed Deposit is held in clusters of Re.1

Initial Fixed Deposit: Rs. 25,000/-

Add-on Fixed Deposits: Rs. 10,000/-

Maintain the deposit for a tenor of minimum 7 days and a maximum of 10 years

Super Saver Deposits:

Super Saver Account gives the dual advantage - liquidity of a Savings Account + high interest

rates of Fixed Deposit. One can avail of an overdraft up to 75% *of the value of your Fixed

Deposit.


Link the account either with an NRO Savings or NRO Current Account

30 | P a g e

Avail of an overdraft facility up to 90%* of your deposit (Maximum overdraft against

FCNR Deposit is 70% of FCNR

Re-invest the interest on maturity with the principal @ interest applicable then

Sweep-in Account:

Link the Fixed Deposit to your NRI Savings or Current Account and it’ll take care of deficits, if

any, in your NRI Savings or Current Account without losing out on the interest.


Withdraw only the exact amount need from your Fixed Deposit

Choose between an NRI Savings and Current account for linking

Only an exact amount required to make up for the deficit in the Savings account is

withdrawn from your Fixed Deposit (units of Re. 1/-) thereby minimizing interest loss.

Multiple deposits can be linked to the Savings account.

Flexibility in altering the period of deposit, maturity and payment instructions, principal

amount and rollover mode.

FOREIGN CURRENCY DEPOSITS

HDFC Bank offer 2 options for Foreign Currency Non-Resident Deposits,

1. FCNR Deposits

2. Rupee Max

FCNR Deposits:

With this account not only will NRIs grow their foreign currency securely by protecting it

against exchange rate fluctuation but also earn interest at Indian rates.


Hold the deposit in any of the 6 foreign currencies - US Dollars, Pounds Sterling, Euro,

Japanese Yen, Australian Dollars, Canadian Dollars

Repatriate principal and interest amount fully

Enjoy tax exemption on the entire deposit

Open the deposit jointly with other NRIs

Avail of Super Saver facility to get an overdraft on your NRO Savings / Current account

against your FCNR Fixed Deposit


31 | P a g e

Minimum initial deposit -

USD 1,000/-, GBP 2,500/-, Euro 2,500/-, JPY 7,50,000/-, AUD 1,000/-, CAD 1,000/-

Minimum add-on deposit -

USD 1,000/-, GBP 1,000/-, Euro 1,000/-, JPY 7,50,000/-, AUD 1,000/-, CAD 1,000/-

Maintain the deposit for a tenor of minimum 1 year and a maximum of 5 years

Rupee Max:

Depending on market conditions, booking an FCNR deposit with Forward Cover may be better

than NRE Deposit. Contact the respective relationship manager to know more details.

Features & Deposits:

Premature withdrawal allowed (subject to terms & conditions)

Earn higher yield than your normal FCNR Deposit / NRE Deposit

Repatriate the proceeds on maturity

Simplified documentation

Book a forward contract on your foreign currency deposit for a tenure ranging from 1

to 5 years.

ACCOUNTS FOR RETURNING INDIANS

HDFC Bank offers 2 options for Returning Indians,

1. RFC Savings Accounts

2. RFC Fixed Deposits

RFC Savings Accounts:

Stay protected from exchange rate risks with your RFC Savings Account as NRIs can hold the

Deposit in 4 foreign currencies and convert them into Rupees anytime you desire.


Keep your foreign earnings in the same currency – saving yourself from exchange rate

risks

Transfer balance to NRI Accounts on regaining NRI status

Withdraw cash in Rupees

Earn tax exemption on interest accrued on declaration of Resident but Not Ordinarily

Resident status

Repatriate funds for bonafide purpose



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32 | P a g e

Enjoy free 24-hour Phone Banking

Enjoy the convenience of banking at any of our branches in India

RFC Fixed Deposits:

Flexibility of converting the foreign currency deposits into Indian rupees whenever required with

RFC Fixed Deposits.


Book Fixed Deposit in 4 foreign currencies and protect the deposit from exchange rate

risks

Earn tax exemption on interest accrued on declaration of Resident but Not Ordinarily

Resident status

Repatriate funds on bonafied reasons

Protect your savings from exchange rate risks

OFFSHORE ACCOUNTS & DEPOSITS

Hong Kong

1. Smart Deposits

2. Time Deposits

Smart Deposits:

If NRIs need an account that offers them instant access to their funds while fetching them

attractive interest on your balances, then Smart Account is the right choice. Available with a

cheque book, this account can be opened with 3 other joint account-holders to help them manage

your finances better.


Choice of currencies

o Choose the currency like - Hong Kong Dollar and / or United States Dollar. Both

accounts are separate and cannot be linked.

Competitive interest rates

o HDFC offer the most competitive rates in the market. Please click here for the

latest interest rates.

Cheque book facility

o A Smart Account comes with a cheque book to access your funds.

Joint account

o Open this account jointly with others with a maximum of 3 joint holders.

33 | P a g e

Time Deposits:

HDFC Bank Hong Kong offers Time Deposits - flexible tenures and attractive interest rates.

With the multiple advantage of being able to invest in 4 major currencies, NRIs can renew the

deposit automatically with added security and flexibility.


Competitive interest rates

o We offer the most competitive rates in the market. The rates can be selected as per

the convenience - fixed or floating. Please click here for the latest interest rates.

Investment choice of 4 major currencies

o Time Deposits can be opened in 4 major currencies of the world namely - US

Dollar, Hong Kong Dollar, Great Britain Pound & Euro.

Flexible tenors

o HDFC Bank Hong Kong offers flexibility in the tenors. The tenors range from 7

days to 5 years.

Automatic renewal

o NRIs need not send the maturity instructions each time. The deposit is renewed

automatically without any hassles or inconvenience to you.

Flexibility in switching currencies

o NRIs can even switch the currency of your original deposit to any of the other

currencies offered any time during your deposit period.

Bahrain

1. Offshore Deposits

2. Call Account

Offshore Deposits:

Competitive Interest rates

HDFC offer the most competitive rates in the market. The rates can be selected as per

your convenience – Fixed or Floating.

Investment choice of 3 major currencies

The offshore deposit can be opened in 3 major currencies of the world namely US Dollar,

Great Britain Pound & Euro.

Flexible Tenors

HDFC Bank Bahrain offers the flexibility in the tenors. The tenors range from 1 month to

5 years

Automatic renewal

NRIs need not send the maturity instructions each time. The deposit is renewed

automatically without any hassle or inconvenience to you.

34 | P a g e

Flexibility in switching currencies

NRIs can even switch the currency of your original deposit to any of the other currencies

offered any time during your deposit period.

Call Account:

Competitive Interest rates

HDFC offer the most competitive rates in the market.

Zero balance account

NRIs are not required to maintain any balance in your account. Your account can be with

a zero balance.

No minimum amount required to be deposited

NRIs can deposit any amount to the call account. There is no minimum amount to be

deposited.

Anytime withdrawal allowed

Funds are available on call and Customers can withdraw the amount anytime as may be

required.

Multiple currencies

Investment choice in 3 major currencies namely US Dollar, Great Britain Pound and

EURO.

35 | P a g e

HIERARCHY IN RETAIL BANKING

HDFC BANK

COUNTRY HEAD

REGIONAL HEAD

CIRCLE HEAD

CLUSTER HEAD

BRANCH HEAD

(Branch Manager)

ASSISTANT BRANCH HEAD

(Asst. Branch Manager)

RELATIONSHIP MANAGERS/

PERSONAL BANKERS

36 | P a g e

DESIGNATIONS IN A TYPICAL BRANCH

Branch Manager

Assisstant Branch Manager

Personal Banking Authorizer

Relationship Manager

Personal Banker

Teller

Teller counter

Teller counter carries out both cash and non-cash transactions.

At cash counter transactions like cash and cheque deposits and withdrawal takes place.

All transactions which are greater than or equal to Rs.50, 000 needs to be verified by the

authorized person.

At non-cash counter, all the non-cash transactions takes place like RTGS, NEFT,

Demand Draft, FOREX transfer etc.

Any transaction that takes place follows internals rules and procedures of HDFC bank

and also work according to the guidelines given by RBI.

At the end of the day all the transactions are cross checked using Batch Journal Report

(BJR) and also non-cash transactions like NEFT and RTGS gets cross checked.

Personal banker

All the queries that customer have is first heard of at the welcome desk and from there it

is directed to different counters.

All phone number, email address and residential address updation is taken care at the

welcome desk.

Other functions are issuance of new cheque books, change of branch, cross verification of

new accounts, kit issuance to corporates is all done by the personal banker at the

welcome desk.

For address updation if you are holding A/C for more than 6 months you require only ID

card, otherwise address proof is required.

Kit issuance is highly auditable and done with utmost care by the personal banker.

Relationship Manager

The basic job of the RM is business development. Specific targets will be assigned for

business as well as income generation.

To market new clients and to increase product penetration in the existing relationship to

enhance the value of relationship

To handle both assets and liability business of the corporate for the bank

37 | P a g e

To prospect the customers for Assets potential, understand the requirements, prepare

CAMs and Obtain Credit approvals, and manage pre disbursement documentation and

post disbursement monitoring and monitoring of the conduct of the accounts.

To cross sell various Banking Products like trade finance / CMS / Treasury Products,

Salary A/Cs, Mutual Funds etc. to all Relationships

Knowledge of credit appraisal and documentation.

Knowledge of trade finance, CMS & other liability products will be an added advantage.

Assistant Branch Manager

Mainly works for NAV (new acquisition value)

Looks after new opening of current A/C

Cold calling to get new customers

Zero day profiling

Customer visit

Branch Manager

Business Development

Ensure proper scoping is done and target / niche customers identified with ACTIVE

collaboration from concerned Product/Sales Support Teams

Strategically Plan for Business Development of the branch with the available resources

by understanding their core competencies

Ensure that the targets on liability accounts, through the channel (Branch and direct

sales), are met under all parameters specified

Ensure the branch is a profit centre by meeting set benchmarks of CASA, breakeven and

profitability.

Overall In charge of monitoring of all costs / expenses at the branch

Responsible for meeting the set income targets in all parameters

Ensure that all managed portfolios (Preferred/Classic/Imperia, etc.) are effectively

managed through PBs, ABMs, PRMs, RMs, Imperia RMs etc. and that set targets on each

of the portfolios is reached.

Customer Services

Ensure quality sourcing of accounts by all sales staff .

Responsible for ensuring that customers get disbursals of amount against the loan as per

the new initiatives in Financial Inclusion that they have availed of, within TAT

Ensure that branch offers highest quality of service to the customer and meets expected

Service Quality standard

38 | P a g e

Operations

Conduct internal checks on a regular basis

Monitoring of CH 106 and CH 126 calling

As vault custodian, is responsible for all related process checks

Joint custodian for sys-admin and setup within the branch

INCENTIVE PLAN

RM incentives module: It is divided into 3 parts,

Part A- Income on the basis of target

For example, they will get target on quarterly basis. A target of 3 lakhs for a month they need to

achieve, so in total 9 lakhs for a quarter. Then next target will be set for the next quarter.

Part B- Income against increased portfolio of existing customer

For example, If an existing customer is having a single account in a group then RM role is to

increase the number of accounts in that particular group. So that overall volume of a particular

customer portfolio will get increased.

Part C- Income on providing loans For example, RM will get incentive if they do sales of following loan products,

Personal loan

All kind of insurance

Loan against property

Gold loan

Business loans

Auto loan

39 | P a g e

RM scorecard

It is divided into 3 parts:-

Part A

This part is related to income. It contains the liability and assets of the bank.

Liability

Increase of SA, CA and TD of existing customers.

SA, CA and TD by new customers.

Assets

How much of target is achieved in various products of bank:-

Loans

Credit cards

Demat

HSL

Forex & trade

Third party products

Part B

It deals with improvement in product portfolio of various groups

Whether new additions in the group increased by 2,3,4,5 or more than that

Part C

It includes several other parameters on the basis of which incentive is given lke:

New to bank (NTB) customers addition

Meeting with customers in portfolio of RM

How many unique products are sold

Band 1 & 2: To keep unprofitable customers not more than 2% in portfolio

40 | P a g e

MARKET RESEARCH

Research Objective:

To find the best bank in preferred banking offer

Research Methodology:

Step 1 – The factors that affect the choice of preferred bankers in banks are identified

Step 2 – Those factors are then referred to the respective banks and are rated from 1 – 5

For example if we think that SBI’s trustworthiness in maximum it is given 5, if it’s least it is

given 1

Research Steps:

PHASE 1 – A sample size of 10 preffered customers was taken and they were asked about

what they like most about their bank.

And these four were the most common answers that were chosen.

PHASE 2 - Sample size of 10 was extremely small to make a comment on banks rating and

hence a 50 customers were surveyed and asked to rank the banks on various factors.

An average of the ranks relating to every factor was taken and following matrix was obtained

SBI Axis HDFC Citibank ICICI

Reliability 5 3 4 3 4

Customer Service 2 4 5 4 4

Product range and information 3 4 4 3 4

Convenience 2 4 5 3 4

41 | P a g e

SBI

HDFC

CitiBank ICICI

RELIABILITY

CUSTOMER ORIENTED

SBI Axis HDFC CitiBank ICICI

Above chart depicts the perception of customers regarding the banks considered in terms of

Customer Service and trustworthiness. The observations from the chart were following

SBI is the most trustworthy bank in India among the banks considered which may be due

to the everlasting trust on Public sector Banks that Indian consumer has always had.

However these Public sector banks lag in the customer service as depicted.

The private sector banks rank somewhere same in the customer preference but there is

some difference in terms of HDFC Bank and others.

Final Inference – HDFC Bank is best in terms of customer service and one of the most reliable

bank in terms of reliability.

42 | P a g e

The following observations were made:

SBI is the least convenient bank in terms of service

HDFC is believed to provide the best service near to ICICI

SBI has a wide product range but because of the poor customer service their products are

not known.

HDFC and ICICI have the best product range and most transparent information available

From the both charts and research done we can infer that HDFC is one of the best banks for

preferred banking customers.

SBI

HDFC

CitiBank

ICICI

PRODUCT RANGE & INFORMATION

CONVENIENCE

SBI Axis HDFC CitiBank ICICI

43 | P a g e

28%

28%

44%

Wholesale Banking

HDFC Axis ICICI

COMPETITIVE ANALYSIS

Above charts depict the market share in different banking segments shared among the three

leading private banks on the basis of revenue. As seen these banks have maintained their

leadership in one segment each with HDFC Bank being the leader in Retail banking. Backed by

its strong values and strong customer orientation it has maintained 30% growth YOY under the

leadership of Mr. Aditya Puri.

45%

25%

30%

Retail Banking

HDFC Axis ICICI

11%

47%

42%

Treasury

HDFC Axis ICICI

44 | P a g e

27%

22%

51%

Axis Bank

Retail Banking Wholesale Banking Treasury

59%27%

14%

HDFC Bank


Revenue stream bifurcation among different segments

for individual banks

Above charts depict how the revenue stream is bifurcated among different banking segments for

individual banks. Majority of HDFC revenue comes from retail banking indication on how it has

capitalized on the model of Retail Banks of high volume. ICICI and Axis Bank have their

majority of revenue coming from treasury business.

28%

31%

41%

ICICI
