9-24-2013 social media and web 2.0 for fashion
DESCRIPTION
Slides used for 9-24-2013 presentation to FASH325 students at the University of Delaware.TRANSCRIPT
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Social Media and Web 2.0 for Fashion
FASH325 – Fall 2013
http://bit.ly/sm-fashion-f13
Mathieu Plourde, Educational TechnologistIT Academic Technology Services
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Disclaimer
• This presentation is not a recipe for success using web 2.0 technologies and social media.
• Actual mileage may vary.
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Use of Technology
• Please, DO use any technology at your fingertips.
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Presentation Structure
You
Your Brand
Your Target Audience
• Local
• Distant
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DEFINING SOCIAL MEDIA
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Credit: Khalid Albaih on Flickr
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Social media presence
Do you have a _______ account?
• Yes.
• No.
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Social media usage
Your purpose for using social media is mostly…
• Personal.
• Professional.
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Mobile devices
Do you own a smartphone, tablet, or another web-enabled handheld device?
• Yes.
• No.
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MANAGING INCOMING INFORMATION
Information overload…
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How big is the problem?
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“It's not information overload - it's filter failure”
– Clay Shirky
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Don’t be a slave to email!
• Apply the Getting Things Done process to your inbox.
• Use filters, tags, and folders.
• Unsubscribe.
• Move messages you’re not required to take action upon to another space.
• Separate email account
• RSS reader
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Remember the day the Internet almost died?
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http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html
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Self-Organized Crisis Response
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http://irevolution.net/2013/04/16/bostonmarathon-attack/
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Finding relevant conversations
• Gurus in your discipline and their entourage
• Books
• Blogs
• Professional associations
• Conference and event backchannels
• #Hashtags and keywords
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New York Fashion Week
http
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Google Alerts
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http://www.google.com/alerts
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Consume the social web
• Create a custom online newspaper that scouts the social web for you: http://paper.li
• Multi-engine social search: http://addictomatic.com
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Flipboard and Pulse.me
• Mobile apps can push the news to you in a magazine format
flipboard.com www.pulse.me
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Really Simple Syndication (RSS)
• Almost every web site generates an RSS feed.
• You get a notification when there is something new.
• http://feedly.com
Attribution: jrhode on Flickr.com
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Roles in communities
Leaders/Gurus
ActiveMembers
Lurkers
Outsiders
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STORING AND RETRIEVING INFORMATION
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Storing and retrieving
I can retrieve relevant information I was exposed to in the last month.
• Yes.
• No.
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Social bookmarking: Diigo
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Can you imagine having 7,000 bookmarks in your browser?
Browser Add-On
http://www.diigo.com
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Evernote
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• Personal note-taking application.
• Syncs on multiple devices.
• http://www.evernote.com/
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File sync
•28 Social Media and Web 2.0 for Fashion - M. Plourde
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BRANDING YOURSELF!
Sharing information, or…
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What is your first reflex when you don’t
know something?
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What is your first reflex when you don’t
know something?
(You Google it!)
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What is your first reflex when you don’t
know something?
(You Google it!)
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Google yourself!
Can you find yourself when you Google your name?
• Yes.
• No.
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Are you employable?
If someone found your social media profile, would they consider you a potential candidate?
• Yes.
• No.
• OMG, no way!
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Overexposed
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http://youtu.be/jSdw9m3FskA
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Personal landing page
Do you have a personal landing page, a URL you share to others so they can find out about you and contact you?
• Yes.
• No.
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Your personal landing page
• Your professional self:
• Who’s your audience?
• Where should such a page be hosted?
• What do you expect from connections?
• What should they expect from you?
• Examples:
• http://about.me/mathplourde
• http://mathplourde.wordpress.com/about/
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danah boyd on her digital presence
“There is some crappy stuff concerning me on the Internet— both stuff that I’ve produced and stuff
that’s been written about me by other people. […] My way of coping with persistence is to create a
living presence, frame my own story in an ongoing way, and creating a digital self that is constantly
evolving not to escape but to mature”
—danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart (Kindle Locations 3085-3088). MIT Press. Kindle Edition.)
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Your profile
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Less Intrusive Than a Phone Call…
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Share your identity in
the physical world!
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If Information Was Made of Light…
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EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
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If Information Was Made of Light…
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EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
CURATION
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Conversational Spaces
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PROFESSIONALPERSONAL
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Social Media Spaces
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PERSONAL PROFESSIONAL
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CHOOSING THE RIGHT CHANNELS
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The network effect
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Source: Jeff Bullas
Also: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html
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The role of reciprocity
Reciprocal
• Requires permission from both participants.
Non-reciprocal
• You can follow someone without them following you back.
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Top dog
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The role of reciprocity
Reciprocal
• Fosters relationship.
Non-reciprocal
• Fosters discovery.
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My spaces
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PER
SON
AL
PR
OFESSIO
NA
L
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ME
INPUT(Inbound)
OUTPUT(Outbound)
MY STORAGE
(Circa 2007)
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My sharing loop(2012)
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Personal Learning Networks
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Attribution: Alec Couros (courosa) on Flickr.com
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Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
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Collaboration
• Shared spaces:
• Pinterest boards
• Mindmapping
• Social bookmarking
• Google Tools
• Sites
• Docs
• G+ Communities
• Google Hangouts
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LOCATION, LOCATION, LOCATION
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Social Check-In
• Foursquare
• Yelp!
• Facebook Places
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Social Deals
• Groupon
• Living Social
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Point of Purchase
• Touchscreens
• QRCodes
• Bar codes
• Text messaging
• Social experience
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Enhanced Reality
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http://www.wikitude.com/en/tour/wikitude-world-browser
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Aurasma
• http://youtu.be/GBKy-hSedg8
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Aurasma
http://social.marksandspencer.com/fashion-2/valentines-day-augmented-reality/
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T-shirt OS
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http://www.engadget.com/2012/08/02/cutecircuit-tshirtos/
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Google Goggles
• http://www.google.com/mobile/goggles/
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Tech-Enabling Fashion
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• http://www.agloves.com/about-our-products/
• http://www.ipadhacks.com/news/ipad-jeans-pocket/
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Google Glass
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http://www.google.com/glass/start/
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Samsung Galaxy Gear
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http://techcrunch.com/2013/09/04/samsung-galaxy-gear-official/
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AUDIENCE CONCERNS
Finding Value
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What’s Your Metric?
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Visitors
Hits on your Website
Revenue/Donations
Actions
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The AIDA Model
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Awareness
Interest
Desire
Action
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Web Presence and Metrics
• Web publishing platforms:
• Google Sites
• Wordpress, Drupal
• Youtube, Flickr, Slideshare, Ustream, etc.
• Metrics:
• URL shorteners (Bit.ly)
• Google Analytics
• Klout
• Surveys
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Brand Presence
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Web SiteSocial
Media
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Web Site vs. Social Media
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Web Site
+ Social Media
+ Local
Jeremiah Owyang, Making your Corporate Website Relevant:
http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant
Your brand is your organizational
persona. Make it consistent and
connected!
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One Brand, Different Perspectives
Brand
Origin
History
ProximityMeaning
Personal Stories
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More questions than answers…
• What kind of information are shoppers interested in?
• How can you deliver an enhanced experience?
• Can you leverage in-store and client-owned technology?
• How can your clients become the voice for your brand?
• How is shopping in virtual spaces different?
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Thank You!
• Questions, Comments?
• Mathieu PlourdeEducational Technologist, LMS Project Leader IT Academic Technology [email protected]
bit.ly/mathplourde
• All contents for this session: bit.ly/sm-fashion-f13
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