fashion industry and social media
DESCRIPTION
How Fashion Industry is using Social Media to impact branding, awareness and salesTRANSCRIPT
- What is Social Media
The use of electronic tools for the purpose of sharing and discussing information and experiences with others - Social Media v/s Traditional Media
- Why Social Media
- 93% say a company should have presence in social media
- 85% say a company should use it to interact with them
- Almost 60% of Americans interact with a brand on a social media site
- 56% feel a stronger connection to brands when use social media
- Its About Relationships, Not Pitches
- Monitor your brand and reputation online
- Social Media Exposure: Better Than Traditional Ads and Cheaper
- Monitor others brands/reputations
- Interact with your consumers
- Track ROI better
- Men/Women 18-34 yrs
- 33% want companies to market to them via social media