7_the diffusion of innovation effect through social media

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1

Innovation & Incubation Center

Chinese Culture University

John Liao.

[email protected]

2011.03.16

The Diffusion of Innovation Effect The Diffusion of Innovation Effect

through Social Mediathrough Social Mediain Creative Culture Industryin Creative Culture Industry

http://incubator.sce.pccu.edu.tw/



2

IntroductionIntroduction

廖肇弘John Liao

[email protected] http://GRPconsulting.wordpress.com

John has over 16 years experience in the IT industry and with large government projects. He has

held a variety of roles, including CEO of the U-START project office for the Ministry Of

Education (MOE), the largest entrepreneurial competition in Taiwan, CEO of the Innovation &

Incubation Center for Chinese Culture University, and Vice President for the Chinese Digital

Content Association.

Prior to his current roles, John has eight years experience with the Information Technology

Research Institute (ITRI) and the Institute of Information Industry (III), which are the largest and

second largest IT research institutes for the Taiwanese government, and has led some spin-off and

startup business with joint-venture investment projects.

John was also a software consultant for Microsoft Taiwan, IBM Taiwan, and

PricewaterhouseCoopers Taiwan during his earlier career. John has a Doctor of Business

Administration degree from Leeds Metropolitan University in the UK, and a MBA from National

Chiao-Tung University in Taiwan.

John has over 16 years experience in the IT industry and with large government projects. He has

held a variety of roles, including CEO of the U-START project office for the Ministry Of

Education (MOE), the largest entrepreneurial competition in Taiwan, CEO of the Innovation &

Incubation Center for Chinese Culture University, and Vice President for the Chinese Digital

Content Association.

Prior to his current roles, John has eight years experience with the Information Technology

Research Institute (ITRI) and the Institute of Information Industry (III), which are the largest and

second largest IT research institutes for the Taiwanese government, and has led some spin-off and

startup business with joint-venture investment projects.

John was also a software consultant for Microsoft Taiwan, IBM Taiwan, and

PricewaterhouseCoopers Taiwan during his earlier career. John has a Doctor of Business

Administration degree from Leeds Metropolitan University in the UK, and a MBA from National

Chiao-Tung University in Taiwan.



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The Theories of Web 2.0The Theories of Web 2.0

Create

Content

Connect

Community

Consume

Commerce

UGCUGC

User Generated Content User Generated Content

SNSSNS

Social Network ServiceSocial Network Service

http://www.skype.com/

http://web2list.com/forum.php?logoid=214

http://live.com/



http://www.techcrunch.com/

http://www.technorati.com/

http://www.netvibes.com/




http://aws.amazon.com/s3

http://stumbleupon.com/

http://facebook.com/

http://www.linkedin.com/home?trk=logo


http://search.wikia.com/wiki/Search_Wikia

http://www.skype.com/

http://docs.google.com/

http://zoho.com/

http://jumpcut.com/

http://www.thinkfree.com/common/main.tfo

http://youtube.com/


http://wordpress.org/

http://www.diigo.com/

http://services.alphaworks.ibm.com/manyeyes/app





http://pipes.yahoo.com/pipes/






From Web2.0 to Gov 2.0From Web2.0 to Gov 2.0

5

US/White House

US/DoD

US/DART

UK/Number10

UK/UKTI

UK/NHS

UK/Teachers TV

AU/Gov2.0 Taskforce

AU/Queensland

World Bank

EU

Korea/Korea.net

Japan/METI

Hong Kong

Singapore/REACH



..??

6



More Social than Technical More Social than Technical

資料來源 : Andrew McAfee

Enterprise 2.0



User Participation is the KeyUser Participation is the Key

資料來源 : Andrew McAfeeEnterprise 2.0



Manchester MuseumManchester Museum

9



Manchester MuseumManchester Museum

10



Powerhouse MuseumPowerhouse Museum

11



Powerhouse MuseumPowerhouse Museum

http://www.powerhousemuseum.com 12

http://www.powerhousemuseum.com/

http://www.powerhousemuseum.com/



iPhone APP - ArtShareiPhone APP - ArtShare

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http://slidepdf.com/reader/full/7the-diffusion-of-innovation-effect-through-social-media 14/2414http://www.facebook.com/artshare

iPhone APP - ArtShareiPhone APP - ArtShare

http://www.facebook.com/artshare

http://www.facebook.com/artshare



Innovation for Museum 2.0Innovation for Museum 2.0

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A Case Study in TaiwanA Case Study in Taiwan



Theory Theory

18

The Diffusion of Innovation Theory

1995, Everett Rogers



The Diffusion of Innovation Theory1995, Everett Rogers

Theory Theory

u v



u v AnalyzingAnalyzing

Source: 2011, JohnLiao

h fl i



The Influencing FactorsThe Influencing Factors

Source: 2011, JohnLiao



Radar Radar

22Source: 2011, JohnLiao



Content ScenarioContent Scenario

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External

Information

Sources

Internal

Information

Sources

Time-Sensitive

Information

(faxes, conversations,

meetings)

CAPTURE

FILTER

STORE

USE

TAXONOMY

Document Management

System, Databases, etc...

BUSINESS

PROCESSES

ORGANIZATIONAL STRUCTURE

ORGANIZATIONAL STRUCTURE

COMMUNITY ACOMMUNITY B

SUPPORT

TEAM

SHARED

WORK-

SPACES

COMMUNITIES OF

INTEREST NETWORKS

Communication, cooperation, control

technology (email,, WWW, etc.)

Customer

Virtual

Communities

Social Network ScenarioSocial Network Scenario

BUSINESSPROCESSES

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KNOWLEDGE SOURCES

Process ScenarioProcess Scenario

ENHANCED BUSINESS PROCESSES

LIBRARY

Social Media Innovation ScenariosSocial Media Innovation Scenarios

BlogBlog

Business Application – ERP, CRM, SCM, KM, E-LearningBusiness Application – ERP, CRM, SCM, KM, E-Learning

WikiWiki Social Network Social Network UGCUGC Tag , Mash-upTag , Mash-up

Database, Datawarehouse, Business Intelligence, Knowledge BaseDatabase, Datawarehouse, Business Intelligence, Knowledge Base



Any Question ?Any Question ?

Innovation & Incubation Center

Chinese Culture University

John [email protected]

7_the diffusion of innovation effect through social media

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