Hampton Roads HubSpot User GroupApril 14, 2016

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Agenda

Introductions

What is HubSpot?

What is inbound marketing?

How to convert website visitors into leads

Discussion

Over 125 HUGs Worldwide

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Source: http://www.stateofinboundmarketing.com/

Source: http://www.stateofinboundmarketing.com/

Inbound Marketing Methodology

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Inbound Marketing Methodology

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HOW TO CONVERT WEBSITE VISITORS INTO LEADS

WHAT IS THE LEAD GENERATION (CONVERSION) PROCESS?

Conversion Process

Taken to a pretty helpful blog article

And when I get to the bottom, there is

additional help in the form of an offer.

Conversion Process

When we select this, we’re taken to a landing

page with a form.

Landing page where we provide our information to get the offer in return.

Conversion Process

Thank you page where we receive

the offer immediately.

Conversion Process

Conversion Process

LEAD CONVERSION BEST PRACTICES

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Lead Conversion Best Practices

Make sure you have all three components: CTA, Landing Page & thank-you page.

Keep buyer personas in mind.

Build content based on the buyer’s journey.

The Buyer’s Journey

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Deep Dive: Inbound Marketing

Free Inbound Marketing Certification from HubSpot http://academy.hubspot.com/inbound-certification

Keep in Touch!

NEXT MEETUPTHURSDAY, JULY 14, 2016 6PM, ODU WEBB CENTER

TOPIC: “CLOSING LEADS INTO SALES”