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7 STATS THAT SHOW THAT MOBILE MARKETING IS THE NEW LEADER IN 2015

Mobile marketing has been one of the most explosive technology

waves since the internet was invented and shows no signs of

slowing down. Mobile-commerce sales are booming and are

forecasted to reach $100 billion in 2014.

Businesses across a wide range of industries are implementing

mobile strategies to grow their companies. Are you planning to

join the mobile marketing world and jump on the app trend? There

has never been a better time.

Below are some statistics to help you better understand the

importance of mobile marketing today!

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1. Mobile is now the leader.

According to predictions by Google, mobile searches (at 85.9

billion) will soon surpass desktop searches (84 billion) in 2015.

Search ad spending grew, and desktop search ads only

experienced small growth, supporting this prediction. By 2015, it

is predicted that there will be 2 billion smart phone users globally.

As of right now, 57% of the United States owns a smart phone.

These numbers all add up to show ups that mobile and mobile

devices are here to stay.

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2. Mobile is local.

Currently, 40% of mobile searches are local, and 77% of them

take place while the user is at home or at work. Mobile-on-the-go

is crucial to everyone, and users are utilizing mobile in local

areas, for local businesses.

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3. Mobile has fast conversions.

81% of conversions from mobile search happen within five hours

of the search. Searches are important because they lead to other

actions like calls, visits to a business, and ultimately. Sales.

Conversion is dependent upon you, the business owner, which

means that you need to be available via mobile to snag those

customers, and provide them with accessibility and great

customer service/products.

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4. Mobile presents new opportunities to connect.

What are the top five tasks that users need their smart phone for?

Making phone calls at 83%, checking email at 74%, searches at

67%, taking pictures at 62%, and accessing social media at 57%.

You can use each one of these tasks to help your marketing

strategy. Tasks like email, social media, pictures of your products

and services, and more, will all help you further your business.

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5. Mobile peak times are growing.

Knowing when users are active is really smart. Most mobile

searches take place during the time frame of 8pm to midnight,

and mobile searches double during the holidays. Little facts like

these can really help you base your advertising and marketing

strategies around user habits, to make the most of your

advertising dollars.

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6. Mobile usage growth applies to everyone.

Mobile isn’t just for kids and teenagers anymore. As of right now,

the 55-64 age group is the fastest growing demographic on

Twitter, and for Facebook and Google+, the fastest growing

demographic is 45-54. So what does that mean? You should find

a way to tie your marketing strategy into those demographics, and

adjust your social media and email presence to those groups.

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7. Mobile apps are preferred.

85% of Mobile users are more comfortable with apps than mobile

websites. iOS apps currently generate four times the revenue

than Android apps do. When it comes to social media, Facebook

is downloaded the most, followed by Google+, and Google

Search. Using these statistics to help design your mobile strategy

is really smart. When used in conjunction with the demographic

information, you can customize your advertising and other

strategies to bring in the most business.

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CONTACT

Mike Ficzner

Director Mobility Strategy

Mike@529apps.com

529Mobile.com

216-282-4APP (4277)

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These are just a few helpful mobile strategies and stats to help

you along. Mobile marketing is here to stay and with these

powerful stats we encourage every small business to get on

board as soon as possible.