1

THE ONE SHOW TO ATTEND.

MARCH 20-22, 2019ORANGE COUNTY CONVENTION CENTER ORLANDO, FL

GLOBALPETEXPO.ORGTHE PREMIER INDUSTRY EVENT

INCREASE THE IMPACT OF YOUR BOOTH WITH A SPONSORSHIP AT GLOBAL PET EXPO

BE THE ONE THAT STANDS OUTGAIN EXPOSURE AND BUILD BRAND AWARENESS WITH A SPONSORSHIP AT GLOBAL PET EXPO.

SPREAD YOUR REACH.Bring more buyers to your booth and boost brand awareness with a sponsorship at Global Pet Expo.

Sponsorships increase the impact of your booth by guaranteeing your exposure to over 7,000 buyers and media that attend. That additional attention translates into higher interest, greater traffic, more leads, and stronger sales after the event.

YOUR OPPORTUNITY TO MAKE A BOLD STATEMENT.While you're building visibility, booth traffic and brand awareness with a sponsorship at Global Pet Expo, you set yourself apart from the competition.

Because they’re highly visible and limited in number, sponsorships distinguish sponsors from their competitors. In a post-show survey, 73% of Global Pet Expo buyers told us they recognized exhibitors from their sponsorships.

EVEN MORE ADVANTAGESEVERY GLOBAL PET EXPO SPONSORSHIP INCLUDES THESE VALUABLE BENEFITS:

• First right of renewal

• A highlight of your company’s booth number on the Interactive Floor Plan of the Global Pet Expo website

• Placement of your company’s logo on a 28’ x 7’ banner outside the Show’s main entrance (banner recognizes all sponsors)

• Placement of your company’s logo on signage throughout the main lobby and the show floor (signs recognize all sponsors)

• A thank-you ad in the Show Dailies and Show Directory distributed at the Show

• A highlight of your company’s name and booth number on the Floor Plan Map & City Guide

• Thank you ad on the Global Pet Expo website under the Sponsorship Tab (ad recognizes all sponsors)

• Recognition in a news release distributed to more than 200 members of the media (will recognize all sponsors)

• Your company booth number will be highlighted on the Global Pet Expo app To receive these extras, sponsorship must be paid in full by February 22, 2019.

1 | GLOBAL PET EXPO

DOUBLE SIZED PRESS BINSThis limited sponsorship opportunity provides your company the chance to display your press kits and products in Bins that are double the size (approximately 24” wide, 9” deep and 12” high) of the standard Bins. Since there’s a limited supply of these highly visible Bins, your company is sure to stand out as the media peruses the room for information on the latest and greatest products the industry has to offer! Your Custom Bin includes a sign noting your company and booth number.

COST: $500 for all 3 days

Exhibitor must provide press content/products for Bin, and logo and booth number for sign production. Exhibitor is responsible for filling and monitoring need to refill materials in Bin. Global Pet Expo is not responsible for monitoring Bins or returning items placed in Bins. All materials must fit within the Bin space allotted.

ROTATING LIGHT BOXSee Your Brand in Lights! Capture attendees’ attention while they shop. These spinning light towers, located on the main aisles of the show floor, are sure to be noticed. See your company’s message from every angle with these 360 degree rotating towers.

COST: $6,000 for all three sides or $2,500 per panel

CHOOSE FROM MULTIPLE UNIQUE SPONSORSHIP OPPORTUNITIES:

(QUANTITIES LIMITED)

3 | GLOBAL PET EXPO

4

SHOW FLOOR SPONSORED BARGlobal Pet Expo brings you its official show floor Sports Bar, bound to be a hot spot for sports (and spirits) fans alike! With March Madness in full swing, it will be quite the busy location. This sponsorship gives you the opportunity to brand the bar with your company name throughout, as well as have the servers/bartenders in your brand's attire (pending approval). Don't strike out on this great opportunity—the show floor Sports Bar is sure to be a hit!

COST: $10,000

EXHIBIT FLOOR AISLE SIGNAisle Signs hang above every aisle on the show floor and help direct attendees to booth locations. By sponsoring an Aisle Sign, attendees will see your company’s logo and booth number hanging proudly above your row while they are walking the Show.

COST: $1,500 per aisle

The exhibitor is responsible for supplying artwork on or before February 22, 2019.

MAIN LOBBY FLAGSGet noticed with a high-impact 9’ by 2’ flag. Flanking the lobby area, these flags are highly visible. Every time attendees travel, they will see your message and booth number flying high.

COST: $1,800 per location

FOR LOCATIONS & PRICING GO TO: http://globalpetexpo.activate.ges.com

The exhibitor is responsible for supplying artwork on or before February 22, 2019.

exclusive

SPONSORSHIP BROCHURE 2019 | 4

30-SECOND PRODUCT PITCH VIDEOMaximize the visibility of your product with a 30 second commercial spot. Your video will play on multiple screens in the convention center and on select shuttle buses to and from participating hotels. Buyers will learn about your company and product before they even set foot on the Show floor.

COST: $2,000

The exhibitor is responsible for supplying video on or before March 9, 2019.

LOBBY DISTRIBUTIONBegin your face-time with buyers the moment they arrive on site. This sponsorship opportunity gives your representative the right to hand out product samples or sales collateral to attendees as they enter the main lobby of the convention center, putting your booth at the top of attendees lists!

COST: $3,000 per day

Exhibitor is responsible for supplying staff. Handout is subject to show management approval.

DIGITAL SIGNAGEImagine your brand, booth number, and call to action in video form. Your message will be showcased on a digital screen present in 11 locations scattered throughout the second floor main hallway. Don’t pass up this sponsorship opportunity—limited space available.

COST: $3,900

5 | GLOBAL PET EXPO

6

PRESS OFFICE REFRESHMENT CENTERNew this year to Global Pet Expo is the Press Office Refreshment Center. Located in the press office this “snack and coffee” bar is the perfect place for you to get your company name out to members of the media. This sponsorship includes a 22"x28" sign next to the refreshment center to be visible for all 3 days of the show to members of the media.

COST: $2,500 for all 3 days

PRESS OFFICE PANELSThese attention grabbers will be the first thing the members of the media see when they enter the press office. Located on the wall dividing wall between the two sections of the Press Office these Panels are sure to be great attention grabbers.

COST: $1,200 per panel

“The first time I came to Global Pet Expo I just walked the Show. Once I did, I realized this is where I have to be if I want

to be a player in the pet industry.”SUSAN TRAUB, ROYAL ANIMALS

exclusive

SPONSORSHIP BROCHURE 2019 | 6

MEDIA WRAP LUNCHEONGlobal Pet Expo show organizers are excited to bring you an exclusive media sponsorship opportunity, the Global Pet Expo Media Wrap Luncheon! As the sole sponsor of the media wrap-up event as the Show comes to a close, your company will have the opportunity to meet with key members of the press and provide them with your insights and thoughts as the Show concludes. This is an excellent opportunity to ensure your key messages reach the members of the media that covered Global Pet Expo.

During this event the media will be provided with a first look at Show numbers (attendance, booths, social media stats, etc.) as well as information on New Products Showcase winners and the first opportunity to obtain photos from all of the events from Global Pet Expo 2018. The luncheon will be on Friday, March 22 starting at 11:45 am.

TO MAXIMIZE YOUR EXPOSURE AS THE PRESS LUNCH SPONSOR, GLOBAL PET EXPO WILL PROVIDE THE FOLLOWING: • Naming right of the event “Private Press Luncheon Sponsored by your Company Name”

• Representatives from your company will spend valuable face time with key media players

• Lunch for all attendees will be provided

• Your logo will be included in an email blast to the press (sponsorship must be secured by February 12)

• One 22" x 28" sign at the lunch featuring your company logo and booth number as the exclusive sponsor of the Press Luncheon

• Display product, literature on lunch tables

• Managing of any logistics involved with this premier event

COST: $5,000

Note: Sponsor must provide banner, promotional materials, giveaways, product, and logo. The sponsor is responsible for setting up the display and removing their products and materials at the end of the event.

exclusive

7 | GLOBAL PET EXPO

8

exclusive

“YOU ARE HERE” BOOTH LOCATOR KIOSKThe “You Are Here” Booth Locator Kiosks at Global Pet Expo are a fantastic way to capture the attention of Show attendees. Kiosks will be located on the show floor at the Orange County Convention Center and are frequently visited as buyers and media seek out exhibitors. This is your opportunity to get your company’s brand directly in front of your target audience! Opportunities are limited so please contact us today!

COST: $3,000 per location

Only 4 locations are available

COFFEE LOUNGE WITH WI-FIWhere do buyers go to grab a quick “pick-me-up” and re-energize? The Coffee Lounge, of course! A hot spot like this (FREE WI-FI) is sure to attract scores of visitors and draw attention to your brand. Claim the Coffee Lounge today.

COST: $7,000

BRANDING TOWERSStanding proud throughout the main lobby, these super-size framed panels make a huge impression on buyers as well as members of the media. A Branding Tower is a can’t-miss opportunity to demonstrate brand leadership, promote products, and drive traffic to your booth.

COST: 1-Sided $2,000 | 2-Sided $2,500 | 4-Sided $4,000

The exhibitor is responsible for supplying artwork on or before February 22, 2019.

SPONSORSHIP BROCHURE 2019 | 8

exclusive

LIGHT BOXES (I-SIDED AND 2-SIDED AVAILABLE)

Be a standout! We designed a traffic route that attendees follow when they enter the show which serves as the stage for these dramatic light boxes, located throughout the main lobby. Your backlit ad will not only stand out, it will also be one of the first advertisements attendees encounter.

COST: 1-Sided $3,000 | 2-Sided $5,000

The exhibitor is responsible for supplying artwork on or before February 22, 2019.

THE GLOBAL PET EXPO TROLLEYThe Global Pet Expo Trolley is an excellent opportunity for your company to be exposed to every attendee that walks the show floor. Traveling both main aisles, The Global Pet Expo Trolley provides a platform for your company to reach current customers, and to meet new ones by driving traffic to your booth. By placing your company name/logo on The Global Pet Expo Trolley you will strengthen your brand equity, awareness and potential to increase sales.

COST: $20,000 (For two trolleys, all 3 days)

FLOOR DECAL OR WINDOW CLINGSA Floor Decal is an exceptional way to lead buyers to your booth. These hard-to-miss promotional vehicles make a bold statement, and can include your company’s logo, booth number and product message.

COST: Call for size, pricing, and locations.

The exhibitor is responsible for supplying artwork on or before February 22, 2019.

9 | GLOBAL PET EXPO

10

LOBBY BANNEREach day of the Show, lobby banners make a first, and lasting impression. These displays provide your super-sized message to Global Pet Expo buyers and media as they enter the main lobby in the mornings, and are seen by attendees again as they leave the Show in the evenings.

FOR LOCATIONS & PRICING GO TO: http://globalpetexpo.activate.ges.com

The exhibitor is responsible for supplying artwork on or before February 22, 2019. The banner is produced, hung, and removed at the end of the Show. The exhibitor is responsible for packing and shipping costs their banner home.

PHOTO BOOTHDraw attention to your company with this exciting new opportunity. A photo booth at Global Pet Expo is the perfect way to show off your brand name and generate interaction with attendees. This fully customizable sponsorship is a sure way to get your company the exposure you want.

COST: Call for available options and pricing

CUSTOMIZABLE OPPORTUNITIESDidn’t see something that catches your eye? Have an idea that is sure to drive traffic to your booth? Customizable sponsorships are available. For more information please contact Josh Vetere, jvetere@americanpetproducts.org.

97% OF BUYERS HAD A POSITIVE EXPERIENCE AT

THE SHOW

OVER 18,000 TOTAL

ATTENDEES!

MORE THAN 3,000 NEW PRODUCT

L AUNCHES!

SPONSORSHIP BROCHURE 2019 | 10

FOR MORE INFORMATION CONTACT:

MARIAN THIELSEN(203) 532-3601mthielsen@americanpetproducts.org

JOSH VETERE(203) 532-3652jvetere@americanpetproducts.org

GLOBALPETEXPO.ORG

THE PREMIER INDUSTRY EVENT

225 High Ridge Road, Suite W200, Stamford, CT 06905

THE ONE SHOW TO ATTEND.

SHOW HOURSWednesday 9:00am - 6:00pmThursday 9:00am - 6:00pmFriday 9:00am - 5:00pm

2019 SPONSORSHIP AGREEMENT For more information and availability of Sponsorship Opportunities, contact Marian Thielsen at (203) 532-3601, email: mthielsen@americanpetproducts.org or Josh Vetere at (203) 532-3652, email: jvetere@americanpetproducts.org

COMPANY INFORMATION

Company _________________________________________________________________ Contact Name _________________________________________________________________

Address __________________________________________________________________________________________________________________________________________________

City _____________________________________ State/Province ___________________ Postal Code ______________________ Country _____________________________________

Booth # ___________________ Phone __________________________________ Email ________________________________________________________________________________

Applications will not be processed until full payment is received. All Sponsorship Opportunities are on a first-come, first-served basis. By signing this application, Exhibitor agrees to be bound by terms and conditions contained and referenced herein, as well as those which may be issued by Management and sent to Exhibitor under separate cover prior to Global Pet Expo.

Signature Required _____________________________________________________

METHOD OF PAYMENT (CHECK ONE) ❑ Check or money order (must be in U.S. funds drawn on a U.S. bank and made payable to APPA/PIDA Global Pet Expo). Please send payment to:

Global Pet Expo 225 High Ridge RoadSuite W200Stamford, CT 06905

❑ MasterCard ❑ Visa ❑ American Express ❑ Discover

Card Number ______________________________________________ Expiration Date (mm/yy) ___________________________________ CVV Code _______________________

Authorized Signature _______________________________________________________________________ Date _______________________________________________________

Credit Card Billing Address (if different from above) _______________________________________________________________________________ Zip ______________________

FOR SHOW MANAGEMENT APPROVAL ONLY

Approved By: _________________________

Date: _______________________________

PREMIUM SPONSORSHIPS

❑ EXCLUSIVE: Global Pet Expo Trolley (For 2 Trolleys) ........... $20,000

❑ EXCLUSIVE: Coffee Lounge with Wi-Fi .................................. $7,000

❑ EXCLUSIVE: Show Floor Sponsored Bar ..............................$10,000

AL LA CARTE OPPORTUNITIES

❑ Double Sized Press Bins ............................................. $500 for all 3 days

❑ Lobby Distribution—Day(s)__________ ...................... $3,000 per day

❑ Digital Signage ............................................................................... $3,900

❑ Rotating Light Box ................. $6,000 for all 3 sides / $2,500 per panel

❑ 1-Sided Branding Towers ................................................................ $2,000

❑ 2-Sided Branding Towers ........................................................................$2,500

❑ 4-Sided Branding Towers ........................................................................ $4,000

❑ 30-Second Product Pitch Video ................................................... $2,000

❑ Exhibitor Floor Aisle Sign ..............................................................$1,500

❑ Press Office Panels ....................................................... $1,200 per panel

❑ “You Are Here” Booth Locator Kiosk .......................$3,000 per location

$_____________

$_____________

$_____________

$_____________

$_____________

$_____________

$_____________

$_____________

$_____________

$_____________

$_____________

$_____________

$_____________

$_____________

PERSONALIZED OPPORTUNITIES

Customized sponsorships are available to suit any and all of your business needs.

________________________________________________________

___________________________________________________

$______________

TOTAL $______________

❑ Main Lobby Flag—Location__________ ........................................$1,800

❑ Floor Decal or Window Cling .........................................Call for pricing

❑ 1-sided Light Box ......................................................................$3,000

❑ 2-sided Light Box ............................................................................. $5,000

❑ Banner—Location___________ Size__________ .....................................

❑ EXCLUSIVE: Press Office Refreshment Center ..$2,500 for all 3 days

❑ EXCLUSIVE: Media Wrap Lunch, Friday March 22 ................... $5,000

❑ EXCLUSIVE: Photo Booth......................................................$7,000

$______________

$______________

$______________

$______________

$______________

$______________

$______________

$______________

1. PAYMENT TERMS: Full payment must be enclosed.

Applications will not be processed until full payment is

received.

2. EFFECTIVENESS: This Agreement shall not be effective

until accepted by Global Pet Expo Management; Global Pet

Expo reserves the right to reject any contract in its sole and

absolute discretion. Upon acceptance by Global Pet Expo,

a copy hereof indicating Global Pet Expo’s acceptance will

be mailed to the Advertiser. In the event this Agreement

is rejected by Global Pet Expo Management, all payments

rendered by the Advertiser in connection herewith shall be

promptly returned to the Advertiser.

3. CANCELLATION: This Agreement may be canceled by the

Advertiser at any time upon written notice to Global Pet

Expo Management, subject to the following cancellation

charges. Premium sponsorships are non-cancellable. A 100%

cancellation charge equal to the Total Advertising Charge

will be applied in full upon cancellation of the Sponsorship

Agreement. For all other media, if such notice is received

by Global Pet Expo Management on or before 90 days

prior to the opening day of the exhibition, the Advertiser

shall pay Global Pet Expo Management, a cancellation

charge equal to one-half (50%) of the Total Advertising

Charges; and if such notice is received by Global Pet Expo

Management thereafter, the Advertiser shall pay to Global

Pet Expo Management, a cancellation charge equal to the

Total Advertising Charges. Should Advertiser cancel its

exhibit space, regardless of whether the sponsorship is re-

sold, the sponsorship will cease but payment is required in

accordance to the cancellation policy stated above.

4. RIGHT OF OFFSET. Global Pet Expo Management shall

have the right to offset the amount of any obligation due

and owing to Global Pet Expo Management, from the

Advertiser against any obligations at any time due and

owing to the Advertiser by Global Pet Expo Management

whether under this Contract or under any other contract

arrangement or understanding between Global Pet Expo

Management and the Advertiser. In addition, this contract

is subject to Global Pet Expo Management standard credit

terms and policies, and Global Pet Expo Management may

apply any amounts received from Advertiser toward any

other outstanding balance due from Advertiser. Advertiser

shall be liable for all monies due and cost of collection,

including Attorney’s fees, as a result of any collection efforts

by Global Pet Expo Management under this Contract.

5. ADVERTISER’S CONTENT: Media Space reserved under

this Contract shall only be used for content which advertises

or promotes goods and/or services manufactured or sold by

the Advertiser named on the reverse side hereof, and related

to the show, and the Advertiser may not assign, sublet, or

otherwise promote any other goods or any firm or entity in

such Media Space. The Advertiser’s content submitted for

use in the Media Space pursuant hereto, which content shall

include, but not be limited to, text, illustrations, graphics,

representations, sketches, maps, trademarks, logos, labels

or service marks, shall comply with all applicable laws

respecting the content of published matter (whether in

printed, televised, recorded, or on-line media). Without

limiting the generality of the foregoing, the Advertiser’s

content shall comply with all applicable laws respecting

obscenity, pornography, defamation, copyright, trademark,

and other intellectual or intangible property rights. The

Advertiser agrees to indemnify and hold Global Pet Expo

Management, its affiliates, agents and representative,

harmless from any and all claims, demands, liabilities, losses,

expenses, costs, including attorney’s fees, arising out of or

attributable to the use of the Advertiser’s content pursuant

hereto, neither acceptance by Global Pet Expo Management

in any Media Space shall be deemed a waiver of its rights to

indemnifications hereunder.

6. RECORDING RELEASE: Sponsors consent to the taking of

photographs, video and audio recording for the use of Global

Pet Expo Management in promotional or news materials that

may appear in print, online, or in other media.

7. EDITORIAL DISCRETION: Global Pet Expo Management

reserves the right to place the word “Advertisement”

or words of similar meaning in any Advertiser content.

Advertiser is subject to investigation by Global Pet Expo

Management of the Advertiser’s products and services in

light of any representations or claims made in content

regarding such products or services. Global Pet Expo

Management reserves the right to reject any Advertiser’s

content which Global Pet Expo Management, in its

sole discretion, determines to be inconsistent with its

publication standards or with the overall character of the

Media Space. In the event Global Pet Expo Management

repudiates acceptance of this Contract or otherwise rejects

any Advertiser’s content, the Advertiser shall be entitled

to the refund of a pro rata portion of the Total Advertising

Charges actually received by Global Pet Expo Management

attributable to Media Space which the Advertiser does not

utilize pursuant hereto.

8. LIMITATION OF LIABILITY: Global Pet Expo Management

shall not be responsible for any loss or damage to

company's property or materials, and shall have no liability

for any failure to perform its obligation hereunder where

such failure to perform was due to any riot, strike, civil

disorder, act of war, act of terrorism or threat thereof,

act of God or any other cause of any kind whatsoever

not within Global Pet Expo Management’s reasonable

control. Under no circumstances shall Global Pet Expo

Management have any liability for lost profits or other

special, incidental or consequential damages, and Global

Pet Expo Management’s total liability hereunder, or in

connection with the provision of Media Space, shall, in no

case, exceed the amount of the Total Advertising Charges

actually received by Global Pet Expo Management from

the Advertiser.

9. MISCELLANEOUS: This Contract contains the entire

understanding of the parties with respect to the subject

matter hereof and there are no other agreements,

understandings, or representations of warranties, except

as expressly set forth herein. The rights of Global Pet Expo

Management under this Contract shall not be deemed

waived except as specifically stated in a writing signed

by an authorized agent of Global Pet Expo Management

as an official offer of Global Pet Expo Management. This

Agreement is governed and shall be construed under the

laws of the state of New York including the laws governing

choice of forum. Any action brought under the terms of this

Contract may be brought only in a court having a venue

within the State of New York and the Advertiser hereby

expressly consents to the personal jurisdiction of any such

court. Global Pet Expo Management shall be entitled to

recover the costs, including reasonable attorney’s fees

and/or collection fees, in any action brought to enforce

this Contract or its rights hereunder. Global Pet Expo

Management shall also be entitled to recover all accrued

finance charges through the payment of the full amount of

this Contract.

10. GLOBAL PET EXPO TRADEMARK LICENSE: Exhibitors

may wish to use the Global Pet Expo official trademark in

its promotional materials for its exhibition in the Global

Pet Expo. Therefore, Global Pet Expo hereby grants a

nonexclusive nontransferable license to exhibitor for the

use of the “Global Pet Expo” logo in advertisements and

promotional material to promote its exhibition in the Global

Pet Expo referenced above. Exhibitor should review the

License Rules for Use of the Global Pet Expo Trademark

displayed on the Global Pet Expo Web site at www.

globalpetexpo.org. Logos will be made available on the

Global Pet Expo Web site or Exhibitor may phone the Global

Pet Expo office for further information.

11. NON-DISPARAGEMENT: Advertisers agree that they

will not disparage or make any derogatory comments

about Global Pet Expo Management, or Global Pet Expo,

its directors, officers, employees, agents, subsidiaries,

affiliates or related entities. If any Advertiser(s) breach this

provision, Management shall have the right to terminate this

Contract, and disqualify the breaching party from any future

advertising or sponsorship opportunities in connection with

Global Pet Expo.

CONTRACT TERMS AND CONDITIONS