7 Ridiculous Marketing StuntsYou Wish You Thought Of

With so many marketers vying for consumer attention, it’s more important than ever to make your brand stand out.There are two main ways to do this:1. Ambush Campaigns2. Stunt Marketing

What are the benefits of stunt marketing?•

Since it’s so ridiculous, audiences can’t help but pay

attention. •

They’re generally cheaper than a traditional, prolonged marketing campaign.

•

If pulled off successfully, they can go viral with positive word-of-mouth for weeks to come.

•

Free news coverage.•

So what are some examples of successful stunt

marketing campaigns?

#1 Taco Bell Purchases the Liberty Bell

This was a headline that appeared in the New York Times in 1994 on April Fool’s Day. What’s most impressive about this headline is their use of humor and creativity.

#2 Welcome to SugarDaddie.com, California•

Dating website SugarDaddie.com

offered $11.65 million to purchase the town of Woodside, CA.

•

While Woodside rejected the offer, SugarDaddie

received free

publicity without having to pay a cent of their $11.65 million offer.

•

Since their stunt was so preposterous, SugarDaddie

never

had to worry about actually paying $11.65 million to purchase the town –

yet they reaped the

marketing benefits. Genius!

•

Since GoldenPalace.com

is prohibited from advertising on traditional media, they took unconventional advertising opportunities.

•

They made headlines purchasing a grilled cheese sandwich for $28,000 because it had the Virgin Mary on it.

•

The stunt accidentally turned into a long-term marketing opportunity. GoldenPalace

now hosts an

international grilled cheese eating competition.

#3 Is that the Virgin Mary on my Grilled Cheese?

#4 The Sweet Taste and Sound of Classical Music –

and Ice Cream!•

To promote their new “Dulce”

ice cream, Haagen-

Dazs filled a concert hall with beds, hundreds of people, and ice cream!

•

The audience was treated to an evening of sweet music and sweet treats!

#5 Burger King’s Subservient Chicken•

The website Subservient Chicken was made to promote Burger King internationally. From 2001-

2012, the chicken on this website would do anything (almost) you told it to do.

•

The site was so ridiculously entertaining that consumers would go there on their own –

and

voluntarily get plastered with Burger King’s advertisements!

#6 Attention: Now Announcing the Left Handed Burger

•

Again, Burger King takes a spot on the list for announcing a burger for left-handed people. While this stunt may not be as “big”

or shocking, it’s a

friendly reminder that humor and creativity go a long way with audiences.

#7 World’s Largest Popsicle Weighs in at 17.5 Tons

•

In 2005, Snapple attempted to build the world’s largest popsicle made out of Snapple juice. The popsicle was going to measure at 25 feet tall and weigh 17.5 tons.

•

Unfortunately, the popsicle ended up melting before they could finish. While the stunt failed, the scale of the attempt was enough to gain the brand headlines throughout the following news cycle.

Sources:•

http://www.adweek.com/adfreak/shocking-attempted-

murder-turns-out-be-just-another-marketing-stunt-

147731

•

http://www.fastcocreate.com/1682526/this-marketing-

stunt-makes-elevator-users-accessory-to-

murder?utm_source=feedburner&utm_medium=feed&

utm_campaign=Feed%3A+fastcocreate%2Ffeed+%28

Co.Create%29&utm_content=Google+Reader

•

http://www.entrepreneur.com/article/159484

•

http://www.inc.com/laura-entis/3-over-the-top-

marketing-stunts.html

•

http://www.prdaily.com/Main/Articles/7_wild_and_ridic

ulous_PR_and_marketing_stunts_11886.aspx#

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