what is roc race?€¦ · what is roc race? ridiculous dress ups ridiculous obstacles ridiculous...
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What Is ROC Race?
RIDICULOUS Dress Ups
RIDICULOUS Obstacles
RIDICULOUS Fun
RIDICULOUS Dress Ups
RIDICULOUS Obstacles
RIDICULOUS Fun
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Ridiculous Obstacle Challenge is the original game-show inspired 5k obstacle fun run featuring larger than life inflatable obstacles including the infamous:
Get ready for the most ridiculous fun run of your life!
What We Do
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Taking inspiration from the highly entertaining obstacle game shows including MXC, Wipeout and Double Dare, the Ridiculous Obstacle Challenge fun run was created in 2011 and produced as an annual local event by VAVi Sport and Social Club in San Diego, California.
Due to its rapid growth and popularity it was time to come to Aussie shores. In partnership with Aratis Events (Australian owned and operated, the organisers of The Color Run Australia), it debuted in major cities including Sydney, Melbourne, Perth and Sunshine Coast.
Ridiculous Obstacle Challenge is the fastest sold out 5k in Australia, selling over 75,000 tickets across 7 sold out events nationally. Sydney alone sold out in less than 4 hours.
Our Story
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Social Media
4,650137,000 145,000 Visitors: 1.4MUnique Visitors: 900K
Avg. Time on Site: 2minMain Sources of Traffic:
Email and FacebookPage Views: 3.4M
Facebook Instagram Email Website
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We are the first and the original game-show inspired obstacle fun run to launch in Australia.
In 2016, over 75,000 certified Australian ROC Stars were looking for fun, adventure and a ridiculously good time...And they were not disappointed! Our team has over 80 years of collective experience in events management, with a firm grasp on creating for joy and delivering on experience. In 2017, our ROC Stars are going to hit sky-high numbers!
Safety and participant experience are at the top of our priority list. We boast one of the most comprehensive safety plans in the obstacle racing industry. All obstacles are designed with a focus on participant safety and are rigorously maintained.
What Makes Us The Best
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Who Are Our ROC StarsOur ROC Stars typically look like this:
AGES:
GENDER:
PERTH
51% 49%
SUNSHINE COAST
56% 44%
SYDNEY
54% 46%
MELBOURNE
57% 43%
14.6% 20.5% 21.1% 15.7% 10.3% 8.7%
Under 20 years 20-24 years 25-29 years 30-34 years 35-39 years 40-44 years 45 and over years
9.1%
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Brand PersonalityWe are friendly, a little bit cheeky, but always professional and on trend.
We are not sarcastic, inappropriate, negative or mocking.
BE LIKE
FRI-YAY!!BE LIKE
FRI-YAY!!
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Locations 2017
2016 Participant Numbers
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Sydney 24,000 | Melbourne 22,000 | Sunny Coast 15,000 | Perth 9,300
Brand Fit
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i had a ball at roc race!!
i had a ball at roc race!!
- Rebecca- Rebecca
What a blast!what a blast!- Joshua- Joshua
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