7 proven ways to success with social media for your business

7 Proven Ways to Succeed With Social Media For Your Business

PRESENTED BY Nicole Kroese

VP, Marketing and Partnerships

Likeable [email protected]

#LikeableWebinar | @NicoleKroese

1.44 billionmonthly active Facebook users

77%of consumers trust recommendations

from both their families and friends

71% of peopletrust products and services they find on Facebook

The average user logs onto social

networks 1.72 hours per day;

that’s 28% of all online activity!

$8.5 billion was spent on social this year and it reach nearly

$14 billion in 201823% of Facebook Users check

their accounts at least 5 times a day

A Few of My Favorite Stats…


TOP 5 REASONS YOUR CUSTOMERS WANT TO FOLLOW YOU ON SOCIAL

1.To find out about your latest promotions and discounts

2.New product announcements and information

3.Customer service

4.Entertaining content

5.Ability to provide feedback


7 Proven Ways to Succeed With Social Media For Your Business


The 7 Ways to Succeed with Social Media

1. Prepare for Facebook Reachageddon

3. Recycle great content

5. Join the Conversation

6. Educate Yourself and others

7. Practice gratitude the old fashioned way

2. Inspire with stories

4. Incentivize referrals (You can pay to play, too)


It used to be like…

If you build it, they will come!

2. Preparefor Facebook Reachageddon


“Failure to plan is planning to fail.”-Benjamin Franklin

o The internet became a little cluttered

o Things like “Facebook Reachageddon” made us Pay-to-Play

Then…


A few years ago, it happened to big brands

.008% of their following


Now it’s happening to SMBs

Only a small portion their following reached organically!

Facebook Reachageddon = The End of Organic Reach.

If you aren’t paying to boost your posts, only 1-2% of your fans will

see your posts organically

It’s OK!

Marketers who know what they are doing on social can blow away the competition with

strategic ads.

You’ve never been able to

market smarter!


① PLAN ahead.

② REACH the right people.

③ ENTICE with relevant creative.

④ CONVERT visitors to customers.

⑤ SCALE smarter.

The 5 Step Success Recipefor Social Ads


Oh, the possibilities!


Perfect the Audience Reach Who is your perfect new customer?

Reach them with Facebook, Twitter, & LinkedIn Ads• Boosted Posts • Lookalike ads • Email Lists • Targeted “Like

Ads”

• Twitter Cards • Promoted

Tweets

• LinkedIn Targeted Ads


Custom TargetingSpecify everything for gender, to income, to job title, to interests, to location!


Import a list of contacts (email

addresses, phone numbers, etc.) that Facebook matches with

users to specifically

target.

Custom Audience


Facebook can generate a similar audience (1% or 5%) based on the custom audience you provided!

Lookalike Audience


The Anatomy of A Facebook Ad


Track and report regularly

Double down on what is working

You may be sick of your Ad, your prospects aren’t!

Adapt to current trends

Always-be-optimizing

SCALE smarter.


Make it easy withTURBOPOST ™!


3. Inspire With Stories


Why Storytelling?• Storytelling is the most

powerful way to put ideas into the world

• Hearing a story causes an emotional connection to that company

• Figure out what stories will resonate with customers/prospects

• #LikeableWebinar | @NicoleKroese

AND Use Your Unique Brand Voice


3. RecycleGreat Content.


Recycling Content Works


4. Incentivize ReferralsYou can pay to play too.

o A referral is the best gift a customer can give you. Make it easy for them!

o Reward loyalty and goodwill


@dens

Referrals: Incentivize and Ask


Let’s Take a Look at an Example…


5. Join the ConversationBy Effectively Listening and Responding

When people interact, comment back!

This is your chance to showcase your expertise!


…And Keep Listening and Responding• Track keywords, #hashtags, and mentions

• Respond to everyone

#TSBetterBusiness @nicolekroese#LikeableWebinar | @NicoleKroese

Why Social Listening?

• Social media allows you to listen to conversations that matter to you, in real time, for the first time in history

“79 percent of users on Twitter will make a positive recommendation after

following a brand”- PWC

• Customers/ prospects will recommend your brand if you listen and respond appropriately!


Did You Know?

80% of Customer Service inquiries go

unanswered on social media

By being in the top 20%, you can establish your company as

a leader


Responding on Social Media: Rules of Thumb

• Respond to all customer comments on social media– Embrace ALL comments

• Respond quickly and publically • Remember your “thank

you’s” and “I’m sorry’s”


6.EducateYourself and Others

“Education is the most powerful weapon which you can use to change the world.”- Nelson Mandela


Get Ahead of those Harvard MBA’s

Webinars/ Podcasts

White papers& Ebooks

Blogs & articles

The More You Share The Better

Educating Others

The greater the trust and

reputation you’ll build with them

The more valuable content you share with your followers


EVERY Brand is a Publisher

Now, you can publish articles (your own or others) online instantly.

Once you are connected on social, you can share your content seamlessly!


Don’t Worry!• No matter how

valuable people may find your tips, articles, etc. • They are not

experts!• They’ll never know

your content areas like you!


7. PRACTICE Gratitude

"I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton


Say Thank You


PREPARE for Facebook Reachageddon.

RECYCLE Great Content.

JOIN THE CONVERSATION by listening and responding

PRACTICE Gratitude the Old Fashioned Way.

INSPIRE Stories About Your Employees & Products.

INCENTIVIZE Referrals (You Can Pay to Play Too).

LET’S REGROUP

EDUCATE Yourself and Others.


HOW CANLIKEABLE HELP?


Likeable Hub


Content Scheduled and Managed For You

Thousands of content ideas at your fingertips & a smart scheduling tool


TURBOPOST ™ Technology

Strategically Repeated Tweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement

Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!

#TSBetterBusiness @nicolekroese#LikeableWebinar | @NicoleKroese

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WANT TOLEARN MORE?Today: Schedule a demo of Likeable Hub now or later!

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GRAND PRIZE!CONTACTNicole Kroese

[email protected]

TWITTER@nicolekroese

PHONE212-359-4347

QUESTIONS? Don’t forget to visit LikeableDemo.com to learn more & visit LikeableHub.com for a free trial!
