7 (of 22) rules of storytelling for business and product launch
TRANSCRIPT
Whoever tells the best story wins
Storytelling in Business and Product Launch
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Monika Gorska, Phd
7 of 22 rules
„„Why storytelling?
Stephen Denningauthor: The Leader's Guide to Radical
Management
It’s simple. Nothing else works!
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Hi, I am mOnika Gorska ... In my Story Factory, I empower entrepreneurs, on line experts and coaches to tell stories about their companies, projects and themselves in such a way, that everyone will listen. Even if they whisper.
As a journalist, I reveal where to find the most interes@ng stories.As an interna@onal award-‐winning director and fes@val juror, I teach how to construct stories that aCract aCen@on and move into ac@on.
As a lecturer, trainer and coach I help to amplify natural storytelling skills, and quite painlessly deal with the errors.
I do it because for the past 22 years I have collected thousands of stories and experienced their power of transforming lives, brands, or even the world.
On this basis, I developed a proven, proprietary methodology of storytelling, which helps to aCract the right customers and partners, to stand out from the compe@@on, and, most importantly, gives a clear message as to why YOU're the best possible choice.
YOU
storytelling THE ROCK SOLID FoUNDATION
F BRANDS
STORYTELLING IS ALL ABOUT RELATIONShips
oXytocin + Cortisol =Story=
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1
Made since 100 000 years
Why are you telling this? What do you want listeners to remember from your story?
BEGIN WITH THe eND
Message Story
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2
SHOW, DON’T TELL
Tell your story to create a movie in your listeners head, so he can imagine, feel, smell and taste what you’re talking about
6
Super Star
Your client should feel like a super hero in this movie. You act as a director.
BE a DIRECTOR7
11
The little mistakes add a natural , unique taste to your story
Be AUTHENTIC, nOT PERFECT
Authenticity
Litle Red Riding Hood was walking through the forest, when suddenly SCARY WOLF jumped out of the bushes...
KEEP the TENSION UPThe Little Red Riding Hood Story method
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19
THE SCARY WOLF
In business all stories have to end with a happy ending. But a big, hungry shark must be always near.
6 SHOW THE HAPPY END
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22
step 1
step 2step 3
step 4
Start with „why?”
How you’re unique?
Find the right story
Construct the story
Storytelling is more then just a tool. It’s a strategy to create a valuble business
3 story generators
success FAILURE TURNING POINT
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2 Storytelling tools
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the Day Before...the Challengethe Strugglethe Saviour: YOUthe Happy End
HAPPY CLIENT STORY
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THE STORY in 9 stepstm
SETTING
Here and nowor somewhere,
once upon a time...
How much I succeded to move/engage the listener opowieść w 9 krokach
tm
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SETTING
Here and nowor somewhere,
once upon a time...
HERO
Someone lives a normal life...
How much I succeded to move/engage the listener opowieść w 9 krokach
tm
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SETTING
Here and nowor somewhere,
once upon a time...
HERO
Someone lives a normal life...
NEED/ GOALSuddenly he desires to achieve something. The stakes are high...
How much I succeded to move/engage the listener opowieść w 9 krokach
tm
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SETTING
Here and nowor somewhere,
once upon a time...
HERO
Someone lives a normal life...
NEED/ GOALSuddenly he desires to achieve something. The stakes are high...
antagonist
How much I succeded to move/engage the listener
But someone, or something
wants to stop him...
opowieść w 9 krokachtm
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SETTING
Here and nowor somewhere,
once upon a time...
HERO
Someone lives a normal life...
NEED/ GOALSuddenly he desires to achieve something. The stakes are high...
antagonist THE OBSTACLESTHE CONFLICT
The tension goes up...
How much I succeded to move/engage the listener
But someone, or something
wants to stop him...
opowieść w 9 krokachtm
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SETTING
Here and nowor somewhere,
once upon a time...
HERO
Someone lives a normal life...
NEED/ GOALSuddenly he desires to achieve something. The stakes are high...
antagonist THE OBSTACLESTHE CONFLICT
The tension goes up...
CLIMAXThe hero struggles the final battle for his goal and loses...But in the end he wins...
How much I succeded to move/engage the listener
But someone, or something
wants to stop him...
opowieść w 9 krokachtm
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And he lives happilyever after.
SETTING
Here and nowor somewhere,
once upon a time...
HERO
Someone lives a normal life...
NEED/ GOALSuddenly he desires to achieve something. The stakes are high...
antagonist THE OBSTACLESTHE CONFLICT
The tension goes up...
CLIMAXThe hero struggles the final battle for his goal and loses...But in the end he wins...
How much I succeded to move/engage the listener
But someone, or something
wants to stop him...
opowieść w 9 krokachtm
BACK TO BALANCE
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parisCafe de
3 Ingredients Secret Storytelling Sauce
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antagonistaale ktoś lubcoś, bardzo
nie chce, żeby to się udało
antagonist
opowieść w 9 krokachtm
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to be continued...
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1
Made since 100 000 years
and have I said that?
STORYTELLING IS ALL ABOUT RELATIONShips
monikagorska.com
It depends on you, wheteher your bussines, or your life, will be a poor, or a Great StoryMonika Górska, dr story
if you want TO master more storytelling TOOLS and TO get free e-book „9 habits of inspiring communication”
see you at www.monikagorska.comsoon in English
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