7 insights to off the plan marketing strategies for property development
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Have you been thinking about selling your property development project off the plan but don't know how or where to begin? Are you an experienced developer that has to manage creative and 3D imagery teams and are constantly finding that you are looking for new suppliers? Do you work in a part of the property development industry but don't understand the marketing process? As a licensed estate agent, with a background in engineering and industrial design, Stan Zaslavsky has spent the last 12 years in the property development industry and has much to offer from his own practical experience in the field to understand the main keys to creating effective marketing for selling projects off the plan. The guide focuses on 7 primary insights of creating a marketing strategy for a project development campaign and how to coordinate creative teams to produce highest quality 3D visuals as well as how to instruct them in order to have the smoothest, rapid and efficient outcome. Each facet of a marketing strategy for property development project is considered and explained in detail. This guide is essential reading for anyone considering undertaking their property development projects or who want to learn more about the selling property development off the plan and what is required to do so.TRANSCRIPT
property development
insights to off the plan
marketing strategies for
by stan zaslavsky
Apartment Development
Artist Impression (this is not a photo)
www.eaglevision.com.au
Eagle Vision® Property is a 3D Visualisation Studio
specialising in the Property & Real Estate Industry.
www.eaglevision.com.au
“Vision is the art of seeing the invisible.”— Jonathan Swift
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1 Target Market Why knowing who you are selling
to before you sell is critical
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Cater the 3Ds of a project to the demographics and target market
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“Being clear on your target market is like shooting an
arrow at a target - you know exactly what to aim for”
3D Strategy Audit ; Get Clear on Your 3D Marketing Imagery
; Put together Strategy for Delivery of 3D Collateral to Your Target Market
; Keep Abreast of Innovation & Effective Strategies in Digital Project Marketing
www.eaglevision.com.au
2Brand Your Project
How to create a point of difference for your project and
stand out of the crowd
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Create a Unique Brand & Stand
out of the Crowd
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“branding a project is like becoming an instant
celebrity - there is no way getting away from attention
& everywhere you go, you stand out of the crowd.”
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3Style Your World Have all the information ready
to speed up delivery
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Prepare Styling & Mood Boards
to Speed up High Quality Delivery
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“Keeping the style of your project consistent & all elements prepared is like
completing a puzzle - all the pieces match up together and it
looks great as a picture.”
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4online & offline Be prepared for online & offline project marketing strategy for
maximum impact
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Create Strategy & Appropriate Collateral for Online & Offline Marketing
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“Recognising and utilising the power of new online & offline marketing methods is just like when the ice
age was upon the dinosaurs - they had an opportunity to evolve or
disappear.”
3D Strategy Audit ; Get Clear on Your 3D Marketing Imagery
; Put together Strategy for Delivery of 3D Collateral to Your Target Market
; Keep Abreast of Innovation & Effective Strategies in Digital Project Marketing
www.eaglevision.com.au
5Value or Cost how the value of high quality artist impressions is more important than
saving costs with cheap suppliers
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Consider Time & Loan Costs if Delays with 3D Renders Delivery Occur
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“You often get what you pay for and it’s never more
true than in marketing development projects.”
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6Complete the Picture
Why launching all marketing collateral at once is vital to the
success of your campaign
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Launch All Marketing At Once for Maximum Impact
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“Launching a project with a complete picture is like creating a delicious cake with all the ingredients
blending together to create the unforgettable experience”
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7work with an expert
How working with an expert prevents costly mistakes and
saves your time
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Work with 3D Specialists to Save Your Time & Increase Profits
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“Working with an expert is like driving an expensive European car - everything works smoothly at high
speed & quality”
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Where To Next?
3D Strategy Audit ; Get Clear on Your 3D Marketing Imagery
; Put together Strategy for Delivery of 3D Collateral to Your Target Market
; Keep Abreast of Innovation & Effective Strategies in Digital Project Marketing
www.eaglevision.com.au
Congratulations for making it this far and I just wanted to thank you again for investing your time and energy into this
guide and I’m certain you will get value if you implement the insights as discussed.
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