62nd plenary session of the Conference of European Statisticians

“What is the value of Official Statistics and how do we communicate that value?”

Jil Matheson

Overview

Session 1: “Understanding the value of Official Statistics”

• Criteria for valuable information and how this translates to Official Statistics.

• What are the criteria for a statistic to qualify as an Official Statistic?

• Big data – an opportunity for Official Statistics.• Marketing Official Statistics.

Overview

Session 2: “Strategies for communicating the value of Official Statistics”

• What goals should we aim to achieve when communicating the value of Official Statistics?

• Who is the target audience?

• Strategies were implemented by different statistical offices.

Overview

• Key note speech by John Pullinger

• Session 1: ‘Understanding the value of Official Statistics’- Introduction and key issues- Video on the perspective of the private sector and interactive questions- Discussion with response from John and Mariana

• Lunch

• Sessions 2: ‘Strategies for communicating the value of Official Statistics’

- Introduction and key issues- Video on the perspective of the young people and interactive questions- Discussion with response from Christine

4

Key note speech

5

“What is the value of Official Statistics and how do we communicate that value?”

John Pullinger

President of the Royal Statistical Society