62 Community Service campaigns during 2017

Record breaking number and results

• Objective 1: Create awareness, loyalty and

engagement (Marketing without a budget)

• Objective 2: Make a difference in our local

environment across all segments to serve our purpose

Paarl Post kicked off with the first ever mother and child expo in the area in 2017,

with huge success.

The Paarl Post My Child and I Expo was broadly publicised, promoting the Paarl Post

brand as also very much a family-orientated brand.

The event focused on mother and child health, education, safety, well-being as well as

entertainment for both.

The expo is now in its second year and, owing to its popularity, lending the name Paarl

Post to the event gives the publication much exposure.

10% of the event’s profits were donated to Valcare (charity)

Almost 2 000 visitors were at the expo! For a small town this

Is a huge number.

The social media page is at the following address:

www.facebook.com/mychildandi24/

6 Events and fundraisers:

MARKETING MATERIAL EXAMPLES

EVENT PICTURES EXAMPLES

20 Page

Printed

Supplement

in magazine

format

Paarl Interschools is one of the biggest school sporting derbies in the

world, and definitely in the country.

The Interschools booklet was created to both boost local businesses in

the area, as thousands of people flock to the town for this event, as

well as brand awareness for Paarl Post.

The booklet gives the reader a visually pleasant look at the event, the

players, the history behind it as well as the full programme of the

various sporting events.

The booklet targets both a young and old audiences, as old students of

the various schools participating descend on the area.

The booklet adds value to the newspaper and boosts sales as well as

advertising revenue, aside from the Interschools being the biggest event

of the year in the area.

Social media component was done via

https://www.facebook.com/paarlpost1/

Normal ROP

60 Page

supplement

in magazine

format

Social Media examples

Social Media examples

Other events and fundraisers:

• Paarl Post Premier Movies @ the cinema to raise

funds for the community chest (charity) – R84K was

donated

• Paarl Post also supports Little Cancer Fighters and

Val Care by joining forces to raise funds though

golf days

• Assisting the elderly by cooking food for

underprivileged old age homes on 18 July (Mandela

Day project)

• CANSA Relay for life project – supporting cancer

research funding by promoting, partaking in the

event and joining forces with the organisers.

Keep a Girl in School campaign

In South Africa, about 2,1 million girls between the ages of 12 and 18 live

below the poverty line. The priority for these households is putting bread on the

table. Hence, sanitary products are seen as a luxury, not essential items.

Monthly, many of these young girls have to resort to alternative methods when

their menstrual cycle comes around. Instead of sanitary towels or tampons, old

clothes, rags, newspapers, tissue paper, leaves and grass are some of the

items used during this time. Or, they are forced to miss approximately five

school days monthly – amounting to a total of 60 school days throughout the

academic year.

In an attempt to bring some relief to the harsh struggle these girls endure each

month, and to give them the dignity they deserve, DistrictMail and Helderberg

Gazette launched its three-month Keep a Girl in School campaign, which ran

from June to August 2017. The campaign saw readers donate any form of

sanitary towels, which was then distributed to 11 schools throughout the

Helderberg region.

The newspapers challenged readers from different LSMs, organisations and

local businesses to get on board with the initiative. A total of 550 packs of

sanitary towels were collected throughout the campaign, which was first

launched in 2015. Since its inception, the Keep a Girl in School campaign has

collected 1 690 packs of sanitary towels.

Readers were encouraged to support the campaign through articles in both

publications and online, regular posts on the newspaper’s social media

platforms as well as calls for support via the DistrictMail’s weekly slot on a

local radio station. Furthermore, the active social media community of the

Helderberg was constantly reminded of the campaign through posts to

community Facebook pages.

8 Events and fundraisers:

• 23rd Beaumont 6s under-13 cricket tournament (media

partner/fundraiser)

• Keep a girl child in school (social upliftment)

• Women’s Day: nurses 200 gift packs

• Mandela Day: 60 care packs for hospitals

• Pet pals food drive

• Winter warmers shelters drive

• 50 Easter packs for three creches

• Lwandle Museum’s Orphan Christmas Party, with City

Vision.

Keep a girl in

SchoolPet Pals’ food drive

Lwandle Museum’s Orphan Christmas Party

Hospice

Care

packs

(Mandela

day)

Night

shelter

clothing

and

blanket

drive

Woman's day

200 gift packs

to nurses

Eikestadnuus Business Breakfast

The Eikestadnuus Business Breakfast has as its objective exposing its readers to high-profile leaders in the town as well as from the rest of South Africa.

We present this event with the support of a local business development entity, Business Partners, and other sponsors. Funds earned are partially donated back to a charity of choice of the relevant guest speaker.

The business breakfast is held on a quarterly basis in an effort to retain its exclusivity and high profile.

The event also serves to create an additional income stream for the newspaper.The event takes the form of a breakfast meeting, where prominent leaders in business, government and the sports world get the opportunity to speak to readers of the newspaper from Stellenbosch, Franschhoek and surrounding areas.

Speakers at past events included Clem Sunter, probably best known for his "High Road/Low Road" scenarios from South Africa in the mid-1980's, when he was head of scenario planning at Anglo-American, Dawie Roodt, chief economist at the Efficient Group, and undoubtedly one of South Africa's leading economists, and Thuli Madonsela, the Public Protector at the time of her visit, who issued a report on state capture and now, from this year, has the chair of social justice in the law faculty of Stellenbosch University.

8 Events and fundraisers:

Thuli Madonsela, Public Protector at the time of her visit, who issued a report on

state capture, and now has joined the staff of Stellenbosch University.

.

• Stellenbosch CAN:

Eikestadnuus teamed up with the Eikestad Mall in collecting canned foods for a three-month

period from April through July. All the schools in town were urged to be part of the project,

and prizes for the most cans collected were issued by the Eikestad Mall. Eikestadnuus carries

weekly updates of the number of cans collected by readers, writing about progress, publishing

photographs and using social media to create constant awareness.

• Winter warm project

Eikestadnuus supports the annual Warm Winter project, through which blankets are collected

from its readers to donate to homeless people in the town. Blankets are collected by

Eikestadnuus and then provided to NGOs Straatlig and Child Welfare. This year the charity

drive was extended to include the collection of non-perishable food for winter meals and

warm clothes for the homeless.

• ‘We Care’ gifts:

Run in association with Stellenbosch Child Welfare, Eikestadnuus collects specific items for

use by under-privileged children.

• Sport:

District Cricket Association annual six a side tournament:

Eikestadnuus is the media sponsor and provides financial support through raising funds.

We create awareness for our publication in a specific part of our communities and provide

financial support.

• Blakes Rugby Tournament (March/April):

This Easter weekend rugby tournament is held annually, and Eikestadnuus

is the media and financial sponsor. We are seen as being involved in our

community and it is a goodwill drive to promote sales of the newspaper as

well as advertising revenue.

• Eikestadnuus soup kitchen:

This is run in conjunction with one of our main advertisers, Food Lover’s

Market. It is held on a monthly basis and Eikestadnuus staff prepares the

soup for the homeless. This is then handed out free of charge before our

offices.

• Strawberry festival:

Eikestadnuus is the main media sponsor for this community festival,

designed to uplift and empower the community of Jamestown.

We provide widespread publicity to entice attendance of this unique

festival.

Ruben Scheepers (Straatlig)

and Karen Badenhorst (Child

Welfare Stellenbosch) during

the final donation of blankets

and clothes collected during

the Warm Winter project.

Eikestadnuus

staff serve soup

monthly outside

their office

building.

Eikestadnuus is the main media sponsor for this community festival,

designed to uplift and empower the community of Jamestown.

Hermanus Kalfie-fees

Hermanus Times is the name sponsor for an Afrikaans Theatre

Festival, held annually in Hermanus in August over the weekend

after Women’s Day. Hermanus Times is closely involved with this

festival, which aims to bring quality Afrikaans theatre and music

to our local audience. During 2017, 5 500 tickets were sold, 25

000 visitors attended the event and a 32 page supplement kept

everyone informed!

6 Events and fundraisers:

32 Page

magazine

supplement

Other events and fundraisers:

• Hermanus Times road block

Hermanus Times held a road block in Gansbaai at the start of the tourism season

(December 2017) in conjunction with local authorities, including Police, Traffic,

Law Enforcement, Neighbourhood Watches, Community Policing Forum and the

Gansbaai Tourism office. The Hermanus Times team handed out newspapers to

visitors and tourists during the roadblock to welcome them to the area.

• The Hermanus Times and SuperSport Let’s Play competition

This is an annual competition for school learners in the Overstrand who excel at

sports. Local schools nominate finalists, and a winner is chosen at a function at

the end of the year, which is televised on SuperSport.

Hermanus

Times

roadblock

Pictured is acclaimed

South African playwright

Deon Opperman (right)

and his wife, the

accomplished composer

Janine van der Riet (left)

with two Kalfiefees

committee members

• Theewaterskloof Gazette SuperSport Let’s Play Awards

This is an annual competition for school learners in the

Theewaterskloof and Cape Agulhas areas who excel in sports. Local

schools nominate finalists and a winner is chosen during a function at

the end of the year, which is televised on SuperSport

• The Theewaterskloof Gazette forest clean-up

In March 2017, our staff helped residents of Bot River to clean the

forest. Elizabeth Cox, a resident, felt strongly about the litter and

builders’ rubble being dumped in the forest she walks through every

day. She asked members of the WhatsApp Bot River community group

if they would like to join her in cleaning up the litter our editor and

sales rep spent the morning filling black bags with litter.

• Painting a farm school

A local farm school needed to be painted. Theewaterskloof organised

for sponsors and bought paint and paint brushes for the school.

Cleaning up the forest Local farm school was painted

Let’s Play

award events.

Recognising

local young

sport talent.

The Breede Valley Old Mutual Legends 2017 initiative partners Standard newspaper and Old

Mutual, an insurance company. The aim was to honour residents of the Breede Valley older than 55 who have

made a long-term impact on the community through projects, initiatives or their positions. Nominations were

invited and from these a panel chose 10 finalists, who were honoured at an event. Each nominee was asked to

share their wisdom with the audience and tell stories about their lives and community outreach work.

The initiative was advertised with invitations for nominations. The finalists were honoured in Standard with a

description of the work they had done. A full page featuring the event was also published.

The finalists hail from all walks of life: Two poets who received international recognition, a disabled councillor

who campaigns for disabled and animal rights, a director who developed the Institute for the Deaf from a school

to an interdisciplinary educational institution, a councillor whose housing project for the disadvantaged

received national acclaim, the head of the Institute for the Blind who made an impact on the blind community,

and who played a role in the development of local tourism.

Furthermore, there was the 69-year-old athlete who takes underprivileged children running every day, the

dentist who feeds thousands of children yearly, the newspaperman with the extensive knowledge of wine and

the community and councillor who helped write a White Paper on the living conditions of farm workers.

With this, Standard and Old Mutual wish to encourage youngsters to do community work and to honour the “old

hands”. The newspaper generated income through the final full page, paid for by Old Mutual. The funds

generated at the event were donated to the Breede Valley Children’s Fund, which Standard is the patron of.

12 Events and fundraisers:

Profits from

this event

were donated

to the Breede

Valley

Children's

Fund, as the

accompanying

newspaper

extract

reports.

Legends who attended the event in print

Other Events and fundraisers:

• National Institute for the Deaf: Media Sponsor for fundraising project the Red and Blue Fun

Run.

• Mandela Day Project 2017 the staff painted a classroom at De Tuinen Primary School in an

underprivileged community.

• Standard launched its first Sevens Rugby Tournament for high schools in September 2017 – 16

local teams took part in the tournament.

• Golf Day: Mountain Mill Mall Classic in partnership with Standard as Media Partner raised funds

for the Breede Valley Children’s Fund.

• Local Media Sponsor for the Pioneer Rally, a fundraising project for the Pioneer School for the

Blind.

• Standard also buys a table at the gala function at a cost of R9 50.

• Media sponsor for the Breede Valley Legends awards – all monies raised on the gala evening are

donated to the Breede Valley Children’s Fund.

• Standard is the patron and media sponsor for the Breede Valley Children’s Fund since 2006 –

we support many fundraising events for the Children’s Fund with media coverage and

advertising. Money raised from these events are ploughed back into the community.

• Media Sponsor for Cansa Relay for Life, a fundraising project for Cansa, Worcester Care Centre

• Let’s Play awards in partnership with Super Sport, an ongoing initiative that promotes physical

activity at schools

• Standard, in partnership with Overhex Wines International, hosts an annual ladies’ breakfast at

Overhex Bistro.

Funds raised and donated to Children’s fund

7s Rugby Tournament for high schools

Let’s Play - recognising

young sport talent

National Institute for the Deaf:

Media Sponsor for fund

raising project - Red and Blue

Fun Run

Local Media sponsor for the

Pioneer Rally, a fund raising

project for the Pioneer School for

the Blind

8 Events and fundraisers:

• Soup kitchen at Wesbank; newspaper sponsors ingredients, cooks

and hands out

• Mandela day project – Staff work at the animal rescue in support

• Women’s Day “makeover” competition. Great prizes to make a few

women feel very special

• Morreesburg Show. The paper supports this by taking a stall and

raising money for local community interests

• Aandskemering – Facilitates quiz nights at an old age home to

entertain and support the elderly

• Swartland Business Bowling Cup – there as part of the local team

• Let’s Play Super Sport function to reward young sporting talent

• Swartland Golf Classic – all proceeds go to charity

Quiz nights

at old age

homes to

entertain

and support

the elderly

Supporting local

business bowling

• Weskus Marathon Media Partner support, to create brand awareness and engagement

• Weslander Golf Day fundraiser for regional children’s fund

• Berg River Winter Carnival’s media partner to create brand involvement

• Laguna Mall 21 km Half Marathon/ Fun Run to continue brand awareness

• Arcelor Mittal 21 km Relay to support a unique market segment and to create

awareness

• Business league Bowling Challenge to demonstrate involvement in the small, medium

and micro-enterprises

• Weslander/Weskus Mall Bridal Show. This event was created and owned by the

Weslander to encourage community involvement while giving back to the community.

• Langebaan Country Estate Mountain Bike Challenge. To ensure brand recognition and

involvement in a different segment of the market.

• Let’s Play Super Sport event to support and encourage local young sporting talent.

• Mykonos Festival. Involves television coverage, radio, online and print awareness.

Weslander ran a 16 page supplement to inform visitors and boost profits.

10 Events & Fundraisers

Weslander media partner - Weskus Half Marathon

Weslander

Media

partner

Laguna

Half

Marathon

Weslander took part in a bowling business day

Weslander Slanker Jy competition

Weslander Fish and

Chips competition

Weslander media partner

Mittal Half Marathon

Yael Malgas

Weslander

Journo of

the month

August 2017

Weskus

Nuus media

partnering

Weslander

Bridal

event in

partnership

with

Weskus

Mall

Wesus Nuus receive

certificates, from Atlantis

councillor, for appreciation

during their annual Women’s

day event

16 Page

supplement

4 Events and fundraisers:

1. Mamre Flower festival – to create brand awareness, reader

loyalty and stronger ties with community leaders.

2. Atlantis Pride Festival. First-ever in 2017, honouring the heritage

of Atlantis. This created immense awareness about the brand being

involved through the years in the community.

3. Let’s Play Super Sport, giving recognition and encourage to young

sporting talent

4. Women’s Day event created by WeskusNuus to celebrate the role

of women in communities. A certificate for outstanding community

work and service was awarded to WeskusNuus by the local council

at this event.

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