6 Ways To Make Web2.0 Work

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<ul><li> 1. 6 Ways To Make Web2.0 Work+ By Sandeep Arora www.Telezent.com Sandeep.Arora@Telezent.com 2009 www.telezent.com </li></ul> <p> 2. Social Media Social Media has become very popular. Many companies are keen to harness Web 2.0 technologiesinternally.Has come out with a report Six ways to make Web 2.0 workadvising companies how to use Web 2.0. 2009 www.telezent.com 3. Web 2.0Vs Social Media Communicate Collaborate Connect Web 2.0 technologies are the tools &amp; technologies which enableSocial Activities using media. (Text, Audio, Pictures, Videos etc). 2009 www.telezent.com 4. Fundamentals of Social Media Web 2.0 is about empowering people. Free and open participation by all. Multi format user generated content. Free publishing and distribution. Is about large scale connection, community &amp; communication. Is about large scale collaboration. 2009 www.telezent.com 5. The transformation to a bottom up Factor 1 culture needs help from the topContinuous participation Leaders become role models &amp;+ lead through informal channels.= Success By employees 2009 www.telezent.com 6. The transformation to a bottom up Factor 1 culture needs help from the topCase Study A direct report to the CIO championed the use ofblogs &amp; wikis. Evangelized the benefits of Web2.0 technologies toother senior leaders. Established his own blog. Set goals + volume of contributions. The result was widespread acceptance &amp; collaborationacross the company. 2009 www.telezent.com 7. The best uses come from users - but Factor 2 they require help to scale Management should not dictate the use. 2009 www.telezent.com 8. The best uses come from users - but Factor 2 they require help to scaleCase Study At AT&amp;T it was the frontline staffers who found the best use of Web 2.0. In this case using the Web 2.0 for collaborative project management. Management broadened participation by supporting an awareness campaign to seed futher experimentation. 2009 www.telezent.com 9. Whats in the workflow is whatFactor 3 gets used. Continuous participation is key to successful enterprise Web 2.0 initiative. Using Web 2.0 should not be a option. It should be integrated into a users work activity. 2009 www.telezent.com 10. Whats in the workflow is whatFactor 3 gets used. Stay Abreast. Can co-ordinate work. Derive Intelligence. Can learn from others. Any best practices. New Service ideas. Derive New product ideas.Intelligence 2009 www.telezent.com 11. Appeal to the participants ego andFactor 4 needs not just their wallets. In one failed attempt, a leading web company set performanceevaluation criteria that included the frequency of postings on .the companys newly launched wiki. While individuals were posting enough entries to meet thebenchmarks, the contributions were generally of low quality. 2009 www.telezent.com 12. Appeal to the participants ego andFactor 4 needs not just their wallets. Similarly a professional services firm tried to use steadymanagement pressure to get individual to post on wikisparticipation increased when managers doled out frequentfeedback but never reached self sustaining levels. 2009 www.telezent.com 13. The right solution comes from the Factor 5 right participants. Targeting users who can create a critical mass for participationas well as ad value is another key to success. Selecting the right users who love collaboration and arepassionate about the objective is not straight forward. Success for Web 2.0 takes time-selecting users who canparticipate &amp; rally others in a sustained manner is a big challenge. 2009 www.telezent.com 14. The right solution comes from theFactor 5 right participants.P&amp;G targeted the following users when they launched their Blog &amp; Wikis. 2009 www.telezent.com 15. Balance the top-down and Factor 6 self-management of risk. A common reason for failed participation is discomfort with it, or even fear. McKinsey Finding the right balance between freedom &amp; control is difficult. Fear Factor 1 Lack of Management Control Fear of discent. Fear Factor 2 Repercussions of content 2009 www.telezent.com 16. Balance the top-down andFactor 6 self-management of risk. Inside the companyOutside the company 2009 www.telezent.com 17. Next steps Legal Work Established withHR Reasonable PoliciesIT Security Acceptance of Web2.0 technologies is growing Encouraging participation calls for new approaches that break with the methods to deploy IT in the past...McKinsey. Mckinsey asked for feedback on this report using the"# web2.0work" hashtag. In this update we bring to you what people are sayingSandeep on Twitter regarding this report. 2009 www.telezent.com 18. 6 Ways To Make Web2.0 WorkBy Sandeep Arora www.Telezent.com Sandeep.Arora@Telezent.com 2009 www.telezent.com </p>