Presented by

Rosie Taylor

6 STEPS TO BUILD PRODUCT DEMAND & SALES BY USING

SOCIAL MEDIA

Hosted by Own It Ventures

Seriously, who am I to talk?

• Over 15 years of marketing & communications experience

• 8 years in public affairs introducing & managing social media to local government

• Internet Geek w/plenty of creds like BSBIS & CIW

• Authorized Duct Tape Marketing Consultant• Passionate writer fascinated with Digital PR

3

How important is social media to inventors?

An inventor-entrepreneur who takes social media seriously and uses it to his/her advantage will be strides ahead of those who do not.

More than 70 percent of those who use social media are more influenced by user-generated content when making purchasing decisions than by traditional advertising and marketing methods.

Bonnie Griffin KaakePresident Innovative Consulting Group, Inc.

70%

“

“

Start by Creating a StrategyAsk Yourself WHY?

The Six Steps

Create Relevant ContentTell Your Story & Curate

Develop Social Proof & Create Demand with a Side Effect of Sales

Engage or Die! Be Authentic

Stop Being Invisible! Optimize Profiles& Create Awareness

Step 1

Step 2

Step 3

Step 4

Step 5

Get Out the Chair & Whip!Keep the Social Media Beast in Check

Step 6

Step 1: Strategy

LISTEN

Step 2: Create Relevant Content

STEP 3: STOP BEING INVISIBLE!

9

- Chris Brogan“Why Chris Brogan Loves

Google Plus”

Posting a video that showcases your products or services can really boost sales. Consider uploading a video with a demo or discussing the various services you offer. Or ask your customers to send video testimonials about your business.

““

SOCIAL PROOF & DEMAND

STEP

4:

Twitter Tweaks: EMBED TWEETS

Twitter Tweaks: BRAND PAGES

STEP

5:

ENGAGE OR DIE!

STEP 6:

GET OUT YOUR

CHAIR & WHIP

16

Management

ToolsBufferappSeesmicSprout SocialTweetDeckHootSuiteRavenToolsRadian6Argyle

17

18

Case Study – Charge Large Board Game

My Social Haunts:@rosiemedia

www.linkedin.com/in/rosiemedia

www.facebook.com/rosiemedia

www.rosiemedia.com

rtaylor@rosiemedia.com

954-667-9668