6 Dos & Don'ts for Better Content Marketing

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1. Don't Skimp on Design

Sure, it's the quality of the content that will keep your visitors coming back, but don't underestimate the power of a slick, eye-catching site. Designing your site with a high-quality screen resolution will help your viewers to think of your site as premium, as does using high-quality images that take up their entire frames.

2. Don't Go for the Hard Sell

Although the ultimate purpose of all marketing is to drive sales, content marketing employs a fairly nuanced approach. The focus is on educating, entertaining, and delivering value to the consumer, rather than giving a hard pitch for your products or services.

3. Do Make It Multimedia

This goes hand-in-hand with investing in design. Varying the type of content you show on your site is essential to providing an engaging, well-rounded user experience that sucks people in and keeps them clicking for more.

4. Don't Leave Dead Ends

When it comes to content marketing, the old adage about "leave 'em wanting more" most definitely does not apply. The best time to engage your audience is when they're already in content consumption mode, which is why every page on your site should offer plenty of links to further content.

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5. Do Run Both Earned & Owned Media

Have great press coverage or a fantastic review? This is a perfect opportunity to maximize your earned media. Adding it to the mix of your own content is a good way to engage your audience and increase your brand's credibility.

6. Do Make Sharing Easy

If you create great content, there's a good chance that you'll garner some fans along the way, which is why it's so important to give them mechanisms to share that content with their friends.